Ad Campaign Casting Calls and Auditions

Casting Call: Male Models/Dads for Advertising Campaign

Job Description: We are currently seeking male models who embody the everyday dad to participate in an advertising campaign. The ideal candidates should be comfortable in front of the camera, have a natural look, and be able to convey warmth and relatability through various scenes. This role requires the models to work closely with the creative team to bring the campaign concept to life.

Job Responsibilities:

• Attend and participate in the campaign shoot on the specified dates.
• Work with the creative director to understand the campaign’s vision and objectives.
• Pose for still shots, perform in scripted scenes, and interact with props as required.
• Be able to take direction and adapt to changes in shoot scenarios.

Requirements:

• Gender: Male
• Age: 35-45 years old
• Experience in modeling or acting is preferred, but not mandatory.
• Must be reliable and punctual.
• Ability to work well with a team and maintain a positive attitude on set.
• Must be available on the specified dates without any scheduling conflicts.

Compensation Details:

• Rate: $1,000 for an 8-hour shoot.
• Payment will be made upon completion of the shoot.
• Any additional hours beyond the initial 8 will be compensated accordingly.

Casting Call: Actors for Telecommunications Stills Campaign

Job Details:

We are excited to announce a casting call for a dynamic telecommunications stills campaign. We are seeking a diverse group of individuals who can bring authenticity and a natural relatability to our project. This is a fantastic opportunity for those looking to showcase their talent in a professional and creative environment.

Roles to be Cast

1. Middle Eastern or Mediterranean Man (Age: 30s): We are looking for a male actor of Middle Eastern or Mediterranean descent, in his 30s, with a characterful appearance and a natural screen presence.

2. East Asian Woman (Age: 60+): Seeking an East Asian female actor, 60 years or older, who can bring depth and character to the role. A warm and relatable demeanor is essential.

3. South Asian Woman (Age: 30s – 40s): Looking for a South Asian female actor in her 30s to 40s. We value authentic expressions and a relatable appearance that resonates with a diverse audience.

4. Caucasian Man (Age: 65+): Seeking a Caucasian male actor, 65 years or older, who can portray wisdom and warmth. An authentic and engaging personality is key.

Job Responsibilities

• Attend and participate in a wardrobe fitting session prior to the shoot.
• Work closely with the director and photography team to capture the desired expressions and poses.
• Adhere to the scheduled shoot times and be prepared for a full day of shooting.
• Bring a positive and professional attitude to the set.

Requirements

• Must be available on the specified shoot date in Sydney.
• Previous acting or modeling experience is preferred but not mandatory.
• Must be comfortable in front of the camera and able to follow direction.
• Reliable transportation to and from the shooting location.

Compensation

• Talent Fee: $2,000 AUD (inclusive of 1 shoot day and 1 wardrobe fitting).
• Additional Compensation: Fees are plus superannuation, less tax.
• Payment will be made in accordance with Australian legal standards.

CASTING CALL: SKIN + BODY CARE CAMPAIGN – FILMING IN SYDNEY

Job Detail

• Project: Skin + Body Care Campaign
• Location: Sydney, Australia
• Shoot Window: 11th – 13th December 2023
• Duration: 1-2 shoot days (To Be Confirmed)

Job Responsibilities

• Participate in a photo and video shoot for a skin and body care campaign.
• Portray a positive and confident image, embodying the brand’s values of self-love and diversity.
• Collaborate with the director and photographer to capture the desired expressions and poses.
• Be willing to share your personal experiences or perspectives related to skin and body care, if required.

Requirements

• Age: 18 to 65 years old.
• Qualities: Expressive, confident in their own skin, and comfortable in being their true selves on camera.
• Diversity: We are seeking a diverse range of individuals, including different skin types, body shapes, genders, ethnicities, and ages.
• Availability: Must be available during the specified shoot window and be flexible for 1-2 days of shooting as confirmed.
• Legal: Must have the right to work in Australia. All talent under 18 must be accompanied by a guardian.
• Experience: Previous modeling or acting experience is beneficial but not mandatory.

