Marketing Coordinator

Are you passionate about empowering women through fashion?

Do you want to work for a company that produces purposeful luxury products and beautiful content?

Abbey Glass is a women’s apparel brand focusing on sophisticated classics that stand the test of time and trend. We are a growing company and looking for a Marketing Coordinator to support content creation, social media, website maintenance, marketing reporting, brand management, and event execution. We are a growing team with high aspirations and are looking for someone who enjoys the journey as much as the finish line.

About the Role:

You are responsible for brainstorming marketing and promotional calendars with the team, building strategy and driving execution of successful marketing campaigns. You will help coordinate photoshoots, organize content, and deploy to all partners. You will report on results of marketing activities and maintain our KPI tracker. You will do influencer and tastemaker outreach as well as assist with in-store and pop-up shop event execution.

About You:

• You have a minimum of 2 years of digital marketing experience relating to fashion or high end consumer goods
• You are data driven with a hands-on understanding of how visuals empower marketing
• You have a minimum of 2 years experience overseeing and reporting on paid media, SEO, content marketing, and social campaigns
• You have a minimum of 2 years experience assisting in developing marketing strategies and the marketing funnel
• You have a minimum of 2 years experience in email marketing on Klaviyo or Mailchimp
• You have a proven understanding of paid media, digital design, SEO and content marketing and can communicate their value
• You are an excellent communicator and can lead meetings internally
• You make decisions based on data and within the context of our broader marketing strategy – you can navigate Google Analytics, Google Ads, and paid social platforms with ease
• You manage your time effectively to meet deadlines in spite of unforeseen occurrences
• You are organized, methodical, and have a heightened attention to detail
• You love collaboration and have a creative spirit
• You look for new ways to improve results with data
• You value relationships over personal success

What You’ll Do:

• Shopify
• Klaviyo Email and SMS Marketing
• Planoly or similar
• Instagram and Facebook
• Pinterest
• Canva or Adobe Creative Suite
• Financial Reporting and analytics
• Photoshoot prep, casting
• Campaign creative strategy
• Copywriting direction

Who We Are:

We’re an Atlanta-based startup fashion company redefining effortless femininity.

We are passionate about bringing approachable luxury womenswear to the contemporary marketplace that stands the test of time and trend. We embrace the Atlanta food and cocktail scene, traveling, dogs, and old-school glamour.

What We Offer:

• Female Founder
• Modern and Creative Business Culture
• Competitive Salary
• High Growth Potential
• Generous PTO
• Generous Holiday Schedule
• Flexible and Modern Leadership Style
• Great Work/Life Balance
• Located in the Premier Shopping center in Buckhead Atlanta

Qualifications

• Bachelor’s degree or equivalent experience
• 2 – 3 years’ experience in marketing/brand management
• Excellent written and verbal communication skills
• Ability to manage multiple priorities
• Knowledge of all social networking platforms

Abbey Glass