WHO ARE WE?
At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.
HOW YOU WILL CONTRIBUTE AND LEARN?
This role will work with the Senior Manager, Marketing & PR, and the Director, USA to formulate the overall integrated marketing plan for the USA market across HKTB’s public relations disciplines.
The incumbent’s extensive knowledge of marketing strategy must be applied to media, influencer marketing and PR in the travel business, to achieve all KPIs. The incumbent will also deliver smart, strategic programs and big ideas for the annual marketing plan.
Integrated Marketing
- Drive the development of innovative, highly integrated marketing programs that have the potential and strategic / creative flair to win major industry awards, while delivering on HKTB goals first and foremost.
- Work closely with Senior Managers of Marketing and Trade Marketing to develop and execute integrated campaigns, co-ops and partnerships that build interest in Hong Kong.
- Ensure full integration of media / PR activities into the overall consumer communications plan and consistency with global brand requirements across all North America regional communications.
- Prepare documents / briefs for content partnerships and creative development of social media/influencer marketing programs. Verify supporting assets as brand campaign- and cross-discipline-relevant to ensure strong message integration for PR, consumer and trade, as required by the campaign.
- Ensure delivery of thorough campaign performance reports, so optimization and key learnings can be applied for maximum effectiveness.
- Recommend the KPIs for the coming fiscal year, delivering strategically-relevant data to drive decision making.
Public Relations
- Manage PR agency in development of strategy, concepts and execution of measurable PR campaigns that contribute to meeting annual KPIs.
- Work closely with Agency for proactive identification of PR story angles and evaluation of and securing Super Fans, as per Agreement.
- Integrally involve in TV / Streaming show sponsorships and secure approval from Head Office with full financial policy & procedure compliance.
- Source and develop high-visibility media co-ops and content partnerships to keep Hong Kong top-of-mind among consumers, trade and press.
- Monitor media volume and consumer sentiment to help the USA team and Head Office stay on top of trends and news matters through monitoring service.
- Issue press releases through distribution service. Compile results and deliver monthly Media Monitor Publicity Report.
Budget Management/Control
- Work closely with the team on Budget Plans for planning, spending allocations and accurate spend-to-budget, and recommend fund movement at re-estimates for management approval.
- Negotiate contracts, media partnerships and marketing services agreements with venues, third-party vendors, talent, production companies, influencers/KOLs, agencies of record, and others as they arise.
- Follow all financial policy compliance requirements.
WHO ARE WE LOOKING FOR?
- Bachelor’s Degree or higher.
- Minimum 8 years of PR agency or client-side integrated marketing experience, with 3 years at managerial position gained from travel industry / destination tourism marketing functional area.
- Well-versed in traditional, social marketing and PR, as well as management on third-party vendors (e.g. PR agency / KOLs / talent agents), projects, budget and crisis.
- Strong acumen in media relations with proven record in media/social media content placements and media co-op opportunities.
- Strategic thinker with good organisational and leadership skills, strong attention to details and ability to set objectives, prioritise, critically assess issues, and deliver within given deadlines and resources.
- Highly proactive and creative, always search for innovative big ideas.
- Strong interpersonal and communication skills, culturally sensitive; able to work as a team effectively, and influence others, internally and externally, for positive results.
- Willingness to travel.
LOCATION:
- The position is located in our Los Angeles office.
- We do not offer moving allowances from other cities.
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking “Apply Now”. We are looking forward to hearing from you.
We are an equal opportunities employer.
Hong Kong Tourism Board
Related jobs:
Atlanta Production Crew for Talk Show
Job Description
An upcoming talk show production is seeking an experienced Atlanta-based production crew to support the development and execution of a professional studio production. This opportunity is ideal for established production professionals with multi-camera experience, their own equipment, and the ability to help design, build, and coordinate a polished talk show set.
Job Responsibilities
- Support the production of a professional talk show.
- Operate and manage multi-camera production workflows.
- Provide professional camera, lighting, audio, and production equipment.
- Assist with designing and building a professional talk show set.
- Coordinate production logistics and technical requirements.
- Collaborate with producers, talent, and other crew members.
- Help maintain an efficient and professional studio environment.
Requirements
- Must be based in Atlanta, Georgia.
- Proven talk show or studio production experience required.
- Experience with multi-camera productions.
- Must have professional camera, lighting, audio, and production equipment.
- Must have access to professional studio space in the Atlanta area.
- Ability to design, build, and coordinate a professional talk show set.
- Established production companies or experienced crews are preferred.
Compensation
- This is a paid opportunity; compensation details will be discussed.
Film Crew for Horror Short Film
Job Description
A horror short film selected for the Texas Horror Cult Film Festival is seeking crew members for an upcoming production in Dallas, Texas, and surrounding areas. The project follows an emergency dispatcher on leave who unleashes a demon sealed inside a liquor bottle, promising to fulfill his deepest desires in exchange for possession of his body. Multiple behind-the-camera crew positions are available for filmmakers interested in gaining hands-on experience on a horror production.
Job Responsibilities
- Work collaboratively with the production team throughout filming.
- Perform duties associated with the assigned crew department.
- Support the creative and technical needs of the horror short film.
- Follow instructions from department leads and production leadership.
- Maintain professionalism, reliability, and strong communication on set.
- Help ensure an efficient and organized production environment.
Requirements
- Seeking Grip & Electric (G&E) crew members.
- Seeking Makeup/SFX artists.
- Seeking Editors.
- Seeking Composers.
- Seeking Sound Mixers.
- Seeking Production Assistants (PAs).
- Relevant filmmaking, production, or department-specific experience is preferred.
- Must be able to work in Dallas, Texas, or surrounding areas.
- Ability to collaborate effectively in a fast-paced film production environment.
Compensation
- Compensation details have not been disclosed.
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities
