Ad Campaign Casting Calls and Auditions

Watauga Group is seeking an Associate Digital Media Manager who has a strong desire to learn and grow in the paid digital media industry. This role will be responsible for supporting performance driven campaign activation, analysis, optimization, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Digital Media Supervisor.

Who We Are:

Recently named in Outside Magazines Best Places to Work 2023, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Nashville, and Birmingham. We leverage two decades of specialized media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies.

Who We Are Looking For

We are seeking an enthusiastic and driven associate level paid digital media manager who is eager to learn and grow in the fast-paced world of digital advertising. You have some experience in managing paid campaigns in channels such as Search, Social, and Programmatic, and are eager to expand your skills and knowledge. Your curiosity and analytical mindset drive you to constantly evaluate and improve campaign performance, pushing yourself to develop innovative strategies and achieve exceptional results.

Working in a remote setting, you excel in managing your tasks and priorities independently, relying on your self-motivation and determination to succeed. You have a genuine passion for outdoor recreation and enjoy working with companies that promote a healthy and enjoyable lifestyle for their customers. You are excited about the opportunities to make a real impact in the digital media field and are eager to continue learning and developing your skills in this dynamic industry.

What You Will Do

• Working in and expanding knowledge across all forms of Programmatic Media including Paid Search, Social, Display, Video, Native, etc.
• Assists in the execution, optimization and reporting of campaigns
• Assists in developing marketing strategies across all digital media channels
• Monitor campaign performance to ensure pacing, budget allocation and KPI goals are being met
• Analyze platform data and analytics metrics to assist in providing feedback to the Digital Analyst/Planner
• Process platform spend levels in billing system to reconcile planned budgets/vendor bills
• Stay current with new advances and opportunities in the digital marketing landscape

Your Qualifications 

• Minimum 1 year of successful, demonstrated experience of supporting or managing paid digital media campaigns across Search, Social, and Programmatic platforms.
• Minimum of 1-year hands-on experience with any of the following platforms. Certifications are a plus.
• Google Ads (Search, Display, YouTube, Discovery, Performance Max)
• Facebook Business/Ads Manager
• Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
• The Trade Desk DSP
• Display & Video 360 DSP
• Campaign Manager 360 Ad Server
• Google Analytics / GA4
• Google Tag Manager
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, travel, or attractions

Compensation & Benefits:

• Bonus and Incentive Plans. Quarterly and annual bonuses based on agency performance.
• Remote/Hybrid Work. Ability to work from home or office.
• Flexible PTO. Personal time off when and how long you need it to recharge and refresh.
• Health Insurance. 3 levels of subsidized medical insurance, including an HSA-eligible plan.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums. 
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 2%. 
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees. 

Watauga Group

Your role:

Do you want to be a part of a growing team, and lead a group of passionate retail and marketing people who are making a positive impact? Look no further than a position with Turning Stone Enterprises, LLC, in beautiful upstate New York.

The right person for the role will conceptualize, develop, and execute marketing campaign strategies and tactics that support business goals directly related to the retail department of Turning Stone Enterprises and that of CNY GO and its retail establishments including convenience stores, general stores, specialty shops and retail, and cannabis operations including dispensaries, in addition to some of the expanding business units of Turning Stone Enterprises. The position is responsible for the development of integrated marketing plans, effective campaign management, and KPI measurement that achieves market segment growth, incremental revenue and the strategic positioning of driving traffic to and for the number one resort and entertainment property in Upstate New York.

This is an on-site position.

What you will do:

1. Working with the VP of Retail, develop and implement the brand strategy of Maple Leaf Market/Sav-On Convenience, Verona Collective cannabis retail dispensaries, and various other retail opportunities throughout the Turning Stone Enterprises landscape as instructed.

2. Manage agency providers, consultants, freelancers and other suppliers including sourcing, contract negotiation, and management.

3. Develop and execute marketing strategies for new and existing brands that drive increased sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.

4. Establish and grow target market share.

5. Lead sales forecasting and planning.

6. Direct a team of marketing experts to implement campaign tactics including advertising, promotional programs, digital communications, CRM and sales support.

7. Collaborate with Enterprise Marketing to define and ensure completion of campaign and promotional activity timelines and deadlines.

8. Working collaboratively with business unit leaders to drive goal attainment by providing appropriate tools, materials, presentations and consumer-benefit messaging strategies.

9. Actively oversee marketing campaign management over the entire guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation.

10. Monitor and evaluate guest research, market conditions and competitor data, and implement marketing plan alterations based on such market intelligence.

11. Direct the multi-brand online presence, including maximizing ecommerce opportunities with business partners.

12. Manage marketing costs and budgets within Retail Marketing unit budgets.

13. Maintain external professional relationships to assure the ongoing availability of specialized expertise when their services are required.

