Vegas PRO Volleyball is seeking a Director of Fan Engagement who is responsible for leading and overseeing the fan engagement activities both in-venue and in the community. This role involves managing the game day experience for fans, developing strategic email marketing and sales campaigns, generating new sales leads through organization of grassroots marketing campaigns, and executing strategic initiatives in the community to boost attendance. The Director of Fan Engagement plays a critical role in driving revenue growth, increasing attendance, and maximizing the fan experience.
Job Duties:
- Develop and implement fan engagement strategies:
- Identify target markets and develop strategies to engage with the market to generate new sales leads, including digital strategies, grassroots marketing campaigns, and outbound effort.
- Create comprehensive fan engagement plans with a key focus on community engagement and new lead generation.
- Coordinate efforts with non-profit organizations to enhance the team’s involvement with the community.
- Develop a comprehensive fan experience schedule for the season that includes theme days, giveaways, and fan experience enhancements.
- Assist with inbound and outbound calls in conjunction with sales campaigns.
- In-Venue Production:
· Manage the game day environment including the creation and execution of the game day script while coordinating in-venue entertainment to enhance the fan experience.
- Prospect, book, and work with talent and performers to maximize the experience for those within the venue.
- Oversee a fan engagement team on game day to execute all aspects relating to the fan experience.
- Lead a fan experience team:
- Recruit, train, and manage a game day fan experience team, setting clear expectations and providing ongoing coaching and support.
- Foster a positive and collaborative team environment within the fan experience team, promoting motivation and accountability to achieve sales and game day goals.
- Cultivate client relationships:
· Make outbound calls to book grassroots marketing events, engage with key clients, and coordinate selling ticket packages.
- Act as the primary point of contact for key accounts, ensuring excellent customer service, addressing inquiries, and resolving issues.
- Assist with managing the sales and marketing email and app campaign efforts to keep fans engaged while increasing the overall attendance at events and selling more ticket packages.
- Oversee kids club memberships and activities to maximize kids club numbers while making sure benefits of the membership are executed.
- Create and execute fan engagement campaigns:
- Collaborate with the marketing team to develop innovative fan engagement campaigns to increase attendance and increase brand visibility.
- Collaborate with the marketing team to create compelling promotional materials, including giveaway items, digital content, marketing materials, advertisements, and social media campaigns.
· Schedule and lead grassroots marketing campaigns in communities within strategically targeted areas with a focus on sales, community engagement, partnerships, and new lead generation.
- Collaborate with internal stakeholders:
- Coordinate with other departments, such as marketing, corporate partnerships, and communications, to ensure seamless execution of fan experience activities.
- Provide strategy and insights to assist in the development of new fan experiences, lead generation strategies, and customer experience enhancements.
Knowledge, skills, abilities, and experience:
- Bachelor’s degree in business administration, marketing, or a related field (or equivalent experience).
- 2+ years of relevant work experience within professional or collegiate athletics.
- Proven experience in fan experience and/or marketing, preferably in a fan experience, game operations, or marketing role.
- Strong leadership skills with the ability to motivate and guide a team to achieve goals.
- Excellent communication and negotiation skills, with the ability to build rapport with clients and stakeholders.
- Solid understanding of sales principles, marketing strategies, and customer relationship management.
- Exceptional organizational and time management skills to handle multiple projects and deadlines.
- Proficient in using sales CRM software and MS Office suite.
Equal Opportunity Employer:
Vegas PRO Volleyball provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Vegas Pro Volleyball
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