The Signorelli Company is a vertically integrated, diversified development company based in The Woodlands, TX. As one of the largest privately held development companies in Texas, Signorelli has more than 25 years of experience in all aspects of real estate development including retail, mixed-use, multifamily, office, healthcare, land development and single-family homes. Recognized as a leader in the real estate industry, team members have named Signorelli a Top Workplace in the Houston area for the past three years.
POSITION SUMMARY:
The Communications Coordinator is responsible for supporting business development and brand enhancement of The Signorelli Company’s integrated verticals by effectively engaging prominent business, real estate and local news media and supporting the internal and external communications efforts of the Marketing team. The position will work with Signorelli team members across geographies and business lines to develop targeted perspectives on new home communities, completed transactions and company culture. Timely, relevant content will be used to pitch members of the news media, craft press releases and articles for publication, and contribute to Signorelli’s social media strategy. The position also requires prompt response to ongoing media requests, identifying appropriate internal sources, as necessary.
Bringing proven best practices and a proactive approach to this new role, the Communications Manager will report to the Senior Vice President, Marketing & Communications and interact regularly with all members of Marketing as well as team members in local markets throughout the state. As part of an integrated team guided by company goals, the ideal candidate will support the marketing and communications needs of both internal and external clients, and track results to ensure continuous improvement. This position requires strong communication skills, creative idea generation, and a desire to evolve the communications function to meet the needs of a dynamic, growth organization.
ESSENTIAL JOB RESPONSIBILITIES:
- Write communications for internal and external audiences to be distributed across various channels, including print, online and social media outlets, including Signorelli’s blog.
- Align public relations strategy with market trends, company strengths and overall business goals.
- Actively seek out opportunities to position our professionals as experts to the media; liaise with regional and local counterparts to surface local content.
- Identify newsworthy opportunities and lead the process of creating, editing and distributing press releases.
- Respond to and fulfill media requests, coordinating with local experts, as necessary.
- Maintain and update press lists and nurture relationships with the media.
- Track media coverage through third-party system; analyze metrics to develop targeted outreach.
- Monitor marketing, media relations and real estate industry best practices.
- Review written materials and proofread internal and external content to ensure appropriate branding and messaging.
- Support Marketing team on various initiatives.
EXPERIENCE & SKILLS:
Education:
- Bachelor’s degree in marketing, communications, media, journalism or similar.
Experience:
- Minimum 4-6 years of experience in media relations, internal communications and/or social media.
- Understanding of real estate industry.
Technical Skills:
- Strong attention to detail, including excellent proofreading capabilities and a commitment to achieving the highest-quality deliverables and outcomes.
- Ability to clearly articulate key messages verbally and in written form to media and partners.
- Expertise in serving several audiences and balancing viewpoints to generate the best result.
- Proficiency with Office 365.
- General knowledge of third-party media/news clipping software.
Personal Skills:
- Agile, flexible and highly collaborative.
- Adept at managing multiple projects and tight schedules.
- Self-motivated, organized and capable of independently prioritizing workload.
- Capable of fostering relationships across all job functions and levels within the organization.
- Open to learning new systems and processes, and adapting strategies to evolving environment.
- Enthusiastic about communicating the company’s successes, vision and differentiators through a multi-faceted approach to communications.
Signorelli Company
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