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Media Manager

Our client, a well-known and global organization, is seeking a freelance Media Manager to join their staff. This is a hybrid position requiring a schedule of 3-4 days per week onsite at their office in Bergen County, NJ.

No remote candidates will be considered for this position.

Candidate must have a min of 3-5 yrs. national media pays, trafficking and process/background with media agency

Start Date: Dec 4, 2023

End Date: Sep 11, 2024

Reason for Hire: Leave of Absence Coverage

Who You Are & What You’ll Do

Media Strategy and Planning Leadership:

  • Develop and execute the media strategy for the assigned category, aligning with overall business objectives.
  • Collaborate with internal teams to define campaign goals, target audience, and key performance indicators (KPIs).

• Media Campaign Management:

  • Plan, launch, and manage paid national media campaigns across various channels, including television, digital, print, social.
  • Optimize media spend to maximize return on investment (ROI) and achieve campaign objectives.

Agency and Partner Collaboration:

  • Manage relationships with media agencies, creative agencies, and media partners to ensure seamless campaign execution.
  • Brief agencies on creative requirements and oversee the development of compelling ad creatives, infusing creative best practices and performance marketing learnings.

Budget Management:

  • Manage the media budget for the assigned category, ensuring efficient allocation of resources.
  • Track campaign expenditures and provide regular budget updates to stakeholders.

Data Analysis and Reporting:

  • Monitor campaign performance in real-time, analyzing key metrics such as reach, impressions, click-through rates, and conversion rates.
  • Co-create comprehensive reports and dashboards to communicate campaign results and insights to leadership and cross-functionals while leading performance and optimization working sessions with clear insights, recommendations, and optimization opportunities.

Innovation and testing and learning:

  • Implement A/B testing and optimization strategies to improve ad creatives, messaging, targeting and capabilities utilization.
  • Continuously experiment with new media channels and formats to drive innovation by learning what doesn’t work and being agile towards optimization, or identifying what is working and scaling efforts.

Cross-Functional Collaboration:

  • Collaborate with brand, CMI, quick commerce, and sales teams to align media efforts with overall brand and product strategies.
  • Ensure brand consistency and messaging coherence across all media touchpoints.

Market Research and Trends:

  • Stay updated on industry trends, consumer behavior, and competitor activity in the assigned category.
  • Utilize market research and consumer insights to inform media strategies and campaign planning.

Compliance and Best Practices:

  • Ensure compliance to media golden rules and global best practices with industry regulations, advertising standards, and data privacy laws in all media activities.
  • Stay informed about best practices in media planning and execution.

Collaborative Project Management:

  • Coordinate closely with cross-functional DMC team leads to strategize, plan, analyze, and execute projects, including consumer insights, brand and partnership studies, and cross-channel media measurement.

Storytelling with Data:

  • Use data to craft compelling narratives about performance and the impact of our media and marketing efforts.

Coda Search│Staffing

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Crew Call: Various Positions for ULB TV Movie

Job Description:
An ultra-low-budget (ULB) TV movie is seeking dedicated crew members for a 13-day shoot in the metro Atlanta/Marietta, GA area. This is a local hire or work-as-local opportunity, with no lodging or travel provided. We’re looking for passionate professionals ready to bring their expertise to a collaborative environment.

Open Positions:

  • Coordinator
  • Production Designer & Props
  • Costume Designer
  • Sound Mixer
  • 1st & 2nd Assistant Directors (AD)
  • Gaffer & Key Grip
  • 1st & 2nd Assistant Camera (AC)
  • Hair & Makeup Artists
  • Production Assistants (PAs)

Job Responsibilities:

  • Collaborate with the production team to execute a high-quality TV movie within budget constraints.
  • Deliver professional and efficient work in your designated department.
  • Maintain a positive and adaptable attitude on set.
  • Follow the production schedule and meet all deadlines.

Requirements:

  • Previous experience in your respective role is highly preferred.
  • Must be local to the metro Atlanta/Marietta area or willing to work as a local.
  • Reliable transportation to and from set.
  • Strong work ethic, attention to detail, and a team-oriented mindset.

Compensation Details:

  • Ultra-low-budget rates in accordance with ULB guidelines. Specific rates will be provided upon offer.

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Expiration date:
01-16-2024

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