Ad Campaign Casting Calls and Auditions

Nike Communications, a leading luxury lifestyle agency, is looking to add a Senior Influencer Marketing Manager to its Digital Lab team to work on clients in the Lifestyle and Spirits space.

You would be joining a close-knit team of social media enthusiasts, and you can look forward to collaboration and creativity from a hands-on group of team members who will work with you to achieve client successes as well as your personal growth goals.

For the nitty-gritty, the responsibilities of the role may include (but are not limited to):

· Assist in the crafting end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs, fully owning some plans and smaller activations

· Support in the day-to-day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

· Research, locate and engage potential influencers across all channels to build a pipeline of talent for

· Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed.

· Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.

· Curate guest lists for influencer events: oversee outreach, negotiation, contracting and assist with post approvals for all guests

· Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.

· Develop and maintain ongoing relationships with influencers and content creators.

· Manage Digital Associates, Coordinators and interns and delegate roles and responsibilities.

Ideally, you would have:

· Minimum 4 to 5 years of account management experience, ideally working with influencers/digital programs.

· Bachelor’s degree in marketing, communications, business, or related field

· Experience managing and developing junior staff while working on complex digital projects

· Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals.

· Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives.

· Knowledgeable about the intersection of earned, owned, and paid media.

· Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.

· Knowledge of digital consumer trends & lifestyle marketing tactics.

· Ability to think creatively and independently, as well as collaboratively.

· Excellent written and verbal communications skills.

· Must be able to manage time well, stay organized, and pay attention to detail.

Outside of the opportunity to work with exciting luxury brands, Nike Communications offers fantastic benefits, including, but not limited to:

· Medical, Dental and Vision

· 401(k) plan participation

· 15 vacation days and 10 holidays off per year

· An additional day off to take during the month of your birthday

· Agency closed on paid holiday between Christmas and New Years

· Summer hours (short Fridays) from Memorial Day Weekend to Labor Day

· 12 weeks of paid parental leave

· Cellphone reimbursement

· End of year bonuses

· Company-wide programming including speaker series, cultural events celebrations, and an annual company-wide offsite party!

Salary range for an Senior Influencer Managers is 80K-95K

Nike Communications, Inc.

ABOUT UMBRELLA

Not too long ago, we set out to help good brands become great. We are a women owned and led boutique agency with a strong focus in fashion and we are looking to add another member to our team of highly motivated creatives and strategists. We want people who like to find new ways of doing things and are driven to excel, even when the task is outside their job description. We thrive on cool, exciting work and if you’re still reading this, we could be looking for you.

POSITION SUMMARY

We are seeking a creative marketing manager to focus on fashion, beauty, lifestyle, and consumer goods clients. The position will be both creative and analytical – You will be working with clients and our creative team to oversee brand marketing and strategy. The ideal candidate will have a deep understanding of digital marketing including social media, email marketing, e-commerce and paid media. 

KEY RESPONSIBILITIES BUT NOT LIMITED TO:

• Develop an effective and creative marketing strategy for clients.
• Project manage multi-functional teammates to ensure all deadlines are met, anticipating problems and solving them both internally and with clients.
• Produce shoots and create content for web/ad/social, including but not limited to, casting, location scouting, shot lists, schedules, budgets, contracts and delivery specs.
• Manage clients’ social media accounts and build out a social media roadmap.
• Manage influencer marketing campaign and develop a healthy community strategy for clients.
• Oversee paid channels and collaborate with paid ad specialist to optimize targeting and content to increase ROI.
• Create detailed monthly and weekly reports, showing both a strong understanding of data and written communication in putting the numbers in a meaningful context. 
• Write copy for marketing materials, including newsletters, web and social content.
• Own day-to-day execution of email marketing campaigns.

IDEAL CANDIDATE

• 3+ years of experience in marketing. Agency experience is a huge plus.
• Must have a Bachelor’s degree. Degree in Marketing, Communications or equivalent preferred.
• Have elevated aesthetic taste and broad cultural interest.
• A solid understanding of and active engagement in social media platforms.
• Thorough knowledge and understanding of the principles of advertising, marketing and digital media.
• Experience in Shopify is a huge plus.
• Strong written and verbal communication skills.
• Proficient in Adobe Suite, Keynote, Mailchimp, Klaviyo, Facebook Business Manager and web analytic tools.

