Mikimoto America

Job Title: PR Manager

Location: New York City

Terms: Full Time – Hybrid: 3 Days in NY Office

Salary: $90,000-$100,000

SUMMARY: The PR Manager will be responsible for developing and implementing effective public relations strategies that enhance our brand reputation and increase our brand awareness. You will work closely with key stakeholders, media outlets, and industry professionals to create compelling PR campaigns that elevate our brand to new heights. The ideal candidate should have a strong background in luxury fashion or jewelry PR, possess excellent communication and relationship-building skills, and have a passion for the world of luxury jewelry. This role will report to the SVP of Marketing and Brand Strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and implement comprehensive PR strategies to promote the brand, increase media coverage, and drive engagement with our product collections.
• Develop, cultivate, and manage relationships with key local, regional, and national media outlets, journalists, editors, and influencers in the fashion and luxury jewelry industry.
• Manage relationships with external PR agencies, ensuring deliverables are met and campaigns are executed effectively.
• Generate editorial placements and oversee the merchandise loan process to be in line with the brand’s merchandise handling procedures and protocols.
• Arrange and physically fulfill NY office and boutique-based loans for editorials and red carpet placements
• Create and distribute press releases, media kits, and other relevant materials to targeted media outlets to generate positive coverage.
• Develop and maintain all PR materials (corporate bios, media kits, background information, media lists, etc.).
• Write, edit, proofread, and distribute press materials including media advisories, press releases and feature articles.
• Organize and manage press events (and other Mikimoto events that require press coverage), including product launches, media previews, ensuring maximum media attendance and coverage.
• Respond to media requests, arrange interviews with appropriate spokesperson and coordinate message points.
• Seek out celebrity and red carpet dressing opportunities.
• Monitor media coverage and industry trends, analyzing and reporting on PR campaign performance to optimize strategies and tactics.
• Act as a brand ambassador, representing the company at industry events, trade shows, and networking opportunities.
• Craft compelling and engaging copy and proofread other content produced internally for various marketing channels, including website, social media, email campaigns, product descriptions, and advertisements, while adhering to the brand’s tone and style guidelines.

JOB QUALIFICATIONS & SKILLS:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience (8+ years) in luxury fashion or jewelry PR, preferably within a high-end jewelry brand or luxury fashion house.
• Strong network of media contacts and relationships with industry influencers and journalists.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive PR content.
• Demonstrated ability to develop and execute successful PR campaigns from concept to implementation.
• Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in media monitoring and PR analytics tools.
• Creative and strategic mindset, with the ability to think outside the box and generate innovative PR ideas.
• Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Passion for the luxury jewelry industry, with a deep understanding of its trends, influencers, and market dynamics.

JOB COMPETENCIES:

• Project Management – Designs, implements and manages projects and the related resources to successful completion. Determines project goals, sets schedules and identifies resources required.
• Priority Setting – Plans and organizes work activities. Knows what will help or hinder accomplishing a goal. Needs to be good at setting priorities, recognizes what needs to be done in order of importance, and uses goal and objectives to prioritize tasks
• Planning – Able to accurately scope out the length and difficulty of tasks and projects, sets measurable objectives and goals and breaks down work into the process steps necessary to get things done. Develops schedules and timelines.

MIKIMOTO CORE COMPETENCIES:

• Job Knowledge – Able to complete all routine tasks independently. Understands and performs most phases of the job well. Keeps abreast of changes in areas of expertise. Provides good advice in areas of responsibility.
• Initiative – Identifies opportunities and issues, proactively acts and follows through on work activities to resolve or capitalize on them. Works independently with little direction.
• Problem Solving – Regularly demonstrates the ability to solve difficult problems with effective solutions in a timely fashion. Seeks input from others when making a decision. May be relied upon to do so without supervision and seeks advice when unusual situations arise. Makes decisions based on accurate and complete analysis of information.
• Teamwork – Effectively works with others. Able to resolve conflicts and listens to others. Maintains honest relationships and is respected by others.
• Dependability – Can be trusted or relied upon to act in the way required or expected to get the work done. Is present at work. Is a team player. Takes responsibility for actions.
• Communication – Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate.
• Flexibility – Demonstrates flexibility. Adapts plans and goals for new conditions. Stays current with the organizational objectives and applies knowledge to new methods.