Compensation Details

• Talent Fees: $1,500 – $7,000 AUD (inclusive of superannuation, less tax).
• Fee Determination: The fees are dependent on the level of feature in the campaign and the number of shooting days.
• Additional Benefits: Exposure in a high-profile campaign, professional photographs for personal portfolio, and an opportunity to work with a renowned creative team.

Position:

Multimedia Sales Manager

About the Company

Our client is a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. They’ve always been in the business of telling stories, but they’re more than just a newspaper today. As one of the Upper Midwest’s largest media organizations, they are leaders in the business of print and digital news, broadcasting, printing, and agency advertising.

The company is comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you’ll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment. They believe in supporting each other, working hard towards common goals, and having fun. Come for the perks. Stay for the people.

About You

Are you looking for a role that offers you a flexible work schedule, the ability to influence your own earning potential and the opportunity to contribute to important work in the community? As a Multimedia Sales Manager you will leverage your knowledge of sales and account management to sell marketing solutions and advertising across both print and digital formats. You will demonstrate your creativity, drive, and passion in developing sales strategies, prospecting new clients, growing existing clients, and fearlessly asking for the sale. You thrive on the win and on building relationships within in your community, and you have a knack for assessing and translating business needs and challenges into a successful advertising and/or marketing solutions.

In this role, it is paramount to maintain strong communication with both clients and internal parties. The company specializes in adapting to clients’ needs, and as such, clients need to be confident in your ability to put their vision to the page and screen, as well as direct in-house designers to do the same. You are not just selling a product, but an investment in clear messaging from a trusted source.

Your Responsibilities

• Develop and prepare monthly/quarterly sales strategies within assigned territory to meet revenue goals
• Demonstrate clear understanding of all products and services and effectively communicate how they provide value to different businesses and industries
• Prospect to acquire new business; prepare and deliver customized proposals and presentations to clients
• Manage the day-to day relationships with existing clients, including analyzing their business, conducting business reviews, providing solutions, resolving issues and serving as an extension of their business
• Examine current clients for unmet needs; present recommended solutions and share new product capabilities
• Complete thorough needs analysis for every client to make a clear connection between company products and the return on investment
• Effectively communicate and offer input between the client and our creative department to help facilitate an effective campaign
• Share knowledge, experience and information in order to optimize overall team sales strategies and team effectiveness
• Perform additional duties as assigned

Key Success Factors

• Strategy Deployment – Creates and develops unique strategies for prospecting and managing campaigns
• Research and Retention – Demonstrates an ability to research new industries and markets and apply findings to campaigns
• Relationship Building – Maintains relationships with both clients and prospects in order to strengthen and grow the book of business
• Setting Aim – Can manage company and personal goals in order to generate revenue
• Self-Development – Can adapt to a changing environment with new and different projects and campaigns; pushes oneself to rise to the challenge

Your Qualifications

• Bachelor’s degree or combination of education and experience in sales and marketing
• Must possess a valid driver’s license and a driving record that is insurable by the company
• Must carry an acceptable level of vehicle insurance as required by the company

Your Skills and Attributes

• Open to development, with a drive to take on new projects and challenges; curious to learn more
• Comfortable working independently and communicating with clients and prospects confidently
• Fearless to bring new ideas to the table, both internally and externally
• Adept at both building and developing relationships; ready to handle change
• Customer focused mindset, with an ability to adapt to different personalities
• Exceptional follow-through and perseverance; comfortable following up with prospects
• Ability to think strategically in prospecting and developing campaigns
• Flexibility to sell a wide range of products and services
• Excellent communication skills and ability to close
• Organized, with close attention to detail

Grey Search + Strategy

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

This role will work with the Senior Manager, Marketing & PR, and the Director, USA to formulate the overall integrated marketing plan for the USA market across HKTB’s public relations disciplines.

The incumbent’s extensive knowledge of marketing strategy must be applied to media, influencer marketing and PR in the travel business, to achieve all KPIs. The incumbent will also deliver smart, strategic programs and big ideas for the annual marketing plan.

