Ad Campaign Casting Calls and Auditions

As a Digital Media Director, you will be the go-to Retail Media Network expert, leading strategic management of complex retail media businesses in partnership with retailer clients; acting as the central hub of collaboration across several departments/resources including senior level colleagues at Merkle and senior level business leaders at your client, while meeting client objectives. You will contribute to Merkle product and business strategy. This is a position for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and report into a Media VP.

Location is flexible – opportunity to work remotely. Client is PST-based, so will require flexing hours as needed.

You will:

• Lead the development and execution of market strategies for eRetail channels, with a keen understanding of B2B2C market dynamics in retail media
• Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting
• Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management
• Translate objectives from client and account leadership into strategy and tactics for eRetail channels.
• Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.
• Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the relationship.
• Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
• Support growth / sales efforts
• Consult with individual client teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Mastery of all Campaign Management and Planning & Optimization functional responsibilities
• Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs
• Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

Qualifications

Qualifications

• 10+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, shopper marketing, or CPG
• Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)
• Past proficiency within DSPs to run Video & Display (Google’s DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)
• Ideal to have in-platform execution / working knowledgein Walmart Media Group, Target’s Roundel, Criteo, InstaCart, etc.
• Experience with all facets of eRetail channels: retail, content, media, and platform nuances
• Proficient user of digital ads trafficking tools (DCM)
• Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint
• Experience against several media buying strategies; self-service, managed buyer, partner negotiations
• A desire to “change the game” and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with us
• Client management, consultative selling skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction
• Experience managing, developing, and hiring talent

Additional Information

The anticipated salary range for this position is $136,000 – $210,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

#LI – AD2

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

dentsu

As a Digital Media Director, you will be the go-to Retail Media Network expert, leading strategic management of complex retail media businesses in partnership with retailer clients; acting as the central hub of collaboration across several departments/resources including senior level colleagues at Merkle and senior level business leaders at your client, while meeting client objectives. You will contribute to Merkle product and business strategy. This is a position for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and report into a Media VP.

Location is flexible – opportunity to work remotely. Client is PST-based, so will require flexing hours as needed.

You will:

• Lead the development and execution of market strategies for eRetail channels, with a keen understanding of B2B2C market dynamics in retail media
• Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting
• Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management
• Translate objectives from client and account leadership into strategy and tactics for eRetail channels.
• Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.
• Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the relationship.
• Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
• Support growth / sales efforts
• Consult with individual client teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Mastery of all Campaign Management and Planning & Optimization functional responsibilities
• Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs
• Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

Qualifications

Qualifications

• 10+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, shopper marketing, or CPG
• Past proficiency within Paid Social Platforms (Facebook/Instagram Power Editor, Twitter, Pinterest, Snapchat, LinkedIn Ads)
• Past proficiency within DSPs to run Video & Display (Google’s DV360, MediaMath, Amazon DSP, Verizon/Oath, TTD)
• Ideal to have in-platform execution / working knowledgein Walmart Media Group, Target’s Roundel, Criteo, InstaCart, etc.
• Experience with all facets of eRetail channels: retail, content, media, and platform nuances
• Proficient user of digital ads trafficking tools (DCM)
• Proficient user of Microsoft Office suite, especially Excel (can perform complex functions) and PowerPoint
• Experience against several media buying strategies; self-service, managed buyer, partner negotiations
• A desire to “change the game” and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with us
• Client management, consultative selling skills, and the ability to interact at all levels of management, including the executive level, to advocate and influence direction
• Experience managing, developing, and hiring talent

Additional Information

The anticipated salary range for this position is $136,000 – $210,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

#LI – AD2

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

dentsu

Our client, a national leader in precious metals refining and recycling, is looking for an experienced Marketing Manager who can develop, innovate and implement an existing marketing strategy that showcases the company’s commitment to environmental sustainability.

The Marketing Manager will assume a comprehensive role, serving as the sole proprietor of all marketing efforts for the company. The ideal candidate will have experience in business-to-business marketing, understand content marketing strategies, and possess a creative mindset to develop and execute innovative marketing campaigns that effectively promote the company’s services and enhance its brand recognition in the marketplace.

If you are a driven, creative, and experienced marketer looking for a new challenge, we encourage you to apply for this exciting opportunity with a top company in the precious metal refining and recycling industry, dedicated to environmental sustainability.

