Ad Campaign Casting Calls and Auditions

Are you a Social Media Specialist well versed in the ins and outs of each social media channel, adept at creating engagement for each platform and now, looking to broaden your digital wheelhouse? Let’s talk. We welcome experienced social media creators with an eye for nuances and ear for trends in what works and what’s next to bring their success to our team. In return, we will offer you a well-rounded digital communications opportunity to manage our social media program, websites, email marketing, paid and organic search, digital advertising, app-based internal communication and more. And we will help you grow into this role.

Upgrade your skillset in this role. Create content that dispels the stereotype seniors can’t have fun and retirement communities are institutional. Find unconventional ways to recruit Gen Z through Gen X staff. Engage co-workers internally so they look forward to your next communication. And work with team members who crave—and expect—new and better ways to do great stuff and give you the latitude and support to do it.

Work Location:

Option to work remotely one day a week for those living within an hour driving distance to Hershey, Pa. corporate office. For those living outside a one-hour driving distance, required to travel one week a month to corporate office, plus site visits to Pennsylvania and Maryland campuses as needed.

The Role

The Digital Engagement Manager is responsible for driving a vibrant, on-brand presence that connects with both prospective and current customers (residents and co-workers) through online content development and integration strategy across a wide scope of digital platforms including social media, job recruitment sites, search, website, marketing automation, intranet and other online marketing outreach for optimal impact.

This role is responsible for tailored multimedia content and customer communications built to increase Country Meadow Retirement Communities and Ecumenical Retirement Community’s brand value among multiple target audiences as well as increase online engagement and qualified leads for employment and residency.

The Sandbox

The Digital Engagement Manager works in the Communications department and will be the liaison with several departments to collaborate and apply our brand voice and standard to communications including Sales, HR and the Retention Committee. The Digital Engagement Manager will own the digital communications strategy and optimize it to align with changing business needs and customer behavior and preferences across various geographic regions and emerging best practices.

Digital Engagement Manager Responsibilities:

DIGITAL AND SOCIAL MEDIA

This individual must intrinsically know social media to direct which current and emerging channels work best for which audience.

• Manages and optimizes our social media platforms (including but not limited to Facebook, Instagram, TikTok, LinkedIn, Twitter, NextDoor, YouTube) and recruitment sites (Indeed, Glassdoor). Management includes team planning, shared monitoring, calendar development and maintenance, execution, tracking and analysis. Expands the social media program to new channels as appropriate.
• Works in collaboration with Communications, Sales, HR and Operations departments to create on-brand and relevant digital assets (copy, images, video, infographics, etc.). Helps support and promote Sales, HR and Resource teams’ initiatives. Periodically travels to 11 campuses in Pennsylvania and Maryland.
• Conceives, creates and re-purposes content and visual elements across all related digital platforms, selecting the most effective communications medium to achieve organizational goals.
• Grows our subscriber base by providing audience with regular, helpful and engaging content that’s of value to them.
• Oversees reputation management by monitoring ratings and trends through a third-party dashboard and soliciting new reviews through Sales and Recruitment teams.
• Evaluates initiatives via reporting tools and, most importantly, make recommendations.
• Stays current on emerging social media and digital trends and educates our management team.

CONTENT DEVELOPMENT

This individual must understand which messaging will appeal to which audience and know how and when best to tell it.

• Curates content from our campuses to highlight in social media and other digital channels.
• Collaborates with web agency to oversee website management including creating landing pages, adding content, adjusting navigation, optimizing blogs written by Executive Director of Communications and partnering with web agency when needed—all within SEO best practices.
• Develops content flow for automated and triggered drip campaigns, retargeting and messaging to both prospective and current residents and co-workers.
• Creates and/or works with agencies to create user-centered communications (including written communications, graphic design and video) to provide connection and clarity for our geographically dispersed staff of more than 2,500.
• Collects, reports and analyzes effectiveness and usage data to assess current efforts and drive future topics and tactics. Analyzes content for consistency, accuracy, adherence to style and brand standards, and user experience implications.

SEO & PAID SEARCH

This individual will work with agency partners to understand the science and art of search and collaborate to drive results.

• Partners with our digital agencies and VP of Communications to optimize content placement, keyword priorities, ad development and testing, link-building tactics, tagging and overall organic and paid strategies and metrics for digital content and guides day-to-day activity to ensure we are meeting overall objectives and altering our strategy to address customer behavior and company goals.
• Identifies current assets and gaps, establishes a governance strategy and creates topical recommendations for all company websites, online job descriptions, article outlines and/or optimized content to capitalize on content opportunities identified by performing keyword research, ad testing, competitor analysis, content mapping and other types of content analysis.
• Works closely with senior leaders, Marketing, HR and other departments to create effective communications strategies that articulate our message properly and consistently and provides guidance and insights to HR and Marketing teams.
• Measures the success and ROI of paid search, social media and digital campaigns and optimizes approaches based on analysis and recommendations.
• Stays current on digital marketing best practices and techniques for creating effective and engaging web content.

