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  • Staff / Crew

This role is responsible for leading the marketing strategy of WGACA. They will work closely with the business leads throughout WGACA, including Heads of Departments to articulate our brand positioning and establish an agreed-upon approach to Marketing through all available channels including website, e-mail, catalogs, magazines, events, digital marketing, and social media (including WeChat). They will be responsible for developing a marketing plan, approving campaigns, and measuring ROI.

They will be responsible for overseeing cross-category initiatives, collaboration with Partnerships, and will play an integral role in the cultivation of relationships with brands and influencers to broaden our audience and engage new consumers.

The role will provide strategic leadership for the Marketing Manager and will approve all associated marketing plans, monitor execution and impact against KPIs, and continually modify the approach based on learnings.

RESPONSIBILITIES

  • Develop and present strategic marketing strategies and plans for implementation across all channels and present annual budget, ensuring that key learnings from previous initiatives are incorporated.
  • Spearhead the execution of marketing campaigns and Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
  • Manage conception and development and marketing plans and oversee resource allocation to drive brand equity and deliver the maximum return on investment
  • Manage all Single Owner or Cross-Category Themed Sales.
  • Perform market research to identify trends and gain knowledge of competitors marketing initiatives.
  • Organize promotional events and produce online content and other marketing materials.
  • Identify revenue opportunities among established clients.
  • Create and present quarterly reports.
  • Represent the company and form strategic partnerships with media, oversee public relations efforts and press releases.
  • Develop compelling marketing plans with the Marketing Manager for business-getting proposals.
  • Manage the performance of the Marketing Managers setting expectations, goals, and measures including providing training and holding brainstorming sessions to ensure the team is consistently performing.
  • Provide regular and timely updates to the C-suite and other key internal stakeholders as required.

IDEAL EXPERIENCE & COMPETENCIES

  • Bachelor’s degree in business administration, marketing, communications, or relevant field.
  • 5+ years of work experience in a similar position ideally gained in a consumer facing luxury retail or service business agency
  • Proficient with MS Office Word and Excel.
  • Passion about luxury and knowledgeable about the entire eco-system that supports it
  • At least three years in a leadership role
  • Have a balance of strategic and creative thinking with strong analytical and presentation skills
  • Experience in planning and evaluating cross-channel marketing programs
  • Be energetic and outgoing, with the ability to reach out and engage with a broad range of colleagues and external partners
  • Must be self-motivated team player who is well organized with a can-do attitude
  • Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends Including substantial knowledge of CRM databases, web analytics, and Google AdWords.
  • Proficient with using social media.
  • Outstanding communication skills, both verbal and written.
  • Strong leadership skills.
  • Exceptional organizational skills.
  • Strong people skills.

What Goes Around Comes Around

As the Brand Manager you will manage and evolve Dorel Juvenile’s portfolio of brands. You will be part of a team of marketers focused on the strategy, development, and execution to achieve revenue and profitability targets for the US across digital, social, public relations, influencers, and trade marketing. You must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas from inception to execution, and a desire to drive impact and action resulting in brand growth. You will also partner with internal and external cross-functional teams to develop and implement integrated consumer and retail programs ensuring executional excellence while managing brand programs on time, in full, and on budget.

Key Responsibilities:

• Lead development and execution of fully integrated marketing and promotional strategy and plans against our key products within the portfolio working in partnership with internal teams (e-com, media, trade marketing, etc.) and external agencies to meet objectives

• Develop project briefs for submission to creative groups (internal and external) for the development of US needs to supplement toolkits for local market activation

• Take the lead on facilitating the commercialization of key deliverables to support product introductions and refreshes

• Partner with digital and social teams to maintain an optimal digital presence across all owned and 3rd party channels including website, social, and eCommerce platforms. Own the social strategy, copy approval, and activation calendar.

• Assisting in the design of retail packaging and in the creation of in-store marketing displays, POP and Co-op marketing executions

• Partner with ecommerce and omni team on new product launches to drive consideration to conversion and set us up for success to meet sales goals

• Enable trade marketing and sales team, providing them all necessary assets to ensure successful sell into customers

• Manage the flow of content on the digital shelf utilizing the preferred software sharing platform (Salsify)

• Champion research to assess current brand positioning, competitive landscapes, industry trends, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand health and positioning

• Manage invoice and purchase order tracking supporting the team in managing the marketing budget by brand.

