About Tipsy Elves
Tipsy Elves (www.tipsyelves.com) makes the world’s most extraordinary apparel to make your life more fun. Founded in 2011, Tipsy Elves makes clothing for a variety of holidays and occasions, including Halloween, Christmas, Independence Day, PRIDE, St. Patrick’s Day, as well as vacation-wear, ski apparel, and golf clothing. At Tipsy Elves, we believe that fun is something that everyone deserves to experience so we create products that transform and equip you for unforgettably fun moments. Tipsy Elves is headquartered in downtown San Diego and with over $200 million in sales, it was recognized as one of San Diego’s fastest growing companies, ranking #258 in the Inc. 5000. Tipsy Elves has appeared on ABC’s “Shark Tank” and “Beyond The Tank” in 2013, 2014 and 2015. Check out our press reel here: www.tipsyelv.es/press-reel.
Growth Marketing Director
Tipsy Elves is seeking a highly talented and experienced Growth Marketing Director to drive growth and lead our customer acquisition strategies across performance marketing, paid social, paid search, Amazon marketing, affiliate marketing, TV and SEO. We are looking for a hands-on leader who is obsessed with driving traffic and optimizing for conversion. You will also guide customer journey strategies to ensure optimal landing pages, maximum site engagement and generate the most efficient path to purchase.
As our Growth Marketing Director, you will also be responsible for leading a team of agency partners and cross-functional in-house teams to deliver exceptional results and optimally spend our $15M+ annual advertising budget towards established ROAS and MER goals. Our Growth Marketing Director will also lead creative strategy, working closely with our talented creative team to continuously test and evaluate new ad creative formats. This candidate will have deep experience executing in-platform as well as leading and driving strategy for growing e-commerce businesses. You’ll partner closely with teams across the company including web, merchandising, analytics, retention, and creative.
Duties / Responsibilities:
- Own and lead the growth strategy and end-to-end execution across all acquisition channels, including Meta, Google & Bing Search and Shopping, TikTok, Organic Search / SEO, Affiliate, TV and Amazon ads.
- Manage all aspects of the customer acquisition process, including but not limited to coordinating with external agencies and consultants, vendor/tool selection, and creative strategy.
- Identify the most impactful paths to conversion for different audience groups and prioritize campaign performance, steering our $15M+ (and growing) annual advertising budget towards channels and campaigns that maximize MER and blended ROAS.
- Serve as the primary decision maker for media spend strategy and mix, partnering closely with agency partners and consultants to constantly refine budgets and spend allocation.
- Develop monthly revenue and spend forecast by channel that aligns with broader company financial goals.
- Guide the creative strategy across all paid advertising channels, working closely with our talented creative team to continuously test and evaluate new creative types, ad angles, hooks, value props, and strategies across all paid channels for static and video ads alike.
- Partner with consultants and agency partners that manage our Meta, TikTok, Google, Bing and Amazon advertising campaigns – evaluating performance, budget allocation, and communicating product trends, inventory updates and sales pacing to all stakeholders.
- Own and manage the timing of campaign launches across all paid channels, aligning with our broader marketing calendar, product arrivals, and sales goals.
- Identify marketing opportunities across the customer journey. Partner with Retention and Lifecycle Marketing Director to ensure an optimal CRO strategy is considered across acquisition, retention and remarketing strategies.
- Oversee all Amazon advertising spend and strategy, working with consultants and in-house Amazon team to optimize existing campaigns and continuously test new creative formats and strategies.
- Continuously evaluate owned channels to identify growth opportunities and work with ecommerce team on landing pages, CRO, upsell and cross sell strategies.
- Establish an experimentation-based approach to introducing and scaling new and/or underutilized marketing channels for customer acquisition.
- Develop, execute, and oversee A/B testing optimization strategies spanning creative assets, promo testing, landing pages, on-site overlays, targeting, and new advertising channels.
- Guide investment valuation framework for annual advertising spend, rooted in a bottom’s-up forecasting approach that considers multi-touch attribution, channel-specific profitability (MER and blended ROAS) and LTV.
- Work with the brand marketing team to ensure brand strategy is executed cohesively to provide a successful brand experience across all paid channels.
- Analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results.
- Work cross-departmentally with creative, retention, brand, and web teams to support acquisition efforts.
- Manage our CRM audience lists to ensure that we’re building the most powerful segments for our digital acquisition efforts, and coordinate cross-functionally to leverage to its fullest extent.