Integrated Marketing

• Drive the development of innovative, highly integrated marketing programs that have the potential and strategic / creative flair to win major industry awards, while delivering on HKTB goals first and foremost.
• Work closely with Senior Managers of Marketing and Trade Marketing to develop and execute integrated campaigns, co-ops and partnerships that build interest in Hong Kong.
• Ensure full integration of media / PR activities into the overall consumer communications plan and consistency with global brand requirements across all North America regional communications.
• Prepare documents / briefs for content partnerships and creative development of social media/influencer marketing programs. Verify supporting assets as brand campaign- and cross-discipline-relevant to ensure strong message integration for PR, consumer and trade, as required by the campaign.
• Ensure delivery of thorough campaign performance reports, so optimization and key learnings can be applied for maximum effectiveness.
• Recommend the KPIs for the coming fiscal year, delivering strategically-relevant data to drive decision making.

Public Relations

• Manage PR agency in development of strategy, concepts and execution of measurable PR campaigns that contribute to meeting annual KPIs.
• Work closely with Agency for proactive identification of PR story angles and evaluation of and securing Super Fans, as per Agreement.
• Integrally involve in TV / Streaming show sponsorships and secure approval from Head Office with full financial policy & procedure compliance.
• Source and develop high-visibility media co-ops and content partnerships to keep Hong Kong top-of-mind among consumers, trade and press.
• Monitor media volume and consumer sentiment to help the USA team and Head Office stay on top of trends and news matters through monitoring service.
• Issue press releases through distribution service. Compile results and deliver monthly Media Monitor Publicity Report.

Budget Management/Control

• Work closely with the team on Budget Plans for planning, spending allocations and accurate spend-to-budget, and recommend fund movement at re-estimates for management approval.
• Negotiate contracts, media partnerships and marketing services agreements with venues, third-party vendors, talent, production companies, influencers/KOLs, agencies of record, and others as they arise.
• Follow all financial policy compliance requirements.

WHO ARE WE LOOKING FOR?

• Bachelor’s Degree or higher.
• Minimum 8 years of PR agency or client-side integrated marketing experience, with 3 years at managerial position gained from travel industry / destination tourism marketing functional area.
• Well-versed in traditional, social marketing and PR, as well as management on third-party vendors (e.g. PR agency / KOLs / talent agents), projects, budget and crisis.
• Strong acumen in media relations with proven record in media/social media content placements and media co-op opportunities.
• Strategic thinker with good organisational and leadership skills, strong attention to details and ability to set objectives, prioritise, critically assess issues, and deliver within given deadlines and resources.
• Highly proactive and creative, always search for innovative big ideas.
• Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
• Willingness to travel.

LOCATION:

• The position is located in our Los Angeles office.
• We do not offer moving allowances from other cities.

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking “Apply Now”. We are looking forward to hearing from you.

We are an equal opportunities employer.

Hong Kong Tourism Board

MEDIA DIRECTOR

HYBRID 3-DAYS IN OFFICE NYC

SALARY: $140-150K

MUST HAVE B2B EXPERIENCE

The Role

As Media Director, you will provide strategic vision and leadership across a portfolio of media clients, ensuring the execution of innovative, effective media plans that deliver client goals. You will be a strategic partner to clients, developing lasting relationships based on consistent business performance.

What You’ll Do

• Oversee a portfolio of media clients, with a focus on strategic vision and team management
• Play an integral role in the scaling and growth of our agency
• Provide efficient and profitable servicing of clients, including staffing, team structure and assignments
• Manage all projects to ensure the highest level of quality assurance, performance, and innovation
• Develop innovative media strategies and recommendations that are consistent with client objectives
• Lead client contact, responsible for developing lasting, collaborative relationships
• Demonstrate a complete understanding of client’s business as basis for all future work

· Foster an environment which encourages intelligent risk taking, innovation and creativity

• Keep abreast of technology, market, and media trends to apply strategically to clients’ business
• Actively promote agency’s ambition to media partners and build strong partner relationships
• Mentor and develop junior and mid-level planners, with oversight and ultimate accountability for their growth, training, and professional development

