Cleveland Casting Calls & Acting Auditions

The Shelly Company, a CRH company, is a vertically integrated supplier of aggregates, asphalt, ready mix concrete and paving services throughout the state of Ohio. Our commitment to quality drives us to use the most modern, efficient and environmentally friendly technology in our industry. The Shelly Company is known throughout the industry for innovation, quality and for our commitment to safety.

Position Overview

Safety-minded, motivated, and high energy Estimator/Project Manager to perform primary responsibilities of accurate cost estimates, Project management functions, and assist in forecasting and construction reporting. This position will also require supporting operations, and contract administration.

Key Responsibilities (Essential Duties and Functions)

The duties and responsibilities include but are not limited to the following:

Estimating:

• Identifies labor, material, and time requirements by studying proposals, construction plans, specifications, and related documents. Visits project sites when necessary.
• Obtains bids from vendors and subcontractors by specifying materials, identifying qualified subcontractors, and negotiating prices.
• Computes cost factors and prepares estimates. Coordinates estimates with field superintendents.
• Calculate and analyze costs to ensure all DBE/Edge requirements are met.
• Copy and submit bid/quote on time either in person, by fax, or electronically (EBS/ODOT).
• Review contract agreements and assists with plan preparation and estimates. Negotiates and prepares change orders as necessary.
• Conducts special studies to develop and establish standard hour and related cost data or effect cost reductions.
• Consults with clients, vendors, or other individuals to discuss and formulate estimates and resolve issues.
• Roll up and condense bid details in HCSS, export and send file to PA assigned for project download in Viewpoint.
• Ability to analyze bid statistics and various work types on competitors in an effort to sustain Gold standards on Margin left on Table and other OPS metrics.

Project Management:

• Write correspondence letters, compile submittal information, review shop drawings, mix designs, and all other necessary documents so that the project can begin and function properly.
• Assist the Construction Scheduler in preparing Primavera schedule.
• Notify subcontractors and suppliers of anticipated start and delivery needs.
• Schedule Pre-job meeting and progress meetings both internally and with owner.
• Assist and support Area Operations and Foremen as needed.
• Review job quantities, approve invoices, subcontractor payments, prepare extra work change orders and monitor job cost.
• Maintain and analyze monthly cost projections using a % complete method and report projections to Area Management monthly.
• Review, tabulate, and negotiate final quantity agreements with owner and/or Prime contractor to ensure 100% payment for all work performed.
• Review monthly account receivables and cash aging reports.
• Responsible for project yields (pipe, bedding, backfill, dirt, stone, and asphalt).
• Performs other job related responsibilities and special projects as requested.

Other Requirements:

• Display a professional and courteous attitude to co-workers, supervisors, and the general public at all times.
• Must be willing to travel and work away from home when required.
• Must be willing to work nights and weekends when necessary.
• Report to the assigned job site ready to begin work at the designated start time.
• Strict adherence to safety requirements and procedures as outlined in the Manual of Safety Practices and Procedures.
• Strict adherence to Shelly Company policies and procedures as outlined in the Company Book of Policies.
• Willingness to work in a team environment and assist co-workers or supervisors with other duties as required.
• Timely and regular attendance is an expectation of performance for all Shelly Company employees. Employees will be held accountable for adhering to their workplace schedule.
• Stay involved in OCA, ODOT, and Community functions. Attend training and safety classes as necessary.
• Entertaining and customer/client interaction to ensure strategic market objectives within the means of the budget.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Candidate must have a good skill set on the following competencies: Drives for Results, Collaboration, and Developing Talent.

Education and Experience

Bachelor’s degree or equivalent from a four-year college or technical school; or three to five years related experience and/or training; or equivalent combination of education and experience. Proficient with Windows, Excel, Word, and PowerPoint.

Language Skills:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively to customers or employees of organization.

Mathematical Skills:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to climb or balance. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl.

The employee must regularly lift and/or move more than 25 pounds. Specific vision abilities required by this job include distance vision, peripheral vision, and depth perception.