Responsibilities of this position include:

• Implement the overall strategy of the business-to-business brand.
• Develop digital marketing strategies and content over multiple platforms, including social, website development, blog creation, and execution.
• Manage multiple vendors and ensure the vision and brand strategy are implemented promptly and cost-efficiently.
• Collaborate with sales, marketing, operations, and management team members in planning marketing campaigns aligned with the organization’s overall marketing strategy.
• Create editorial and content creation for various platforms and outlets.
• Assist with designing, negotiating, and placing media ads on social media, trade publications’ digital space, ads, and email blasts.
• Produce content that best captures the company’s voice and mission.
• Set, allocate, and monitor the timeline and budget of each project.
• Conduct market research to determine the target audience’s needs, wants, habits, interests, and other relevant factors in creating targeted marketing campaigns.
• Review the progress and success of a campaign, adjusting or pitching ideas for new campaigns as necessary.

The ideal candidate should have:

• 4+ years of experience in a B2B marketing role successfully creating marketing campaigns from start to finish, independently
• Strong understanding of 360 Marketing and Content Marketing strategies
• Project Management: Must be able to manage vendors & multiple projects simultaneously
• Creative & analytical mindset to create effective marketing strategies
• Bachelor’s degree in marketing, communications, or a related field preferred
• Experience with Adobe creative suite (Photoshop, Illustrator, InDesign) or Microsoft Publisher is a plus

Onsite: Monday to Friday from 8am-5pm

Location: Fairless Hills, PA.

Benefits: 401K, Medical, Dental & Vision benefits, PTO, Paid Holidays, and Life & Disability Insurance, as well as additional perks and discounts to enrolled benefit members.

If this sounds like your profile, please apply and one of our specialized recruiters will connect with you!

Follow us on LinkedIn: https://www.linkedin.com/company/brenn-hugh/

Brenn+Hugh

Job Summary:

The Marketing Manager reports directly to the Global Director of Marketing and works closely with the sales team and is responsible for executing strategies and campaigns that build the ScaleReady brand presence and to generate demand, leads and increase engagement across all platforms. This position requires the ability to conceptualize, strategize, plan and implement proven fundamental brand, product marketing, social/digital, and content marketing practices as well as execute across all platforms to ensure growth goals are being met. The marketing manager also performs functions that include coordinating email and in-person communications for internal and external stakeholders, managing internal metrics, and supporting the marketing efforts to increase brand awareness and sales efforts to secure new clients.

Essential Duties and Responsibilities:

· Develop, Drive and execute corporate marketing plan or assigned market segments based on ScaleReadys portfolio and objectives

· “hands on ” when required to manage content, websites, CRM, social media and short term initiatives in collaboration with the

· Develops and executes email and social campaigns, leveraging existing assets and authoring original content where required,

· Coordinates best practice and helping to optimize the overall marketing process and tools

· Works closely with sales support specialist to manage and maintain overall CRM data integrity and health as it relates to cross (mutual?) marketing and sales campaign needs

· This position ensures effective, consistent, on-brand communications on assigned initiatives, optimizes content across all channels, and ensures all assigned programs and projects are executed timely and within budget

Job Requirements:

Skills, Knowledge, Education, and Experience

· Bachelor’s Degree in Communications, Journalism, Marketing, PR, digital marketing, Business or other related areas, or equivalent practical experience required

· 4+ years B2B Enterprise marketing experience required

· Experience communicating with vendors and customers and maintaining excellent relationships

· Experience utilizing the internet to research and collect information associated with competitive intel and data integrity for managing and maintain the CRM

· Excellent writing, editing, grammar, and verbal communication skills

· Demonstrated experience across media, email marketing, social, on-line video, CRM, search, website, data and analytics, content

· Ability to easily transition from high level strategic thinking to creative and detailed execution

Computer Equipment and Software

· 8+ years progressive experience managing integrated campaigns, project management, and/or campaign launch management

· Prior experience using a Customer Relationship Management (CRM) system required.