• Manage project workflows and ongoing cross functional communications to drive brand excellence

Education, Experience and Skills:

• Bachelor’s Degree required

• 6+ years of experience in marketing or general management, along with 2+ years managerial experience working in a complex cross functional environment, Salsify experience a plus

• Retail/Wholesale experience required, and juvenile experience a plus

• Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.

• Demonstrated managerial finance ability (Finance/controlling experience a plus)

• Proven track record of effective marketing campaign planning and execution leading to positive brand growth

• Demonstrated ability in effectively collaborating and guiding cross functional teams and outside agencies

• Strong analytical skills: ability to link strategies and objectives to develop a plan

• Ability to work independently, and solve problems by leveraging multiple function support

• Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer, and internal organization

• Excellent communication skills

• Ability to multitask and time manage in a complex and ever-changing environment

Dorel Juvenile

GENERAL SUMMARY:

The Marketing Manager is responsible for developing brand-elevating and customer-relevant marketing strategies that drive profitable business growth for the Emerging Businesses/Growth Brands division and ultimately the Victoria’s Secret business. This position will have a leadership role in managing and growing Victoria’s Secret’s Partner Marketing Program working closely with both Marketing and Merchandising Teams to create and execute custom marketing strategies, campaigns, and promotions for Victoria’s Secret’s third-party brand partners. This role is vital to developing and maintaining Victoria’s Secret’s third-party brand relationships.

PRINCIPLE RESPONSIBILITIES:

  • Support the development of holistic marketing strategies for Emerging Businesses including key brands and product launches, seasonal moments, and co-op marketing plans.
  • Ideate and implement organic and co-op marketing initiatives to drive traffic, volume, and profit to the VS Market Collection on site as well as building strong brand affinity for the Victoria’s Secret brand.
  • Create and manage detailed seasonal marketing calendars inclusive of both organic and co-op plans for paid media, email, app, social, PR, influencers, print (direct mail/package inserts/bounce-backs), in-store support, and promotions.
  • Manage communication of and cross-functional execution of project plans and deadlines to achieve marketing objectives on time and within established budgets.
  • Analyze marketing data and customer insights to identify key opportunities to build the brand and optimize marketing efforts.
  • Provide competitive analysis, actively participate in brainstorming sessions, mine for innovation, and recommend strategies to better compete in the marketplace.
  • Create financial forecasts and manage marketing budgets in partnership with finance to ensure targeted goals are met while maximizing performance and ROI.
  • Own communication about co-op marketing program with third party brands.
  • Actively participate in third-party brand meetings related to co-op marketing including pitching, hindsight reviews and market week.
  • Support Director of Marketing in developing new strategies and opportunities for co-op marketing program.

QUALIFICATIONS/CAPABILITIES:

  • Bachelor’s degree in Marketing or related field
  • 5+ years’ experience in Marketing or related field
  • Experience in Marketing in an entrepreneurial setting is a strong plus
  • Experience with agency management a strong plus
  • Experience with relevant Marketing (Digital, Traditional and Social Media) platforms is a strong plus
  • Knowledge of co-op marketing› and retail media networks a strong plus.
  • Displays understanding of Marketing funnel and customer journey from awareness, to purchasing, point of view of the customer, pain points, and finding growth opportunities.
  • Highly analytical mindset: ability to organize and synthesize data to develop insights and presentations to leadership teams
  • Ability to problem solve for tactical issues as well as proven strategic thinking
  • Self-starter with strong attention to detail, excellent organization, and project management skills
  • Motivated to perform in a fast-paced environment
  • Creative thinker who can bring new ideas to the business and keep the brand relevant
  • Ability to navigate a matrixed organization and build consensus
  • Collaborative partner with a team-oriented approach
  • Occasional travel to New York City/Columbus offices, business trips and stores

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, pregnancy, genetic information, marital status or any other protected category recognized by state, federal or local laws. We only hires individuals authorized for employment in the United States.

Victoria’s Secret

Product Marketing Manager – Employee Empowerment

US – Remote

Role and Responsibilities

The Product Marketing manager plays a pivotal role in Legion’s mission – turning hourly jobs into good jobs – and tells our story in ways that inspire, educate and motivate prospects, customers and retail industry influencers. The successful candidate is excited to work for a growing startup, curious, and comfortable working with go-to-market and product teams to translate the value Legion’s products deliver to solve critical workforce management challenges.

