Our client is looking to relocate the right candidate within the Southeast.
Our client has built a reputation for innovative products in the outdoor industry and outstanding service. If hired, you will work for a growing company in a fast paced, collaborative work environment.
Great environment: laid back, collaborative, a place where you can make a difference and achieve desired career growth based on your contribution.
If you have a passion for the outdoors, strong catalog &/or e-commerce marketing experience we need to talk.
Note: The right candidate will need to be a roll up their sleeves and hands on individual in the areas of responsibility! At the beginning it will be a team of one (you) however, the team will grow as business necessitates. The right candidate will thrive in an ambiguous environment. The company is growing but structure, process, etc. will need to be solidified to accommodate the growth they are experiencing.
Summary:
The Brand Marketing Director will be responsible for bringing together the overall vision and messaging for the marketing of our brands. They will develop and manage a comprehensive brand marketing calendar that incorporates direct email campaigns, organic and paid social, product catalogs, package inserts, product descriptions, A+ content, and other marketing materials, as well as weekly and holiday promotions. The position will report directly to the President of the company, though the Brand Marketing Director will work closely with the Director of Marketing, the Art Director and marketing agencies to ensure work is collaborative and everyone is providing valuable input from their area of expertise.
Qualifications:
- B.A. degree in Communications, English or Journalism
- 8+ years of progressive experience within a related industry working as a Copywriter, Editor, and Proofreader
- Retail advertising/marketing and apparel industry background strongly preferred
- Skilled marketer with excellent command of language and design.
- Effortless with words, understands the power of a good story & the interplay of excellent typography and graphic design
- Strong conceptual skills with a developed visual aesthetic and the confidence to push the boundaries of creative excellence
- Must have the versatility to shift from sophisticated, clever wordplay for headlines to product selling copy that clearly states features & benefits
- Ability to produce copy quickly and with high quality for several assignments simultaneously to meet tight deadlines
- Strong interpersonal skills; a leader, manager and coach who is a collaborative, positive and an innovative thinker; must work well with design and core team members to achieve marketing goals
Note: Able to work from home as needed. Work from home, half-day Fridays during non peak season (March-September)
Please include job code when applying- LIR-DBM0223
Midwest Personnel Resource LLC
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