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Seeking a strategic Public Relations Brand Manager for premium spirits company located in NYC.

TorchLight seeks a PR Brand Manager with luxury brand experience for the world’s third largest premium spirits company in the New York metro area. The PR Brand Manager will oversee and execute high-impact PR and marketing programs across multiple brands. He or she will work across digital and traditional platforms with a results-driven focus.

Location:

Qualified applicants must be located or willing to relocate to the New York Metro area. This is a hybrid position.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

Employment:

Direct Hire opportunity; full-time, 40-hours per week. Hybrid work environment.

Role Responsibilities:

  • Develop public relations strategies and drive programs in support of annual brand plans and strategic brand growth drivers and objectives.
  • Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
  • Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
  • Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
  • Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
  • Prepare and manage budgets for assigned brands in conjunction with yearly planning process and program development.
  • Write media releases, correspondence, speeches and presentations.

Skills and Experience

  • 8+ years of PR and/or communications B2C experience; agency preferred.
  • CPG/luxury brand experience a must in agency or corporate setting.
  • Excellent communication, copywriting, proofreading and editing skills.
  • Ability to juggle multiple tasks across multiple brands.
  • Experience working with and managing PR agencies.
  • Desire and passion for keeping a pulse on emerging trends in pop culture.
  • Bachelor’s degree in business, public relations, journalism, or related discipline.

TorchLight Hire

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