This role is full-time, reporting to the VP of Product Marketing, and is a fully remote position.

Critical Capabilities include:

  • Develop Product Level Messaging: Identify key personas for our buyers, who they are, how they buy, their critical buying criteria, and the “so what” for why it is essential. Collaborate cross-functionally to develop product messages and value propositions that support the buying journey and resonate with target personas.
  • Support Customer Adoption: Develop messages and content to help retailers drive the adoption of empowerment tools with their employees.
  • Customer Communications: Manage and write release announcements and other customer communications.
  • Competitive Intelligence & Market Analysis: Research and analyze current business situations and workforce-related trends to proactively position Legion’s employee empowerment solutions through compelling messaging that addresses those critical issues and drivers.
  • Support Sales with Product Value Propositions: Create impactful sales tools and resources, including collateral, thought leadership, and presentations, and partner with sales development reps on key demand generation sequencing messages.
  • Support Demand Generation Campaigns: Create and deliver compelling messages and presentations for marketing programs, demand-generation webcasts, and events.
  • Develop Customer Value Stories: Create customer stories and package the value they have derived from Legion
  • 5+ years of technology marketing experience with Employee Engagement software solutions such as earned wage access, communications or task management and retail background.
  • Strong product or industry marketing background with employee engagement solutions for frontline workers.
  • Superior written and verbal communication and storytelling skills

Personal attributes and values

  • Self-starter who can identify problems, proactively suggest, and execute creative solutions.
  • An analytical and curious individual passionate about understanding how products work and their value to customers.
  • A “get stuff done” person who can juggle multiple programs and initiatives.
  • Team player who is willing and able to collaborate

COMPENSATION & BENEFITS

Salary Range: $110,000 – $140,000 plus bonus

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate’s region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.

Benefits include, but are not limited to:

  • $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
  • 401k plan
  • Unlimited Paid Time Off and Paid Holidays
  • Parental Leave
  • Equity
  • Monthly Wellness Reimbursement
  • Monthly Lunch on Legion

Legion Technologies

User Experience (UX) Product Manager

Onsite role – based in Covington, GA (Atlanta metro area) – Relocation assistance available.

Under the direction of the Vice President of Marketing, the UX Product Manager will work cross-functionally to design a user experience based on their understanding of users’ emotional and functional needs to create an enjoyable experience that improves website conversions. The User Experience Manager will act as a critical liaison between the creative team, IT and Customer Service to activate all initiatives.

Company:

PureTalk, Telrite and H2O Wireless are nationwide providers of low cost, no contract wireless service operating on the nation’s largest and most reliable GSM network. Our growth is providing excellent career opportunities for talented professionals with a passion for achieving results. An admired, veteran owned company, we offer a well-rounded compensation and benefits package with a unique work environment in Covington, Georgia.

Responsibility Highlights

· Design user experience by creating user flows, wire-framing, task flows, journey maps, hi-fidelity prototypes, and work with UI designers to implement elegant design solutions.

· Research competitors UX and product strategy

· Collaborate as a member of cross-functional teams that include UI Designers, Brand Managers, Programmers/Developers (front end and back end), and project management.

· Shape viable and valuable solutions, with a test-and-learn mindset, and a collaborative approach to solution

· Engage in portfolio prioritization to help set the strategy and product road map for the team.

· Manage expectations, manage dependencies, and resolve blockers

· Network with key contacts outside own area of expertise

Skills/Qualifications

· 5+ years of UX design experience

· Bachelor’s degree in related business or technical field.

· UX design tools like Figma, Axure, UXPin, AdobeXD, or InVision

· Wireframing/prototyping tools such as Balsamiq or Sketch

· Ability to work in a deadline-driven work environment, with attention to detail and effective prioritization

· Basic understanding of HTML, CSS and JavaScript languages

· Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior leaders

· Superb time-management and process-management skills

· Keen problem-solving and organizational abilities

· Strategic approach to problem resolution as well as the ability to develop and communicate a sound plan

· Demonstrated ability to work cross-functionally with marketing, design, and project management counterparts to deliver deliverables on time

· Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions

· Resilient, collaborative, flexible, innovative

· A creative, process-driven thinker

· Previous wireless, cable/ISP, satellite, TV or other subscription-based experience a significant plus.

· Acceptable background and E-Verify work eligibility.

· Ability to be in office 3 days/week in the Covington, GA HQ with option to work from Marietta, GA office occasionally

Please apply now. Thank you for your interest!

