Job Summary:
The Marketing Manager reports directly to the Global Director of Marketing and works closely with the sales team and is responsible for executing strategies and campaigns that build the ScaleReady brand presence and to generate demand, leads and increase engagement across all platforms. This position requires the ability to conceptualize, strategize, plan and implement proven fundamental brand, product marketing, social/digital, and content marketing practices as well as execute across all platforms to ensure growth goals are being met. The marketing manager also performs functions that include coordinating email and in-person communications for internal and external stakeholders, managing internal metrics, and supporting the marketing efforts to increase brand awareness and sales efforts to secure new clients.
Essential Duties and Responsibilities:
· Develop, Drive and execute corporate marketing plan or assigned market segments based on ScaleReadys portfolio and objectives
· “hands on ” when required to manage content, websites, CRM, social media and short term initiatives in collaboration with the
· Develops and executes email and social campaigns, leveraging existing assets and authoring original content where required,
· Coordinates best practice and helping to optimize the overall marketing process and tools
· Works closely with sales support specialist to manage and maintain overall CRM data integrity and health as it relates to cross (mutual?) marketing and sales campaign needs
· This position ensures effective, consistent, on-brand communications on assigned initiatives, optimizes content across all channels, and ensures all assigned programs and projects are executed timely and within budget
Job Requirements:
Skills, Knowledge, Education, and Experience
· Bachelor’s Degree in Communications, Journalism, Marketing, PR, digital marketing, Business or other related areas, or equivalent practical experience required
· 4+ years B2B Enterprise marketing experience required
· Experience communicating with vendors and customers and maintaining excellent relationships
· Experience utilizing the internet to research and collect information associated with competitive intel and data integrity for managing and maintain the CRM
· Excellent writing, editing, grammar, and verbal communication skills
· Demonstrated experience across media, email marketing, social, on-line video, CRM, search, website, data and analytics, content
· Ability to easily transition from high level strategic thinking to creative and detailed execution
Computer Equipment and Software
· 8+ years progressive experience managing integrated campaigns, project management, and/or campaign launch management
· Prior experience using a Customer Relationship Management (CRM) system required.
· Hubspot experience preferred
· Proficiency using a web site Content Management System (CMS like WordPress,Hubspot), blogs, and social media required
· Proficiency using social media such as Twitter and LinkedIn and using scheduling tools like Hootsuite, bitly, or buffer strongly preferred
· Proficiency using a PC and the MS Office suite of tools (Outlook, Word, PowerPoint, and Excel) as well as a web browsers such as Chrome, Microsoft Edge and Firefox
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