· Accurately, objectively, and constructively evaluate performance of junior and senior media planners

• Exhibit ambition by driving agency thought leadership and new business

· Actively participate in new business pitch presentations

Discipline Specific Skills:

· Highly skilled at developing and driving media and account strategy

• Superior knowledge of media fundamentals and quantitative skills, including analytical abilities

· Proven success leading and growing client business

• Decisive management of multidisciplinary teams
• Management of campaign client billing, budget reconciliation
• Knowledge of reporting, analytic, auditing, and financial platforms, and tools
• Experience onboarding new client accounts
• Ability to deliver projects on time and within budget
• Exceptional written, verbal, negotiation, and presentation skills
• Strong ability to communicate with all levels of employees and clients
• Exceptional attention to detail and follow-through

Qualifications Preferred

• Bachelor’s Degree or Higher
• 8+ years of integrated media planning experience
• Experience managing media teams
• Expert in PowerPoint, Excel, Word

Search Max, Inc

Our client, a well-known and global organization, is seeking a freelance Media Manager to join their staff. This is a hybrid position requiring a schedule of 3-4 days per week onsite at their office in Bergen County, NJ.

No remote candidates will be considered for this position.

Candidate must have a min of 3-5 yrs. national media pays, trafficking and process/background with media agency

Start Date: Dec 4, 2023

End Date: Sep 11, 2024

Reason for Hire: Leave of Absence Coverage

Who You Are & What You’ll Do

Media Strategy and Planning Leadership:

• Develop and execute the media strategy for the assigned category, aligning with overall business objectives.
• Collaborate with internal teams to define campaign goals, target audience, and key performance indicators (KPIs).

• Media Campaign Management:

• Plan, launch, and manage paid national media campaigns across various channels, including television, digital, print, social.
• Optimize media spend to maximize return on investment (ROI) and achieve campaign objectives.

Agency and Partner Collaboration:

• Manage relationships with media agencies, creative agencies, and media partners to ensure seamless campaign execution.
• Brief agencies on creative requirements and oversee the development of compelling ad creatives, infusing creative best practices and performance marketing learnings.

Budget Management:

• Manage the media budget for the assigned category, ensuring efficient allocation of resources.
• Track campaign expenditures and provide regular budget updates to stakeholders.

Data Analysis and Reporting:

• Monitor campaign performance in real-time, analyzing key metrics such as reach, impressions, click-through rates, and conversion rates.
• Co-create comprehensive reports and dashboards to communicate campaign results and insights to leadership and cross-functionals while leading performance and optimization working sessions with clear insights, recommendations, and optimization opportunities.

Innovation and testing and learning:

• Implement A/B testing and optimization strategies to improve ad creatives, messaging, targeting and capabilities utilization.
• Continuously experiment with new media channels and formats to drive innovation by learning what doesn’t work and being agile towards optimization, or identifying what is working and scaling efforts.

Cross-Functional Collaboration:

• Collaborate with brand, CMI, quick commerce, and sales teams to align media efforts with overall brand and product strategies.
• Ensure brand consistency and messaging coherence across all media touchpoints.

Market Research and Trends:

• Stay updated on industry trends, consumer behavior, and competitor activity in the assigned category.
• Utilize market research and consumer insights to inform media strategies and campaign planning.

Compliance and Best Practices:

• Ensure compliance to media golden rules and global best practices with industry regulations, advertising standards, and data privacy laws in all media activities.
• Stay informed about best practices in media planning and execution.

Collaborative Project Management:

• Coordinate closely with cross-functional DMC team leads to strategize, plan, analyze, and execute projects, including consumer insights, brand and partnership studies, and cross-channel media measurement.

Storytelling with Data:

• Use data to craft compelling narratives about performance and the impact of our media and marketing efforts.

Coda Search│Staffing

Director of Communications

Employment Type: Full-Time (40 hours per week)

Job Purpose:

The Director of Communications at Ezekiel Ministries plays a pivotal role in the organization’s success by crafting and delivering compelling stories that inspire others to take action as donors, volunteers, staff, and more. This role is responsible for maintaining a consistent and engaging online presence, utilizing photography and video editing skills, coordinating various communication efforts, and overseeing the organization’s brand image.

Qualifications:

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
• Proficiency in photography and video shooting/editing.
• Expertise in social media platforms, including but not limited to Facebook, Twitter, Instagram, and Mailchimp.
• Familiarity with Adobe Creative Suite is a plus.
• Strong written and verbal communication skills.

Responsibilities as Follows

Content Creation:

• Develop and execute a comprehensive communications strategy internally and externally that effectively communicates Ezekiel Ministries’ mission and vision.
• Create and curate social media posts, videos, graphics, and emails in alignment with the communications schedule to engage and expand the organization’s audience.
• Project manage multiple campaigns, including fundraising, marketing, awareness, and other initiatives.
• Use photo, video, and graphic design skills to produce compelling visuals that enhance storytelling.

Video Production:

• Use photography and video skills to capture meaningful content during visits to Ezekiel Ministries’ programs, events, and activities.
• Create professional video content, including script development, lighting, and equipment usage.
• Edit videos and photos to tell a compelling story.
• Collaborate with team members to plan and execute strategies that utilize video and other media elements effectively.

Email Marketing:

• Plan, design, and manage Mailchimp weekly newsletter emails, ensuring consistent and engaging content.
• Maintain the mailing list, segmenting it as necessary for targeted communications.

Research and Innovation:

• Stay current with trends in communication practices and tactics, both internally and externally, to enhance the effectiveness of messaging.
• Investigate new, trending, and effective methods of communication to ensure the organization’s stories are fully received.

Press Relations:

• Write and distribute press releases on a regular basis to generate media coverage and raise awareness of Ezekiel Ministries’ activities.

Brand Management:

• Preserve, build, and protect the Ezekiel Ministries brand identity.
• Oversee all templates for proposals, job offers, and other documents that engage potential partners, clients, or staff.

Website Management:

• Manage all website content and collaborate with external agencies to ensure timely completion of web and production collateral projects.

Event Support:

• Design signage for all sites and special events to create positive first impressions for parents, volunteers, and staff.
• Manage media for fundraising events throughout the year and ensure timely delivery of messaging.

Annual Report:

• Collaborate with the Director of Development to create the annual report, ensuring it effectively showcases the organization’s impact.

Campaign Execution:

• Plan, design, and execute various campaigns with clear communications, graphics, media elements, and more. These campaigns include:
• Mentor Month (January)
• Annual Report (February)
• Midlands Gives (May)
• Annual Banquet (October)
• End of Year Giving (Winter)

Other Duties:

• As assigned by the organization’s leadership.

Key Competencies

• Strong storytelling skills.
• Exceptional project management abilities.
• Excellent time management and multitasking skills.
• Effective collaboration and communication within a team.
• Dedication to the organization’s mission and values.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities. Additional duties and expectations may be assigned as needed to support the organization’s mission.

Ezekiel Ministries

All Alaska Pediatric Partnership

Communications & Training Coordinator

Principal Responsibilities: The Communications and Training Coordinator (CTC) has the principal responsibility of coordinating the details and implementation of the All Alaska Pediatric Partnership’s (A2P2) external training offerings and supporting the Community Relations Manager in A2P2’s marketing and communications, including conveying mission, vision and programmatic work to stakeholders, and utilizing data in the organization’s messaging and story-telling.

Position Details

Reports to: Community Relations Manager

Supports: Executive Director, Director of Programs, Community Relations Manager, Partnerships Coordinator, HMG-AK Program Manager, and Office Administrator

Supervises: NA

Location: Anchorage office (Hybrid)                         

FLSA Classification: Exempt; Salary, Full-Time

Compensation: $65,000 – $70,000

Benefits: Competitive benefits program includes medical, dental, vision, HSA, generous PTO plan and 11 paid holidays, 403(b) retirement plan and employee assistance program.

