Ad Campaign Casting Calls and Auditions

Marketing & Partnerships Manager

Location: 10250 Constellation Blvd, Century City, Los Angeles, US (3 days hybrid in the office)

Responsibilities:

• Cultivate impactful partnerships for business growth and heightened user acquisition.
• Manage influencers aligning with the platform for brand growth and user engagement.
• Lead partnership-driven marketing campaigns within budget and deadlines, focusing on KPIs like new user acquisition and ROI.
• Develop and manage marketing calendars, ensuring the success of each partnership campaign.
• Plan and execute events to enhance partnerships and brand visibility.
• Craft company overviews, presentations, and deliver product training to partners and influencers.
• Stay informed on market trends, emerging influencers, and competitor performance for strategic partnership activities.
• Liaise between the Partnerships and Content Teams, collaborating with cross-functional teams for joint marketing plans.

Qualifications:

• Bachelor’s degree or above in Marketing, Business, or related fields.
• Minimum 7 years in marketing or user growth roles within tech or entertainment.
• Expertise in partnership development, management, influencer marketing, and event planning.
• Strategic thinker proficient in 360 marketing strategies and online acquisition tools.
• Proven track record of managing the health of sales funnels to meet or exceed targets
• Proactive self-starter with strong organizational and time management skills.
• Ability to derive actionable insights from campaign metrics and marketing data.
• Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
• Comfortable working in a fast-paced, dynamic environment and ability to pivot quickly based on strategic business needs

Benefits:

• Competitive pay package that includes a base salary and performance-related bonus.
• Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
• Free medical, dental, and vision insurance
• 401k
• Free gym membership and meal allowance

About BIGO

WHO WE ARE

BIGO is a fast-growing Singapore technology company established in 2014.

Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.

For more information, please visit our website: www.bigo.sg

OUR MISSION

Connect the world and share beautiful moments.

OUR VISION

To be a content platform inspiring one billion people’s lives.

OUR KEY TO SUCCESS

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product-BIGO LIVE

BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

• BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.

BIGO

Marketing & Partnerships Manager

Location: 10250 Constellation Blvd, Century City, Los Angeles, US (3 days hybrid in the office)

Responsibilities:

• Cultivate impactful partnerships for business growth and heightened user acquisition.
• Manage influencers aligning with the platform for brand growth and user engagement.
• Lead partnership-driven marketing campaigns within budget and deadlines, focusing on KPIs like new user acquisition and ROI.
• Develop and manage marketing calendars, ensuring the success of each partnership campaign.
• Plan and execute events to enhance partnerships and brand visibility.
• Craft company overviews, presentations, and deliver product training to partners and influencers.
• Stay informed on market trends, emerging influencers, and competitor performance for strategic partnership activities.
• Liaise between the Partnerships and Content Teams, collaborating with cross-functional teams for joint marketing plans.

Qualifications:

• Bachelor’s degree or above in Marketing, Business, or related fields.
• Minimum 7 years in marketing or user growth roles within tech or entertainment.
• Expertise in partnership development, management, influencer marketing, and event planning.
• Strategic thinker proficient in 360 marketing strategies and online acquisition tools.
• Proven track record of managing the health of sales funnels to meet or exceed targets
• Proactive self-starter with strong organizational and time management skills.
• Ability to derive actionable insights from campaign metrics and marketing data.
• Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
• Comfortable working in a fast-paced, dynamic environment and ability to pivot quickly based on strategic business needs

Benefits:

• Competitive pay package that includes a base salary and performance-related bonus.
• Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
• Free medical, dental, and vision insurance
• 401k
• Free gym membership and meal allowance

About BIGO

WHO WE ARE

BIGO is a fast-growing Singapore technology company established in 2014.

Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.

For more information, please visit our website: www.bigo.sg

OUR MISSION

Connect the world and share beautiful moments.

OUR VISION

To be a content platform inspiring one billion people’s lives.

OUR KEY TO SUCCESS

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product-BIGO LIVE

BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.

BIGO

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Associate Director, Paid Social is a strong strategic contributor with ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broadening client relationships by applying paid social expertise to the client’s business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.

Responsibilities

• Understands client goals and business needs and acts as a strategic partner to exceed the through insightful, innovative, and data-driven paid social recommendations.
• Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
• Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for client’s and internal stakeholders to understand and champion.
• Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients.
• Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.
• Provide strategic thought leadership and recommendations to drive the business forward and stay ahead in the social media space.
• Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.
• Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.