Digital Engagement Manager Critical Success Factors:

• Extensive experience developing, managing and analyzing social media campaigns and ideally related platforms, Indeed, Glassdoor and confidence in presenting the why and how
• Skilled in creative suites to create, produce, edit and post static, dynamic and video content. Will be expected to share recent social media campaign examples and speak to their effectiveness in an interview
• Adept in social media management programs (such as Sprout Social)
• Genuine appetite to build skills and knowledge in SEM, marketing automation, reputation management and digital media (if does not have current experience)
• Knowledge and practice in sourcing, collecting and analyzing data to determine strategic and creative direction using digital analytics and media-tracking tools
• An educated perspective on AI’s role and effect on content creation and/or marketing-communication
• Proactive and creative thinker—always focusing on innovative and measurable solutions
• Ability to manage and relate to agency partners
• Collaborative partner who demonstrates empathy and actively works with others to solve problems
• Excellent grammar, writing and communication skills, including the ability to adapt writing style to appeal to different audiences.
• Strong organizational skills and ability to self-direct and manage multiple projects on time and on brand
• Comfortable working with variable workflows in a fast-paced environment and nimble in making the necessary adjustments per customer behavior and business and communications goals
• Genuinely enjoys engaging with older adults and collaborating with teams
• Minimum of 5 years related professional (post-collegiate) paid experience in social media and digital content marketing for an organization. Agency or Corporate Marcom experience is preferred
• Preference will be given to individuals with previous communications experience in recruitment advertising and business-to-consumer digital marketing
• Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or related field
• Reports to the Vice President of Communications and Advertising

So, interested in checking us out? Please do.

• Websites: www.CountryMeadows.com; (our not-for-profit) www.EcumenicalRetirement.org

Country Meadows:

• Facebook (brand): Country Meadows Senior Care
• Facebook (careers): Country Meadows Careers
• LinkedIn: Country Meadows Retirement Communities
• Instagram (careers): Country Meadows Careers
• Twitter (brand): Country Meadows
• Twitter (careers): CM_Careers
• YouTube: Country Meadows Cares
• TikTok (careers): Country Meadows Senior Care
• NextDoor for each campus

Ecumenical:

• Facebook: Ecumenical Retirement
• YouTube: Ecumenical Retirement
• NextDoor

EOE

Country Meadows Retirement Communities

Position:

Multimedia Sales Manager

About the Company:

Our client is a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. They’ve always been in the business of telling stories, but they’re more than just a newspaper today. As one of the Upper Midwest’s largest media organizations, they are leaders in the business of print and digital news, broadcasting, printing, and agency advertising.

The company is comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you’ll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment. They believe in supporting each other, working hard towards common goals, and having fun. Come for the perks. Stay for the people.

About You:

Are you looking for a role that offers you a flexible work schedule, the ability to influence your own earning potential and the opportunity to contribute to important work in the community? As a Multimedia Sales Manager you will leverage your knowledge of sales and account management to sell marketing solutions and advertising across both print and digital formats. You will demonstrate your creativity, drive, and passion in developing sales strategies, prospecting new clients, growing existing clients, and fearlessly asking for the sale. You thrive on the win and on building relationships within in your community, and you have a knack for assessing and translating business needs and challenges into a successful advertising and/or marketing solutions.

In this role, it is paramount to maintain strong communication with both clients and internal parties. The company specializes in adapting to clients’ needs, and as such, clients need to be confident in your ability to put their vision to the page and screen, as well as direct in-house designers to do the same. You are not just selling a product, but an investment in clear messaging from a trusted source.

Your Responsibilities:

• Develop and prepare monthly/quarterly sales strategies within assigned territory to meet revenue goals
• Demonstrate clear understanding of all products and services and effectively communicate how they provide value to different businesses and industries
• Prospect to acquire new business; prepare and deliver customized proposals and presentations to clients
• Manage the day-to day relationships with existing clients, including analyzing their business, conducting business reviews, providing solutions, resolving issues and serving as an extension of their business
• Examine current clients for unmet needs; present recommended solutions and share new product capabilities
• Complete thorough needs analysis for every client to make a clear connection between company products and the return on investment
• Effectively communicate and offer input between the client and our creative department to help facilitate an effective campaign
• Share knowledge, experience and information in order to optimize overall team sales strategies and team effectiveness
• Perform additional duties as assigned

Key Success Factors:

• Strategy Deployment – Creates and develops unique strategies for prospecting and managing campaigns
• Research and Retention – Demonstrates an ability to research new industries and markets and apply findings to campaigns
• Relationship Building – Maintains relationships with both clients and prospects in order to strengthen and grow the book of business
• Setting Aim – Can manage company and personal goals in order to generate revenue
• Self-Development – Can adapt to a changing environment with new and different projects and campaigns; pushes oneself to rise to the challenge

Your Qualifications:

