We are looking for a dynamic, innovative and strategic Marketing Director to join our amazing team. You are a leader in every sense of the word. You must be an experienced, knowledgeable director who understands the ins and outs of consumer product marketing strategy, analysis, campaign execution and staff management — all while keeping tight control over the bottom line. Our ideal candidate is part analyst, part strategist, part manager, and a person who can create and implement strategies, tactics, campaigns and brand messaging. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
ABOUT YOU
- Passion – You have a passion for the job, products, and customers
- Vision – Your finger is on the pulse of the industry and your eyes are on the future of the brand
- Leader – You can build and lead the team to execute campaigns and projects innovatively in an efficient and planned manner
- Organized – You keep everything moving like a well-oiled machine
- Positive – Be a major contributor to the positive development of our company culture
- Advocate for Continuous Improvement – You want to always improve. Yourself, Your Team,
Your Company and the products we make and the processes we follow based on the core values our company was built on
- Brand Storyteller – You excel at this essential skillset
WHAT YOU WILL OWN
- Strategize and lead the execution of the vision and strategy for the marketing organization
- Plan, execute, and manage positioning and messaging that helps the company advance relationships with target audiences, build brand relevance, and drive demand in alignment with growth goals
- Strategize, develop, and lead in the execution of multi-channel, digital-first content
- Develop, acquire, and manage content, creation, and placement of videos, articles, ads, email campaigns, influencer strategy, and social media
- Structure and lead in the execution of PR campaigns ·
- Leverage analytics to measure and optimize the performance of marketing initiatives ·
- Champion the use of digital tools to help the company increase marketing and sales effectiveness.
- Leading the company’s marketing efforts and responsible for designing and developing the marketing business strategy for B2B as well as D2C customers
- Drive creativity and enthusiasm in your team
- Lead; not manage a marketing team, including hiring, training, workloads, schedules and deadlines.
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
- Deliver input on product development and product feasibility based on customer, brand and product research initiatives.
- Organizing company conferences, trade shows, and major events.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Making it all happen on time and under budget.
WHAT YOU POSSESS:
·
- You embrace our mission and core values
- Proven experience leading as a Marketing Director in a successful consumer product durables brand
- Brand storytelling
- Excellent leadership and organizing skills
- Advanced in-depth knowledge of best practices in SEO & SEM, Marketing Automation, PR, Digital Marketing, content creation, social media
- Analytical, strategic, and creative thinking
- Exquisite communication and interpersonal skills
- Strong copywriting skills.
- Proven ability to manage budgets.
- Professional, and proactive work ethic.
- Strong problem-solving skills and attention to detail
- An ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients.
- Capacity to transition seamlessly among projects of varying scale, audience, format and distribution channel.
- ·Knowledge of your own weaknesses and an ability to work around these shortcomings through delegation, collaboration and excellent resource utilization.
- Competency in content management systems, project management software, marketing automation, analytics tools
- Desire to grow professionally with ongoing education
PHYSICAL DEMANDS:
While performing the duties of the job, the designer is frequently required to sit,
walk, stand, use hands to handle or feel, reach with hands and arms, talk or
hear; may occasionally be required to lift and open boxes of product samples.
Specific vision abilities required in this job include close vision and the
ability to focus.
WORKING ENVIRONMENT:
We are a fun and warm team! We always have the music going and have monthly birthday cake!. We celebrate each other’s successes and accomplishments. The team works collaboratively on all projects from product development to packaging to video creation and much more. The Blush philosophy is that all bodies are beautiful, worthy and deserving of celebration and pleasure. Our team combines innovation and creativity to create pleasure products that fits desires while meeting our high health and wellness standards.
Vee International Inc is a vertically integrated company in the of sexual wellness consumer products space.
Established in 2007 we are an international brand and manufacturer headquartered in New York with it’s own Manufacturing Facilities. A well respected and recognized international brand. A company that fosters a positive
company culture. We are a diverse team. We are innovators, makers, leaders. Passionate about what we do, we love to keep the music playing and have a good laugh. We celebrate monthly birthdays and team successes.
Our headquarters is situated in a 35,000 square feet building and in the heart of the Garden City and Carle Place. We are located in a prime dining and shopping area. We are a 7-minute walk away from Mass Transit [NICE buses], Roosevelt Field Mall, and Fitness Clubs.
Vee International Inc.
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