· Hubspot experience preferred

· Proficiency using a web site Content Management System (CMS like WordPress,Hubspot), blogs, and social media required

· Proficiency using social media such as Twitter and LinkedIn and using scheduling tools like Hootsuite, bitly, or buffer strongly preferred

· Proficiency using a PC and the MS Office suite of tools (Outlook, Word, PowerPoint, and Excel) as well as a web browsers such as Chrome, Microsoft Edge and Firefox

ScaleReady

Location: Franklin, TN

Job Overview:

Develops and manages the ongoing marketing and communication strategy and oversees implementation of all tactics for an exciting new B2B E-commerce solution launching in 2023. Start now to begin setting up strategic marketing initiatives and the creation of the launch plan and ongoing supporting marketing deliverables.

Key Duties and Responsibilities:

• Create the launch and ongoing marketing plan, manage the dedicated marketing budget, and oversee implementation of marketing tactics (collateral, email, website development, promotional material, video, social, blogs, etc.) that support overall program goals and outlined KPIs.
• Create and manage campaigns and strategy for SEO, SEM, paid social, display ads, etc. across all stages of the funnel, evaluate digital marketing campaign performance against goals, ROIs and KPIs.
• Produce and manage website content to support offering
• Develop and manage ongoing customer acquisition campaigns
• Create materials and communications in support of supplier partners using this service
• Collaborate with Brand Team to leverage marketing campaigns and ensure consistency in marketing efforts
• Partner with Training Team on materials and outreach needed to ensure successful onboarding and adoption of services
• Engage with internal teams (Development, Operations, Sales) to develop strategic marketing and communication initiatives in support this new business initiative.
• Outline goals for various marketing activities, review metrics and outcomes and adjust plans as needed.
• Work closely with the Development Team on platform enhancements, customer experience/messaging and direction for UX/UI within the platform.

Qualifications:

• In-depth knowledge of E-commerce trends, platforms, technologies, and best practices required
• Bachelor’s Degree (emphasis in Marketing, Communications or Public Relations preferred)
• Minimum of 4 years professional experience, preferably in marketing or related field
• Successful track record of delivering projects on time and on budget
• Highly organized and able to manage multiple tasks and deadlines
• Decisiveness and strong problem-solving skills
• A strong understanding of customer segmentation and user experience
• A clear understanding of marketing channels and how to use them to maximum effect
• Ability to analyze existing campaigns and identify areas for improvement
• Ability to collaborate with different teams and stakeholders to ensure success
• Technical background and understanding of coding
• Experience with marketing tech: marketing automation, CMS
• Analytical mindset. Google Analytics experience required.
• Must be comfortable communicating with people of all levels of an organization
• Must possess excellent writing and presentation skills

Team Values:

• Driven, self-starter who can work both independently as well as in a group
• Excellent customer service, project management and organizational skills
• Continual learner who is willing to be flexible and accept new challenges regularly
• Demonstrated ability to manage multiple projects and priorities to conclusion within designated timeframes
• Positive attitude and team player

OMNIA Partners

 Position Announcement: Digital Coordinator, United for A New Economy (UNE)

United for A New Economy (UNE) is seeking a Digital Coordinator to manage the organization’s digital presence, including social media, email marketing, website content, and online fundraising efforts to build power to win social and economic change in Colorado.

Position Location: Denver Metro, Colorado

About UNE: United for a New Economy envisions vibrant, strong communities with the power to build an economic and political system where human lives are valued over profit and our common humanity triumphs over those that try to divide us by race and class. United for a New Economy builds people power for racial and economic justice so all Coloradans thrive. We do this by organizing in our communities across race, winning bold policy solutions for all, and building a multiracial voting majority that transforms the political system.

About the Position: The Digital Coordinator is responsible for online engagement within the state of Colorado including UNE’s core geographies Westminster, North Aurora and Commerce City. This position is part of a staff team who employ multiple strategies to accomplish the goals of UNE campaigns. The Digital Coordinator recognizes the role of race, income, age, immigration status, and other identities in shaping racial and economic disparities and consistently amplifies community voices to advocate for more equitable policy solutions.