Qualifications / Skills
- 8+ years leading customer acquisition and growth marketing programs within a high-growth D2C e-commerce environment and at scale.
- Strong experience managing campaigns across all performance marketing channels, including Meta, Google, Bing, TikTok and Amazon ads.
- Advanced knowledge of SEO, SEM, CRO and lifecycle management.
- 4+ years managing in-house teams and external agencies in a rapid growth and fast paced environment. Experience with building, developing, and leading collaborative and results-driven teams.
- Must possess expert knowledge of creative nuances and best practices of each channel (Meta, TikTok, YouTube, OTT), guiding creative strategy across all channels and working closely with in-house creative team to deliver top-performing video and static ads.
- Consumer marketing experience is a must. Shopify experience is a plus.
- Live and breathe performance KPIs such as CPA, ROAS, LTV, conversion rate, and AOV.
- Experience and passionate opinions about attribution models and attribution technology (Triple Whale, Northbeam, etc).
- Experience with influencer marketing, particularly with TikTok (including white-listing).
- Experience developing and launching linear TV campaigns is a plus.
- Ability to get into the weeds with your team without losing sight of the big picture.
- Experience running analytically-rigorous experiments and making data-driven decisions.
- Proven track record successfully managing and scaling a multi-million-dollar ($15M+) acquisition budget to deliver results.
- Strong technical acumen and hands-on experience with tools such as Google Analytics, Google Optimize, Triple Whale, etc.
- Ability to move quickly and fluidly between long-term strategic thinking and operating at the lowest level of detail.
- A high-energy doer who anticipates problems and doesn’t hesitate to jump in and solve them, making smart decisions backed by excellent judgment.
- Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers.
- Growth obsessed self-starter who is hungry to learn and stays updated on industry trends, best practices, and recommendations.
- You inherently understand the Tipsy Elves brand and it resonates strongly with you.
- You have a balanced left-and-right brain: a great eye for branding and creative, and strong performance marketing & analytical skills.
- Top-notch analytical skills with a proven ability to work through data and attribution models to find opportunities and actionable insights.
- You thrive in a fast paced, high-growth environment. You are proactive, action-oriented and operate with a sense of urgency.
- Highly organized with a key attention to detail.
Additional Info:
- Starting Salary is $150,000+ (based on experience)
- Position is expected to start during Q1 2023
Benefits:
- This is a full time position, offering hybrid and remote flexibility, based in San Diego, CA.
- Parking or transportation reimbursement is available when in-office.
- Medical, Dental, Vision care, and Flexible Spending Account available.
- 401K with Match available.
- 30+ Vacation Days per year – 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year’s, and Summer Fridays.
- Catered lunches, in-office massages during Q4.
- Leadership & Development Training for all manager-level employees.
- Annual Product Allowance with additional coupons codes for Friends and Family.
Why Work at Tipsy Elves:
- Work in a fast paced and growth focused environment.
- Be a part of a company that embodies its values with a strong culture.
- Have the space to speak and be heard with regular support and strong communication with weekly 1 on 1 meetings, team surveys and feedback, biweekly leadership meetings and more.
- Join a community of hard working people that genuinely care about what they do.
- Grow through learning and development provided for every stage of your career including quarterly off-site events, and leadership conferences at ecom events (eg, Shop Talk).
Please apply here or send your Resume to [email protected]. We would love to hear why you would make a great addition to our Tipsy Elves team!
Want to learn more? Check us out at www.tipsyelves.com
Tipsy Elves is an Equal Opportunity Employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications and abilities. We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.
Tipsy Elves
Related jobs:
Casting Call for Women’s Board Assistant
Job Description
A top-tier Los Angeles modeling agency is currently hiring a Women’s Board Assistant to support its elite talent roster. This role is perfect for individuals passionate about fashion, talent management, and fast-paced creative environments. Prior experience in a talent or modeling agency is preferred and will help you thrive in this exciting and dynamic position.