Work Environment

While performing the duties of this job, the employee regularly works near moving mechanical parts and in outside weather conditions and is regularly exposed to wet, humid condition airborne particles, and extreme heat or cold. The employee is occasionally exposed to vibration. The noise level in the work environment is occasionally loud and may require protective equipment.

The Shelly Company

National Retailer Campaign – Real People Talent

Job Detail: We are conducting a rush casting for an upcoming National Retailer Campaign. We are in search of individuals who exude genuine passion and embody vibrant personalities. We’re looking for real people who are embracing life and celebrating their true selves. This campaign aims to showcase diversity, authenticity, and the beauty of individuality.

Job Responsibilities:

• Engage with the creative team and fellow talent to bring authenticity and genuine energy to the campaign.
• Participate in various scenes and activities as directed by the production team.
• Convey a natural and relatable presence in front of the camera.

Requirements:

• Reside within a three-hour radius of Columbus, Ohio.
• Genuine passion and enthusiasm for life.
• Vibrant and authentic personalities.
• Availability between October 17th – 19th.
• No previous acting experience required.

Compensation Details: Selected talent will receive a compensation of $3700 for the one-day shoot. This includes usage rights for the campaign.

National Retailer Campaign – Real People Talent

Job Detail: We are conducting a rush casting for an upcoming National Retailer Campaign. We are searching for individuals who exude genuine passion and embody vibrant personalities. We’re looking for real people embracing life and celebrating their true selves. This campaign aims to showcase diversity, authenticity, and the beauty of individuality.

Job Responsibilities:

• Engage with the creative team and fellow talent to bring authenticity and genuine energy to the campaign.
• Participate in various scenes and activities as directed by the production team.
• Convey a natural and relatable presence in front of the camera.

Requirements:

• Reside within a three-hour radius of Columbus, Ohio.
• Genuine passion and enthusiasm for life.
• Vibrant and authentic personalities.
• Availability between October 17th – 19th.
• No previous acting experience is required.

Compensation Details: Selected talent will receive a compensation of $3700 for the one-day shoot. This includes usage rights for the campaign.

Job Description: Agency Social Media Manager 

Job Title: Social Media Manager

Location: Cincinnati, OH (Hybrid Work)

Type: Part-time (25-30 hours per week), Independent Contractor

About Us:

At Everzocial, we’re not just a digital marketing agency; we’re a team of creative minds driven by innovation and results. We partner with diverse clients to elevate their brand presence through effective social media strategies. If you’re a knowledgeable and experienced social media professional seeking a part-time opportunity, and you thrive in a dynamic agency environment, we want you on our team!

Role Overview:

As an Agency Social Media Manager at Everzocial, you’ll be at the heart of crafting captivating social media strategies for our diverse clientele. Your mission will be to develop, implement, and manage engaging campaigns that drive brand awareness, engagement, and growth.

Key Responsibilities:

– Collaborate with clients to understand their brand, goals, and target audience.

– Devise comprehensive social media strategies tailored to each client’s objectives.

– Create, curate, and manage all published content across social media platforms.

– Develop and maintain a content calendar, ensuring consistent and timely posting.

– Monitor and analyze social media trends, insights, and performance metrics.

– Engage with followers, respond to comments, and cultivate an active online community.

– Oversee social media ad campaigns, budgeting, and targeting strategies.

– Coordinate with internal teams to align social media efforts with broader marketing strategies.

– Stay current with the latest industry trends and best practices.

– Keep clients informed about campaign progress, results, and recommendations.

Qualifications:

– Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

– Minimum of 2 years of experience managing social media for clients within an agency environment.

– Strong command of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

– Proven track record of developing and implementing successful social media strategies.

– Excellent written and verbal communication skills.

– Proficiency in social media management tools and analytics platforms.

– Creative thinking and ability to generate innovative content ideas.

– Strong project management skills with the ability to handle multiple client campaigns simultaneously.

– Client-focused mindset with the ability to build and maintain positive relationships.

Benefits:

– Competitive compensation package

– Professional growth opportunities

– Collaborative and inclusive work culture

Please Note:

This is a part-time position offering 25-30 hours per week. The ideal candidate will be experienced and knowledgeable, seeking part-time work. Health care benefits are not provided for this role.