Supervisory Responsibilities

• Directly manages Supervisors and potentially Sr. Strategists, pending team structure.
• Ensures Supervisors new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.
• Provides mentorship, client management guidance and ensures a positive working environment across the team.
• Shares best practices and shortcuts learned through industry experience.
• Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members shine.
• Share input for promotions, oversee performance improvement plans, keep department leads updated with wins and watchouts.

Required Skills & Experience

• Experience managing 2+ direct reports
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (Twitter, Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
• Mastery of said social platform capabilities across campaign type.
• Communication: Comfortable providing feedback and direction through various forms of communication (video, email, etc). internally and externally.
• Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment,
• Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Ability to oversee a team in a fast-paced environment and manage multiple deadlines.
• Team player, willing to jump in where needed to get the job done and manages paid social as part of the broader media strategy and avoids channel siloes.
• Stay informed of the latest developments in paid social and changes to the broader media landscape. Understand implications of data and privacy regulations and when to consult with experts across the organization.

Desired Skills & Experience

• Kinesso does not require candidates to have a college degree, except for specialized roles such as analytics or data science.
• 6+ years of experience required
• Experience planning and executing paid social campaigns across secondary platforms such as Twitter, Snapchat, Pinterest, TikTok, Reddit and LinkedIn are a plus.
• Passion for social media and advertising
• Proven ability to collaborate and work well with others in a high-pressure environment.

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO

Job description

Watson is looking for an experienced Senior Account Manager with an entertainment background. 

The ideal candidate is experienced in client management and social content production/project management. (Please note our account managers are hybrid producers – so production experience is crucial.) They are highly organized with strong writing skills and thrive in fast-paced creative environments.

This position will be responsible for running and managing a retainer that involves a major motion picture studio.

About You

You have a proven track record of developing and running high impact/high- vis campaigns. You are intuitive when it comes to client management and communicating cross functionally across various teams. You know how to discern and handle sensitive information – knowing what to share with whom and when. 

You have experience in collaborating with designers, copywriters, and strategists to help define social campaigns from concept through creation. We are looking for a senior leader who is a problem solver, extremely detail-oriented, a highly organized self-starter, who is hungry to be a part of the team and is comfortable being challenged.  

A portfolio, links and campaign samples outlining and your role in the campaign would also be welcomed.

Qualifications

• 4 + years experience in project management/account management
• Can work effectively with multi-disciplinary teams including designers and developers
• Experience in digital analytics, disseminating data and applying learnings to maintain the overall health of the campaign
• Bachelor’s degree in Communication, English, PR, or relevant discipline
• Due to the collaborative and senior nature of this role, the right candidate will need to be based in Los Angeles or open to relocating. 

Core Responsibilities

You will be responsible for managing and producing a social retainer at the highest level, working closely with our strategists, copywriters, and creative team. We are looking for a candidate who can demonstrate the ability to manage multiple internal stakeholders, and maintain the highest client servicing standards.

Production

Ability to kick off, maintain and close projects quickly and efficiently. Working closely with internal stakeholders to ensure your peers to ensure the campaign is delivered on time and with maximum effectiveness, responsibilities include;

• Leading the team through successful executions from start to finish
• Define and oversee project scope, as well as internal and external timelines, managing project from start to finish, disseminating information for the team and keeping production moving
• Managing internal resources including designers and developers
• Collaborating with a team of creatives and mentor junior team members
• Communicating to executive team overall health of assigned accounts and projects
• Lead weekly meetings with the wider team, providing updates on the status of a title, reviewing the status of production and planning next steps
• The ability to drive efficiencies in the production process, so the creative team are able to deliver on time and within budget
• Building out detailed production schedules, working with your fellow account managers to ensure there are no bottlenecks on the design floor
• Effectively communicate and organize client needs to the assigned team
• Communicate with clients on production schedules, working with them to ensure the campaign is executed to the highest possible standards

Client Strategy

Ability to demonstrate exceptional client servicing, building strong relationships with our clients, setting expectations and delivering to the highest standards, responsibilities include:

• Assessing client needs and team challenges proactively to create and enable effective internal and external solutions
• Maintaining a proactive account management lens, projecting hurdles and effectively crafting solutions to stay ahead
• Becoming a trusted advisor to the client while always considering the agency’s retention, growth, and expansion within the partnership 