• Bachelor’s degree or combination of education and experience in sales and marketing
• Must possess a valid driver’s license and a driving record that is insurable by the company
• Must carry an acceptable level of vehicle insurance as required by the company

Your Skills and Attributes:

• Open to development, with a drive to take on new projects and challenges; curious to learn more
• Comfortable working independently and communicating with clients and prospects confidently
• Fearless to bring new ideas to the table, both internally and externally
• Adept at both building and developing relationships; ready to handle change
• Customer focused mindset, with an ability to adapt to different personalities
• Exceptional follow-through and perseverance; comfortable following up with prospects
• Ability to think strategically in prospecting and developing campaigns
• Flexibility to sell a wide range of products and services
• Excellent communication skills and ability to close
• Organized, with close attention to detail

Grey Search + Strategy

Job Post: Advertising and Marketing Assistant Job Responsibilities:

About the Job: Darvin is looking for a new teammate to help our growing business as Chicagoland’s largest furniture and mattress store. We need someone who understands what the numbers mean, where we have gaps in our plan and be able to communicate that in a way the team can understand and take action. This is an amazing and rare opportunity to learn more about many areas of Advertising!

With more than 100 years in business, Darvin is a Top-100 U.S. furniture retailer and Chicagoland’s largest furniture & mattress store. As an employee-owned company, the marketing team enjoys an active role in Darvin’s ongoing success, providing a very secure foundation for all its employees. If this kind of security and return on your career investment sounds interesting, then you may be the perfect fit for our Advertising Team. Preference will be given to candidates with a keen understanding of digital analytics.

Responsibilities: Primarily supports Director of Advertising and Marketing Operations by compiling, formatting, analyzing and reporting digital, video and print advertising data to the president and team. Secondary responsibilities are administrative, which may include quotes, proposals, heatmaps, compiling account and competitor analyses.

• Contribute ideas, suggestions and improvements to achieve the objective of the department 

• Assist in coordination of all radio promotions and instore events

• Manage campaign tracking

• Communicates with vendors and manage purchase orders with internal staff 

• Assist in proofing all assets the marketing department produces

• Create and manage data bases

Marketing Assistant Skills and Qualifications:

Reporting Skills, Analyzing Information, Written and Oral Communication, Organization, Proofreading, Statistical Analysis, General Math Skills, Data Entry Skills, Microsoft Office Skills, Self-Development, Google Analytics.

About Darvin Furniture

Darvin Furniture is an A+ Accredited Business with the Better Business Bureau, a recipient of the 2021 Mattress Retail Giant and national 2018 Leadership Award from Furniture Today Magazine, and the Illinois Retailer of the Year Award (See Video) from the Illinois Retail Merchants Association. Darvin offers selection, style, and quality you can afford. Visit Darvin.com today.

More than 103 years old, Darvin® Furniture is an industry leader and Chicagoland’s largest furniture and mattress store. It is 100% employee-owned (ESOP) and one of the top 100 furniture retailers in the country. The Darvin Furniture showroom is located on 11 acres in Orland Park, Illinois. The showroom features more than 200,000 sq. ft. of furniture on display, with 35,000 sq. ft. dedicated to a Clearance and Outlet Center, a 10,000-sq.-ft. Mattress Center and Rug Gallery. Additional information is available at Darvin.com. Stay up to date on the latest news as a member of the Darvin social community by following us on Facebook, Linkedin, Twitter, Instagram, Pinterest, and YouTube.

If you are eager to pitch in and enjoy fast-paced days with a fun team – then click here. Our team loves sharing the satisfaction of winning together and if you want a chance to be a part of this opportunity – we want to hear from you. This is an incredible opportunity to learn more areas of advertising!

If you share our values and possess the minimum experience, please apply today. We offer an enthusiastic work environment, career advancement opportunities, and an exceptional benefits package that includes:

· Competitive base salary

· Stock ownership

· Excellent benefits package for full-time associates that includes:

· Outstanding medical, vision, and dental insurance

· Disability and life insurance at no cost

· Wellness Program at no cost

· 401(k) retirement plan with company match

· Paid vacations and personal days

· Employee Assistance Program (EAP) for family at no cost

· Flexible Spending Accounts, and more

· Liberal merchandise discounts

Darvin Furniture & Mattress

Remote, but with travel

Salary: $145K-$165K

*****Must have experience in dealing with crisis and issue comms for the U.S. markets.***

***MUST either live, or be willing to relocate to Washington D.C.***

Join our drone manufacturing client as a Senior Communications and Policy Manager and take the lead in shaping policy and corporate communication programs in North America! If you’re passionate about navigating the geopolitical landscape and influencing government policies, this is the perfect opportunity for you. This company is headquartered in Shenzhen, but has a large presence in the US.

In this role, you will immerse yourself in innovative technology and related regulatory matters, as well as wider corporate communication. You will be responsible for effectively communicating complex and sensitive issues to media and other stakeholders and handling unplanned situations to enhance our brand’s reputation.