PERSONALITY

• A project manager at heart: Exceptional organizational skills and detail-oriented. You love seeing projects come to life.
• A problem solver – Ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed.
• Strong time management skills – Can juggle multiple deliverables with tight deadlines.
• Strategic and Creative – You’re looking for a role where you can take the lead on new ventures and quickly have a list of ideas brewing.
• A team player – No task is beneath you to get the job done. Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.
• Loves dogs!

TO APPLY:

Please submit ALL of the following to [email protected] with “Creative Marketing Manager: Your Name” in the subject line, otherwise your application will not be considered:

• short cover letter telling us about yourself and why you are a great fit for the role 🙂
• resume
• your desired salary
• link to your instagram
• optional: portfolio of previous work samples

*candidates must live in Los Angeles.

*candidates must have a valid driver’s licence and a car.

Umbrella Los Angeles

CURA Strategies, a fast-growing, award-winning health care communications and public affairs agency, is looking for a results-oriented, self-starting Digital Marketing Director who can develop, implement, track and optimize digital marketing campaigns for CURA and our clients. If you live and breathe digital marketing, desire a highly visible leadership position, and want to apply your skills to help transform health care, we want to talk to you.

At CURA, our aim is to transform health care through meaningful client work. Working with clients in the areas of mental health, Veterans health, maternal health, opioid addiction, cardiology, kidney disease, and more, we pride ourselves in creating lasting results for clients – and we are looking for someone who shares our passion and believes in our mission.

Unburden yourself of tired big-agency politics that offer no clear path for professional growth and join our growing team of talented people who thrive in a fast-paced, evolving environment.

RESPONSIBILITIES 

• Plan and execute effective social, email and digital marketing campaigns tailored to clients’ goals and needs, through various channels including web, SEO/SEM, PPC, retargeting and paid social
• Collaborate with the team to develop ads and landing pages; creatively direct digital campaigns with limited outsourcing
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify and analyze digital trends and insights, and optimize spend and performance based on that analysis
• Plan, execute and measure experiments and conversion tests
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Interact directly with clients on campaign planning, execution and reporting; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities
• Brainstorm and execute new and creative growth strategies for clients and CURA

QUALIFICATIONS

• Bachelor’s Degree or Master’s in digital marketing or related field
• Minimum of 7 years of work experience in digital marketing; agency experience a plus
• Experience and strong interest in clients in the area of health and wellness is a plus; experience running advocacy campaigns and/or campaigns to reach health care providers, policymakers and policy influencers should be called out in cover email and resumé
• Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
• Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
• Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
• Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Experience with organic social media growth campaigns, graphic design and website development a plus — please include in your cover email

WHAT WE OFFER

• Unlimited PTO after one year of employment
• Weekly free lunches (plus lots of free snacks and drinks in the office!)
• Robust health benefits program
• 401K with company match
• Flexible work hours / hybrid work environment
• Workplace and off-site social gatherings and company retreats
• Professional learning and development opportunities
• Paid maternity/paternity leave
• Transportation stipend
• Paid One-month sabbatical after 5 years

TRAITS WE ADMIRE

•  A passion for improving health care and driving smart creative campaigns to achieve transformational change.
• Results-focused approach, and the ability to work closely with senior members of the team to develop new ideas as well as manage and execute a campaign to success.
• A leader with a proactive, positive attitude toward client service and team management. 
• Responsive, dependable and accountable to team members and clients, and willing to do whatever it takes to get the job done—someone who doesn’t take no for an answer. 
• Enthusiasm about the unlimited growth opportunities to build digital capability and practice area at a fast-growing integrated agency and wants to stay for the long-term.
• Mission-minded and excited to join the CURA family, which works hard to do good work (and has fun doing it).
• Not shy in sharing bold opinions, but respectful of the bipartisan nature of our firm.

ABOUT CURA

CURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on health care and wellness.

Our name, CURA – Latin for care, concern, and attention to others – exemplifies our mission: to work with clients to transform the health care system and improve lives. Whether our client is a business, a nonprofit or a government agency, we believe that taking transformative action to improve people’s lives is always the winning strategy. Our culture is built on a love for transforming health care through integrated communications, a desire to proactively serve and contribute, and strong partnership with our clients to deliver results.