Note that job information in this posting is not all-inclusive. Other duties and responsibilities will be assigned and are subject to change based on business needs and management directives. No phone calls, agencies, or solicitations please. While we would like to respond to every inquiry, the volume of submissions prevents us from contacting those that are not close matches for consideration. Please attach resume or include full job history with submission, along with earnings history. PureTalk, H2O Wireless, Life Wireless and Telrite are equal opportunity employers, dedicated to promoting a dynamic, culturally diverse and drug-free workplace.

PureTalk

$$$

Job Description

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

The Cadent Product team is seeking an ambitious, experienced product leader to guide our Converged TV DSP though a cycle of rapid growth and expansion. Leveraging data driven decision-making, your in-depth knowledge of demand side platforms and the ad tech ecosystem, you will manage our Converged TV DSP roadmap and partner with platform sales and business development teams on go-to market strategy.

About you:

  • You are a strategic leader who also knows how to deliver exceptional software and business outcomes to users.
  • You are a collaborative and proactive business partner who has experience working across engineering, operations, business development and client success teams to deliver value to customers.
  • You are an amazing listener, communicator, and problem-solver
  • You have an expert level understanding of the programmatic ad tech ecosystem
  • You have demonstrated success defining and launching products, as well as evolving existing products

What you’ll do:

  • Define the DSP product roadmap through client feedback, market analysis and competitive research
  • Determine product demand, position, viability, and profitability and prioritize accordingly
  • Lead and influence a team of product owners and software engineers to create clearly defined product and feature concepts, business requirements and practical implementation plans to deliver
  • Break down complex, unstructured problems into well-defined, manageable problems recommended solutions
  • Provide product education and ecosystem thought leadership throughout the organization
  • Support platform sales and business development partnerships and conversations; manage demo environments and scripts to ensure our product shines to current and potential new customers
  • Lead thoughtful, well-crafted DSP RFI and RFP responses
  • Foster strong working relationships with various internal departments including Product team colleagues, Engineering, Sales/Business Development, Marketing & Operations
  • Recruit talent across product and engineering teams

Your skills and experience

  • 7-10 years of experience as a Product Manager for a DSP, SSP or DMP
  • Excellent written and verbal communication skills; experience with executive level communication and presentations
  • Ability to understand and construct complex data algorithms
  • Functional knowledge of SQL and ability to run ad-hoc analyses with minimal involvement from engineering a plus
  • Bachelor’s degree, Computer Science degree a plus

If the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

The full-time annual base salary ranges for this role are listed below, by location. We take into consideration an individual’s background and experience in determining final salary. Please note, this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Cadent is willing to pay at the time of this posting. All regular Cadent employees are eligible for a target bonus, health insurance, 401(k), life insurance and disability benefits, Flexible Time Off (FTO), special leaves that include disability, parental, and family care leave, and a wide array of voluntary benefits including pet insurance.

Cadent

A growing, award-winning agency located in sunny South Florida is looking for a marketing-savvy Social Media Manager whiz to join its growing team of in-house creatives. If you have a knack for harnessing social media to inspire and engage audiences across a variety of platforms for multiple brands, you may be the perfect fit for this role. As the agency’s social media manager, you’ll be in charge of dreaming up winning social media campaigns, driving brand awareness through engaging content, and shaping social media strategy for a wide range of clients.

As a Social Media Manager, you should expect to:

  • Create strategy-based social media campaigns and content plans within each client’s respective budget.
  • Handle content scheduling and posting for the agency’s clients across multiple social media platforms.
  • Incorporate each client’s brand tone and strategy into engaging, goal-oriented campaigns.
  • Work with multiple departments to ensure overall marketing strategies and content are aligned across social channels.
  • Oversee the creation of graphics and visual content for each client’s social media accounts (including but not limited to: GIFs, video content, and Reels).
  • Serve as a liaison with influencers providing marketing for select clients.
  • Stay aware of new social media and content trends and continue optimizing marketing approaches.
  • Continuously monitor the performance of implemented campaigns to identify opportunities for improvement, and provide reports on KPIs across platforms.
  • Monitor and respond to customer reviews while maintaining each client’s respective brand voice.
  • Attend client meetings as requested.