14. Other duties as assigned.

Skills that will make you an awesome fit for this role:

1. Bachelor’s degree in Marketing, Business or related field. MBA preferred.

2. Minimum seven years of working experience preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.

3. Must be able to obtain and maintain valid gaming and cannabis licenses as required for Turning Stone Enterprises and Verona Collective.

4. Leadership experience developing teams for success.

5. Excellent project management skills – highly organized, results oriented, and able to take initiative and lead projects.

6. Ability to work independently as well as within a team; ability to manage multiple projects and staff, including freelancers and vendors.

7. General computer application proficiency (spreadsheets, word processing).

Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, a recipient of the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.

Why You Will Appreciate Us:

We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.

Our commitment to work-life balance and family support is demonstrated through our parental benefits and adoption assistance programs. You’ll also enjoy our paid time-off program, which includes paid holidays. At Oneida Indian Nation, your wellness is a priority, and we offer various wellness programs to ensure you’re at your best.

Moreover, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist employees in achieving their professional aspirations.

Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we’ll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.

Turning Stone Enterprises

Digital Media Manager

Watauga Group is seeking a Digital Media Manager who has a strong background in paid digital media. This role will be responsible for executing & managing performance driven campaign activation, analysis, optimization, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to a Digital Media Supervisor.

Who We Are:

Recently named in Outside Magazines Best Places to Work 2023, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Nashville, and Birmingham. We leverage two decades of specialized media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies.

Who We Are Looking For

You are an accomplished paid digital media manager, possessing hands-on expertise in one or more of the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day. 

What You Will Do

• Assist managing multiple clients with activation, management, analysis, optimization, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor coordinator and associate level digital team members with activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications 

• 3+ years of successful, demonstrated experience executing and managing paid digital media campaigns across Search, Social, and Programmatic platforms
• Minimum of 1-year hands-on experience with any of the following platforms. Certifications are a plus.
• Google Ads (Search, Display, YouTube, Discovery, Performance Max)
• Facebook Business/Ads Manager
• Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
• The Trade Desk DSP
• Display & Video 360 DSP
• Campaign Manager 360 Ad Server
• Google Analytics / GA4
• Google Tag Manager
• Pixel, Measurement, and Tracking experience is a plus
• Prior agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, travel, or attractions

Compensation & Benefits:

• Bonus and Incentive Plans. Quarterly and annual bonuses based on agency performance.
• Remote/Hybrid Work. Ability to work from home or office.
• Flexible PTO. Personal time off when and how long you need it to recharge and refresh.
• Health Insurance. 3 levels of subsidized medical insurance, including an HSA-eligible plan.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums. 
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 2%. 
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees. 

Watauga Group

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Strategic Purpose: Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

Business Overview

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

Position Overview

Who you are: A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

• Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
• Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
• Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
• Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy
• Oversee and manages client reports and analysis
• Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
• Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs
• Display management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

Required Skills and Experience

• Experience with within an agency environment required
• Substantial experience in paid search
• Substantial experience in Google, Bing, and other search partners
• Substantial experience on at least one bidding platform such as Marin, Kenshoo or SA360
• Substantial experience with Microsoft Excel, Word, and PowerPoint is required
• Reprise does not require candidates to have a college degree

Desired Skills and Experience

• Spanish proficiency is a plus
• Ability to multitask and handle other duties as assigned
• Excellent writing skills with an attention to detail
• Have basic story-telling ability as well as ability to lead virtual and in-person presentations

_____________________________________________________________________________________________

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You At IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Reprise, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Reprise, please email [email protected].

About IPG Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

Duties/Responsibilities:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
• Oversee and implement on a range of Social Media Manager duties 
• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content 
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces 
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, [email protected]]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
• Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
• Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
• Miami, Florida:: $45,000-$60,000 salary; $22-$30 an hour contract
• Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
• Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
• San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
• Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

4Labs Digital

Based out of Hilo, HI, Shaka Tea produces herbal teas brewed with sustainably-sourced māmaki leaves, which are only found in the Hawaiian Islands. Shaka Tea practices direct trade, paying small local farmers and restoring native ecosystem habitats. Simply put, each can sold directly supports the preservation of native ecosystem habitats and the direct livelihood of small local farmers across rural Hawaiʻi.

Shaka Tea’s mission is “We live Shaka. We spread island vibes through our flavorful, good-for-you beverages while giving back to Hawaiʻi, the land and community we love.” We are rooted in our core values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence).

Shaka Tea is growing, sharing our herbal teas with consumers across the country looking for great tasting, accessible, good-for-you hydration with zero sugar, calories and carbohydrates, complementing mindful eaters everywhere.