Led by a bipartisan team of DC communications and advocacy veterans, our approach has received considerable notice from industry peers. Since our launch in 2016, CURA has received numerous awards and recognition, including:  

• Top 10 Most Trusted Healthcare PR Firms, InsightsCare Magazine (2021)
• PR News Best Places to Work (2020)
• PRWeek Boutique Agency of the Year, Honorable Mention (2020)
• PRovoke Global & North American New Agency of the Year (2018)

CURA is an equal opportunity employer, and we value inclusivity and diversity. For more information about the kind of work we do, visit www.curastrategies.com.

CURA Strategies

Brand Intro 

Sunday Somewhere is a luxury eyewear brand founded in 2012 in Australia and now based in the heart of London. Producing 70s inspired collections, the Sunday Somewhere mission is to provide customers with subtle yet iconic designs, and affordable excellence.  

Role Intro 

This is a very exciting role that drives the awareness of our brand globally through some of the most influential people in the world. Your role will require you to be highly organised with strong time management skills and the ability to prioritise and cope with several projects at once. You’ll be required to manage lists and must be a people person who enjoys building relationships. A huge part of the role is spent online especially on socials and on our Shopify store so you must love all things digital. Building relationships for our brand is a big part of the role so you must be a people person and enjoy negotiating. Creating sheets and databases to coordinate projects will play a part of your role. You’ll play a huge part in driving the brand’s eCommerce sales. 

Roles & Responsibilities 

• Support on the implementation of our global influencer marketing strategy from ideation and planning to identification and negotiating partnerships.  
• Monitor, track and report on all partnership, campaign and project activity, checking for posts/tags. 
• Be on top of trends to help identify new and upcoming micro/macro influencers our brand to work with. 
• Coordinate all influencer databases and ensure information is well documented, tracked and kept up to date. 
• Assist with guest lists for brand events and help coordinate influencer trips.
• Submit influencer orders and organise tracking communications.  
• Be an ambassador for the brand, being a face of the brand to influencers, A listers, media and stylists.  
• Looking after the affiliate program, securing new partners on the platform and maintaining existing members.  
• Coordinate all influencer content, saving all images and links. 
• Fulfilment of partnership gifting and tracking shipments

As a growing business roles and responsibilities may vary and you will need to support wherever is needed.  

Requirements 

• Up to 1 year experience working with influencers (not essential, but preferred)
• knowledge of contemporary culture and the influencer world
• organised individual with excellent verbal and communication skills
• Excellent time management skills
• Passionate about digital trends 
• Tiktok knowledge would be a bonus

Application

Please apply with a CV and cover letter via the application form.

SUNDAY SOMEWHERE

We’re a fashion app that merges shopping and social media to help our community earn an affiliate commission through tagging their outfits as well as selling pre-loved fashion, all in one place. 

With an inclusive and thriving community of hundreds and thousands of users, Rated provides a safe space where they can share fashion content, stay on top of trends and earn money. We believe in giving Gen Z a platform to showcase their style and fashion in a fun and self-assured environment without it having to be taken too seriously. We’ve had incredible growth so far and are now looking to build a deeper connection with our audience. This is where you come in.

If you’re someone that spends your free time scrolling Tiktok, Instagram and Youtube for fashion and lifestyle content and are always seeking out the latest TikTok Creators, this is the role for you.

As community and influencer manager, you’ll be responsible for leading the strategy, influencer sourcing, communication, pitching and briefing with influencers and the Rated community. Alongside focusing on building and maintaining meaningful relationships.

We’re looking for someone who is:

• Extraverted and a great communicator
• On the pulse with TikTok and Instagram culture and trends
• Has a love for fashion 
• Very organised plans in advance and pays attention to detail
• Always takes a proactive approach to problem-solving 
• Agile and fast thinking – used to working with small teams 
• Data-driven and analytically minded 
• Able to analyse trends and campaign performance and make decisions accordingly

Valued Experience:

• Influencer management experience in the fashion sector
• Ability to pitch our big ideas to both micro and mega influencers
• Great project management skills 
• Excellent relationship-building skills
• Experience with successfully negotiating influencer contracts and fees
• Working in a startup environment (bonus)

Sound like you? Then this is what we want you to help us achieve! ????

