Public Relations Manager

ABOUT:

For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to ‘create fun’ for kids of all ages by building impactful brands through innovation, creativity and imagination.

Our portfolio consists of internal brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™, GLA’MORE™ and more, as well as licensed properties from premier partners like Cat®, TEENAGE MUTANT NINJA TURTLES and other global entertainment companies.

JOB DESCRIPTION:

Funrise is seeking a talented PR Manager to join our Global Brand team. The PR Manager will be responsible for developing and executing strategic public relations and communication initiatives to enhance the company’s brand image and reputation. This role plays a crucial part in maintaining positive relationships with the media, stakeholders, and the public. The ideal candidate is a seasoned communications professional with a proven track record in securing high-impact media coverage, a strategic thinker capable of enhancing brand reputation while effectively managing crises, and a creative leader with exceptional written and verbal communication skills.

RESPONSIBILITES:

• Identify and build relationships with relevant influencers, bloggers, and media outlets to increase brand awareness and drive engagement.
• Develop and execute influencer marketing campaigns that align with the organization’s goals and target audience.
• Monitor influencer activity and track campaign performance to ensure KPIs are met and ROI is achieved.
• Create detailed reports on campaign performance, including metrics such as engagement rates, reach, and conversions.
• Stay up-to-date on industry trends and best practices related to influencer marketing and incorporate new strategies as appropriate.
• Prepare press releases, media kits, and other materials for distribution.
• Develop and implement PR strategies aligned with Funrise business objectives.
• Create and execute communication plans for product launches, corporate announcements, and crisis management.
• Ensure consistency in messaging and branding across all PR activities.
• Collaborate with marketing and creative teams to develop compelling PR campaigns.
• Protect and enhance Funrise’s brand reputation in the market.
• Plan, coordinate, and promote corporate events, product launches, and trade shows.
• Handle communication with the media and stakeholders during crisis situations.
• Foster strong internal communication by keeping employees informed about PR initiatives.
• Manage the PR budget effectively, ensuring cost-efficient allocation of resources.

REQUIREMENTS:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field (Master’s degree is a plus).
• 5+ years of experience in public relations, preferably in the consumer products or entertainment industry.
• Strong media relations skills with a proven track record of securing high-quality media coverage.
• Excellent written and verbal communication skills.
• Crisis management experience and the ability to remain calm under pressure.
• Familiarity with PR measurement and analytics tools.
• Creative thinking and the ability to develop innovative PR strategies.
• Team leadership and management skills.
• Proficiency in digital and social media platforms.

Compensation range: $110k – $120k

Location: Van Nuys

Schedule: Hybrid

Funrise is an equal opportunity employer and affirmatively seeks diversity in its workforce. Funrise recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Funrise