Marketing Executive – Franchise
Location: Orlando, FL
Type: Full-time
Serotonin Anti Aging Centers franchise is a rapidly growing franchise organization in the MedSpa/AntiAging sector, and we are seeking an experienced and highly motivated Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth for both our corporate brand and our diverse network of franchisees. If you are a creative thinker, data-driven decision-maker, and passionate about driving results within a franchise system, we would love to hear from you!
Responsibilities:
- Develop and execute comprehensive marketing strategies and campaigns that support the overall brand, as well as individual franchisee objectives, including brand positioning, customer engagement, digital strategy, and market share growth.
- Collaborate with cross-functional teams, including Sales, Operations, as well as franchise partners, to develop and implement integrated marketing initiatives that support product launches, events, and promotions.
- Analyze market trends, customer needs, and competitive landscape to identify opportunities and develop targeted marketing programs that generate leads and drive sales across multiple franchise locations.
- Manage and optimize marketing budgets, ensuring effective allocation of resources across various marketing channels, including digital, social media, email, and traditional media, for both the corporate brand and franchisee partners.
- Oversee the development and execution of engaging content, including blog posts, whitepapers, case studies, webinars, Google AdWords, and social media campaigns, that showcases the company’s value proposition and drives customer engagement at both the corporate and franchisee levels.
- Utilize data-driven insights to measure and analyze campaign performance, implementing necessary adjustments to improve ROI and optimize results for the corporate brand and individual franchisees.
- Build and maintain strong relationships with industry influencers, media, and strategic partners to increase brand visibility and credibility at the corporate and local levels.
- Provide guidance, support, and training to franchisees on marketing best practices and tools, ensuring a consistent brand experience across all locations.
- Ensure compliance with legal requirements and industry best practices, including data protection and privacy regulations, for both the corporate brand and franchise partners.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
- 5+ years of experience in marketing, with a proven track record of success in driving customer engagement, lead generation, and revenue growth, preferably within a franchise environment.
- Strong understanding of current marketing concepts, strategies, and best practices, specifically related to franchise marketing and local market activation.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with franchise partners and influence decision-making at all levels.
SEROTONIN Anti-Aging Centers
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