Main Responsibilities:

>Lead communications activities on policy issues pertinent to our client’s business in North America.

>Must be able to handle confidential confirmation.

>Execute reactive and proactive communications campaigns and strategies.

>Build effective relationships with key media outlets and external stakeholders.

>Write and distribute press releases, email pitches, and op-ed pieces to support our client’s corporate communication campaign.

>Handle in-bound press inquiries on corporate issues and policy matters.

>Collaborate closely with other functional teams, including sales, aftersales, legal, policy, and regional PR teams to achieve communication objectives.

>Provide overall support on corporate communication to the global PR team.

Requirements:

>8-15 years of experience in PR and communications, preferably in policy communication.

>Bachelor’s degree or above in public relations, communications, journalism, marketing, or related fields.

>Experience in international tech companies or global PR firms preferred.

>Ability to work and collaborate efficiently across different cultures and time zones.

>Exceptional verbal and written communication skills.

>Ability to work independently and thrive in a challenging work environment.

>Strong attention to detail while staying focused on larger goals.

>Willingness to travel on a regular basis.

>A willingness to contribute and build from the ground up.

>Possesses a can-do attitude and openness to different cultures.

This role offers a unique blend of policy and corporate communications, providing you with exciting challenges and opportunities to make a difference. If you’re a standout communicator and want to be part of a dynamic team that values your expertise, apply now! You can shape the future of communications and policy in a global tech company and be a part of a team that values innovation, creativity, and a can-do attitude.

Aquent

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Manager, Digital Media for Alchemee (including the Proactiv brand) will be responsible for developing, implementing, analyzing, reporting and optimizing the paid digital media plans in the US and Canada. This analytical leader will leverage multiple digital channels including paid search (e.g. Google, Bing), programmatic display, social media (eg Meta, TikTok, Pinterest) to drive full funnel campaigns at scale. Manager will partner with brand marketing and the DTC team to understand the target audiences, brand positioning and develop strategies and implement campaigns to increase conversion and sales.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Develop, execute and optimize the brand(s) digital paid media strategies as part of the broader business growth strategy, including paid search, programmatic, paid social including testing and growing new, relevant digital channels.
• Partner with marketing team to develop holistic cross-channel marketing strategies to build a cohesive customer journey across paid, owned and earned channels
• Collaborate with brand, product management, offer and creative teams to develop and test relevant ads and landing page content for various consumer segments. Conduct A/B testing as needed to optimize KPIs (eg CTR, Engagement, CVR)
• Forecast performance and budget appropriately to deliver reliable results.
• Leverage analytics tools and key insights to optimize plans and creative while driving near and long-term strategies
• Develop and maintain productive relationships with internal and external stakeholders across the organization.
• Form a strong relationship with the internal content team, as well as manage and drive digital specific external creative agencies to ensure each campaign has required assets.
• Promote a positive environment to lead an effective team that is committed to achieving company goals
• Stay relevant in digital innovations, competitive environment and overall macro trends
• Maintain regular communication regarding KPIs and relevant learnings with executive leadership team and senior marketing executives
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• BS/BA degree in marketing, communications or related field, required
• 5-8 years of digital media planning/buying experience, with extensive experience in paid social and programmatic, is required
• Thorough understanding of Direct Response digital marketing, with expert knowledge of optimization tactics, and KPI management for online/digital media
• Ample experience managing external agencies
• Creative thinker with the ability and passion for understanding the customers needs and delivering them through the entire acquisition funnel
• Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results.
• Thorough understanding of marketing technology (tools & tech) including analytic packages, DMP’s, Ad Servers, search platforms and data onboarding solutions. (Visual IQ experience a bonus)
• Demonstrated experience developing cutting edge strategies and leading their cross-functional implementation through an organization
• Strong analytical skills, intuitive grasp of data
• Proficiency in MS Office – including Excel and PowerPoint
• Outstanding communication skills – both written and spoken
• Experience generating and executing new marketing ideas for all digital channels.
• Experience with forecasting and budgeting for marketing campaigns

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

Location: Position is based in Central New York and will require regular travel within Central New York, as well as occasional travel to Albany and other regions within New York State

Overview of the Organization

The New York Immigration Coalition (NYIC) is an umbrella policy and advocacy organization for nearly 200 groups in New York State. We envision a New York State that is stronger because all people are welcome, treated fairly, and given the chance to pursue their dreams. Our mission is to unite immigrants, members, & allies so all New Yorkers can thrive. We represent the collective interests of New York’s diverse immigrant communities and organizations and devise solutions to advance them; advocate for laws, policies, and programs that lead to justice and opportunity for all immigrant groups; and build the power of immigrants and the organizations that serve them to ensure their sustainability, to improve people’s lives, and to strengthen our state.

Our organizational values: Inclusive & Representative; Fair & Just; Accountable & Trusted.

