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Seeking a strategic Public Relations Brand Manager for premium spirits company located in NYC.

TorchLight seeks a PR Brand Manager with luxury brand experience for the world’s third largest premium spirits company in the New York metro area. The PR Brand Manager will oversee and execute high-impact PR and marketing programs across multiple brands. He or she will work across digital and traditional platforms with a results-driven focus.

Location:

Qualified applicants must be located or willing to relocate to the New York Metro area. This is a hybrid position.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:

Direct Hire opportunity; full-time, 40-hours per week. Hybrid work environment.

Role Responsibilities:

  • Develop public relations strategies and drive programs in support of annual brand plans and strategic brand growth drivers and objectives.
  • Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
  • Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
  • Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
  • Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
  • Prepare and manage budgets for assigned brands in conjunction with yearly planning process and program development.
  • Write media releases, correspondence, speeches and presentations.

Skills and Experience

  • 8+ years of PR and/or communications B2C experience; agency preferred.
  • CPG/luxury brand experience a must in agency or corporate setting.
  • Excellent communication, copywriting, proofreading and editing skills.
  • Ability to juggle multiple tasks across multiple brands.
  • Experience working with and managing PR agencies.
  • Desire and passion for keeping a pulse on emerging trends in pop culture.
  • Bachelor’s degree in business, public relations, journalism, or related discipline.

TorchLight Hire

Senior Product Manager / Music / $110-150k / Excellent benefits / Fully Remote

I’m looking for a senior product manager for a music start-up that connects independent artists with digital outlets, labels and influencers.

The platform empowers artists to get their music heard globally and helps accelerate their careers through unique feedback.

With colleagues who are ex-Spotify, you’ll be working on all things acquisition, user onboarding, activation, and engagement to ensure both artists and curators are getting the most out of the platform.

The Senior Product Manager will enjoy:

· Defining the of the international growth strategy and build the product growth roadmap

· Applying behavioural psychology to the customer purchase funnel to improve the product’s design, and run A/B tests to assess success.

· Plan, organize, and conduct user research sessions

· Create best practices for how to best engage customers, and retain them for the long term.

· Analyse the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve user lifetime value (LTV) and decrease churn.

The Senior Product Manager should have:

· Demonstrable experience from high growth, product first startup or scale-up

· Hands on B2C product experience within a competitive space e.g. ecommerce, marketplace, dating, gaming apps, social, travel, logistics.

· Strong knowledge of product management processes from an agile environment

· Experience in data-driven customer segmentation and conducting growth experiments, A/B and multivariate tests, and funnel analyses.

Package includes a $110-150k salary, fully remote working, share options, 25 paid holidays, pension contribution, a personal cultural experience budget and more.

Whilst this is a remote role, they are building a team in New York around their existing colleagues. So unfortunately only candidates in and around New York area will be considered.

Apply now for immediate consideration regarding this unique opportunity.

Understanding Recruitment is acting as an employment agency for this vacancy.

Understanding Recruitment

Strategic Marketing Manager

HYPLAND is currently looking for a Strategic Marketing Manager who will be responsible for developing and executing marketing plans and all on the ground activations. 

MUST LIVE IN LA-IN OFFICE FULL TIME  

Responsibilities:

  • Serve as the lifestyle and streetwear collaborations marketing expert with keen understanding of fashion and streetwear culture trends, insights, and brands 
  • Develop, supports, and executes collaboration marketing plans including value propositions, inspiring creative briefs that are all fueled from consumer and cultural insights and activation ideas
  • Work cross-functionally to develop compelling product marketing launch narratives and seeding strategies to ensure a culturally relevant and innovative approach in all marketing efforts 
  • Audit the competitive landscape, understand target market, and identify insights to inform product marketing strategies and marketing plan process 
  • Serve as a point of contact for external partners for day-to-day communications and plan development milestones
  • Influence business planning by identifying culture marketing opportunities
  • Assist in the management of budgets, providing monthly spend update
  • Collaborate with them on the execution and marketing plan on Hypland Tentpole events such as Hypland Fest
  • Partnerships

Key Skills and Deliverables:

