E-commerce Marketing Manager

Location: Franklin, TN

Job Overview:

Develops and manages the ongoing marketing and communication strategy and oversees implementation of all tactics for an exciting new B2B E-commerce solution launching in 2023. Start now to begin setting up strategic marketing initiatives and the creation of the launch plan and ongoing supporting marketing deliverables.

Key Duties and Responsibilities:

• Create the launch and ongoing marketing plan, manage the dedicated marketing budget, and oversee implementation of marketing tactics (collateral, email, website development, promotional material, video, social, blogs, etc.) that support overall program goals and outlined KPIs.
• Create and manage campaigns and strategy for SEO, SEM, paid social, display ads, etc. across all stages of the funnel, evaluate digital marketing campaign performance against goals, ROIs and KPIs.
• Produce and manage website content to support offering
• Develop and manage ongoing customer acquisition campaigns
• Create materials and communications in support of supplier partners using this service
• Collaborate with Brand Team to leverage marketing campaigns and ensure consistency in marketing efforts
• Partner with Training Team on materials and outreach needed to ensure successful onboarding and adoption of services
• Engage with internal teams (Development, Operations, Sales) to develop strategic marketing and communication initiatives in support this new business initiative.
• Outline goals for various marketing activities, review metrics and outcomes and adjust plans as needed.
• Work closely with the Development Team on platform enhancements, customer experience/messaging and direction for UX/UI within the platform.

Qualifications:

• In-depth knowledge of E-commerce trends, platforms, technologies, and best practices required
• Bachelor’s Degree (emphasis in Marketing, Communications or Public Relations preferred)
• Minimum of 4 years professional experience, preferably in marketing or related field
• Successful track record of delivering projects on time and on budget
• Highly organized and able to manage multiple tasks and deadlines
• Decisiveness and strong problem-solving skills
• A strong understanding of customer segmentation and user experience
• A clear understanding of marketing channels and how to use them to maximum effect
• Ability to analyze existing campaigns and identify areas for improvement
• Ability to collaborate with different teams and stakeholders to ensure success
• Technical background and understanding of coding
• Experience with marketing tech: marketing automation, CMS
• Analytical mindset. Google Analytics experience required.
• Must be comfortable communicating with people of all levels of an organization
• Must possess excellent writing and presentation skills

Team Values:

• Driven, self-starter who can work both independently as well as in a group
• Excellent customer service, project management and organizational skills
• Continual learner who is willing to be flexible and accept new challenges regularly
• Demonstrated ability to manage multiple projects and priorities to conclusion within designated timeframes
• Positive attitude and team player

OMNIA Partners