Social Media Manager

Position Title: Digital and Social Media Manager

The Digital and Social Media Manager will be responsible for managing the website manager and supporting the development of user journeys across the website portfolio. The role will also be responsible for the management of the entire social presence across multiple platforms and will create and edit social content, create engaging social marketing campaigns in conjunction with the marketing and communications team and drive the performance of each platform.

Key Responsibilities:

Website Management

• Plan, implement, and manage the web presence
• Ensure website aligns with brand strategy and business objectives
• Work with stakeholders to ensure website pages are relevant and delivering value
• Ensure compliance with Data Protection Policies and procedures

Social Media Management

• Develop creative and engaging social media strategies and plans that deliver on business goals
• Manage day-to-day handling of all social media channels
• Create engaging multimedia content across multiple platforms
• Develop, launch and manage campaigns that promote the brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities
• Monitor, track, analyse and report on performance on social media platforms
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
• Analyse competitor activity and recommend improvements to increase performance
• Set targets to increase brand awareness and increase engagement

Member Engagement

• Drive digital initiatives and provide digital support and advice to the wider marketing team
• Support PPC activity to drive web traffic and produce insight and A/B testing plans to improve conversion
• Ensure SEO is deployed and maintained correctly across the website portfolio
• Manage, motivate and coach line reports
• Manage a budget for social media activities
• Educate and support staff on the use of social media and promote its use within the
• Support the Marketing and Communications Manager and Campaign Manager with the delivery of the annual Digital Marketing Strategy

Key Performance Indicators:

• Manage support requests in line with internal SLAs
• Effective delivery in-line with business project requirements and strategic plans
• Opportunities maximised and objectives measured to improve the engagement across social channels and user journeys on the website
• Increase the social media following and presence, while bringing new platforms into the mix where required
• Work with the wider MarComms team to ensure SEO is deployed to maintain the top spot on search results for highest performing products and services

Key Relationships:

• Business-wide supporting and advising all teams/staff as required
• External suppliers and stakeholders
• System developers

Job Context:

The Digital and Social Media Manager reports to the Senior Marketing and Communications Manager and will have operational delivery and accountability of all social channels, web, and SEO, helping to improve our online presence and drive traffic to the website.

Authority Level:

Financial:

• Jobholder has one direct report
• Jobholder has limited budget management and monitoring responsibility as devolved by the Marketing & Communications Manager
• Jobholder has multiple stakeholder relationships to maintain – internal/external

Operational:

• Makes decisions in consultation with the Marketing & Communications Manager
• Appoints external suppliers in consultation with the Marketing & Communications Manager
• Jobholder has autonomy to make decisions relating to normal operating processes and policies

Person Specification

Essential Knowledge & Experience:

• Knowledge of website CMS (Drupal preferable)
• Experience in website management and development
• Solid understanding of the use of a range of social media platforms, particularly in relation to advertising and branding
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas

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