Working under general supervision, the Social Media Manager will be responsible for driving awareness, affinity, and engagement with the Shaka Tea brand through social media presence and influencer partnerships. The Social Media Manager will have ownership over the strategic development and execution of our social media and influencer initiatives across our social & digital platforms, ensuring alignment and synergies with the brand’s business & marketing goals. The ideal candidate for this position is someone who has extensive experience in social media and has a deep understanding of what makes content engaging, entertaining and shareable.

Employees in this position may interact with their leader daily, to receive guidance and support. Most non-routine activities, such as setting an annual budget for unearned influencers and/or boosting organic social posts, will require their leader’s advance approval, but routine decisions within the general scope of the role may be made independently.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Social Media Management Responsibilities

• Develop and implement comprehensive social media strategies across all owned platforms (Instagram, Facebook, TikTok, and LinkedIn) to grow brand relevancy and foster & improve engagement with followers.
• Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing lifestyle, promotional, editorial and partnership content.
• Lead content creation efforts for high-quality, visually appealing, and engaging photo and video content for social media platforms. Spans self-directed / self-produced content to sourcing and managing content creators, and / or additional outside resources to generate content.
• Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations.
• Keep up to date on trends, current events, competitor activities, social media algorithms and strategies and best practices across social media platforms to maintain relevancy.
• Propose & execute branded collaboration & partnership ideas with other brands to grow followers on social media. Manage and execute giveaways and promotional contests.
• Lead the development and execution of targeted email marketing campaigns to enhance member acquisition and platform engagement.
• Define core KPI’s by platform and generate monthly reports to track performance, adjusting strategies to ensure KPI’s are met or exceeded.

Influencer Management Responsibilities

• Lead planning and execution of influencer strategies (both always-on and campaign-specific) to build brand awareness and credibility across key social channels including Instagram, TikTok and Facebook.

1. Identify and cultivate partnerships with paid and unpaid social media influencers.
2. Manage influencer partnerships from start to completion – from outreach, to creating and shipping custom packages, payment, and final post analysis.
3. Familiarize content creators with our products and brand objectives and collaborate to create compelling content to help them bring our story to life.
4. Review all influencer content for accuracy against brief and brand values.

• Set and develop influencer marketing standards and best practices for the brand.
• Collaborate with Brand Marketing team members to support cross-channel campaigns and ensure campaign goals are being met through influencer activations.
• Track and analyze influencer performance, providing insights and recommendations for continuous improvement. For campaign-specific influencer programs, develop post campaign reporting to share with key internal stakeholders.
• Partner with Brand Marketing team to brainstorm additional earned/owned strategies (PR) that amplify brand awareness.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

• Bachelor’s degree from an accredited 4-year college or equivalent relevant experience required; marketing, digital marketing, communications, or advertising emphasis preferred.
• Minimum 3 years’ experience managing digital marketing (social media marketing, influencer marketing, email marketing, etc.) with a high degree of knowledge about the principles of integrated marketing.

ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITITIES, KNOWLEDGE)

• Expert ability to craft & oversee content development tailored to each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.). Proficient in social media analytics and reporting.
• Proficient ability to “think out of the box” to create solutions and opportunities for brand growth and engagement.
• Proficient ability to wear multiple “hats” as business needs arise. Comfortable working in a fast-paced environment with constant change.
• Expert in interpersonal communication and team working skills.
• Proficient ability to effectively manage workload by prioritizing and managing multiple assignments. Demonstrates a sense of urgency to drive impact.
• Ability to travel up to 10% of the time.
• Ability to activate and amplify Shaka Tea’s values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence), as well as the 3 C’s of thinking: critical, collaborative, and curious.
• [Nice to have]: Has a personal or professional connection to Hawai’i

Proposed Salary Range of $85,000-$100,000 annually.

Shaka Tea

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Who you are: A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

· Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy

· Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout

· Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

· Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy

· Oversee and manages client reports and analysis

· Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy

· Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs

· Display management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

Required Skills & Experience

· Experience with within an agency environment required

· Substantial experience in paid search

· Substantial experience in Google, Bing, and other search partners

· Substantial experience on at least one bidding platform such as Marin, Kenshoo or SA360

· Substantial experience with Microsoft Excel, Word, and PowerPoint is required

· KINESSO does not require candidates to have a college degree

Desired Skills & Experience

· Spanish proficiency is a plus

· Ability to multitask and handle other duties as assigned

· Excellent writing skills with an attention to detail

· Have basic story-telling ability as well as ability to lead virtual and in-person presentations

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Who you are: A passionate and driven paid social professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the norm to produce world-class paid social campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

• Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development
• Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
• Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Required Skills & Experience

• Substantial experience in account management, planning, and/or performance media experience
• Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc.
• Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent written and verbal communication skills
• KINESSO does not require candidates to have a college degree

Desired Skills & Experience

• Agency experience strongly preferred
• Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
• Time management skills

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

KINESSO