ASI is the largest global provider of technology B2B services for the $25.8 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries our mission is to inspire, inform and empower our client’s success every step of the way.
The Engagement Marketing Manager will play a pivotal role in driving customer engagement and loyalty. You will be responsible for executing overall ASI & ASI Show engagement strategies, focused on increasing retention through personalized and powerful marketing efforts at every stage of the customer journey.
Reporting to our Executive Director of Brand & Engagement, you will work closely with cross-functional teams to design and implement initiatives that enhance customer relationships, drive tradeshow attendance, boost customer retention, and align with overall sales goals.
This role requires a strategic thinker with a keen understanding of engagement tactics, and a proven track record of creating and executing effective engagement campaigns.
The salary range for this position is $60,000.00 – $70,000.00 per year.
Responsibilities
- Develop and execute comprehensive engagement marketing strategies aimed at increasing customer participation in tradeshows, enhancing retention rates, and supporting sales objectives.
- Collaborate with the sales and product marketing teams to understand customer needs, pain points, and preferences, ensuring alignment of engagement initiatives with sales goals.
- Create targeted, personalized campaigns that resonate with various customer segments, utilizing a mix of channels such as email marketing, social media, direct mail, webinars, and more.
- Design and manage end-to-end engagement campaigns, including conceptualization, content creation, distribution, and post-campaign analysis and collaborating with product marketing to incorporate timely product messages.
- Leverage data analytics to measure the effectiveness of engagement campaigns, tracking key metrics and adjusting strategies as needed to optimize results.
- Compiles, understands, and presents marketing campaigns metrics, performing indices, and identifies key trends.
- Develop and nurture a deep understanding of customer personas and journey stages to deliver tailored content and experiences that drive engagement and loyalty.
- Collaborate with the creative team to produce visually appealing and impactful marketing materials that captivate the audience’s attention.
- Plan and oversee the company’s presence at tradeshows, including pre-show promotion, on-site engagement activities, and post-show follow-up strategies.
- Stay up to date with industry trends and best practices in engagement marketing, applying insights to continuously improve campaign strategies.
Qualifications
- Bachelor’s degree in marketing or related field required.
- Minimum of 5 years of proven and progressive experience in a marketing role.
- Experience executing multi-channel engagement programs.
- Experience conducting market research and competitive analysis and reporting on marketing analytics including benchmarks, leads, lead conversions, etc.
- Highly organized with project management skills, able to simultaneously manage multiple projects, teams, and timelines.
- Strong analytical skills, with ability to analyze data, draw insights, and make data-driven decisions to optimize nurture campaigns and drive desired outcomes.
- Excellent verbal and written communication skills, with the ability to interact and work well with all levels of management.
ASI Offers a Comprehensive Benefits Package Including
- Medical, Dental and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 2 weeks paid for secondary parent).
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match with each payroll.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, free gym and classes, onsite daycare, creative space for areas such as our garden club, music room, craft and painting, and relaxation space.
ASI currently has a hybrid work model. This position requires in person attendance at our office.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Advertising Specialty Institute
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