Closing Date: Open until filled; however the first review of qualified applicants’ cover letters and resumes will be on November 13, 2023.

Responsibilities

Communication & Training Coordinator Accountability:

1. Coordinate well-run educational, outreach and networking events within established budgets.
2. Work with the Community Relations Manager to execute the strategic communications plan, including campaign design, implementing new tools and measuring impact.
3. Support the design and implementation of both organizational and programmatic brand identities, including working with staff at all levels to promote use of language and materials that support the understanding of our mission, values and programming through effective communication techniques.
4. Work with Program Managers to maintain relevant, up-to-date provider training modules for use both in person and online, coordinate the process for continuing education credits and evaluation process for providers to receive continuing education credit, and track participants and training evaluation.
5. Support A2P2’s mission by promoting relevant pediatric health related content on our public platforms and participating in workgroups or other projects that involve messaging and communication work to support the organization’s programs, as directed by the Community Relations Manager.
6. Curate and monitor A2P2’s social media and digital presence and coordinate all relevant platform functions.
7. Establish and maintain relationships with contractors, vendors and venues and successfully coordinate all details of organization-hosted events.
8. Support the Community Relations Manager in planning and executing regularly scheduled meetings and community events hosted in collaboration with partners.
9. Support the Community Relations Manager in preparing and participating in outreach presentations, including editing and design of presentation materials.
10. Utilize established technology platforms to track and document outreach and training activities, and support community partners in documenting outreach and activities done on behalf of A2P2.
11. Coordinate with the office administrator on travel arrangements for team outreach efforts and event speakers.
12. Track event expenditures, maintain receipts and work with the Community Relations Manager to ensure contracted expenses remain within budget.
13. Draft and design marketing and event promotion materials for review and approval.
14. Coordinate the design and publication of all sponsor recognitions in collateral materials and at in-person and virtual events.

Organizational Standards

1.    We are guided by our mission: Transform systems of care and increase equitable access to health care and related services to ensure all Alaska’s children reach their full potential.

2.    Our mission can be fulfilled only through successful partnership with communities and service providers statewide. We are individually responsible for supporting these collaborative and cooperative relationships.

1. We value systems and procedures and understand the importance of utilizing current procedures consistently so they may be accurately evaluated and continually improved.
2. We are continually improving, seeking innovative ways to achieve our purpose while understanding that the best evolution of systems and processes is iterative and based on data and experience. 
3. We are data driven; capturing information, tracking activities, reporting and analyzing data are regular recurring activities.
4. We are Alaska focused – fulfilling our purpose is a statewide effort with a sense of community “close to home.”
5. All client materials and information will be held as strictly confidential and will be appropriately secured. 
6. Employees are encouraged to recommend ideas for the vision of the organization, innovations and improvements within their department and position that are consistent with our core purpose. 

Education and Experience

·      Bachelor’s degree in Communications, Public Health, Health Care Administration, Education, Public Policy, Social Work, Public Administration, Business, Social Sciences or other relevant fields.

·      A minimum of five years’ experience in marketing, communications, program coordination and/or development, preferably in a health, social services or education field.

·      Proficient in Microsoft Office Suite with the demonstrated ability to learn new software applications.

 Preferred but not required: We recognize an ideal candidate may not possess all the experience and knowledge listed in this description. The following are areas in which experience is preferred but not required:

·      Experience working with diverse communities and demonstrated leadership working towards equity and inclusion.

·      Experience and working knowledge of basic graphic design and principles of adult learning.

·      Understanding of developmental health and protective factors.

·      Understanding of Alaska’s landscape of services for children and their families.

Skills, Knowledge and Abilities

·      Strong motivation and initiation skills and ability to work independently.

·      Excellent communication and interpersonal skills, both written and verbal, and the ability to effectively present information and respond to questions from all levels and sources.

·      Ability to work with diverse groups of individuals across sectors to effectively share the organization’s messaging.

·      Strong organizational skills.

·      Analytical and problem-solving abilities, organization skills.

·      Demonstrated personal and interpersonal qualities that support the mission and core values of the organization.

·      Ability to use computer programs and data systems to accomplish tasks, manage schedules, and organize multiple and complex program components.

Notes

Travel: Travel in and out of state will be required up to 25% of the time. Some travel to rural locations may occur in small aircraft.

Nature of Employment: Any description of work is a picture of the major responsibilities of a position at a given point in time. Jobs are dynamic and assignments/priorities may change. The primary purpose of this description is to outline and communicate key tasks and expectations for the position. This description does not imply or create a contractual relationship. All Alaska Pediatric Partnership is an at-will employer.

How to Apply

Qualified applicants may send their cover letter and resume to [email protected]. The position is open until filled, however cover letters and resumes of qualified applicants will be reviewed on November 13, 2023.

ALL ALASKA PEDIATRIC PARTNERSHIP

ASI is the largest global provider of technology B2B services for the $25.8 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries our mission is to inspire, inform and empower our client’s success every step of the way.

The Engagement Marketing Manager will play a pivotal role in driving customer engagement and loyalty. You will be responsible for executing overall ASI & ASI Show engagement strategies, focused on increasing retention through personalized and powerful marketing efforts at every stage of the customer journey.

Reporting to our Executive Director of Brand & Engagement, you will work closely with cross-functional teams to design and implement initiatives that enhance customer relationships, drive tradeshow attendance, boost customer retention, and align with overall sales goals.

This role requires a strategic thinker with a keen understanding of engagement tactics, and a proven track record of creating and executing effective engagement campaigns.

The salary range for this position is $60,000.00 – $70,000.00 per year.

Responsibilities

• Develop and execute comprehensive engagement marketing strategies aimed at increasing customer participation in tradeshows, enhancing retention rates, and supporting sales objectives.
• Collaborate with the sales and product marketing teams to understand customer needs, pain points, and preferences, ensuring alignment of engagement initiatives with sales goals.
• Create targeted, personalized campaigns that resonate with various customer segments, utilizing a mix of channels such as email marketing, social media, direct mail, webinars, and more.
• Design and manage end-to-end engagement campaigns, including conceptualization, content creation, distribution, and post-campaign analysis and collaborating with product marketing to incorporate timely product messages.
• Leverage data analytics to measure the effectiveness of engagement campaigns, tracking key metrics and adjusting strategies as needed to optimize results.
• Compiles, understands, and presents marketing campaigns metrics, performing indices, and identifies key trends.
• Develop and nurture a deep understanding of customer personas and journey stages to deliver tailored content and experiences that drive engagement and loyalty.
• Collaborate with the creative team to produce visually appealing and impactful marketing materials that captivate the audience’s attention.
• Plan and oversee the company’s presence at tradeshows, including pre-show promotion, on-site engagement activities, and post-show follow-up strategies.
• Stay up to date with industry trends and best practices in engagement marketing, applying insights to continuously improve campaign strategies.

Qualifications

• Bachelor’s degree in marketing or related field required.
• Minimum of 5 years of proven and progressive experience in a marketing role.
• Experience executing multi-channel engagement programs.
• Experience conducting market research and competitive analysis and reporting on marketing analytics including benchmarks, leads, lead conversions, etc.
• Highly organized with project management skills, able to simultaneously manage multiple projects, teams, and timelines.
• Strong analytical skills, with ability to analyze data, draw insights, and make data-driven decisions to optimize nurture campaigns and drive desired outcomes.
• Excellent verbal and written communication skills, with the ability to interact and work well with all levels of management.

ASI Offers a Comprehensive Benefits Package Including

• Medical, Dental and Vision coverage, available on day one of employment.
• Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 2 weeks paid for secondary parent).
• Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
• Day one 401(k) with company match with each payroll.
• Paid holidays, floating days, and paid time off (PTO).
• Office amenities with onsite café, Starbucks, free gym and classes, onsite daycare, creative space for areas such as our garden club, music room, craft and painting, and relaxation space.

ASI currently has a hybrid work model. This position requires in person attendance at our office.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.

Visit our company career web site at www.asicareers.com.
Advertising Specialty Institute