Responsibilities:

●       Develop and implement a comprehensive digital communications plan, including narrative development, messaging, media relations, and outreach strategies with help and input from UNE’s director team

●       Manage and execute UNE’s social media strategy and paid advertising campaigns across multiple platforms, including Facebook, Twitter, and Instagram to build our digital presence and increase member engagement and reach of our social channels

●       Create and implement email marketing campaigns, including newsletters, action opportunities, event invitations, and annual online fundraising appeals

●       Manage and update the organization’s website, ensuring that content is accurate, up-to-date, and engaging

●       Develop and manage the organization’s branding and visual identity, including logos, graphics, and promotional materials

●       Increase UNE’s earned media presence by writing press releases and building relationships with media contacts to secure coverage in local and statewide outlets

●       Coordinate and work with different vendors and contractors on digital projects

●       Represent UNE and forward our communications narrative in coalition spaces

●       Assist with tracking the digital aspects of civic engagement and other member engagement in UNE’s database

●       Design and implement a regular reporting process of digital metrics, such as website traffic and social media engagement, to inform strategy and measure success

●       Track changes to the digital tools and technology available and identify opportunities for UNE to innovate or adopt new best practices

●       Recognize how your own identities show up in the work; welcome, reflect on, and act on feedback with an eye toward continuous learning about race, class and other lines of difference

Desired Qualifications:

●     2+ years of experience using social media, digital advertising, and other digital tools in an organizational context to engage people and mobilize them to take action

●     Strong writing and editing skills with the ability to quickly draft sharp, persuasive and well-messaged copy for a variety of audiences (Bilingual Spanish/English or experience promoting content in multiple languages preferred)

●     Expertise in a range of digital tools and tactics, including the different ways they can be leveraged in different campaign contexts

●     Experience with graphic design and visual storytelling using Adobe Creative Suite or Canva

●     Ability to design and lay out basic social media content and digital toolkits for UNE members and coalition partners

●     Working knowledge of and experience in content management systems like WordPress and basic comfort level with HTML/CSS

●     Proficiency in database management and list segmentation in CRMs like EveryAction

●     Familiarity with Google Office Suite (Slides, Sheets, Docs) and Slack

●     Project management and vendor management a plus (Ex. Website build outs, ad buys etc.)

●     Ability to track, analyze, and report metrics related to online actions and fundraising efforts

●     Proven ability to work collaboratively as part of a team

●     Excellent organizational skills, self-motivator, and ability to drive projects to completion

●     Discipline and ability to work effectively in a highly unstructured environment

●     Desire to learn and openness to feedback

●     Demonstrated commitment to racial and economic justice

The Digital Coordinator will be based out of UNE’s physical office in Commerce City, Colorado. The Digital Coordinator must have access to a car during working hours and is required to work some evenings and occasional weekend hours.

Compensation: UNE is committed to racial and gender equity. To counter pay inequality and uphold internal parity, we use a nonnegotiable starting salary and benefits system. The starting salary for this position is $57,222. UNE gives uniform annual salary increases effective on the anniversary of the employee’s date of hire.

UNE provides a competitive benefits package:

● UNE pays 100% of premiums for family health, dental, and vision;

● Generous paid time off including holidays, vacation and personal holidays;

● Employer-matched retirement;

● Paid family leave and paid sick leave;

● Monthly cell phone stipend;

● Hybrid work environment

How to Apply: Interested applicants should send (1) cover letter/email, (2) resume, and (3) three professional references and (4) 1-3 digital work samples: graphics, videos, and/or websites to Desiree Westlund, Deputy Director:

[email protected]g

No phone calls, please. Applications will be accepted until the position is filled.

UNE is an Equal Employment Opportunity employer. People of color, women, individuals with disabilities and members of the LGBTQ+ community are Strongly Encouraged to Apply.

UNITED FOR A NEW ECONOMY

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly
• Entry and management of appropriate documentation in Sales Force (CRM) for prospects/clients as well as customer workflow
• Completion of quote calculations, rate sheets, order commitments, and sales

Qualifications

• Bachelor’s degree in marketing or related field
• 2 + years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media

808 Marketing

Turnberry is a leader in the design, development, and management of multi-use real estate properties. We create exceptional destinations that inspire how people live, work, and play.

