Pathé Cinémas se positionne comme leader de l’exploitation cinématographique en France, aux Pays-Bas et en Suisse et est également présent en Belgique et en Tunisie. À fin décembre 2021, Pathé Cinémas exploite 131 cinémas pour un total de 1 310 écrans et emploie env. 4 800 personnes sur l’ensemble des géographies. Pathé Cinémas mène une politique active de développement, en s’inscrivant dans une stratégie de montée en gamme et de modernisation continue de l’expérience Cinéma.
Descriptif :
Au sein de la Direction Marketing et Digital, et rattaché(e) au Chef de Projet Acquisition Digital, vous l’assisterez dans l’ensemble de ses actions visant à piloter les campagnes d’acquisition des cinémas Pathé.
Vous serez notamment en charge de :
- La gestion opérationnelle des campagnes
- Ciblage, construction et montage des campagnes Social Media (Facebook, Google, SnapChat, Tiktok) pour relayer les sorties de films et nos offres en partenariat avec les distributeurs de films ;
- Participation à la création de landing pages dans le cadre des campagnes ;
- Veille et analyse des performances des campagnes, être force de proposition sur l’optimisation ;
- Assurer une veille des pratiques des nouveaux leviers d’acquisition et mettre en œuvre des nouvelles actions dans une logique de “test and learn”
- La gestion opérationnelle des assets de campagne
- En lien direct avec le service Communication des cinémas Pathé et des distributeurs de films, vous vous assurez de la bonne livraison des assets pour le lancement des campagnes ;
- Participation au brief créatif
- Contribution à la mise en place de reportings
- Suivi des campagnes ;
- Création des Dashboard via nos outils (Whatagraf) ;
- Création de rapports de performances sur nos audiences et assets ;
- Analyse des données et partage des résultats
Profil recherché :
En formation supérieure Bac +4/5 en école de commerce ou équivalent universitaire, avec au moins 1 stage de plusieurs mois en entreprise ou en agence à votre actif, si possible dans le Marketing & Communication digitale
- À l’aise avec les plateformes de gestions de campagnes : Facebook Manager, Google Ads
- La connaissance des réseaux sociaux et Google Analytics est un vrai plus
- Bonne connaissance d’Excel
- Esprit créatif et analytique
- Rigueur
Cette offre est ouverte pour un stage de 6 mois ou pour une alternance de 12 mois à compter de septembre 2023.
A travers ses équipes, Pathé Cinémas est fière de promouvoir la diversité et l’égalité des chances. Nous considérons toutes les candidatures qualifiées sans tenir compte de l’origine, de la religion, du genre, du handicap, ou toute autre caractéristique qui pourrait faire l’objet d’une discrimination.
Pathé Cinémas
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