If you’re ready to dive into the world of agency social media management on a part-time basis, join Everzocial and be part of a team that’s making a real impact in the digital landscape. Apply today and let’s take brands to new heights together!

To apply, please submit your resume, cover letter, and portfolio showcasing your past social media projects to [email protected].

Note: Only shortlisted candidates will be contacted for interviews.

www.everzocial.com

@everzocial 

Everzocial | Digital Marketing Agency

HVACDirect.com is looking for a tactical, action-oriented Paid Media Campaign Manager who is ready to jump in and contribute to a high-performance data-driven team of sophisticated media buying professionals. 

The Paid Media Campaign Manager focuses on developing impactful strategies and managing the implementation and day-to-day optimization of paid media channels. As Paid Media Campaign Manager you will maintain a high standard of paid media campaign execution and problem solving. 

The right person for this role has a record of success with large-scale paid media campaigns and is eager to learn and develop cutting edge strategies. This person will be a key member of our Paid Media team and will be passionate about growth, teaching others, and scaling campaigns.

Responsibilities Include:

● Develop and implement paid media strategies and plans

● Build out and optimize paid media campaigns

● Lead regular weekly meetings and communicate updates

● Understand goals and key performance indicators including both ad platform metrics and backend reporting

● Connect paid media results to broader business objectives

● Continually evaluate campaign performance and effectiveness of offers

● Perform ongoing account optimizations such as search query reports, creative testing, audience testing, and other regular account maintenance

● Understand and troubleshoot paid media tracking

● Develop data-driven insights based on performance metrics

● Ensure work is prioritized and implemented based on set deadlines and expectations

Qualifications:

● 4+ years of relevant experience in a paid media role such as paid search and paid social media buying

● Experience with Google, Bing, and Facebook other social media platform advertising

● Professional communication, both written and verbal

● Ability to multitask and manage multiple projects and priorities simultaneously

● Self-motivated and a team player

● Excellent problem solving and troubleshooting skills

● Google AdWords Certified, Bing Ads Certified, Google Analytics Certified

Benefits: 

● Highly Competitive Salary

● Annual Bonus

● Generous Vacation Time 

● Medical Insurance

● Dental Insurance

● Vision Insurance

● Will be working directly with company leadership

About the company:

Our company is on the cutting edge of digital marketing and eCommerce strategy. We buy, build, and grow brands to achieve tremendous growth. Our team is highly passionate about the work we do and actually enjoy our colleagues.

We look for three things in any new team member:

1. Positive – You have the right attitude. While you acknowledge anything negative, you focus on the positive. 

2. Passionate – You get genuinely excited about your work and seeing how consumers interact with the things you create.

3. Proven to Execute – You have a proven track record of doing the things you say you’re going to do when you say you’re going to do them. 

If you think that you are a good fit for our fast-growing team, apply today!

HVACDirect.com

Project Manager, Sales Marketing

Location: Columbus, OH

OVERVIEW

We are looking for a Sales Marketing Project Manager to join our dynamic team. A successful candidate will be a creative, detail-oriented professional with excellent communication and project management skills. Ideally someone with a project management background in Sales, Marketing, or Digital Media and the ability to think creatively while managing multiple deliverables and work streams.

WHAT YOU’LL DO

• Coordinate and execute marketing materials for the sales team such as case studies, tailored decks, and market ride materials.
• Monitor market trends, research consumer markets, and competitors’ activities.
• Evaluate and maintain effective communication between the sales team and designers to ensure timelines are being met and deliverables prioritized appropriately.
• Proactively weave in updates to existing sales materials.
• Manage quick-turn as well as large-scope projects from start to finish.
• Take feedback and translate to designers in a way that is actionable.
• Look ahead to ensure clear direction before kicking off the design team on a project.
• Cross-coordinate between departments to track new assets going live and ensure sales materials are created, teaser videos, one-pagers, etc. are ready ahead of the pre-sale date.