Social Strategy 

Experience in managing campaigns with a heavy emphasis on all aspects of a social campaign with a deep understanding of social platforms, and best practices, responsibilities include:

• Working with the strategy team to build out content calendars informed by both the strategy and production
• Keeping a close eye on the channels to see what content is working, what the conversation from fans it  
• Maintaining a proactive lens as it pertains to social and digital campaign strategy, including staying on top of best practices, trends, product updates, new platform features, specs and any necessary insight-based pivoting

Attributes

• Impeccable attention to detail and highly organized
• Self-motivated and proactive
• A natural leader and personable 
• Ability to get stuck in and get the job done 
• Social media campaign experience and knowledge
• Excellent communicator; both written and spoken
• Able to manage complex social production projects 
• Responsible and capable of meeting tight deadlines
• Enjoy working in a collaborative environment
• Passion for quality design and innovation
• Confident and able to present / lead team / client meetings

About Watson

Watson is a team of multidisciplinary makers, thinkers, and doers collaborating with some of the top entertainment studios and brands in the world. We create immersive stories, campaigns, and content with a focus on craft and conversation.

For 15 years, we’ve been dedicated to the details, thoughtful design and copy, and an ongoing search for ideas that spark discussion. We strive to break the conventions of our industry, our tools, and our platforms in order for our work to be more noticed, valued, and discussed.

Our work spans across AV, digital, social, print, experiential, and OOH for brands like A24, Amazon, Disney, FX, Mattel, WB, and more. 

Watson is independently-driven, creatively-led, and minority-owned.

Watson Design Group, Inc.

Description

Do you have an introduction into the agency business and want to grow your career on a fast track? Are you interested in learning how to develop insights and solutions for the food industry’s biggest names and latest trend-setters? If you have 1+ years of experience in either a marketing or advertising agency or have some brand experience– let us know. We’re excited to make your acquaintance and help your career explode. We’re Foodmix, a highly respected food marketing hot spot located in the vibrant downtown Elmhurst villa just one block from a variety of restaurants and bistros, taverns, entertainment, and The Metra.

Job Summary

Our Assistant Account Executives provide essential support to the account management team in the execution of advertising campaigns. This role involves managing projects, coordinating project logistics, and facilitating communication between internal teams and clients.

Responsibilities include:

• Gaining a thorough understanding of our clients’ business along with their competition by conducting research on clients’ industries, competitors, and market trends and compiling relevant information for use in campaign development.
• Coordinate projects and timelines and ensure that projects are delivered on time and on budget.
•  Support, monitor, and track client budgets and prepare reports and analysis on campaign performance.
•  Attend client meetings along with preparing meeting reports.
• Communicate with clients and our internal teams by ascertaining our clients’ marketing communication needs and effectively communicating them throughout the agency along with serving as an advocate for our clients.
• Assist in the development of proposals for new campaigns or services and participate in presentations to clients.

Requirements:

Did we mention “fun”? Fun, energetic and a great work ethic are tantamount. That said, we do have other things we’re looking for as well:

• You have excellent organizational, time-management and project management skills along with superior attention to detail.
• You possess solid verbal and written communications skills and the ability to communicate effectively with clients and our team.
• You can build solid relationships with our clients and staff and are willing to learn.
• You’re an individual that will professionally represent the agency to current and potential clients, industry peers and vendors.
• You are committed to delivering quality service.

Our group at Foodmix are food pros that are pretense-free, looking to add another member to the team. We have a cool space, and love to collaborate, therefore, we’re working in an office setting along with a hybrid work from home policy. Did we mention that we also have a dog-waggin’ pet policy if you want to bring your pup to work and a bar to relax at the end of the day?

Is this you? We’d love to meet you. Send us your resume to [email protected]

Foodmix is a leading full-service food marketing communications firm specializing in both push and pull marketing. We’re located in the suburbs of Chicago in Elmhurst, IL, within walking distance of a great downtown, restaurants, and the Metra. Visit www.Foodmix.net for more information. 

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

FoodMix Marketing Communications

JOB TITLE: Account Manager

POSITION: Full-Time

Applicants for this role must have account experience at an agency and be willing/able to work from our office in Santa Monica, CA.