Job Responsibilities
-
Assist agents with day-to-day operations and model management
-
Coordinate appointments, castings, and schedules for talent
-
Communicate with clients, models, and internal teams professionally
-
Maintain organized records and support contract and booking processes
Requirements
-
Previous experience in a talent, casting, or modeling agency preferred
-
Strong communication, time management, and organizational skills
-
Comfortable working in a fast-paced, high-pressure environment
-
Based in Los Angeles or able to work locally
Compensation
-
Compensation details to be discussed with selected candidates
Talent Agent, Junior Agent, and Agent’s Assistant
Job Description
A leading agency for actors and models is seeking driven individuals for the roles of Talent Agent, Junior Agent (full-time), and Agent’s Assistant (part-time). These in-office positions offer an exciting opportunity to work and grow within a fast-paced environment in the entertainment industry. Ideal candidates will help discover and nurture new talent, support agency operations, and contribute to a thriving team culture.
Job Responsibilities
-
Schedule and organize on-camera auditions
-
Manage social media for agency talent and events
-
Scout and meet new talent for representation
-
Organize and update talent materials and databases
-
Assist with daily office operations and talent communication
-
Support agents with various administrative tasks
Requirements
-
Well organized, tech savvy, and reliable
-
Excellent communication skills and a creative mindset
-
Ability to multitask and work efficiently in a fast-paced office
-
Conscientious and detail-oriented
-
Interest in film, theater, or acting is a plus
-
No prior entertainment industry experience required
-
Must be able to work on-site; this is not a remote position
Compensation
-
Competitive pay; full-time and part-time positions available
Crew Positions for Short Film “Strangers”
Join the team for an exciting student short film, “Strangers,” filming soon in North Georgia! This is an excellent opportunity for film professionals and aspiring crew to gain IMDb credit, build your portfolio, and collaborate with a passionate team.
Job Description
Be a key part of a dynamic film crew, working closely with the director to bring this project to life. Crew members will receive on-set experience, IMDb credit, a copy of the film, reel material, and meals during production.
Job Responsibilities
-
First Assistant Director: Keep the project on track, manage the schedule, and ensure a smooth shoot
-
Camera Operator: Capture high-quality visuals and support the director’s vision
-
Make-Up Artist: Provide basic make-up to help cast look their best (or their worst)
-
Boom Operator: Hold the boom and ensure clean, professional sound throughout production
Requirements
-
Local to North Georgia (Alpharetta, Cumming, Duluth, or nearby)
-
Team player with strong communication and reliability
-
Experience preferred but passionate newcomers welcome
-
Willingness to commit to five weekends of filming
Compensation
-
Unpaid, but includes IMDb credit, a copy of the film, reel material, and meals on set
-
Festival exposure and a creative, supportive environment
Model & Talent Booker Assistant
Job Description
Step into the exciting world of talent and modeling with a dynamic opportunity to become a Model & Talent Booker Assistant. This full-time, hybrid position based in Orlando, FL, is perfect for professionals eager to make their mark in the entertainment industry. Support talent operations and bookings while working closely with industry leaders to match the right faces with the right gigs.
Job Responsibilities
-
Assist in coordinating model and talent bookings for a variety of projects
-
Communicate with talent, clients, and production teams to confirm scheduling
-
Maintain organized records of talent portfolios, availability, and contracts
-
Support day-to-day administrative tasks to keep operations running smoothly
-
Contribute to scouting, talent development, and casting logistics
Requirements
-
Strong interest or background in entertainment, modeling, or talent management
-
Exceptional communication and multitasking skills
-
Detail-oriented with the ability to work in a fast-paced environment
-
Proficient with standard office tools and scheduling platforms
-
Based in or able to commute to Orlando, FL (hybrid setup)
Compensation
-
Full-time position with competitive pay
-
Opportunity for career growth within the talent industry
-
Hybrid work flexibility
Wardrobe Stylist Wanted for Creative Test Shoot
Job Description
An upcoming creative test shoot is seeking a passionate and detail-oriented wardrobe stylist to join a visionary team of creatives. This is a great opportunity to collaborate on a high-concept shoot in a professional studio setting and bring bold, editorial fashion looks to life. Ideal for stylists looking to grow their network and expand their portfolio.