Our portfolio of projects is diverse: retail hubs and shopping centers that anchor communities and offer an experience on par with a visit to a world-class museum. Hotels that set the standard for luxury, and service hotels that feel like home. Impeccably designed residences with every convenience for both owners and renters. Class “A” office space with state-of-the-art infrastructure and unexpected amenities. Turnberry projects anchor their surrounding communities, and fuel economic growth – all while creating long-term asset value.

Position Summary

Reporting to the President and Chief Financial Officer, The Director of Marketing for Turnberry Development will oversee Turnberry’s brand and content strategy and campaign delivery ensuring a thoughtful and consistent brand approach across the Turnberry development portfolio. This position will be responsible for overseeing a wide array of business functions including leading and producing project deliverables including presentations, decks, and internal and external (client/customer) communications. The Director of Marketing for Turnberry Development will be the primary marketing resource for Turnberry Residential (Condo/Apartment projects) and Turnberry Hospitality (upcoming hotel/restaurant projects).

Responsibilities

• Collaborates cross-organizationally with discipline leaders (marketing, development/construction, hospitality/retail) to deliver campaigns and strategies to engage prospective clients, partners, customers, and drive brand value.
• Develops and champions a next-level activation of the brand strategy of the development department including refinement of brand positioning, value propositions, brand expression (visual and verbal) and stakeholder/brand champion engagement.
• Leads planning and execution of Turnberry Development’s brand marketing and content tactics across all offerings: retail, hospitality, residential, and commercial. This would include physical and digital branding (i.e. signage, billboards, digital media, etc.) for new and existing projects
• Deliver creative solutions that align with the brand and support marketing campaign goals and strategies.
• Partners internally and engages external agencies to design content and thought leadership programs to engage customers, clients, and prospects and feed campaign strategies
• Implements go-to-market brand campaigns for new projects and developments and supports any re-branding of existing concepts throughout the portfolio.
• Identifies analytics and measurement protocols to measure the impact of brand marketing efforts to align to growth goals.

Qualifications

• 10+ years of professional brand management, marketing, content, and branding experience
• Real Estate, Hospitality, or Retail experience preferred, Residential Marketing strongly preferred.
• Experience influencing a broad group of stakeholders and senior leaders to build bridges and design brand marketing solutions.
• Degree in Marketing or Business (MBA preferred)
• Demonstrated experience leading marketing in a national organization with market specific needs/strategies
• Leadership of demand generation and digital marketing activities
• Demonstrated experience with brand leadership and creative execution
• Demonstrated ability to design, execute and measure marketing programs that contribute to the overall growth
• A strategic thought partner, with critical thinking, excellent judgement and exemplary leadership
• Demonstrated experience leveraging marketing technology and digital assets to enable the lead generation and conversation activities
• Demonstrates creativity and flexibility to solve problems and develop unique approaches to address business opportunities

Turnberry

About Free Fly:

Free Fly Apparel is a Charleston, SC-based performance clothing company specializing in unique bamboo material blends. Before launching in 2011, we spent over two years of research and development to come up with the softest performance fabrics imaginable. Our design philosophy is anchored in fun and adventure while superior design and craftsmanship remains our focus. Whether you’re on the water, exploring the mountains or hitting the gym, we’re confident this will quickly become your favorite shirt. Free Fly’s products are sold throughout 400+ specialty stores (domestic and international) and they are also available through our website at www.freeflyapparel.com.

Free Fly is seeking a highly innovative, data-driven, customer-focused senior marketing manager to drive its customer lifecycle and retention efforts. The person in this role will lead the charge to ensure that every Free Fly customer is properly nurtured throughout their lifecycle. Our ideal candidate is enthusiastic, motivating, influential, and has a passion for leveraging data insights into creative campaigns and programs that will add substantial value to the Free Fly customer experience. They will become the expert on our customer base and use tactics such as email, SMS, loyalty program, and package inserts to accomplish their objectives. They will be responsible for the measurement of those tactics and providing a feedback loop to internal stakeholders. They should also have experience collaborating cross-functionally. 