ABOUT YOU

• Bachelor’s degree in business, marketing, or related field.
• 5+ years of experience in marketing or project management, preferably in a similar role.
• Proven experience developing processes and workflows as they relate to marketing.
• Extensive knowledge of the marketing and sales process, customer service, and product management.
• Ability to communicate clearly and effectively with different stakeholders and departments.
• Proficiency in Microsoft Office, Adobe Creative Suite, Asana (or like project management tools).
• Exceptional time-management, organizational, and problem-solving skills.
• Thinks beyond the “ask” to offer thoughtful solutions with purpose.
• Energetic, adaptable, versatile, and can roll with the punches.
• Ability to work independently and as part of a team.
• Copywriting skills and social media experience are a plus.

ABOUT ORANGE BARREL MEDIA

Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name in 26 of the top markets in the U.S. Our commitment to innovation has differentiated OBM as a leader in the Out-of-Home industry and driven the development of our sister company, IKE Smart City, a company that is blazing the way in smart city initiatives with our interactive digital kiosk, IKE. We are widely known as a place where people are inspired to achieve success, genuinely like each other, and have endless opportunities to grow. We value our associates and have created an environment of inclusion, respect, and fun. We hire and reward top-notch talent who contribute to our unique culture and shared vision. OBM and IKE Smart City are experiencing momentous growth, almost tripling in size over the past two years, and we start and end each day excited about the work we do together and the new challenges ahead. Learn more at www.orangebarrelmedia.com and www.ikesmartcity.com.

OBM is an equal opportunity employer and provides competitive salary/incentive compensation and benefits, 401k match, and expense account.

Orange Barrel Media

Who We’re Looking For

You’re curious. You always ask questions. You hunt down answers. We’re looking for a senior performance marketing expert.

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The Role

• Responsible for the day-to-day management of performance media buying and optimization across a broad range of clients. Emphasis on paid search and paid social.
• Support the creative team in the delivery of ongoing creative production for continuous optimization. 
• Own the performance media implementation process including campaign set up, optimization and reporting across national and global clients
• Monitor paid media (social, SEM/PPC, video, display, programmatic) campaigns daily
• Ensure campaigns are paced correctly to minimise waste
• Monitor costs, budgets and report on ROI
• Report on results and create recommendations, draft insights and opportunities to present to the team and senior client stakeholders

‍

Requirements

• A minimum of 2-4 years experience in paid search and social, SEM, performance or biddable as an account manager or manager preferably from an agency background.
• Current certifications across Google, DSP’s, Meta Blueprint, Bing and other channel technologies (or willing to get certified within six months of hiring)
• Have an expert understanding of how to set up and optimize campaigns within all digital ad channels.
• Bachelor’s degree in Marketing, Advertising or related field
• Outstanding creative problem solving and communication skills, both written and verbal is a must with exceptional attention to detail.

Benefits

• Unlimited PTO

• WFA Work from anywhere

• Very competitive pay

• Annual bonuses

• Partner track options

MABL

WBNS, TEGNA’s CBS affiliate in Columbus, Ohio is searching for a digital news leader and innovator to lead audience experience and direct production of local news content across digital, mobile, app, OTT and social media platforms.

The Director of Digital Content works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage, special project content, franchise support and directing digital strategy for 10TV.COM as well as our app, social media, SEO, OTT/streaming, push alerts, voice platforms, newsletter and more. This person will play a key role in charting the station’s digital content and growth strategy.

We’re looking for an exceptional people-focused leader with experience training teams to grow digital audiences on multiple platforms while focusing on creating quality, impactful and informative news content. You’ll use your exceptional journalism ethics while serving as a member of the station’s management team and leading a digital team to create engaging and compelling local news content that serves all of the communities we cover. Analyzing data and disseminating information to the entire newsroom is also an imperative part of the role.

You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We’re looking for a resilient leader whom is open to new ideas and not afraid to frequently say “why not?” or “yes.”