• Develop and implement Influencer strategy ????
• Manage and grow our community across all social channels
• Identify new influencers to collaborate with
• Communicate daily with influencers across socials, email and calls
• Negotiate contracts with influencers and managers
• Manage Influencer shoutouts and relationships
• Research and keep up to date with current social media and fashion trends
• Analyse data from core campaigns and daily shoutouts with the aim to improve campaign ROI
• Support the marketing team in campaign management through to execution 
• Engaging with followers by responding to comments, asking questions, and fostering a positive and supportive online community
• Monitoring social media channels for mentions, comments, and feedback, and responding in a timely and professional manner

Benefits

• We encourage a healthy work-life balance!
• Flexible working hours
• Hybrid (team meetings 2-3 times a week )
• A paid day off on your Birthday ????
• Anti-corporate culture
• 25 days holiday
• Paid educational course for personal development

Write a cover letter about why you would like to work at Rated and what skill sets and experience you bring to the table that will help us grow together

Rated

Position Title: Digital and Social Media Manager

The Digital and Social Media Manager will be responsible for managing the website manager and supporting the development of user journeys across the website portfolio. The role will also be responsible for the management of the entire social presence across multiple platforms and will create and edit social content, create engaging social marketing campaigns in conjunction with the marketing and communications team and drive the performance of each platform.

Key Responsibilities:

Website Management

• Plan, implement, and manage the web presence
• Ensure website aligns with brand strategy and business objectives
• Work with stakeholders to ensure website pages are relevant and delivering value
• Ensure compliance with Data Protection Policies and procedures

Social Media Management

• Develop creative and engaging social media strategies and plans that deliver on business goals
• Manage day-to-day handling of all social media channels
• Create engaging multimedia content across multiple platforms
• Develop, launch and manage campaigns that promote the brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities
• Monitor, track, analyse and report on performance on social media platforms
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
• Analyse competitor activity and recommend improvements to increase performance
• Set targets to increase brand awareness and increase engagement

Member Engagement

• Drive digital initiatives and provide digital support and advice to the wider marketing team
• Support PPC activity to drive web traffic and produce insight and A/B testing plans to improve conversion
• Ensure SEO is deployed and maintained correctly across the website portfolio
• Manage, motivate and coach line reports
• Manage a budget for social media activities
• Educate and support staff on the use of social media and promote its use within the
• Support the Marketing and Communications Manager and Campaign Manager with the delivery of the annual Digital Marketing Strategy

Key Performance Indicators:

• Manage support requests in line with internal SLAs
• Effective delivery in-line with business project requirements and strategic plans
• Opportunities maximised and objectives measured to improve the engagement across social channels and user journeys on the website
• Increase the social media following and presence, while bringing new platforms into the mix where required
• Work with the wider MarComms team to ensure SEO is deployed to maintain the top spot on search results for highest performing products and services

Key Relationships:

• Business-wide supporting and advising all teams/staff as required
• External suppliers and stakeholders
• System developers

Job Context:

The Digital and Social Media Manager reports to the Senior Marketing and Communications Manager and will have operational delivery and accountability of all social channels, web, and SEO, helping to improve our online presence and drive traffic to the website.

Authority Level:

Financial:

• Jobholder has one direct report
• Jobholder has limited budget management and monitoring responsibility as devolved by the Marketing & Communications Manager
• Jobholder has multiple stakeholder relationships to maintain – internal/external

Operational:

• Makes decisions in consultation with the Marketing & Communications Manager
• Appoints external suppliers in consultation with the Marketing & Communications Manager
• Jobholder has autonomy to make decisions relating to normal operating processes and policies

Person Specification

Essential Knowledge & Experience:

• Knowledge of website CMS (Drupal preferable)
• Experience in website management and development
• Solid understanding of the use of a range of social media platforms, particularly in relation to advertising and branding
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas

Inspiring Search

About Tipsy Elves

Tipsy Elves (www.tipsyelves.com) makes the world’s most extraordinary apparel to make your life more fun. Founded in 2011, Tipsy Elves makes clothing for a variety of holidays and occasions, including Halloween, Christmas, Independence Day, PRIDE, St. Patrick’s Day, as well as vacation-wear, ski apparel, and golf clothing. At Tipsy Elves, we believe that fun is something that everyone deserves to experience so we create products that transform and equip you for unforgettably fun moments. Tipsy Elves is headquartered in downtown San Diego and with over $200 million in sales, it was recognized as one of San Diego’s fastest growing companies, ranking #258 in the Inc. 5000. Tipsy Elves has appeared on ABC’s “Shark Tank” and “Beyond The Tank” in 2013, 2014 and 2015. Check out our press reel here: www.tipsyelv.es/press-reel. 