BENEFITS:

• Competitive Compensation Package including Salary, Company-paid Medical, Dental, Vision Benefits, Life Insurance, Short-term and Long-term Disability Insurance
• Offers 401(K) Savings Plan with Employer Match
• Paid Time Off, Paid Holidays, Summer “Days”
• Annual Gym Reimbursement
• Mikimoto Employee Discount
• Eligibility may vary based on level and tenure, subject to change

Mikimoto America

Job Title: Events and Promotions Manager

Location: New York City

Terms: Full Time – Hybrid: 3 Days in NY Office

Base Salary Range: $100,000 – $125,000

SUMMARY: The Events and Promotions Manager will be responsible for enhancing our brand image and reputation in order to drive sales through meticulously planned events and promotions. You will be responsible for strategically developing, planning, and executing events and promotional campaigns that resonate with our target audience and reflect our brand standards. This role will report to the SVP of Marketing and Brand Strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

I. EVENT PLANNING AND PROMOTIONS

• Strategically develop and plan client events, including product launches, exclusive previews, Trade shows, and VIP client receptions within brand guidelines.
• Partner with various Corporate Stakeholders, Retail and Trade teams to ensure successful execution of events.
• Coordinate all aspects of event logistics, including but not limited to communication with internal stakeholders, third party vendors, venue selection, catering, décor and visual displays, entertainment, printed materials, photography, etc
• Manage the transfers, packaging, shipment, and careful handling of merchandise and product displays within brand guidelines.
• Manage event budgets, ensuring cost-effective execution while maintaining luxury standards, including negotiating with suppliers and various vendors
• Oversee on-site event operations, including run-of-show, ensuring a seamless and memorable experience for attendees.
• Help develop content and creative messaging for events and supporting materials (invites signage). Oversee production of all promotional materials (leaflets, postcards, invitations, inserts, etc…).
• Responsible for developing a strategic Events & Promotional Calendar, ensuring timelines are followed and communication is relayed to appropriate stakeholders.
• Monitor and analyze the effectiveness of promotional efforts, making data-driven adjustments as needed.
• Prepare post-event and promotional campaign reports, analyzing key metrics and providing insights for future improvements.
• Stay up-to-date with industry trends and competitor activities to inform event and promotion strategies.

II. VISUAL MERCHANDISING

• Oversee and execute all aspects of visual merchandising for Retail Boutiques, Trade accounts and events to ensure brand guidelines are followed and regional needs are met.
• Communicate with headquarters to ensure all global branding is up to date and adhered to within region.
• Coordinate building and installation of Shop-in-Shops for trade accounts.

JOB QUALIFICATIONS & SKILLS:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in event planning and promotions, preferably within the luxury industry.
• Strong project management and organization skills with the ability to manage multiple tasks and priorities simultaneously.
• Excellent communication and interpersonal skills.
• Creative thinking and a keen eye for detail.

JOB COMPETENCIES

• Project Management – Designs, implements and manages projects and the related resources to successful completion. Determines project goals, sets schedules and identifies resources required.
• Priority Setting – Plans and organizes work activities. Knows what will help or hinder accomplishing a goal. Needs to be good at setting priorities, recognizes what needs to be done in order of importance, and uses goal and objectives to prioritize tasks
• Planning – Able to accurately scope out the length and difficulty of tasks and projects, sets measurable objectives and goals and breaks down work into the process steps necessary to get things done. Develops schedules and timelines.

MIKIMOTO CORE COMPETENCIES

• Job Knowledge – Able to complete all routine tasks independently. Understands and performs most phases of the job well. Keeps abreast of changes in areas of expertise. Provides good advice in areas of responsibility.
• Initiative – Identifies opportunities and issues, proactively acts and follows through on work activities to resolve or capitalize on them. Works independently with little direction.
• Problem Solving – Regularly demonstrates the ability to solve difficult problems with effective solutions in a timely fashion. Seeks input from others when making a decision. May be relied upon to do so without supervision and seeks advice when unusual situations arise. Makes decisions based on accurate and complete analysis of information.
• Teamwork – Effectively works with others. Able to resolve conflicts and listens to others. Maintains honest relationships and is respected by others.
• Dependability – Can be trusted or relied upon to act in the way required or expected to get the work done. Is present at work. Is a team player. Takes responsibility for actions.
• Communication – Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate.
• Flexibility – Demonstrates flexibility. Adapts plans and goals for new conditions. Stays current with the organizational objectives and applies knowledge to new methods.

BENEFITS

• Competitive Compensation Package including Salary, Medical, Dental, Vision Benefits, Life Insurance, Short-term and Long-term Disability Insurance
• Offers 401(K) Savings Plan with Employer Match
• Paid Time Off, Paid Holidays, Summer “Days”
• Annual Gym Reimbursement
• Mikimoto Employee Discount
• Eligibility may vary based on level and tenure, subject to change

Mikimoto America