Responsibilities

• Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience and engagement
• Be the voice of innovation in the newsroom and inspire others to follow your lead
• Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
• Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
• Actively partner with the news director and marketing director as One Content Team to lead a cohesive cross-platform strategy
• Oversee all station efforts on social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
• Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
• Create unique, engaging, and shareable content
• Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
• Skillfully use social media and digital tools to research, discover and distribute content
• Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
• Hold newsroom employees accountable to WBNS/TEGNA ethical and editorial standards

Requirements

• Bachelor’s degree in journalism, communications, or equivalent experience in the field
• At least five years of content experience, including at least one year formally or informally leading other digital journalists
• Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
• A commitment to valuing diversity, equity and inclusion and experience contributing to an inclusive workplace
• A deep understanding of SEO best practices for articles, images, and video
• Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
• Knowledge of Content Management Systems and news production systems along with social newsgathering tools
• An eye for detail and strong journalism writing skills
• Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
• Passion and vision for emerging media
• Strong organizational, leadership, and communication skills
• Ability to work under pressure and meet deadlines
• Familiarity with Central Ohio area a plus

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

WBNS-TV

The Hinkley Marketing team is a game changer. To say we are passionate about this company is an understatement. We are deeply passionate about infusing beauty and inspiration into everything we do, seamlessly aligning it with the Hinkley brand. Our team possesses a profound appreciation for both the written word and digital prowess, enabling us to craft compelling content across various media platforms. Being part of this dynamic group means becoming an enthusiastic Hinkley brand advocate with a keen eye for design and style. Furthermore, impeccable time management skills and the ability to deliver high volumes of work swiftly, all with a smile, are crucial when collaborating with this energetic and highly creative team.

At Hinkley, our mission is to create chic, innovative lighting that illuminates the special moments of life, from the hustle of day-to-day moments to the joyful glow of memorable occasions. We’ve been around a long time and learned a few things along the way… and one of the most important is that meaningful experiences with our products and our people are more important than business transactions. It’s the relationships that matter: with our customers, colleagues and partners. We call it ‘Life Aglow.’

This full-time role is based at Hinkley company headquarters in Avon Lake, OH. This position is NOT A FULLY REMOTE ROLE, it will require 4 days in office work but it does have the flexibility for up to 1 day per week remote.

Summary: The Director of Marketing will lead the cross-functional marketing process with a growth mindset. This role is responsible for the development, direction, and execution of all Hinkley’s marketing initiatives to support strategic goals and to increase brand awareness, qualified lead generation, and ensure profitability that meets or exceeds Hinkley’s budgeted sales goals. These efforts require expertise analyzing and understanding key business and marketing performance metrics and underlying drivers in addition to strong communications and project management skills. This role reports to the Executive Vice-President of Sales & Marketing.

Primary Tasks and Responsibilities

• Own the complete marketing process to deliver best-in-class marketing campaigns and activities.
• Ensure projects are properly mapped out, assigned, communicated and delivered in a timely manner.
• Collaborate with leadership team to understand business objectives and revenue goals to ensuring alignment with strategic objectives.
• Identifies marketing trends and insights; optimizes spend and performance based on the insights.
• Develops digital marketing strategy by studying economic indicators, trends and tracking changes in supply and demand to maximize future growth strategies and opportunities.
• Maintain a deep understanding and knowledge of our consumer – who are they, what are they like, what makes them buy our product. Identify current and future needs. Help find key insights about our consumers and competitors that impact our marketing.
• Oversees the marketing staff, providing direction and execution of all marketing content, including advertising (print and digital), sales literature, website presence, product marketing, social marketing, influencer partnerships, email marketing, videos, brand publications, trade shows, high impact visual merchandising projects, event planning, sales tools and public relations efforts for all of Hinkley.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Collaborates with internal teams to create landing pages and plan & run A/B testing, conversion testing and other experiments to optimize user experience.
• Measures and reports performance (ROI) of all digital marketing campaigns and assesses against goals and budgets.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Set direction and make recommendations for continuous improvement of marketing technology platforms. Participate in the selection and management of related vendors and agencies, as needed.
• Work with Creative Director to execute brand messaging strategy and standards to ensure brand mission and brand platform comes to life across all brand touchpoints.
• Develop and execute an ongoing content creation and promotion strategy. Coordinate with our content generators and users on the scope and direction of content creation.
• Set high level direction for our social media accounts. Works with team to design, build, and maintain our social media presence. Conduct social media audits to ensure best practices are being used.
• Coordinate with sales team to create marketing campaigns for trade, showroom, hospitality, eCom and landscape channels. Work with the team on lead qualification and marketing-to-sales handoff processes.
• Develop clear and measurable KPIs and goals, report progress regularly, communicate results, and re-incorporate results to improve future campaigns.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, Pinterest and so on.
• Act as the owner of our website performance, with a focus on optimizing for search and user experience. Analyze digital data to draw key recommendations around website optimization
• Build a high-performing cross-functional marketing function by ensuring proper hiring and selection. Coaches and leads team members by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results. Ensures strategy is understood and executed across the team.
• Adheres to Hinkley core values.