  • Responsible for the development and build-out of potential regional culture activations such as regional marketing events and festivals (i.e., ComplexCon, Hypland, Rolling out, Coachella), and DEI marketing Initiatives
  • Proven ability to multi-task with exemplary project management skills
  • Culture enthusiast with a knack for identifying a wide variety of trends (lifestyle and streetwear) both locally and regionally

Qualifications:

  • At least 3-5 years of brand, event, product, or multicultural marketing experience
  • Strategic and creative thinker who is a champion for diversity, equity and inclusion programs and initiatives
  • Proven track record in outreach campaign strategies
  • Impeccable verbal and written communication skills
  • Strong networking aptitude
  • Outstanding project management skills
  • Demonstrated ability to work with and through people to achieve results
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Must have an agile, “can-do” attitude and be willing to roll up your sleeves and jump in as needed
  • Ability to travel 15 – 20% of the time

HYPLAND

LOCATION: Remote/Hybrid; must be NY-based or willing to relocate to NY by April 2023

REPORTS TO: Senior Manager, Global Marketing

ABOUT SKINFIX Skinfix is the first clean and clinically active skincare brand that is tested, recommended (and personally used), by unbiased dermatologists to promote optimal skin barrier health. We formulate powerful, non-irritating skincare products with a carefully curated combination of synergistic actives and other emollients, minerals and nutrients that provide exactly what the skin needs to directly help heal, replenish and maintain the vital skin barrier. We use active pharmaceutical and cosmeceutical ingredients at their clinically validated active levels so that they are effective at targeting each skin concern that we treat.

ABOUT THIS ROLE As Skinfix’s Marketing Coordinator you will help to support and ensure all Marketing campaigns and new launches are executed successfully. Reports to Senior Manager of Global Marketing.

ROLE & RESPONSIBILITIES

• Support and help maintain timelines for product shoots, with coordination between creative, Marketing and agency partners.

• Coordinating with Ops and Creative on product availability and ensuring product is available for photoshoots.

• Manage and maintain timelines for visual merchandising to ensure the team achieves flawless execution and hits the deadlines.

• Manage timeline for artwork packaging, relaying deadlines and communicating to all team members on project status and upcoming deadlines.

• Assist with creating campaigns to help improve rating & reviews for existing product and setting up reviews to support new campaign launches.

• Create and assist with building competitive landscapes to help inform new product launches and keep the team abreast on new product launches.

• Helps monitor success of sephora.com and help to update assets and video content when needed.

• Collaborate heavily with Marketing, Social, Influencer and Sales cross-functional team members to support both retail and DTC marketing plans and business goals

QUALIFICATIONS

• 1-2 years’ experience in brand marketing

• A roll-up-your sleeves attitude with no task being too small

• Strong interpersonal and communication skills

Skinfix Inc.

As a Director Product Management at Publicis Sapient, you act as your clients’ trusted advisor in leading the overall vision, strategy, roadmap, and prioritization for a specific digital product, or products, within an engagement. You will collaborate with clients within the Healthcare Vertical undertaking major Digital Business Transformation (DBT) engagements to understand their business, end-customer needs, and then constantly deliver value with fast increment cycles.

Your Impact:

  • Partner with client(s), strategists, experience leads, and architects to frame business goals and value pools from which we can shape product propositions that provide transformative business outcomes and customer experience
  • Gain deep insight into client’s problems and become a trusted thought partner and advisor to senior client executives and ensure high levels of client satisfaction
  • Develop product vision, strategy, market/user research, by keeping the customer at the center of everything we do while using design thinking tools
  • Represent client in ideation workshops with cross-functional leaders where you identify new ideas, customer needs, pain paints, and solution options
  • Develop solution hypotheses iteratively, based on user research, and industry and market trend analysis
  • Establish customer journey mapping to guide product development; then validate that learning with user testing
  • Translate product vision into a roadmap containing well-defined, prioritized features that will realize the product vision and value
  • Validate and present the business case to the C – level executives and lead business reviews to ensure the team prioritizes the right features
  • Serve as a voice of the customer among the cross-functional team, always understanding the customer needs
  • Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcomes
  • Masterfully apply Lean Agile practices and frameworks
  • Collaborate with product owners, solution managers, and cross-functional product managers, to ensure alignment towards the same program increment (PI) objectives
  • Collaborate with system architects to envision and prioritize system enablers
  • Represent industry best practice and market trends to assist the client in maintaining competitive advantage
  • Build and maintain a trusting relationship with the client, teams, and vendors; develop influence without authority
  • Work with Publicis Sapient regional leadership and capability leaders to drive organic growth through trust and value-led relationships with the key client stakeholders responsible for digital transformation
  • Participate in sales pursuits and business development and contribute toward business growth in the region through prospect cultivation, account plan development and value demonstration activities
  • Inspire, lead, and mentor, a high-performing team of Product Analysts to continually facilitate improvements in developing and enhancing best-in-class digital products and services