Summary of Position:

As an Account Manager at Mirrored Media, you will play a pivotal role in driving client management and success. Your primary responsibility will be managing day-to-day communication with clients and internal counterparts to ensure the flawless execution of experiential campaigns while also tracking and growing project revenue. The ideal candidate possesses a blend of strategic thinking, leadership skills, and a passion for creating memorable brand experiences. Candidates should have exceptional interpersonal communication skills, prior client and project management experience in an agency setting, and a demonstrated ability to problem-solve and facilitate multiple projects simultaneously. The candidate should also possess excellent writing editing skills as they will be responsible for writing and overseeing client communications, creative pitch copy, media audits and reporting, strategic recommendations, briefing documents, etc.

Job Responsibilities:

Account Management and Strategy:

• Serve as the primary, day-to-day client contact on multiple projects to ensure overall goals and KPIs are met.
• Respond to and facilitate client requests on a timely basis  and troubleshoot as challenges arise.
• Utilize creativity and strategic thinking to become a trusted resource for existing clients, building strong relationships, and providing consulting support offering insights and recommendations to enhance their experiential efforts.
• Support management of scope of services agreements, including deliverables, budgets, and change orders for assigned clients.
• Understand client needs, objectives, and brand guidelines to ensure tailored experiential marketing solutions are being delivered.
• Work alongside cross-functional internal resource teams in the development of programs addressing client’s needs and objectives.
• Drive the development of creative briefs and ensure alignment with client objectives.

Project Execution:

• Oversee the end-to-end execution of experiential marketing campaigns, ensuring they are delivered on time, within budget, and meet or exceed client expectations.
• Collaborate cross-functionally with internal teams, including creative, production, and logistics, to ensure alignment and successful execution of experiential marketing campaigns.
• Identify, implement, and manage detailed production timelines and operational plans to execute a project, meeting all client and internal expectations (creative intent, KPIs, metrics, etc.).
• Manage top-level communication with clients regarding contracting, budgets, payment schedules, scope changes, timelines, etc.
• Monitor project financials, identify potential issues, and implement solutions to meet financial goals.
• Conduct post-campaign evaluations to measure success and identify areas for improvement.
•  Foster a collaborative and inclusive work environment that encourages creativity, innovation, and teamwork.

New Business Development:

• Assist in new business generation, including proposal (RFP) development, pitches, and outreach.
• Identify and pursue opportunities for new clients and organic account growth.
• Support finding areas of opportunity within each existing client for Mirrored Media to grow our business with them organically.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 5-7 years of proven experience in an account management role within an marketing or events agency, Ability to work cross-functionally and interdepartmentally
• Strong strategic thinking, problem-solving, and communication skills
• Financial acumen and experience managing budgets
•  Self-starter with the ability to juggle multiple concurrent projects and tasks at once and complete work within tight and ambiguous timelines 
• Excellent organizational and project management skills with great attention to detail
• Solid oral and written communication skills; advanced proofreading and editing ability
• Excellent computer skills including Microsoft, Apple, and Google applications 
• Must be able to work at a computer in an office setting, and remain in a stationary position 50% – 100% of the time. 
• Must be able to work nights and weekends occasionally, and travel domestically and internationally as work requires
• Must be able to work on projects onsite; often working outdoors, late hours, constantly walking up and down stairs, and often walking in excess of 20,000 steps per day
• This job has a hybrid in-office and remote work schedule, based out of our Santa Monica office; candidate must be local 

About the Company:

Mirrored Media is an award winning experiential & digital marketing firm with a focus on music and entertainment. We create high impact, enduring lifestyle campaigns that help brands connect to their target market through buzz worthy experiences.

Our board includes Steve McBeth, founding President of Disney Interactive; Steve Kofsky, of RCI Global LLC; Hans Zimmer, world renowned film composer. As an award-winning agency, Mirrored Media is consistently recognized as one of the most creative companies that caters to brands, media, influencers, and artists, creating custom tailored marketing solutions. By bridging the gap between music, technology, influencers, art, automotive, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns. Ultimately, every client experiences transformational results.

The company culture is light hearted but passionate. As a millennial founded company in a high stress industry, we pride ourselves on our team. You will benefit from a close working relationship and exposure to multiple areas of the business. We are always looking for growth within the company, and we invest in the personal and professional growth of our family.