Job Tasks and Responsibilities

• Responsible for strategy and execution of retention programs (Email, SMS, Loyalty, Inserts)
• Responsible for weekly, monthly, quarterly channel performance reporting as well as tracking to key KPIs and forecasts
• Quantify the business impact of retention programs and continue to evaluate and refine program to maximize program effectiveness
• Identify trends in the data what can inform retention roadmap/longer term initiatives
• Develop customer forecasts, aligning goals with business priorities, but backed by actionable retention plans and initiatives
• Oversee the on-going campaign development, execution, and management of retention programs (i.e. loyalty, pro and corporate programs), executed across marketing channels and consumer touch points, to achieve customer and financial business goals
• Oversee and develop content strategy for retention programs in partnership with creative team
• Transform customer data into actionable insights, defining key KPIs, to track program effectiveness, customer migration and loyalty over time. Ensure data is interpreted and provided in an accurate, actionable, and consistent manner to internal teams
• Develop, manage, and scale lifecycle marketing – existing and new customer loyalty strategies to drive business goals, including but not limited to, customer retention, full price sales, promotions, etc.
• Develop playbooks for promotional versus non-promotional driven retention strategies and manage promo code strategy across all retention channels
• Partner closely with Customer Success team on VIP, loyalty, and ‘surprise and delight’ initiatives
• Ensure that campaign setup and execution support category strategy and goals, aligning with Growth Marketing team and cross-functional partners to make shifts to strategy to support
• Create and facilitate a formal process to report and update all key partners and senior leadership on all programs, initiatives, and customer KPIs
• Develop strong partnerships with cross-functional partners to support programs that will profitably grow the business, maximize customer retention, acquisition, and reactivation

Minimum Qualifications

• Bachelor’s Degree
• 5+ years of work experience in digital marketing
• Retention marketing experience in lifecycle programs, segmentation and automation strategy
• Retail/DTC organization experience is preferred
• Experience with Google Analytics is required
• Experience with Klaviyo, Attentive, CRM, and Loyalty software is preferred

Required Competencies

• Strong ability to assess competing priorities and multi-task
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content development processes
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
• Strong leadership skills, coupled with excellent interpersonal and relationship management skills
• Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
• Strong strategy and analytics skills, with an advanced understanding of success metrics.



Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.

Free Fly Apparel

Marketing Executive – Franchise

Location: Orlando, FL

Type: Full-time

Serotonin Anti Aging Centers franchise is a rapidly growing franchise organization in the MedSpa/AntiAging sector, and we are seeking an experienced and highly motivated Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth for both our corporate brand and our diverse network of franchisees. If you are a creative thinker, data-driven decision-maker, and passionate about driving results within a franchise system, we would love to hear from you!

Responsibilities:

1. Develop and execute comprehensive marketing strategies and campaigns that support the overall brand, as well as individual franchisee objectives, including brand positioning, customer engagement, digital strategy, and market share growth.
2. Collaborate with cross-functional teams, including Sales, Operations, as well as franchise partners, to develop and implement integrated marketing initiatives that support product launches, events, and promotions.
3. Analyze market trends, customer needs, and competitive landscape to identify opportunities and develop targeted marketing programs that generate leads and drive sales across multiple franchise locations.
4. Manage and optimize marketing budgets, ensuring effective allocation of resources across various marketing channels, including digital, social media, email, and traditional media, for both the corporate brand and franchisee partners.
5. Oversee the development and execution of engaging content, including blog posts, whitepapers, case studies, webinars, Google AdWords, and social media campaigns, that showcases the company’s value proposition and drives customer engagement at both the corporate and franchisee levels.
6. Utilize data-driven insights to measure and analyze campaign performance, implementing necessary adjustments to improve ROI and optimize results for the corporate brand and individual franchisees.
7. Build and maintain strong relationships with industry influencers, media, and strategic partners to increase brand visibility and credibility at the corporate and local levels.
8. Provide guidance, support, and training to franchisees on marketing best practices and tools, ensuring a consistent brand experience across all locations.
9. Ensure compliance with legal requirements and industry best practices, including data protection and privacy regulations, for both the corporate brand and franchise partners.

Requirements:

1. Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
2. 5+ years of experience in marketing, with a proven track record of success in driving customer engagement, lead generation, and revenue growth, preferably within a franchise environment.
3. Strong understanding of current marketing concepts, strategies, and best practices, specifically related to franchise marketing and local market activation.
4. Exceptional communication and interpersonal skills, with the ability to build strong relationships with franchise partners and influence decision-making at all levels.

SEROTONIN Anti-Aging Centers