Qualifications

Background:

  • Significant industry knowledge and thought leader-level abilities with, and/or a proven record of success directing efforts in the healthcare vertical, either in professional consulting services or corporate roles, helping companies define and evaluate product strategies and portfolios, reflecting market, competitive and other external drivers.
  • Deeply rooted in Agile, Lean, and continuous delivery principles that maximize flow of value with a passion to extend this understanding throughout the organization
  • Demonstrated success creating digital products vision, strategy, experience, and enterprise solutions and services – from ideation to launch, including engineering and operational quality
  • Experience working with a multi-disciplinary team on customer-focused products and services
  • Proven ability in collaborating and leading Program Increment (PI) cycles
  • Proven ability to prioritize multiple demands and obtain buy-in from stakeholders
  • Practice in workshop facilitation to cultivate the ideation
  • Ability to define financials, ROI, KPIs, and forecasts, with success leveraging data to make decisions about product feature increments
  • Proven track record of working with senior client stakeholder and diverse teams as a servant leader and steward of economic and customer value
  • Mastery in leading change and inspire others to change behaviors
  • Influencer in continuous learning and innovation

Set Yourself Apart With:

  • Certified SAFe Product Owner/Product Manager designation
  • Certified Agile Product Manager designation

Additional Information

A Tip From the Hiring Manager:

A successful Product Manager at Publicis Sapient combines leadership skills, rooted on customer centricity, with tactical product management skills to drive the clients and team in releasing program increments every 10-12 weeks (or applicable frequency at client’s organization)

Pay Range: $129,000 – $252,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

Benefits of Working Here:

  • Flexible vacation policy; time is not limited, allocated, or accrued
  • 15 paid holidays throughout the year
  • Generous parental leave and new parent transition program
  • Tuition reimbursement
  • Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

Publicis Sapient

$$$

A global e-commerce and digital marketing company that specializes in one-to-one marketing is seeking a full time Social Media Community Manager. This candidate will be responsible for managing the daily social media content, identifying and implementing the latest social media trends and measuring social media effectiveness through analytics. Works with influencers to build the audience and engage with fans.

The role is 100% remote but the candidate needs to be based in NYC or Miami.

Responsibilities:

  • Plan & develop a social media content calendar for relevant platforms (Facebook, Instagram, Pinterest, and LinkedIn
  • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
  • Work jointly with partner store team and digital campaign marketing teams to use promotional campaigns to amplify company messages and partnerships
  • Respond to customers on social media (customer care best practices & engagement)
  • Ensure all online efforts and messaging are consistent with the values, overall story, and voice
  • Some evening and weekend work will be required due to the “always on” nature of social media

Qualifications:

  • 4+ years professional experience managing high profile social media accounts: personal brand and/or e-commerce preferred. Celebrity Social Media marketing experience highly preferred.
  • Understanding of social media KPIs; Assist with tracking and interpreting metrics to enhance user engagement, suggest content optimization.
  • Intermediate level of Canva or Adobe Photoshop.
  • Intermediate level of mobile and desktop social video editing tools such as Capcut, InShot, Captions App, (or similar video editing tools).
  • Strong organizational, project management and time management skills.
  • Must be self-motivated but also able to effectively collaborate, work in teams and build good working relationships across multiple stakeholders.
  • Working knowledge and familiarity with WordPress and best SEO blog practices.