Position Overview

The Manager of Community Engagement-Central NY implements the New York Immigration Coalition’s (NYIC) community outreach and engagement work, with particular emphasis on mass education community events and ensuring the broad support of New York’s many diverse populations, with a particular emphasis on the most underserved communities. The Manager implements, systematizes, and evaluates the NYIC’s community engagement activities, including community meetings and public gatherings, and integrates related partnerships and community needs into the NYIC Advocacy program priorities.

The Manager of Community Engagement-Central NY will: Support outreach done at bus arrivals and hotels in the Central New York region. Develop regional specific information, translate, and distribute legal related support community facing resources. Deliver tailored Know Your Rights presentations to the community. Manage relationship building with partners and other responders. Train welcoming navigators on community building, cultural competency, and know your rights curriculum while also leading and participating in the same activities.

This is a contract-funded position for a new rapid-response initiative that the NYIC is undertaking to support vulnerable migrants and asylum-seekers throughout New York State. This position will be for a period of one year (August 2023-August 2024) with the potential to extend for two more years, for a total of three years. The continuation of this position beyond three years is contingent upon available funding.

Key Responsibilities

• Plans, organizes and executes community events, e.g. town halls, community forums and service events, to address community needs / concerns and build awareness of NYIC resources
• Strategizes how to utilize departmental resources to achieve short to long term goals
• Develops and manages relationships with community allies and identifies relevant new groups to bring into NYIC work as community partners and allies
• Develops and executes a range of outreach strategies to ensure that underserved, underrepresented community members are informed of their rights and of advocacy priorities affecting their communities
• Represents the NYIC as an official spokesperson in community events, forums, town halls on behalf of the NYIC
• Develops and maintains training materials and curricula in collaboration with Director of Community Engagement
• Delivers tailored trainings and workshops to impacted community members and Community Based Organizations (CBOs)
• Manages grant deliverables and effectively tracks relevant and accurate data
• Partners with the NYIC’s Development Team, actively participates in fundraising and supports grant research, proposal writing, and reporting on grant deliverable and participates in funder visits when required
• Provides campaign support to the NYIC’s Advocacy team and fosters internal relationships cross-departmentally within the NYIC
• Contributes to organizational Rapid Response events and projects as necessary
• At times, manages paraprofessional staff and interns, providing guidance and facilitating their professional development
• Other duties as assigned

Qualifications:

• Three (3) to five (5) years of experience working with diverse, immigrant communities – work as a community organizer an asset
• Comfort with public speaking and community presentation required
• Develop strategies to successfully outreach in immigrant communities
• Strong skills in community organizing, advocacy campaigns, and community advocacy, specifically with underserved & diverse communities
• Strong team player, demonstrates leadership internally and externally, comfortable taking initiative, and able to adapt as necessary to changing circumstances
• Experience with fast paced environments and juggling multiple tasks simultaneously
• Attention to detail and strong follow-through are required
• Bilingual Spanish-speaker required

Important facts to know about this opportunity:

1. This position is mostly on-site, with a requirement of being in the office 4 days per week and remote 1 day per week.
2. The NYIC staff continues to mask while in the office.
3. The NYIC has a staff-wide vaccine mandate. Staff must be fully vaccinated and provide proof of vaccination to HR before being onboarded.

Salary: $69,350**

**The NYIC has a transparent and equitable salary structure. Starting salaries for each position are set in advance with no room for negotiation.

In addition to a competitive salary, NYIC offers a full benefit plan, unlimited paid time off, commuter benefits and a comprehensive retirement plan.

To Apply: Interested candidates should send a resume and cover letter to [email protected]. All emails must have “Manager of Community Engagement – Central New York” in the subject line.

Deadline: Saturday, November 25, 2023

Applications will be reviewed on a rolling basis and we are looking for someone to start as soon as possible. No phone calls or emails will be accepted for this position.

The New York Immigration Coalition

WORLD LEADER IN CONSERVATION:

The Catalina Island Conservancy is a non-profit organization whose mission is to be an exemplary steward of island resources through a balance of conservation, education, and recreation. We preserve and restore the environment on Catalina, promoting and modeling ecologically sustainable communities to create a healthier future for this island and our Earth.

POSITION SUMMARY:

Reporting to the Chief of External Affairs, the Director of Communications is responsible for leading the day-to-day management of the Communications program at Catalina Island Conservancy. The position will be working in partnership with the Chief of External Affairs and the Leadership Team, and managing a Senior Manager of Communications, Senior Manager of Marketing, and a Digital Branding assistant. The position ensures that the Catalina Island Conservancy editorial strategies, messaging, and branding are understood and adhered to in all work produced by the organization.  The successful candidate will possess excellent persuasive writing and communication skills, superior project management acumen, and be a proactive builder of relationships.