Growth Marketing Director

Tipsy Elves is seeking a highly talented and experienced Growth Marketing Director to drive growth and lead our customer acquisition strategies across performance marketing, paid social, paid search, Amazon marketing, affiliate marketing, TV and SEO. We are looking for a hands-on leader who is obsessed with driving traffic and optimizing for conversion. You will also guide customer journey strategies to ensure optimal landing pages, maximum site engagement and generate the most efficient path to purchase.  

As our Growth Marketing Director, you will also be responsible for leading a team of agency partners and cross-functional in-house teams to deliver exceptional results and optimally spend our $15M+ annual advertising budget towards established ROAS and MER goals. Our Growth Marketing Director will also lead creative strategy, working closely with our talented creative team to continuously test and evaluate new ad creative formats. This candidate will have deep experience executing in-platform as well as leading and driving strategy for growing e-commerce businesses. You’ll partner closely with teams across the company including web, merchandising, analytics, retention, and creative.

Duties / Responsibilities:

• Own and lead the growth strategy and end-to-end execution across all acquisition channels, including Meta, Google & Bing Search and Shopping, TikTok, Organic Search / SEO, Affiliate, TV and Amazon ads.
• Manage all aspects of the customer acquisition process, including but not limited to coordinating with external agencies and consultants, vendor/tool selection, and creative strategy.
• Identify the most impactful paths to conversion for different audience groups and prioritize campaign performance, steering our $15M+ (and growing) annual advertising budget towards channels and campaigns that maximize MER and blended ROAS. 
• Serve as the primary decision maker for media spend strategy and mix, partnering closely with agency partners and consultants to constantly refine budgets and spend allocation.
• Develop monthly revenue and spend forecast by channel that aligns with broader company financial goals.
• Guide the creative strategy across all paid advertising channels, working closely with our talented creative team to continuously test and evaluate new creative types, ad angles, hooks, value props, and strategies across all paid channels for static and video ads alike.  
• Partner with consultants and agency partners that manage our Meta, TikTok, Google, Bing and Amazon advertising campaigns – evaluating performance, budget allocation, and communicating product trends, inventory updates and sales pacing to all stakeholders. 
• Own and manage the timing of campaign launches across all paid channels, aligning with our broader marketing calendar, product arrivals, and sales goals. 
• Identify marketing opportunities across the customer journey. Partner with Retention and Lifecycle Marketing Director to ensure an optimal CRO strategy is considered across acquisition, retention and remarketing strategies.  
• Oversee all Amazon advertising spend and strategy, working with consultants and in-house Amazon team to optimize existing campaigns and continuously test new creative formats and strategies.  
• Continuously evaluate owned channels to identify growth opportunities and work with ecommerce team on landing pages, CRO, upsell and cross sell strategies.
• Establish an experimentation-based approach to introducing and scaling new and/or underutilized marketing channels for customer acquisition.
• Develop, execute, and oversee A/B testing optimization strategies spanning creative assets, promo testing, landing pages, on-site overlays, targeting, and new advertising channels.
• Guide investment valuation framework for annual advertising spend, rooted in a bottom’s-up forecasting approach that considers multi-touch attribution, channel-specific profitability (MER and blended ROAS) and LTV.  
• Work with the brand marketing team to ensure brand strategy is executed cohesively to provide a successful brand experience across all paid channels. 
• Analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results.
• Work cross-departmentally with creative, retention, brand, and web teams to support acquisition efforts.  
• Manage our CRM audience lists to ensure that we’re building the most powerful segments for our digital acquisition efforts, and coordinate cross-functionally to leverage to its fullest extent.