Job Responsibilities
-
Curate wardrobe selections that match the creative vision of the shoot
-
Source, organize, and style outfits for the models
-
Collaborate closely with the photographer, director, and glam team
-
Ensure wardrobe changes are executed smoothly and efficiently during the shoot
Requirements
-
Prior experience as a wardrobe stylist in editorial, fashion, or commercial shoots
-
Strong eye for color, texture, and detail
-
Ability to work independently and within a team
-
Reliable, punctual, and professional demeanor
Compensation
-
Portfolio-building opportunity with a creative production team
-
Networking with industry professionals
-
Additional perks may be discussed based on experience
Now Hiring: Film Crew for Feature Project in Columbus, GA
An exciting opportunity is now open for experienced and passionate crew members to join the production of a new indie feature film, The Life and Deaths of Wilson Shedd. Filming will take place in the Columbus and LaGrange, Georgia area. The production is actively accepting resumes for a wide range of crew positions and is especially interested in collaborating with local talent.
Job Description
Join a dynamic production team for an upcoming independent feature film with a unique story and strong creative vision. This project offers a chance to work alongside dedicated professionals in a supportive, fast-paced environment. All crew positions are currently open.
Job Responsibilities
-
Collaborate with the production team to ensure smooth daily operations on set
-
Fulfill role-specific duties (e.g., camera, sound, lighting, art department, etc.)
-
Maintain high standards of professionalism and safety
-
Communicate effectively with department heads and fellow crew members
-
Adapt quickly to schedule changes and production needs
Requirements
-
Prior experience in your specific film department (entry-level candidates may be considered)
-
Strong work ethic and problem-solving mindset
-
Ability to work in a collaborative, on-location environment
-
Must be available during the shooting schedule in the Columbus/LaGrange area
-
Georgia-based applicants preferred
Compensation
-
Competitive pay (based on experience and role)
-
Meals provided on set
-
Opportunity to gain credit on a feature film project
-
Valuable networking experience in a professional production setting
Now Casting Yacht Chefs
Job Description
A unique opportunity is open for experienced chefs ready to bring their culinary skills to the high seas. This casting call is for passionate, professional chefs with yachting experience who can thrive in a fast-paced, luxury environment. If you’ve got a flair for gourmet cuisine and the ability to adapt in compact, dynamic spaces, this could be your next big gig.
Job Responsibilities
-
Prepare high-end meals for guests and crew aboard a luxury yacht
-
Plan diverse menus and accommodate dietary restrictions or preferences
-
Manage provisioning and food storage with limited space
-
Maintain kitchen cleanliness and follow strict safety standards
-
Work closely with the yacht crew to deliver seamless guest experiences
Requirements
-
Previous experience as a chef on yachts or in similar high-end hospitality environments
-
Strong culinary background with an impressive portfolio
-
Ability to adapt to various cuisines and dietary needs
-
Excellent time management and communication skills
-
Valid yachting certifications and a current culinary CV
Compensation
-
Competitive pay based on experience and role
-
Travel accommodations provided
-
Opportunity to work in luxurious and exciting locations
Feature Film Crew Call – Paid Opportunities Across Multiple Departments
Job Description
A feature film production is assembling a talented and experienced crew for an upcoming shoot scheduled to begin mid-July through August in Dallas, TX. We’re seeking creative, detail-oriented professionals who are strong communicators, collaborative team players, and problem solvers ready to help bring a vision to life. Whether you’re a seasoned crew member or looking to build experience, there are several roles open for both key and supporting positions.
Job Responsibilities
-
Contribute to smooth production operations and meet deadlines
-
Collaborate with department leads and talent to maintain creative vision
-
Uphold professionalism and efficiency throughout filming
-
Communicate proactively and adapt to the needs of the set
Requirements
-
Must have relevant experience or strong desire to work behind the scenes
-
Must be a team player with excellent communication and organizational skills
-
Willingness to take initiative and solve problems on the go
-
Located in or able to work locally in Dallas, TX
Compensation
-
All positions listed are paid
-
Intern and assistant roles also available (please specify interest in subject line)
Open Positions Include:
-
Production Coordinator
-
Script Supervisor
-
Art Director
-
2nd Assistant Director
-
Gaffer
-
Set Designer
-
Set Decorator
-
Property Master
-
HMUA / MUA Assistant
-
Wardrobe / Wardrobe Assistant
-
BTS Photographer
-
Boom Operator
-
Kid Wrangler
-
Production Assistants
Utility II – Live Gymnastics Broadcast Crew (Ft Worth, TX)
Join a fast-paced technical crew supporting the NCAA Gymnastics Championship at Dickies Arena. This Utility II role focuses on setting up and tearing down equipment for live TV coverage. You’ll be responsible for handling medium to heavy broadcast gear, pulling and coiling cables, assisting camera operators, and supporting lighting and scenic teams. The role may involve climbing ladders and working on elevated platforms—perfect for someone experienced in high-energy live production environments.
