Director of Social Media

POSITION SUMMARY:

The Director of social media will play a key role in the development and execution of brand strategy for our clients. Through partnership with leadership throughout the organization, the Director will be responsible for increasing audience engagement, leveraging data metrics and executing creative campaigns. This role requires attention to detail, thinking creatively, strong analytical and organizational skills, and the ability to create and execute innovative strategies. The ideal candidate will have experience leading a team, managing multiple social campaigns simultaneously, have a fun and collaborative we-can-do-anything attitude, a passion for creative copywriting, an eye for design, and a love for social media marketing.

ESSENTIAL FUNCTIONS:

• Develops and drives Tinsley Creative’s social media strategy across multiple platforms to maximize reach and engagement toward the target audience for all client brands.
• Design and establish efficient processes to source and create multimedia content for YouTube, IG, FB, TikTok, Pinterest, etc.
• Directs cross-functional projects and teams to build content that is consistent with the brand image, relevant and delivers desired results.
• Establishes and manages external agency partnerships to ensure effectiveness.
• Strategizes and executes media campaigns and content that align with brand image of our client’s while working to expand social influence.
• Researches and closely monitors upcoming trends and innovations for latest platforms and digital technology.
• Manages and oversees engagement and social listening strategy on a daily and long-term basis.
• Provide leadership to the social media team by coaching, mentoring and encouraging creative growth.
• Development and management of paid social media campaigns.
• ALL OTHER DUTIES AS ASSIGNED

KNOWLEDGE, SKILLS, AND ABILITY:

• Advanced knowledge of all primary social media channels with proven ability to innovate towards emerging platforms and trends.
• Experience working on paid social media campaigns and partnering with influencers and public figures
• Ability to analyze market research, metrics and data to establish creative solutions.
• Generate, review and elaborate on campaign reports as requested.
• Assist account managers to explain and elaborate on data for client calls or client meetings as needed.
• Demonstrated track record of growing a large social media presence and increasing followership.
• Proven experience with project management and ability to drive deadlines and priorities based on organizational needs.

Preferred – EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor’s degree required
• Experience: Minimum 2-3 years of digital marketing leadership experience with a specialization in social media.
• Minimum 2-3 years of advertising agency experience.
• Excellent oral and written communication skills.
• Experience building, launching, and reporting on campaigns.
• Positive attitude, strongly motivated and passionate for developing a cohesive, high-performance team.

Full Time Benefits Summary:

• Medical
• Dental
• Vision
• IRA Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• And more!

Work Requirements & Conditions:

• Ability to remain seated for extended periods of time.
• Ability to work in fast paced multitasking environment with frequent disruptions.
• Confidential client information will be handled and/or observed in this position.
• Occasional attendance after normal working hours will be required.
• Minimal travel may be required.

WHO WE ARE: Tinsley Creative is a results-driven, full-service, 20+ year old Brand Management Agency that is based in Lakeland, Florida. Tinsley Creative brings to the table a variety of creative, dedicated and award-winning artists and technicians to make advertising dreams a reality. www.tin

Tinsley Creative