EDUCATION/EXPERIENCE:

This position must have a superb ability to develop and implement consistent content and editorial strategies that meet and exceed goals across the organization, and has a passion for the mission of conservation, education, and recreation.  The Director regularly reports on progress toward set goals, along with analysis and results of projects based in the program. The Director must be a brilliant strategist and creative communications professional with at least 7-10 years of experience in internal and external communications. Believing that brand is embedded in people and the work they do together and the organizations that advance missions, the Director will be a results-oriented, change maker, integrated marketing, public relations, and communications leader, internal brand messaging, including executive messaging, and an agile problem solver. A successful candidate will possess experience with Crisis Communications, experience with environmental, conservation, climate, outdoor and recreation, travel journalism, and/or experiential learning. Preference for candidates with national and international experience in pitching stories and developing content. Experience in coaching and prepping staff for media interviews and on-camera appearances. Experience overseeing social media strategy and content creation is preferred.

This position partners closely with the Chief of External Affairs and the President & CEO of the organization. The successful candidate will be a proven manager of broad based and personalized communications in multiple platforms, including print, digital, and video. In managing the Communications and Marketing team, this role will lead and inspire the team to develop, execute, and measure successful communications program plans.  The role also includes the management, hiring and training of one senior manager (with possible future managers as well). Working closely with the Chief of External Affairs, the Communications Director monitors budgets, implements systems, procedures, and practices for the communications department. The Director of Communications supports fundraising success by crafting persuasive and accurate communications, especially formatting of proposals and sponsorship materials to individual and corporate donors, along with case statements for support and other donor collateral materials.  The role provides leadership for the team and the organization overall, with communications aimed at a broad external audience base.  

The Director of Communications also supports and executes the vision of the President & CEO by supporting the articulation of thought and position papers, speeches, and articles, along with executing against branding, marketing, and media platform objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement a strategic communication plan.
• Develop, implement, and ensure adherence to vision for organization wide communications.
• Serve as a project manager (traffic control) responsible for coordinating and managing the development of all communications pieces in print or digital.
• Develop custom gift proposals, templates, and suite of collateral materials for major gift and campaign program.
• Maintain close effective relationships with all departments, working across program, conservation, education, recreation and operational staff, to ensure that the Conservancy’s mission is clearly articulated.
• Assist in and help to oversee all content for website and assist in the design, development and dissemination of print and web materials.
• Work with Communications and Development teams to develop donor impact stories for reports, publications, website and videos.
• Provide a rigorous, systematic review of and analysis of all communications activities to find ways to do things more efficiently and effectively.
• Oversee all brand development and management; marketing and media, and copywriting, editing, content creation.

REQUIRED KNOWLEDGE AND SKILLS:

·      Strategic communications

·      Brand development

·      Internal and executive communications 

·      Public communications

·      Public relations and positioning

·      Brand management and awareness

·      Crisis communications

·      Marketing

·      Copywriting

·      Content creation

·      Publications and collateral development

·      Audience research

·      Website

·      Campaign development

DEMANDS:

·      This role is considered hybrid remote; based out of the Long Beach office, with two days expected in office weekly and frequent travel to Catalina Island.

·      The work locations have moderate noise levels and is a non-smoking environment.

·      The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: the authority of the job duties are performed in an office environment; the employee must occasionally lift and/or move up to 25 pounds.

Catalina Island Conservancy

Job Title: PR Manager

Location: New York City

Terms: Full Time – Hybrid: 3 Days in NY Office

Salary: $90,000-$100,000

SUMMARY: The PR Manager will be responsible for developing and implementing effective public relations strategies that enhance our brand reputation and increase our brand awareness. You will work closely with key stakeholders, media outlets, and industry professionals to create compelling PR campaigns that elevate our brand to new heights. The ideal candidate should have a strong background in luxury fashion or jewelry PR, possess excellent communication and relationship-building skills, and have a passion for the world of luxury jewelry. This role will report to the SVP of Marketing and Brand Strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and implement comprehensive PR strategies to promote the brand, increase media coverage, and drive engagement with our product collections.
• Develop, cultivate, and manage relationships with key local, regional, and national media outlets, journalists, editors, and influencers in the fashion and luxury jewelry industry.
• Manage relationships with external PR agencies, ensuring deliverables are met and campaigns are executed effectively.
• Generate editorial placements and oversee the merchandise loan process to be in line with the brand’s merchandise handling procedures and protocols.
• Arrange and physically fulfill NY office and boutique-based loans for editorials and red carpet placements
• Create and distribute press releases, media kits, and other relevant materials to targeted media outlets to generate positive coverage.
• Develop and maintain all PR materials (corporate bios, media kits, background information, media lists, etc.).
• Write, edit, proofread, and distribute press materials including media advisories, press releases and feature articles.
• Organize and manage press events (and other Mikimoto events that require press coverage), including product launches, media previews, ensuring maximum media attendance and coverage.
• Respond to media requests, arrange interviews with appropriate spokesperson and coordinate message points.
• Seek out celebrity and red carpet dressing opportunities.
• Monitor media coverage and industry trends, analyzing and reporting on PR campaign performance to optimize strategies and tactics.
• Act as a brand ambassador, representing the company at industry events, trade shows, and networking opportunities.
• Craft compelling and engaging copy and proofread other content produced internally for various marketing channels, including website, social media, email campaigns, product descriptions, and advertisements, while adhering to the brand’s tone and style guidelines.