Qualifications / Skills

• 8+ years leading customer acquisition and growth marketing programs within a high-growth D2C e-commerce environment and at scale. 
• Strong experience managing campaigns across all performance marketing channels, including Meta, Google, Bing, TikTok and Amazon ads.  
• Advanced knowledge of SEO, SEM, CRO and lifecycle management.  
• 4+ years managing in-house teams and external agencies in a rapid growth and fast paced environment. Experience with building, developing, and leading collaborative and results-driven teams.
• Must possess expert knowledge of creative nuances and best practices of each channel (Meta, TikTok, YouTube, OTT), guiding creative strategy across all channels and working closely with in-house creative team to deliver top-performing video and static ads.
• Consumer marketing experience is a must. Shopify experience is a plus. 
• Live and breathe performance KPIs such as CPA, ROAS, LTV, conversion rate, and AOV.
• Experience and passionate opinions about attribution models and attribution technology (Triple Whale, Northbeam, etc). 
• Experience with influencer marketing, particularly with TikTok (including white-listing).
• Experience developing and launching linear TV campaigns is a plus.
• Ability to get into the weeds with your team without losing sight of the big picture.
• Experience running analytically-rigorous experiments and making data-driven decisions.
• Proven track record successfully managing and scaling a multi-million-dollar ($15M+) acquisition budget to deliver results.
• Strong technical acumen and hands-on experience with tools such as Google Analytics, Google Optimize, Triple Whale, etc.
• Ability to move quickly and fluidly between long-term strategic thinking and operating at the lowest level of detail.
• A high-energy doer who anticipates problems and doesn’t hesitate to jump in and solve them, making smart decisions backed by excellent judgment. 
• Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers.
• Growth obsessed self-starter who is hungry to learn and stays updated on industry trends, best practices, and recommendations.
• You inherently understand the Tipsy Elves brand and it resonates strongly with you.
• You have a balanced left-and-right brain: a great eye for branding and creative, and strong performance marketing & analytical skills.
• Top-notch analytical skills with a proven ability to work through data and attribution models to find opportunities and actionable insights.
• You thrive in a fast paced, high-growth environment. You are proactive, action-oriented and operate with a sense of urgency.
• Highly organized with a key attention to detail.

Additional Info:

• Starting Salary is $150,000+ (based on experience)
• Position is expected to start during Q1 2023

Benefits:

• This is a full time position, offering hybrid and remote flexibility, based in San Diego, CA.
• Parking or transportation reimbursement is available when in-office.
• Medical, Dental, Vision care, and Flexible Spending Account available.
• 401K with Match available.
• 30+ Vacation Days per year – 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year’s, and Summer Fridays.
• Catered lunches, in-office massages during Q4. 
• Leadership & Development Training for all manager-level employees.
• Annual Product Allowance with additional coupons codes for Friends and Family.

Why Work at Tipsy Elves:

• Work in a fast paced and growth focused environment.
• Be a part of a company that embodies its values with a strong culture.
• Have the space to speak and be heard with regular support and strong communication with weekly 1 on 1 meetings, team surveys and feedback, biweekly leadership meetings and more.
• Join a community of hard working people that genuinely care about what they do.
• Grow through learning and development provided for every stage of your career including quarterly off-site events, and leadership conferences at ecom events (eg, Shop Talk).

Please apply here or send your Resume to [email protected]. We would love to hear why you would make a great addition to our Tipsy Elves team!

Want to learn more? Check us out at www.tipsyelves.com

Tipsy Elves is an Equal Opportunity Employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications and abilities. We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

Tipsy Elves

We are looking for a dynamic, innovative and strategic Marketing Director to join our amazing team. You are a leader in every sense of the word. You must be an experienced, knowledgeable director who understands the ins and outs of consumer product marketing strategy, analysis, campaign execution and staff management — all while keeping tight control over the bottom line. Our ideal candidate is part analyst, part strategist, part manager, and a person who can create and implement strategies, tactics, campaigns and brand messaging. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors. 

ABOUT YOU 

• Passion – You have a passion for the job, products, and customers 
• Vision – Your finger is on the pulse of the industry and your eyes are on the future of the brand 
• Leader – You can build and lead the team to execute campaigns and projects innovatively in an efficient and planned manner 
• Organized – You keep everything moving like a well-oiled machine 
• Positive – Be a major contributor to the positive development of our company culture 
• Advocate for Continuous Improvement – You want to always improve. Yourself, Your Team,

Your Company and the products we make and the processes we follow based on the core values our company was built on 

• Brand Storyteller – You excel at this essential skillset

WHAT YOU WILL OWN

• Strategize and lead the execution of the vision and strategy for the marketing organization     
• Plan, execute, and manage positioning and messaging that helps the company advance relationships with target audiences, build brand relevance, and drive demand in alignment with growth goals       
• Strategize, develop, and lead in the execution of multi-channel, digital-first content 
• Develop, acquire, and manage content, creation, and placement of videos, articles, ads, email campaigns, influencer strategy, and social media 
• Structure and lead in the execution of PR campaigns ·      
• Leverage analytics to measure and optimize the performance of marketing initiatives ·      
• Champion the use of digital tools to help the company increase marketing and sales effectiveness. 
• Leading the company’s marketing efforts and responsible for designing and developing the marketing business strategy for B2B as well as D2C customers      
• Drive creativity and enthusiasm in your team
• Lead; not manage a marketing team, including hiring, training, workloads, schedules and deadlines. 
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management. 
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. 
• Deliver input on product development and product feasibility based on customer, brand and product research initiatives. 
• Organizing company conferences, trade shows, and major events. 
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Making it all happen on time and under budget.  

