HYPLAND

Strategic Marketing Manager

HYPLAND is currently looking for a Strategic Marketing Manager who will be responsible for developing and executing marketing plans and all on the ground activations. 

MUST LIVE IN LA-IN OFFICE FULL TIME  

Responsibilities:

• Serve as the lifestyle and streetwear collaborations marketing expert with keen understanding of fashion and streetwear culture trends, insights, and brands 
• Develop, supports, and executes collaboration marketing plans including value propositions, inspiring creative briefs that are all fueled from consumer and cultural insights and activation ideas
• Work cross-functionally to develop compelling product marketing launch narratives and seeding strategies to ensure a culturally relevant and innovative approach in all marketing efforts 
• Audit the competitive landscape, understand target market, and identify insights to inform product marketing strategies and marketing plan process 
• Serve as a point of contact for external partners for day-to-day communications and plan development milestones
• Influence business planning by identifying culture marketing opportunities
• Assist in the management of budgets, providing monthly spend update
• Collaborate with them on the execution and marketing plan on Hypland Tentpole events such as Hypland Fest
• Partnerships

Key Skills and Deliverables:

• Responsible for the development and build-out of potential regional culture activations such as regional marketing events and festivals (i.e., ComplexCon, Hypland, Rolling out, Coachella), and DEI marketing Initiatives
• Proven ability to multi-task with exemplary project management skills
• Culture enthusiast with a knack for identifying a wide variety of trends (lifestyle and streetwear) both locally and regionally

Qualifications:

• At least 3-5 years of brand, event, product, or multicultural marketing experience
• Strategic and creative thinker who is a champion for diversity, equity and inclusion programs and initiatives
• Proven track record in outreach campaign strategies
• Impeccable verbal and written communication skills
• Strong networking aptitude
• Outstanding project management skills
• Demonstrated ability to work with and through people to achieve results
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Must have an agile, “can-do” attitude and be willing to roll up your sleeves and jump in as needed
• Ability to travel 15 – 20% of the time

HYPLAND