Supervision Exercised: Provide leadership and direction to Marketing Department, inclusive of Website Administration, Channel Marketing, Marketing Services and Brand Development.

Level and Type of Education Required

• Bachelor’s degree in Marketing, Design or Business required.
• MBA or graduate degree in related field preferred.

Related Work Experience Required

• 10+ years’ proven success of increasing responsibility in a digital marketing leadership role.
• 7+ years’ experience leading traditional marketing aspects for a highly visible brand (including traditional print, pitching advertising concepts, launching marketing campaigns and channel marketing support tools).

Necessary Specialized Training, Knowledge, Skill and Abilities

• Familiarity with the latest trends, technologies, and methodologies in direct digital marketing, content creation, and social media.
• Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization.
• Well-versed in developing customer-driven marketing strategies based on consumer insights, competitive landscape and brand knowledge.
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
• Thrives in an environment that is fast-paced, rapidly changing and customer service-oriented.
• Proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
• Hands-on experience with SEO/SEM, Google Analytics, Salsify, BizarreVoice and CRM software. NetSuite experience a plus.
• Working knowledge of user interface design, information architecture and web design procedures.
• Excellent verbal communication skills, able to interface with sales, product management and leadership with ease.
• Excellent relationship building skills and knows how to influence working teams and key partners.
• Superior presentation skills including handling complex business issues.
• Experience managing creative, media, and research agencies.
• Ability to lead, direct and mentor staff of marketing professionals.
• Strong project management, problem-solving, and analytical thinking skills.
• Maintains a positive, open and objective attitude.

Work Environment and Physical Requirements

The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office and perform in a corporate environment
• Occasionally asked to assist in tasks outside of office environment (i.e.: distribution center)
• Ability to sit for prolonged periods of time
• Ability to view computer screen and type on a keyboard
• Ability to see color, differences between colors, shades and brightness.
• Ability to converse over a telephone (hear, speak)

We are committed to providing a total reward package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.

WHAT IS AT OUR CORE:

➢ Working as a professional family which cares about people

➢ Passion for growth and doing whatever it takes

➢ Empowering people to take action and try new things

➢ Common vision and goals

➢ Focus on the customer & end user

➢ Hinkley quality & brand really meaning something

➢ Honesty and integrity

➢ Enjoyment, fun, friendliness, life-work balance

Hinkley is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

Hinkley

Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.

You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.

The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.

As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.

Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.

Responsibilities:

Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.

Conduct market research to understand target audience needs, behaviors, and trends related to the product.

Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.

Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.

Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.

Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.

Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.

Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.

Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.

Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.

Lead Generation and Management:

Experience with lead generation tools to help capture and manage leads.

Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.

Product specific personalization and targeted messaging based on customer data and behavior.

Requirements:

An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.

Bachelor’s degree in Marketing, Business, or a related field.

Knowledge of digital marketing systems; must be proficient in HubSpot.

Proven experience in digital marketing, with a strong focus on product marketing.

In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

Proficiency in utilizing marketing automation tools and CRM systems.

Strong analytical skills and ability to interpret data to drive actionable insights.

Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Creative mindset with a passion for exploring innovative digital marketing strategies.

Strong attention to detail and commitment to delivering high-quality work.

B2B experience is a plus

Proven track record in developing & managing successful digital marketing sites

Caron Products