Job Title: PR Manager
Location: New York City
Terms: Full Time – Hybrid: 3 Days in NY Office
Salary: $90,000-$100,000
SUMMARY: The PR Manager will be responsible for developing and implementing effective public relations strategies that enhance our brand reputation and increase our brand awareness. You will work closely with key stakeholders, media outlets, and industry professionals to create compelling PR campaigns that elevate our brand to new heights. The ideal candidate should have a strong background in luxury fashion or jewelry PR, possess excellent communication and relationship-building skills, and have a passion for the world of luxury jewelry. This role will report to the SVP of Marketing and Brand Strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and implement comprehensive PR strategies to promote the brand, increase media coverage, and drive engagement with our product collections.
- Develop, cultivate, and manage relationships with key local, regional, and national media outlets, journalists, editors, and influencers in the fashion and luxury jewelry industry.
- Manage relationships with external PR agencies, ensuring deliverables are met and campaigns are executed effectively.
- Generate editorial placements and oversee the merchandise loan process to be in line with the brand’s merchandise handling procedures and protocols.
- Arrange and physically fulfill NY office and boutique-based loans for editorials and red carpet placements
- Create and distribute press releases, media kits, and other relevant materials to targeted media outlets to generate positive coverage.
- Develop and maintain all PR materials (corporate bios, media kits, background information, media lists, etc.).
- Write, edit, proofread, and distribute press materials including media advisories, press releases and feature articles.
- Organize and manage press events (and other Mikimoto events that require press coverage), including product launches, media previews, ensuring maximum media attendance and coverage.
- Respond to media requests, arrange interviews with appropriate spokesperson and coordinate message points.
- Seek out celebrity and red carpet dressing opportunities.
- Monitor media coverage and industry trends, analyzing and reporting on PR campaign performance to optimize strategies and tactics.
- Act as a brand ambassador, representing the company at industry events, trade shows, and networking opportunities.
- Craft compelling and engaging copy and proofread other content produced internally for various marketing channels, including website, social media, email campaigns, product descriptions, and advertisements, while adhering to the brand’s tone and style guidelines.
JOB QUALIFICATIONS & SKILLS:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- Proven experience (8+ years) in luxury fashion or jewelry PR, preferably within a high-end jewelry brand or luxury fashion house.
- Strong network of media contacts and relationships with industry influencers and journalists.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive PR content.
- Demonstrated ability to develop and execute successful PR campaigns from concept to implementation.
- Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency in media monitoring and PR analytics tools.
- Creative and strategic mindset, with the ability to think outside the box and generate innovative PR ideas.
- Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Passion for the luxury jewelry industry, with a deep understanding of its trends, influencers, and market dynamics.
JOB COMPETENCIES:
- Project Management – Designs, implements and manages projects and the related resources to successful completion. Determines project goals, sets schedules and identifies resources required.
- Priority Setting – Plans and organizes work activities. Knows what will help or hinder accomplishing a goal. Needs to be good at setting priorities, recognizes what needs to be done in order of importance, and uses goal and objectives to prioritize tasks
- Planning – Able to accurately scope out the length and difficulty of tasks and projects, sets measurable objectives and goals and breaks down work into the process steps necessary to get things done. Develops schedules and timelines.
MIKIMOTO CORE COMPETENCIES:
- Job Knowledge – Able to complete all routine tasks independently. Understands and performs most phases of the job well. Keeps abreast of changes in areas of expertise. Provides good advice in areas of responsibility.
- Initiative – Identifies opportunities and issues, proactively acts and follows through on work activities to resolve or capitalize on them. Works independently with little direction.
- Problem Solving – Regularly demonstrates the ability to solve difficult problems with effective solutions in a timely fashion. Seeks input from others when making a decision. May be relied upon to do so without supervision and seeks advice when unusual situations arise. Makes decisions based on accurate and complete analysis of information.
- Teamwork – Effectively works with others. Able to resolve conflicts and listens to others. Maintains honest relationships and is respected by others.
- Dependability – Can be trusted or relied upon to act in the way required or expected to get the work done. Is present at work. Is a team player. Takes responsibility for actions.
- Communication – Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate.
- Flexibility – Demonstrates flexibility. Adapts plans and goals for new conditions. Stays current with the organizational objectives and applies knowledge to new methods.
BENEFITS:
- Competitive Compensation Package including Salary, Company-paid Medical, Dental, Vision Benefits, Life Insurance, Short-term and Long-term Disability Insurance
- Offers 401(K) Savings Plan with Employer Match
- Paid Time Off, Paid Holidays, Summer “Days”
- Annual Gym Reimbursement
- Mikimoto Employee Discount
- Eligibility may vary based on level and tenure, subject to change
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