Travel

  • Annual Conferences and Product related events (including but not limited to photo shoots, promotional events, etc.)
  • Local and regional – 25% travel
  • May include travel by air, car, boat, public transportation.

This is a fast-moving opportunity, so if you are interested in the fulltime Social Media Manager role, please apply asap!

LHH

$$$

LHH Recruitment Solutions is seeking a Brand Manager with experience in the A/E/C industry. This position will report to the President of the company and have one direct report with a variety of responsibilities within marketing with an emphasis on branding.

  • This position is onsite 5 days a week with flexibility and hybrid availability within 6-12 months.
  • Full-time, direct hire, base + bonus and strong benefits

What you will do:

  • Responsible for creating and executing marketing strategies that align with company goals and objectives.
  • Responsible for employee branding to attract high quality engineers and other key hires
  • Work closely with sales to create marketing collateral and materials to assist in prospecting
  • Work to refresh brand & logo for 50th company anniversary including reviewing RFP’s for website overhaul
  • Create and maintain social media calendars with content for different channels. Develop strategy and delegate when necessary
  • Keep website updated with fresh content, including photos, white papers, case studies, links to social media channels etc.
  • Manage one direct report in marketing and manage work flow for contract graphic designer
  • This position will play a critical role in pushing projects forward to completion, with expectations to overcome roadblocks or delays by influencing key stake holders to complete required tasks to get the job done
  • Work with leadership to make sure marketing efforts are aligned with company’s overall vision
  • Identify opportunities to improve marketing efficiency and effectiveness
  • Manage external marketing vendors and contractors
  • Measure and report on the success of marketing campaigns and initiatives

  • we are looking for:
  • Bachelor’s degree in marketing, communications or related field
  • 7+ years of experience in marketing, with a focus on branding and digital marketing
  • Strong project management skills and experience leading cross-functional projects across a variety of teams
  • Experience with branding, social media and digital content
  • High level of professionalism with strong written and verbal communication skills
  • Experience with graphic design and video production is a plus
  • Strong analytical skills and experience measuring the effectiveness of marketing campaigns
  • Ability to work collaboratively with internal stake stakeholders and external vendors

If this sounds like you and you meet the minimum qualifications, you are encouraged to apply today.

LHH

We are growing and we want you to be part of our growth journey. If you consider yourself analytical, self-motivated, and love marketing keep readings this will be a GREAT opportunity!

We are seeking an experienced Senior Marketing Manager to lead our marketing. The ideal candidate will be responsible for developing and executing marketing strategies that drive growth and increase brand awareness. They will work closely with cross-functional teams, including sales, operations, and product development, to ensure marketing initiatives align with business goals.

Responsibilities

· Oversees the work of multiple Marketing Managers

· Develop and execute marketing strategies that increase brand awareness and drive growth.

· Create and manage marketing campaigns across various channels, including digital, print, and social media.

· Measure and report on the effectiveness of marketing campaigns and adjust strategies accordingly.

· Build and maintain relationships with media outlets, influencers, and other relevant partners.

· Develop and manage partnerships and collaborations that drive growth and increase brand awareness.

· Set operational objectives and work schedules, assigning tasks to marketing team.

· Analyzing objectives to assess operational success.

· Assisting in creating, modifying, and executing company policies that have a direct impact on operation(s).

· Develop and manage the company’s marketing budget.

· Conduct market research to stay up to date on industry trends and customer needs.

· Work closely with cross-functional teams to ensure marketing initiatives align with business goals.

· Set annual goals and manages people, work, and outcomes to reach those goals. Typically, progress is measured, and course adjustments are made on a monthly to quarterly basis.

Requirements

  • Bachelor’s degree in marketing, business administration, or a related field
  • 3+ years of experience in marketing, with a focus on digital marketing and advertising
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Experience managing a team of marketing professionals
  • Experience in the automotive industry is a plus
  • If you are a highly motivated and results-oriented individual with a passion for marketing, we encourage you to apply for this exciting opportunity to lead our marketing team and help drive our business forward.

Accelerated Brands

$$$

Meet is partnering with a global cardiovascular pharmaceutical with their brand new role – the Senior Manager of External & Internal Communications and Engagement.