Job Responsibilities
-
Assist with technical setup and breakdown for remote broadcast crews
-
Load/unload broadcast gear and organize cables and camera equipment
-
Support scenic and lighting operations, including work on scaffolding
-
Pull and coil cables for operators and manage battery setups
-
Ensure production areas are neat, organized, and operationally ready
Requirements
-
Must reside within 100 miles of Dickies Arena in Ft Worth, TX
-
Must be 18 years or older and legally eligible to work in the U.S.
-
Must have completed at least 7 regional-level utility jobs in live productions
-
Familiarity with live production equipment: monitors, cables, cameras
-
Skilled at wrapping/unwrapping cables and keeping cable coils tidy
Preferred Qualifications
-
Direct experience with venue production areas and technical broadcast setups
Compensation
-
Paid opportunity to work a major sporting event and gain live broadcast experience
-
Collaborate with top-tier professionals in the entertainment and production industry
Utility I – Live TV Production Support (Detroit, MI)
Join a high-energy production team for a live sports broadcast at Ford Field. This Utility I position plays a hands-on role in supporting game day broadcast operations. You’ll assist with the setup and teardown of technical gear, manage camera carts, help with lighting equipment, and move medium to heavy cases of gear from trucks. This is a great opportunity for professionals looking to gain more experience in live television and event production.
Job Responsibilities
-
Assist with game day setup and breakdown of technical equipment
-
Manage and safeguard camera carts and broadcast cabling
-
Handle light panels and power equipment for crews
-
Load/unload gear from broadcast trucks
-
Carry equipment and support crew members throughout the event
Requirements
-
Must live within 65 miles of Ford Field in Detroit, MI
-
Must be 18 years or older and eligible to work in the U.S.
-
Basic knowledge of live TV or broadcast production
-
Ability to carry up to 50 lbs of equipment
-
Comfortable walking and working for extended periods
-
Must be a fast learner with a strong work ethic
Compensation
-
Paid position with hands-on experience in live sports broadcasting
-
Opportunity to grow in the entertainment and broadcast industry
Runner I – Live Broadcast Assistant (Detroit, MI)
Join a dynamic broadcast crew at Ford Field and play a key role in live television production. This on-site position supports operations and production for remote sports broadcasts. As a Runner, you’ll handle essential support duties like distributing information, coordinating with announcers, and completing show-related tasks. The ideal candidate is reliable, fast-moving, and knowledgeable about live event production.
Job Responsibilities
-
Run errands and deliver information between departments
-
Support coordination of announcer arrivals and departures
-
Assist with logistical and operational needs as assigned
-
Maintain effective communication throughout the production day
-
Adapt to evolving tasks in a fast-paced environment
Requirements
-
Must live within 100 miles of the venue in Detroit, MI
-
Must be 21+ years old and legally eligible to work in the U.S.
-
Must have a valid driver’s license
-
Previous runner or PA experience required
-
Strong communication skills (text, email, phone)
-
Positive and proactive attitude under pressure
-
Familiarity with the venue and surrounding area
Compensation
-
Paid opportunity
-
Gain valuable experience working on a major broadcast production
Utility II – Live Sports Broadcast Crew (Detroit, MI)
Join a professional broadcast team at Ford Field as a Utility II crew member supporting live sports coverage. This hands-on role is perfect for individuals who thrive in fast-paced production environments and are eager to contribute to technical operations. You’ll help with setup, teardown, and critical support duties on game day, ensuring smooth execution of live TV broadcasts.
Job Responsibilities
-
Load and unload medium to heavy equipment from broadcast trucks
-
Set up and manage cable layouts for camera and audio systems
-
Assist with pulling and coiling cables for camera operators
-
Support lighting and scenic departments as needed
-
Work at heights on ladders, scaffolding, and rooftops
Requirements
-
Must live within 65 miles of Ford Field in Detroit, MI
-
Must be 18+ years old and legally eligible to work in the U.S.
-
Must have experience working at least 7 previous shows in a similar utility role
-
Must have knowledge of cameras, monitors, and cable systems
-
Skilled in coiling and organizing cables for live production
Preferred Qualifications
-
Familiarity with venue layouts and backstage production areas
Compensation
-
Paid gig
-
Valuable experience in national sports broadcasting