Paid Search Manager (PPC Manager)

The Studio at Situation Group crafts award-winning work for the world’s leading entertainment, education and mission-driven brands. The Studio seeks a Paid Search Manager with 4+ years of experience to join our Search team. The selected candidate will demonstrate exceptional experience in paid search, developing, managing and optimizing campaigns.

What You’ll Do

As a Paid Search Manager, you will be responsible for developing the strategic approach and executing paid search campaigns across our roster of incredible clients for assigned accounts. We’re looking for an eager, self-motivated and highly experienced professional for this position.

Sample Day-to-Day Responsibilities

• Lead the development and implementation of search strategies based on client goals and objectives
• Recommend strategies for moving the business forward, from the traditional to experimental
• Create, analyze and optimize search campaigns for your assigned clients
• Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc.
• Perform in-depth campaign reporting and analysis based on KPIs and historical trends
• Extract data-driven, actionable insights to inform search strategy and planning
• Recommend testing strategies and optimizations to improve overall campaign performance
• Maintain knowledge of clients business, competition, and latest industry news and trends
• Be the main point of contact for assigned clients, coordinating with client teams (internal and external) to ensure alignment on search strategy, keyword coverage, program details, and deadlines
• Present strategies and recommendations to clients and internal teams in relatable terms
• Manage paid search campaigns in Search Ads 360
• Have proven experience developing, managing, and optimizing search campaigns across Google Ads and Microsoft Ads (experience with Search Ads 360 is preferred and Apple Search Ads is a plus)
• Have meticulous attention to detail and strong problem-solving skills
• Have strong time management and prioritization skills
• Have exceptional organizational skills
• Operate autonomously in a fast-paced, collaborative environment
• Effectively manage client budgets, always ensuring campaigns are at their maximum efficiencies

Requirements

• At least 4 years of experience working in paid search, developing, managing, and optimizing campaigns (agency experience is preferred and SEO experience is a plus)
• Experience working with Google Ads and Microsoft Ads platforms
• Experience working with a search campaign management platform (preferably Search Ads 360)
• Meticulous attention to detail and excellent writing skills
• Strong communication and collaboration skills
• Exceptional time management and organizational skills and multitasking capabilities
• Proficient in Microsoft Excel, PowerPoint, and Word (+ Google Workspace versions)
• Proficient in all vendor interfaces and tools to be able to set up and manage campaigns
• Experience working with Google Analytics to evaluate performance is preferred
• Experience working with the Apple Search Ads platform is a plus
• Google Ads Search certification; Google Analytics certification is a plus
• Experience with tag management, implementation, event tracking, and data layers is a plus

Benefits

We offer a competitive base salary and a range of benefits and perks:

• Annual Salary: $80k – $95k, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

The Studio at Situation Group crafts award-winning work for leading entertainment, education and mission-driven brands— WICKED on Broadway, The Metropolitan Opera, Columbia University, and No Kid Hungry.

The Studio is part of Situation Group, a digital-first collective of award-winning advertising agencies.

Studio at Situation Group