JOB QUALIFICATIONS & SKILLS:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience (8+ years) in luxury fashion or jewelry PR, preferably within a high-end jewelry brand or luxury fashion house.
• Strong network of media contacts and relationships with industry influencers and journalists.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive PR content.
• Demonstrated ability to develop and execute successful PR campaigns from concept to implementation.
• Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in media monitoring and PR analytics tools.
• Creative and strategic mindset, with the ability to think outside the box and generate innovative PR ideas.
• Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Passion for the luxury jewelry industry, with a deep understanding of its trends, influencers, and market dynamics.

JOB COMPETENCIES:

• Project Management – Designs, implements and manages projects and the related resources to successful completion. Determines project goals, sets schedules and identifies resources required.
• Priority Setting – Plans and organizes work activities. Knows what will help or hinder accomplishing a goal. Needs to be good at setting priorities, recognizes what needs to be done in order of importance, and uses goal and objectives to prioritize tasks
• Planning – Able to accurately scope out the length and difficulty of tasks and projects, sets measurable objectives and goals and breaks down work into the process steps necessary to get things done. Develops schedules and timelines.

MIKIMOTO CORE COMPETENCIES:

• Job Knowledge – Able to complete all routine tasks independently. Understands and performs most phases of the job well. Keeps abreast of changes in areas of expertise. Provides good advice in areas of responsibility.
• Initiative – Identifies opportunities and issues, proactively acts and follows through on work activities to resolve or capitalize on them. Works independently with little direction.
• Problem Solving – Regularly demonstrates the ability to solve difficult problems with effective solutions in a timely fashion. Seeks input from others when making a decision. May be relied upon to do so without supervision and seeks advice when unusual situations arise. Makes decisions based on accurate and complete analysis of information.
• Teamwork – Effectively works with others. Able to resolve conflicts and listens to others. Maintains honest relationships and is respected by others.
• Dependability – Can be trusted or relied upon to act in the way required or expected to get the work done. Is present at work. Is a team player. Takes responsibility for actions.
• Communication – Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate.
• Flexibility – Demonstrates flexibility. Adapts plans and goals for new conditions. Stays current with the organizational objectives and applies knowledge to new methods.

BENEFITS:

• Competitive Compensation Package including Salary, Company-paid Medical, Dental, Vision Benefits, Life Insurance, Short-term and Long-term Disability Insurance
• Offers 401(K) Savings Plan with Employer Match
• Paid Time Off, Paid Holidays, Summer “Days”
• Annual Gym Reimbursement
• Mikimoto Employee Discount
• Eligibility may vary based on level and tenure, subject to change

Mikimoto America

Job Overview:

Director of Public Relations and Communications Job Description

The iMethods Director of Public Relations and Communications will lead public outreach and communications efforts. This role involves managing various aspects of communication, both internally and externally, to ensure a consistent and positive brand presence. The Director of Public Relations and Communications will play a critical role in shaping public perception, maintaining brand consistency, and ensuring that the organization’s messaging aligns with its goals and core values. This role requires a combination of strategic planning, innovative content creation and strong communication skills. The Director of Public Relations and Communications is an exempt role and will report to the Vice President of Marketing.

Key Duties and Responsibilities:

• Develop and implement comprehensive communication and public relations strategies to promote our services and enhance brand recognition.
• Create and maintain a consistent and compelling brand image across various communication channels, including paid and unpaid media, website content and marketing collateral.
• Plan, prepare and distribute original promotional content such as articles, news and press releases, case studies, blog posts and other updates on behalf of the organization.
• Cultivate and maintain relationships with media and influential industry professionals.
• Arrange interviews, identify and leverage speaking/writing opportunities for company SMEs that position
• our company as a thought leader and promote our products/services.
• Maximize brand presence on various media (e.g. digital and social media, TV if possible) in coordination
• with Content Marketing Manager; track and influence media coverage; report on PR campaign results.
• Organize PR events to increase awareness of our company; promote and attend special events and
• functions as requested (e.g., assist with promotion of the annual iMethods Summit event).
• Promote corporate milestones and activities such as company goals and projects, new products or
• services and community service activities, as well as new hires, promotions, and retirements.
• Arrange photography and/or press coverage for special events.
• Manage sensitive issues to maintain company’s good reputation.
• Collaborate with internal teams to gather content and insight for external communication efforts.
• Manage the delivery of internal messaging (in coordination with various departments) to ensure
• employee engagement and understanding.
• Research competitor analytics and data to support compelling case studies.
• Performs other related duties and special projects as assigned.

Knowledge Skills and Abilities:

• Strong written and verbal communication skills, including exceptional copywriting and editing abilities.
• Ability to work independently, manage time and remain focused.
• Excellent project management and organizational skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Familiarity with relevant software and tools for PR and communications management.