WHAT YOU POSSESS: 

·      

• You embrace our mission and core values 
• Proven experience leading as a Marketing Director in a successful consumer product durables brand 
• Brand storytelling
• Excellent leadership and organizing skills 
• Advanced in-depth knowledge of best practices in SEO & SEM, Marketing Automation, PR, Digital Marketing, content creation, social media 
• Analytical, strategic, and creative thinking 
• Exquisite communication and interpersonal skills 
• Strong copywriting skills. 
• Proven ability to manage budgets. 
• Professional, and proactive work ethic. 
• Strong problem-solving skills and attention to detail 
• An ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients.  
• Capacity to transition seamlessly among projects of varying scale, audience, format and distribution channel.  
• ·Knowledge of your own weaknesses and an ability to work around these shortcomings through delegation, collaboration and excellent resource utilization. 
• Competency in content management systems, project management software, marketing automation, analytics tools 
• Desire to grow professionally with ongoing education 

PHYSICAL DEMANDS: 

While performing the duties of the job, the designer is frequently required to sit,

walk, stand, use hands to handle or feel, reach with hands and arms, talk or

hear; may occasionally be required to lift and open boxes of product samples.

Specific vision abilities required in this job include close vision and the

ability to focus. 

WORKING ENVIRONMENT: 

We are a fun and warm team! We always have the music going and have monthly birthday cake!. We celebrate each other’s successes and accomplishments. The team works collaboratively on all projects from product development to packaging to video creation and much more. The Blush philosophy is that all bodies are beautiful, worthy and deserving of celebration and pleasure. Our team combines innovation and creativity to create pleasure products that fits desires while meeting our high health and wellness standards. 

Vee International Inc is a vertically integrated company in the of sexual wellness consumer products space.

Established in 2007 we are an international brand and manufacturer headquartered in New York with it’s own Manufacturing Facilities. A well respected and recognized international brand. A company that fosters a positive

company culture. We are a diverse team. We are innovators, makers, leaders. Passionate about what we do, we love to keep the music playing and have a good laugh. We celebrate monthly birthdays and team successes. 

Our headquarters is situated in a 35,000 square feet building and in the heart of the Garden City and Carle Place. We are located in a prime dining and shopping area. We are a 7-minute walk away from Mass Transit [NICE buses], Roosevelt Field Mall, and Fitness Clubs.  

Vee International Inc.

POSITION SUMMARY:

The Director of social media will play a key role in the development and execution of brand strategy for our clients. Through partnership with leadership throughout the organization, the Director will be responsible for increasing audience engagement, leveraging data metrics and executing creative campaigns. This role requires attention to detail, thinking creatively, strong analytical and organizational skills, and the ability to create and execute innovative strategies. The ideal candidate will have experience leading a team, managing multiple social campaigns simultaneously, have a fun and collaborative we-can-do-anything attitude, a passion for creative copywriting, an eye for design, and a love for social media marketing.

ESSENTIAL FUNCTIONS:

• Develops and drives Tinsley Creative’s social media strategy across multiple platforms to maximize reach and engagement toward the target audience for all client brands.
• Design and establish efficient processes to source and create multimedia content for YouTube, IG, FB, TikTok, Pinterest, etc.
• Directs cross-functional projects and teams to build content that is consistent with the brand image, relevant and delivers desired results.
• Establishes and manages external agency partnerships to ensure effectiveness.
• Strategizes and executes media campaigns and content that align with brand image of our client’s while working to expand social influence.
• Researches and closely monitors upcoming trends and innovations for latest platforms and digital technology.
• Manages and oversees engagement and social listening strategy on a daily and long-term basis.
• Provide leadership to the social media team by coaching, mentoring and encouraging creative growth.
• Development and management of paid social media campaigns.
• ALL OTHER DUTIES AS ASSIGNED

KNOWLEDGE, SKILLS, AND ABILITY:

• Advanced knowledge of all primary social media channels with proven ability to innovate towards emerging platforms and trends.
• Experience working on paid social media campaigns and partnering with influencers and public figures
• Ability to analyze market research, metrics and data to establish creative solutions.
• Generate, review and elaborate on campaign reports as requested.
• Assist account managers to explain and elaborate on data for client calls or client meetings as needed.
• Demonstrated track record of growing a large social media presence and increasing followership.
• Proven experience with project management and ability to drive deadlines and priorities based on organizational needs.

