Seeking a strategic Public Relations Brand Manager for premium spirits company located in NYC.
TorchLight seeks a PR Brand Manager with luxury brand experience for the world’s third largest premium spirits company in the New York metro area. The PR Brand Manager will oversee and execute high-impact PR and marketing programs across multiple brands. He or she will work across digital and traditional platforms with a results-driven focus.
Location:
Qualified applicants must be located or willing to relocate to the New York Metro area. This is a hybrid position.
U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.
Employment:
Direct Hire opportunity; full-time, 40-hours per week. Hybrid work environment.
Role Responsibilities:
- Develop public relations strategies and drive programs in support of annual brand plans and strategic brand growth drivers and objectives.
- Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
- Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
- Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
- Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
- Prepare and manage budgets for assigned brands in conjunction with yearly planning process and program development.
- Write media releases, correspondence, speeches and presentations.
Skills and Experience
- 8+ years of PR and/or communications B2C experience; agency preferred.
- CPG/luxury brand experience a must in agency or corporate setting.
- Excellent communication, copywriting, proofreading and editing skills.
- Ability to juggle multiple tasks across multiple brands.
- Experience working with and managing PR agencies.
- Desire and passion for keeping a pulse on emerging trends in pop culture.
- Bachelor’s degree in business, public relations, journalism, or related discipline.
TorchLight Hire
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