Requirements:

  • At least two years of experience working in a social media marketing role (four years preferred).
  • Experience creating and executing social media campaigns across various channels
  • A collaborative attitude and ability to work across departments to align campaign messaging and assets creation using content creation tools like Canva.
  • Experience in managing and monitoring brand image and reputation online.
  • Agency experience, as well as experience in email marketing and platforms such as Constant Contact, MailChimp, and Active Marketing is a plus.
  • A deep understanding of best practices across the following platforms: Facebook, LinkedIn, Instagram, TikTok, YouTube, and Twitter.
  • Fluency using social media management tools including Bit.ly, Hootsuite, Planable, Facebook Ads, LinkT.ree, Business Manager, Creator Studio, and more.
  • Must have great time-management and organization skills.
  • Must be able to optimize YouTube videos/channels for clients in support of SEO and
  • social media strategies.

This is a full-time, onsite position in Fort Myers, FL. Remote work is not available.

To apply, please submit your resume, portfolio link, or case studies for immediate consideration. Salary $65K.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.

icreatives

Fintel Connect is an award-winning, fast-growing fintech company that is looking for a driven, dynamic, results-oriented leader to join our onboarding team, in the fast-paced world of influencer and affiliate marketing.

Who We’re Looking For:

The ideal candidate is a highly motivated self-starter who is detail-oriented, technically savvy (and can translate technical terms and concepts into everyday language), naturally curious and has a passion for technology and digital marketing. The role requires an individual who is a natural communicator, with a passion for quickly building relationships and trust. Additional skills with html, hardcoding, pixel and tracking are considered an asset.

What we offer:

  • Competitive base salary
  • Comprehensive health and wellness benefits
  • Demonstrated work/life balance
  • 5 Paid personal days and three weeks paid vacation
  • Paid volunteer hours 
  • A rapidly growing organization with opportunities for career advancement
  • Team events & activities
  • Business casual dress code

 

What You’ll Get To Do:

  • Intimately understand technical capabilities and confidently coordinate tracking solutions for launching clients
  • Lead and drive the onboarding of all new Fintel Connect merchants, managing to strict timelines
  • Develop, maintain, and evolve onboarding processes and required documentation to continually improve efficiency and the quality of launching client’s programs
  • Understand and evolve optimal marketing tools (both internal and external) to launch a new client in a way that generates immediate results
  • Content matter expert on Fintel Connect software
  • Minimize uncertainty and avoid any unwanted surprises by reporting on and maintaining project timelines both with upper management and the client
  • Work closely with senior executives and across other teams to create effective processes across the company
  • Measure and report on the performance of onboarding clients to gain insight, identify trends and assess against goals
  • Stay up to date with the latest industry trends (both in the financial space and performance marketing) and competitors to be a subject matter expert to build trust and rapport with launching clients

What We’re Looking For:

  • University degree or diploma in information technology, marketing, communications, or related fields
  • 5+ years of project management experience, ideally at a tech company
  • Strong communication skills with the ability to speak clearly and persuasively
  • Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work
  • Ability to manage multiple projects and juggle priorities with a high attention-to-detail
  • Adaptable team player that is career-oriented and wanting to strengthen their skills
  • Self-motivated and demonstrates initiative
  • Highly organized and thrives when to delivering to self-mandated deadlines
  • Effective written and spoken communication in English (knowledge of French is considered an asset)
  • Notions of how computing languages function, specially HTML and JavaScript would be considered an asset, but not required.
  • Proficient in MS Word, Excel, Outlook, PowerPoint

Why Fintel Connect?

FC looks for employees who are self-driven, fun and have a sense of personal ownership. We promote a culture of “Out of the box” thinking in a creative and collaborative environment. From our supportive and robust onboarding to our fun social events you’ll feel like you’re a part of our team from day one. We invest in your career, support you in honing your strengths and skills and value your pursuit to grow within Fintel Connect. If you feel this is your “fit” reach out and let’s talk.

 

Fintel Connect is an equal-opportunity employer. For more information about us, please visit our website: https://www.fintelconnect.com/about-us/

Fintel Connect

Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)

Summary: To provide Strategic Marketing leadership and management to the Product Categories across North America to enable sustainable and profitable growth aligned with our Purpose Driven Strategy and Aspirations. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to ensure the success of our products in the marketplace.