Preferred – EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor’s degree required
• Experience: Minimum 2-3 years of digital marketing leadership experience with a specialization in social media.
• Minimum 2-3 years of advertising agency experience.
• Excellent oral and written communication skills.
• Experience building, launching, and reporting on campaigns.
• Positive attitude, strongly motivated and passionate for developing a cohesive, high-performance team.

Full Time Benefits Summary:

• Medical
• Dental
• Vision
• IRA Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• And more!

Work Requirements & Conditions:

• Ability to remain seated for extended periods of time.
• Ability to work in fast paced multitasking environment with frequent disruptions.
• Confidential client information will be handled and/or observed in this position.
• Occasional attendance after normal working hours will be required.
• Minimal travel may be required.

WHO WE ARE: Tinsley Creative is a results-driven, full-service, 20+ year old Brand Management Agency that is based in Lakeland, Florida. Tinsley Creative brings to the table a variety of creative, dedicated and award-winning artists and technicians to make advertising dreams a reality. www.tin

Tinsley Creative

Are you passionate about empowering women through fashion?

Do you want to work for a company that produces purposeful luxury products and beautiful content?

Abbey Glass is a women’s apparel brand focusing on sophisticated classics that stand the test of time and trend. We are a growing company and looking for a Marketing Coordinator to support content creation, social media, website maintenance, marketing reporting, brand management, and event execution. We are a growing team with high aspirations and are looking for someone who enjoys the journey as much as the finish line.

About the Role:

You are responsible for brainstorming marketing and promotional calendars with the team, building strategy and driving execution of successful marketing campaigns. You will help coordinate photoshoots, organize content, and deploy to all partners. You will report on results of marketing activities and maintain our KPI tracker. You will do influencer and tastemaker outreach as well as assist with in-store and pop-up shop event execution.

About You:

• You have a minimum of 2 years of digital marketing experience relating to fashion or high end consumer goods
• You are data driven with a hands-on understanding of how visuals empower marketing
• You have a minimum of 2 years experience overseeing and reporting on paid media, SEO, content marketing, and social campaigns
• You have a minimum of 2 years experience assisting in developing marketing strategies and the marketing funnel
• You have a minimum of 2 years experience in email marketing on Klaviyo or Mailchimp
• You have a proven understanding of paid media, digital design, SEO and content marketing and can communicate their value
• You are an excellent communicator and can lead meetings internally
• You make decisions based on data and within the context of our broader marketing strategy – you can navigate Google Analytics, Google Ads, and paid social platforms with ease
• You manage your time effectively to meet deadlines in spite of unforeseen occurrences
• You are organized, methodical, and have a heightened attention to detail
• You love collaboration and have a creative spirit
• You look for new ways to improve results with data
• You value relationships over personal success

What You’ll Do:

• Shopify
• Klaviyo Email and SMS Marketing
• Planoly or similar
• Instagram and Facebook
• Pinterest
• Canva or Adobe Creative Suite
• Financial Reporting and analytics
• Photoshoot prep, casting
• Campaign creative strategy
• Copywriting direction

Who We Are:

We’re an Atlanta-based startup fashion company redefining effortless femininity.

We are passionate about bringing approachable luxury womenswear to the contemporary marketplace that stands the test of time and trend. We embrace the Atlanta food and cocktail scene, traveling, dogs, and old-school glamour.

What We Offer:

• Female Founder
• Modern and Creative Business Culture
• Competitive Salary
• High Growth Potential
• Generous PTO
• Generous Holiday Schedule
• Flexible and Modern Leadership Style
• Great Work/Life Balance
• Located in the Premier Shopping center in Buckhead Atlanta

Qualifications

• Bachelor’s degree or equivalent experience
• 2 – 3 years’ experience in marketing/brand management
• Excellent written and verbal communication skills
• Ability to manage multiple priorities
• Knowledge of all social networking platforms

Abbey Glass