They are looking for this individual to help align the company communications from global offices and disseminate through the US business. This position has a dual report to the US CEO and the Associate Director of Human Resources.

Responsibilities:

Engagement:

• Responsible for engagement survey and focus group execution, analysis, and spearheading action planning with HRBPs and BU/Department Heads.

• Lead, develop and execute action-oriented plans for onsite and virtual employee events and activities.

• Support the development and management of Employee Resource Groups (ERGs)

• Responsible for overall design and execution of the Annual Achievers Awards Program.

• Lead Community Service programs and initiatives.

Internal & External Communications:

• Act as the liaison for North America with Corporate Communications for any projects or initiatives.

• Promote the brand internally and externally through interventions.

• Drive the end-to-end implementation of comprehensive communication campaigns and collaborative projects aligned with the mission, strategic objectives, values, and awards and engagement platform.

• Provide internal communications consultation and support for annual campaigns & promotions.

• Serve as the primary liaison with the Global Engagement Team for any projects or initiatives, including a weekly podcast.

• Assist with the development and maintenance of employee communication forums including the intranet and blackboard alert communications.

Requirements:

• A Bachelor’s degree is required, preferably in Communications, Public Relations, English or a related area.

• At least five years of experience in engagement, communications, public relations, corporate communications, social media, or related roles in a corporate setting.

• Pharmaceutical or biotech experience a plus.

• Experience working closely with internal stakeholders to identify and develop communications and engagement strategies for key initiatives.

• Strong written and verbal communication, including a strong command of the English Language. Fluency in Spanish is a plus.

• A self-starter who works independently with limited day-to-day guidance is preferred.

• Strong proficiency in Microsoft Office, particularly Outlook, Word, and PowerPoint. Intermediate proficiency in Excel.

• Comfort interacting, communicating, and influencing at all levels within the organization, including Senior Leadership.

Contact Details: Full job description and company details are available upon application, apply below. If interested in this position, contact Nicole Langford at Meet, at [email protected] to discuss further and in confidence.

Meet

Ready to take on a new challenge? Full Time, Director of Ecommerce Analytics & Optimization, you will have the exciting opportunity to partner with leaders across Product Management, UX, and Site Merchandising teams to standardize reporting, analyze data, provide actionable insights, and lead multivariate testing. Your main goal is to build great partnerships with stakeholders, understand their goals, and support the prioritization of enhancements based on ROI analysis.

  • Salary: $150K-180K
  • There could be a potential bonus.
  • Position is hybrid, will go onsite 1 per month for 3-4 days at a time straight (Expenses covered). Candidates we submit must be able to do this. They’re located in Liverpool, NY (Syracuse).
  • Must live in MA, RI, CT, NY, NJ, PA, or DE (preferably NY or NJ so that they’re able to travel onsite easier)
  • Position reports to the VP of Ecommerce
  • Currently there’s no team to manage, this person is the team. May build a team down the road so needs to have previous management experience.
  • Will manage 3rd party vendors.
  • Must be proficient in ecommerce analytics.
  • Previous retail industry experience

We are hyper-focused on designing a frictionless shopping experience for our customers and measuring progress through KPIs. You will develop site metrics and dashboards to monitor site health and influence the overall direction of the site. You will be responsible for weekly, monthly, quarterly, and annual reporting to support eCommerce Product Management and Site Merchandising teams and will identify core customer conversion paths to optimize both the browsing and shopping experience.

To excel in this role, you will need: 5+ years of experience in Digital Analytics, as well as technical skills in Google Analytics, data layers, and Tag Management and Data Studio. You must be able to derive insights from complex data and present recommended actions that drive KPI goals. An interest in GA4 and Server-side tagging is a plus.

This role will report to the Vice President of Ecommerce, and you will be responsible for managing third-party analytics and CRO partners. You will have the opportunity to migrate to GA4, lead AB Testing planning meetings and calendar, and leverage cutting-edge data and insights tools.

Join our team and be part of a dynamic, collaborative environment where your success is our customers’ success.

Apply now and let’s make a difference together! or send resume directly to [email protected]

Engage Partners Inc.

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