Essential Duties & Responsibilities:

  • Devises and executes long-term development strategies for product categories.
  • Drives the full Portfolio approach across the region, ensuring that all Product Categories are represented and promoted in value propositions to our Customers and Prospects.
  • In partnership with VP of Marketing, VP of R&D and Director of Innovation in North America, is responsible for development and scale of strategies to commercialize Innovative Technologies.
  • Co-leads together with VP of Marketing, VP of R&D, VP of Sales, and Dir. of Innovation NA the commercialization of current Innovation Technologies applied to our Product Categories (Seasonings, Sauces & Dressings, Alternative Proteins, and Value-added Coatings).
  • Works closely with NA VP of Marketing, NA Customer Segments Director, NA VP of R&D, NA VP of Business Development and NA Customer Segment Leaders to develop value propositions for Innovative Technologies.
  • In partnership with NA Insights, VP Marketing NA and VP R&D NA identifies Consumers unmet needs in the marketplace to define the development of future Innovative Technologies to drive differentiation to selected product categories.
  • In partnership with Finance, Sales and Marketing defines value pricing for our Product Categories.
  • Analyzes selected product categories and defines initiatives to improve profitability and sales growth.
  • Defines the positioning of a product category to maximize sales and profitability.
  • Leads with Marketing the development of effective Value Propositions for our products.
  • Provides the Commercial Teams (Sales, Marketing, R&D, Culinary) with the right tools and communication to drive the positioning of our products to our Customers and Prospects.
  • Identifies unsuccessful products and define the right approach to improve profitability. Leads the process to define and execute exit strategies for products when needed.
  • In collaboration with Marketing, R&D, Culinary and Insights launches the Annual Trends Program with the goal to generate business opportunities for at least $2MM annually.
  • Partners with Supply Chain to identify and define key operational elements to consider as part of the pricing process in the category (MOQ and Other).
  • Responsible for the budget development and revenue for Product Categories in partnership with Sales, Marketing, R&D and Finance.
  • Direct responsibility to manage one Product Category across the Region and supervise two Category Managers.

Qualifications:

  • BS degree in Marketing or Business with 10 years of professional experience in a Category Management, Marketing or Business role.
  • MBA degree preferred.
  • Experience at a Food Company, ideally in Category Management, Marketing, Innovation, Product Development.
  • Experience in Business-to-Business and clear understanding on how to create and deliver value propositions to Customers.
  • Excellent business and financial acumen.
  • Strong and proven organization and communications skills.
  • Ability to think creatively to solve complex problems.
  • Demonstrated leadership and influencing skills in a multi-functional business environment.
  • Skills and experience in Project Management. Ideally experience in utilizing a Project Management software.
  • Highly skilled in use of PowerPoint, Excel, Word, and other commonly used computer programs.
  • Travel 25%.

Griffith Foods

POSITION SUMMARY

The Digital Marketing Marketing will be tasked with overseeing Cardone Ventures promotion and advertising efforts to drive sales and build brand awareness. You will develop an overall marketing plan, lead campaigns and measure the return on investment of various advertising methods for all things Cardone Ventures.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

OBJECTIVES

  • Vast knowledge of digital social media spaces including: paid media, email marketing, branding and strategy, and influencer marketing
  • Initiate and drive process of brand marketing from start to finish and develop cohesive go-to market strategies
  • Deliver key business results through establishing KPIs and successful campaigns
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
  • Interact with all departments to contribute and analyze the development and implementation of all marketing and communication campaigns
  • Oversee relationship with all agencies, consultants, and partners
  • Develop short and long-term marketing and advertising strategies for IDM in collaboration with
  • leadership from all direct and indirect revenue generating departments throughout the organization
  • Maximize overall revenue potential by developing initiatives to support new revenue opportunities, particularly those designed to increase leasing, brand recognition and community engagement

COMPETENCIES

  • Manage and keep track of budgets and allocation
  • Ability to make decisions backed by data to draft solid go-to marketing strategies that will drive sales, brand presences, and pr for Cardone Ventures
  • Leadership abilities, including training and mentorship
  • Ability to effectively engage with team members of all levels across different departments
  • Professional understanding of brand development and creative function
  • In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing, and social media
  • Concise decision maker with out of the box idea generator
  • Strong experience creating marketing settlements and prorating advertising buys across events.
  • Ability to work irregular hours as dictated by the event schedule, including nights, weekends and holidays

EDUCATION AND EXPERIENCE

  • Bachelor’s Degree or at least 3-5 years’ experience in marketing

PHYSICAL REQUIREMENTS

  • Prolonged periods sitting at a desk and working on a computer

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Cardone Ventures

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