Mirrored Media

Plan and manage marketing and promotional strategies and activities to grow the Grand Ole Opry brand and business to achieve target results. Be an active business driver, partnering closely with marketing and venue leadership to align business goals/key focuses and design effective marketing plans to grow new customers, support lead-generation efforts, enhance the brand story, and increase attendance, traffic, and sales revenues. This role has a direct and significant impact on the Grand Ole Opry’s growth and profitability. Reports to Director of Marketing of Opry Entertainment Group (OEG).

• Define specific market, competitive, and audience growth opportunities based on research, data, and/or insights. Inform and share insights with operating leaders to garner support for and alignment on marketing strategies.
• Track and understand current business objectives, financial results, and other key indicators, such as show attendance, cover volume, etc. Define opportunities (or adjustments needed), setting clear objectives.
• Develop and maintain an overarching marketing strategy that includes current position, desired position, and roadmap to get there. Ensure cross-brand and portfolio-wide strategies as appropriate.
• Translate insights and overarching strategy into actionable, annual, quarterly and campaign plans that our channel team members are guided clearly by and can execute successfully on, including:
• Customer identification and demand for products and services
• Competitive evaluation and/or other considerations (prior year tactics and results; new or direct competition; seasonal factors, etc.)
• Budget/spend parameters based on goals
• Positioning, key messaging, features and benefits, call to action information
• Brand intersections, OEG cross-brand opportunities
• Creative, promotions, events, partners, or publicity needs
• Timelines and calendars
• Clear objectives with performance indicators to achieve
• Any other details needed to optimize for success
• Ensure clear timing and priorities of tasks and initiatives for assigned brand(s) are communicated with operational and marketing team members.
• Develop and manage a marketing budget for the assigned brand, including expenditures, media, research and development appropriations, ROI, and profit-loss projections.
• Communicate the marketing plan(s) with stakeholders, business partners, leaders, and channel team members. Actively communicate results with business leaders and partners.
• Oversee and manage tactical plan(s) and execution through acquisition marketing and marketing services teams from start to end, ensuring quality of tactics that meet brand standards, maximize the opportunity, and achieve performance targets.
• Inspect and ensure integrated marketing initiatives meet goals for driving engagement, data capture, traffic/attendance, revenue, and lifetime value for OEG business and brand(s). Make recommendations or necessary plan adjustments to improve performance or shift in direction.
• Requires frequent presence in the venue to inspect marketing efforts, ideate new opportunities, and evaluate customer experience. Know current operational priorities. Participate actively in operations meetings, results reviews, and site visits.
• Work with venue leadership and key to create and evaluate new products, including, but not limited to, proprietary programming (examples: new concert series, promoted and produced events, event productions, exclusive content development, etc.). Seek and create new promotional opportunities for OEG brands.

Perform other duties as assigned.

Opry Entertainment Group

Product Marketing Manager: Entertainment & Promotional Partnerships

Job Description:

· Are you a creative and strategic marketer with a passion for gaming and entertainment marketing? We are seeking a talented Product Marketing Manager to join our team and lead our efforts in promoting our game’s entertainment content and forging strategic promotional partnerships. If you have a strong understanding of movie theatrical releases, exceptional marketing skills, and a knack for building successful collaborations, we want to hear from you!

Responsibilities:

• Leverage consumer and brand insights to input on product and content value propositions, positioning, branding, and target audience demographics.
• Responsible for the development and execution of marketing strategies to promote entertainment content, such as the movie, driving awareness and engagement.
• Forge and manage strategic partnerships (with movie studios, content creators, influencers, and licensees) to drive promotional initiatives and cross-marketing opportunities.
• Lead cross-functional teams to develop global and regional go-to-market launch plans and product campaigns that drive awareness, engagement, and revenue.
• Advice on how to best cross-promote brand touchpoints, acquire new audiences, develop audience profiles for targeted marketing, & optimize customer lifecycle management.
• Develop communication strategies for omni-channel marketing campaigns, and partner with editorial, social, community, web, PR, influencers, and media teams to build and execute plans.
• Partner with creative teams to develop compelling marketing content, such as artwork, trailers, teasers, social assets, website copy, and promotional videos.
• Lead cross-functional projects including management of tasks, timelines, & deliverables.
• Regularly review marketing materials and ensure brand marketing approvals are obtained by following internal processes and guidelines. Route approvals through key stakeholders.
• Monitor and analyze campaign performance, utilizing data-driven insights to optimize marketing strategies and improve user engagement.