Required Education & Work Experience:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field, Master’s Degree a plus
• Previous Healthcare IT industry experience with related media contacts is essential.
• Minimum of 5 years experience in public relations and corporate communications
• Extensive experience with media relations, crisis communication and reputation management.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

iMethods

Ohio REALTORS® just created a seat at the table for a Manager of the My REALTOR® PARTY and Community Engagement!

Are you a seasoned influencer with a genuine passion for fundraising? Are you skilled at crafting effective strategies and forging powerful coalitions around advocacy? Do you excel in establishing and nurturing relationships with donors? Are you a motivated self-starter who thrives on achieving goals? Do you pride yourself on your ability to follow up and follow through?

We may be looking for you!

Ohio REALTORS® is seeking a Manager of the My REALTOR® PARTY and Community Engagement to be responsible for championing statewide fundraising programs and developing the Ohio REALTORS® Political Action Committee (RPAC).

We are looking for a persuasive, confident, outgoing individual with strong attention to detail. Robust customer focus, presenting skills, and the ability to work in a fast-paced environment are a must. The individual we select will demonstrate diplomacy along with a sense of resiliency. If you have a thirst for learning, maintain principles, are tech-savvy, and goal-oriented, this position could be for you!

Join the Ohio REALTORS® team and work for a professional trade association comprised of over 36,000 real estate professionals engaged in the real estate industry. Ohio REALTORS® offers an empowering environment where you can work both independently and as a valuable team member in a dynamic industry. You’ll have the chance to be part of the largest trade association in Ohio, known nationwide for its excellence!

Responsibilities include:

• Developing and implementing statewide fundraising programs for the REALTOR® Political Action Committee (RPAC)
• Managing and promoting the Ohio RPAC Hall of Honor, Ohio RPAC Major Investor, and President’s Circle programs by identifying and cultivating Major Investors
• Assisting in the coordination of state and local PAC fundraising and recognition events and working with the Local Association’s PAC Managers to ensure all contributions are properly accounted for
• Ensuring NAR recognition of Ohio RPAC Major Investors and President’s Circle members
• Promoting achievement of the President Cup and Triple Crown program goals
• Becoming the subject matter expert in Quorum (PAC Management Software)
• Understanding the PAC and Association deadlines
• Managing important deadlines
• Writing and submitting REALTOR® Party Grant requests to the National Association of REALTORS® in collaboration with assigned local boards/associations, when applicable
• Monitoring and coordinating the Local Board Entitlement Program including working with the Ohio REALTORS Finance team to ensure the correct usage of funds
• Assisting the Assistant Vice President of External Engagement by attending key, local political committee meetings on a regular basis and participating in key, local political events
• Representing the Ohio REALTORS® at NAR’s meetings as directed
• Attending relevant conferences (about 6x a year)
• Maintaining the confidentiality of privileged information
• Performing other duties as assigned by the Public Policy Staff and the CEO

Knowledge and skills required:

• Microsoft Office- Excel, Word, PowerPoint
• Written/Verbal Communication
• PAC Management Software
• Ability to remain bipartisan
• Zoom
• Budget Management
• Presenting Skills

Experience:

We are looking for an individual with 3+ years of experience in PAC management, Campaign, OR grassroots advocacy. A proven track record of public speaking of 50+ attendees, along with fundraising experience is a must! Association experience is not required, but preferred!

Education:

• Bachelor’s Degree in Political Science, Public Policy, Public Administration, or a related field preferred

Salary and Benefits:

The salary range is $50,000-$65,000 yearly depending on experience. The compensation package includes a 401(k) with match and Medical, Dental, and Vision Insurance and a hybrid schedule, 37.5 hours per week with flex-start and end times.

To arrange a confidential interview, send a Resume by responding to this ad or contact [email protected]

About Ohio REALTORS®:

Ohio REALTORS is your partner in protecting your home’s investment…your piece of the American dream. Formed in 1910, the Association now counts as the state’s largest professional trade organization, with more than 36,000 members. Ohio REALTORS is the major champion of private property rights in Ohio…the rights you, as an Ohio homeowner or potential home buyer, enjoy now and expect to preserve for your children and grandchildren.

The organization is the state’s largest professional trade association. Composed of real estate professionals (REALTORS), who’ve joined the local, state and national associations of REALTORS, its members have agreed to abide by the National Association of REALTORS’ stringent Code of Ethics. It offers services to its members in addition to protecting private property rights for the public. Those member services include: lobbying state legislators on industry issues, research and professional development, providing current real estate information and member discounts on products and services, legal assistance (Note: Ohio REALTORS does not offer legal information or answer questions of a legal nature to the public. If you have a legal concern or issue, please contact a real estate attorney). Ohio REALTOR staff professionals, continually seek fresh ways of responding to REALTORS’ business and professional needs, and the needs of private property owners across the state.

This content is copyright 2023 Ohio REALTORS. Read more at: https://www.ohiorealtors.org/about-ohio-realtors/

Ohio REALTORS®