Strategic Marketing Manager
HYPLAND is currently looking for a Strategic Marketing Manager who will be responsible for developing and executing marketing plans and all on the ground activations.
MUST LIVE IN LA-IN OFFICE FULL TIME
Responsibilities:
- Serve as the lifestyle and streetwear collaborations marketing expert with keen understanding of fashion and streetwear culture trends, insights, and brands
- Develop, supports, and executes collaboration marketing plans including value propositions, inspiring creative briefs that are all fueled from consumer and cultural insights and activation ideas
- Work cross-functionally to develop compelling product marketing launch narratives and seeding strategies to ensure a culturally relevant and innovative approach in all marketing efforts
- Audit the competitive landscape, understand target market, and identify insights to inform product marketing strategies and marketing plan process
- Serve as a point of contact for external partners for day-to-day communications and plan development milestones
- Influence business planning by identifying culture marketing opportunities
- Assist in the management of budgets, providing monthly spend update
- Collaborate with them on the execution and marketing plan on Hypland Tentpole events such as Hypland Fest
- Partnerships
Key Skills and Deliverables:
- Responsible for the development and build-out of potential regional culture activations such as regional marketing events and festivals (i.e., ComplexCon, Hypland, Rolling out, Coachella), and DEI marketing Initiatives
- Proven ability to multi-task with exemplary project management skills
- Culture enthusiast with a knack for identifying a wide variety of trends (lifestyle and streetwear) both locally and regionally
Qualifications:
- At least 3-5 years of brand, event, product, or multicultural marketing experience
- Strategic and creative thinker who is a champion for diversity, equity and inclusion programs and initiatives
- Proven track record in outreach campaign strategies
- Impeccable verbal and written communication skills
- Strong networking aptitude
- Outstanding project management skills
- Demonstrated ability to work with and through people to achieve results
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Must have an agile, “can-do” attitude and be willing to roll up your sleeves and jump in as needed
- Ability to travel 15 – 20% of the time
HYPLAND
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