Requirements:

• Bachelor’s degree in Marketing, Business, or related experience.
• 5+ years of experience in marketing in gaming, entertainment, and/or consumer products.
• Strong understanding of entertainment studios, including theatrical marketing & promotions.
• Proven ability to develop and execute successful omni-channel marketing campaigns.
• Experience in forging and managing strategic partnerships, with a demonstrated ability to create mutually beneficial collaborations.
• Creative thinker with great problem-solving skills. Ability to generate innovative ideas and execute them effectively.
• Ability to work collaboratively and lead large cross-functional teams.
• Strong organizational and project management skills.
• Effective communication, writing, and people skills, with the ability to build strong relationships with internal teams, external partners, and influencers.
• Minimum 5+ years experience with Marketing Strategy Development.
• Minimum 5+ years experience with Creative Campaign Development.
• Minimum 5+ years experience with Project Management.

Compensation:

· $64 – $74/hr (W2/Non-Exempt)

Cypress HCM

The Brand Strategy Manager maintains brand integrity across all marketing initiatives and communications, and manages a portfolio of brands under Turning Stone Enterprises. The position is responsible for development of an integrated marketing plan, effective campaign management, and KPI measurement that achieves market segment growth, incremental revenue and the strategic positioning of being the number one resort and entertainment property in Upstate New York.

The Brand Strategy Manager will also focus on team management and supervision, which responsibilities will extend beyond traditional marketing tasks to include leadership, guidance, and coordination of your team’s activities. This role offers an exciting opportunity to contribute to the organizations marketing initiatives and chart a rewarding career path in the vibrant field of marketing.

What we value:

• Positive team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.

• We offer support for a successful journey, including hands-on training and opportunities to advance your career.

Why choose Turning Stone Enterprises?

• Paid time off
• Variety of schedules
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

Your day-to-day as a Brand Strategy Manager with us:

• Working with the Director of Enterprise Marketing, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
• Plan and manage advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
• Work collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
• Actively oversee marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation. Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing hierarchy within brand portfolios for Turning Stone Enterprises as assigned.
• Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing
• Supervise and manage a team of marketing professionals including Brand Managers and Marketing Coordinators by fostering a collaborative and results-driven culture while establishing team goals and objectives aligned with the overall marketing and organizational strategy.

To be successful as a Brand Strategy Manager, you’ll need:

• Bachelor’s degree in Marketing, Business or related field.
• Minimum five years of working experience in advertising, brand strategy, marketing, project management or related field, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
• Preferably 1 year of supervisory experience.
• Must be able to obtain and maintain valid gaming license as required for Turning Stone Enterprises.

Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, a recipient of the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.

Why You Will Appreciate Us:

We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.

Our commitment to work-life balance and family support is demonstrated through our team member assistance programs. You’ll also enjoy our paid time-off program, which includes paid holidays. At Turning Stone Enterprises, your wellness is a priority, and we offer various wellness programs to ensure you’re at your best.

In addition, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist team members in achieving their professional aspirations. Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we’ll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.

Turning Stone Enterprises

This Director of Marketing will lead all of marketing and social media strategy for an entertainment company. Conduct weekly in-person Marketing team meetings to review in-flight work efforts and plan for the week and month ahead.

• Analyze leads generated from bookece.com and from various marketing initiatives (Google Ads, paid social ads, online listings, Email Campaigns, etc.).
• Determine volume of leads converted to contracts and total abandoned.
• Review and plan for upcoming magazine ad and articles deadlines.
• Evaluate social media and web-based statistics from artist rollouts to connect associated website traffic and prospective client engagement through RFI completion. Identify top-performing videos to later share statistics and possible best practices with Artist Services.
• Conduct regular one-on-ones with individual members of the ECE Corporate Marketing Team.
• Seek general feedback from each team member and obtain updates on their respective tasks and job-related responsibilities.
• Assess Google Ads and Paid Social Campaign analytics with Digital Marketing Specialist to share ROI data, including traffic into the ECE website, lead creation, and contract conversion.
• Discuss engagement, social followers, and traffic directed to bookece.com from social media posts for all LOBs with the Creative Strategist.
• Evaluate videos created by the Digital Content Specialist to identify those that help inform and engage users, as well as bolster the sales tools available to our agents.

Insight Global