The Digital & Social Media Manager is a shared resource working across a diverse range of companies within the IE7 Group being Porte Noire Wines, S’able Labs and Shoot The Rehearsal (DSYF) (“the IE7 Brands”).
As custodian of the IE7 Brands social reputation, and using expertise of the social media channels, this role will be instrumental in helping develop the social strategy, execution and growth of their online presence, by creating highly engaging content, building upon their current success and further enhancing brand awareness, visibility and the day-to-day community management of each channel.
We have high expectations of the Digital & Social Media Manager, and so it’s very important that you carefully review the job description, and then if you feel you have all the relevant skills and experience, we will look forward to receiving your application. Please also include a covering letter, current salary, and availability.
We are committed to increasing the diversity of our workforce and to equal opportunities for all. We welcome and strongly encourage applications from candidates from all backgrounds.
KEY RESPONSIBILITIES
DIGITAL SOCIAL MEDIA STRATEGY
- Create and develop
o The channels events and growth strategy for the IE7 brands through the execution of creative social media, community management and engagement strategies
o Digital and social media roadmaps, continually analysing the digital plan and social media strategy, identifying strategic weaknesses, and making recommendations for improvements
o A KPI framework for social media campaigns, measuring performance, effectiveness, and ROI against the KPIs, with the aim of increasing brand awareness and engagement
o Implementation plans for influencer campaigns
- In consultation with the IE7 brands, create and manage their budgets for social media activities
· Proactively seek to identify creative opportunities when they arise for the IE7 brands to coordinate and leverage one another
CONTENT CREATION & DAY-TO-DAY MANAGEMENT
- Provide creative planning and unique targeted innovative ideas to deliver impactful social media campaigns, managing these from end to end
- Collaborate and work closely with the teams within the IE7 brands to define the look and feel for their social presence, and maintain a consistent tone of voice, tailored for each brand
- Day-to-day management of the channels alongside the social media content calendar, and as required, align content plans with additional priorities of the business
- Create and post compelling targeted content that has consistent engagement to drive community growth of the IE7 brands, across all social channels, adapting content to suit; Instagram, TikTok, YouTube LinkedIn, Facebook, Twitter, and Pinterest, in alignment with the IE7 brands strategic goals
- Use social listening/measurement/insight tools and dashboards to generate and share social data across the IE7 brands
- Ensure content is posted in line with industry, social and digital best practice
- Drive culturally relevant and meaningful conversations with the IE7 brands communities to increase engagement and stimulate loyalty
- Help create synergies within the IE7 brands, by being on top of what the teams are doing, and in turn linking and coordinating them together on projects
- Daily, manage and engage with the IE7 brands social media communities, creating networks, sharing, and developing discussions in social media posts, whilst ensuring timely responses to all interactions
- Use social media channel knowledge and data to ensure content and posts are high performing and in line with best practice
- Manage the Instagram Shop’s along with social promotions to create loyalty, enthusiasm, whilst simultaneously gaining valuable insights into buying behaviours
- Use social media marketing tools to maintain each of the IE7 brand identities
- Work to develop and expand:
- the on-line community
- influencer outreach, campaigns and relationship building, developing, nurturing, and engaging with the right influencers and brands to drive social engagement across the social media platforms
- Manage the Influencer gifting process and coordination
- Liaise with models and influencers to create content
- Shoot, and edit dynamic video content as and when required
- Brief and/or design digital assets (images, gifs, video) that can be used across the IE7 Brands social media channels, using relevant audio/video hardware, native social platform tools and relevant multimedia software (such as Adobe, Canva, Mojo)
RESEARCH & METRICS
- Evaluate performance to demonstrate effectiveness/business impact of the IE7 brands social activities through regular reporting
- Monitor, measure, analyse and report on performance of the social media channels on a day-to-day basis across organic and paid activity, using tools which include Pulsar, Google Analytics and Facebook insights, and recommending improvements to increase performance
- Monitor industry discussions and trends using social listening tools and analysis, and analyse data and report on trends, competitor activities and community engagement
- Research and evaluate the latest social media trends and techniques to find new and better ways of measuring social media activity
OTHER
- Work with the wider IE7 teams as and when required across additional projects
- Take on ad-hoc duties as required
SKILLS & EXPERIENCE
- An enthusiastic, passionate and established Social Media Manager with a proven track record of end-to-end experience in Social Strategy, Social Media Management and Community Management, preferably gained in a digital agency
- Significant hands-on experience working across a variety of consumer brands such as Beauty, Lifestyle, Wellness, Fashion, Drinks (Champagne, Wines, and Spirits), is preferable.
· Digital advertising knowledge would be beneficial but is not essential
Must be:
- Creative and multiskilled self-starter with a digital first mindset, adept in ensuring that the product brand experience leaves a lasting impression on the IE7 audiences, which includes thoughts, feelings, and their reactions to everything from marketing efforts to campaigns and product launches
- A strategic planner with an eye for detail as well as being a strong communicator with a passion for community management
- A strong wordsmith, skilled in copywriting and proof-reading, with the ability to translate the IE7 brands tone of voice into Facebook, Instagram, YouTube, Twitter, Pinterest, TikTok formats, and using their expertise of the channels to differentiate and propel the IE7 brands presence
· An expert in creating performance reports and providing insights and recommendations
- Comfortable in a fast-paced environment working to tight deadlines with the ability to multitask
· Proactive and able to work independently but likes being sociable, is highly collaborative, self-motivated with a head full of innovative ideas
- Experienced working with social management tools, Pulsar, Adobe, Canva, Mojo is desirable, social analytics tools and reporting metrics and is computer savvy with excellent IT skills including Outlook, PowerPoint, Excel, Word as well as editing programs such as Premier Pro and Photoshop
Possesses
- A clear knowledge of the social media landscape with the ability to optimise content and adapt these to emerging platforms and trends
- Experience developing and applying brand values and vision across a range of platforms and channels
- A strong understanding of social media platforms and content creation
- Exceptional editing skills suitable for each channel, from knowing how to write successful posts to applying effective storytelling techniques
- Experience in campaign execution, optimisation and analysis
- Experience of growing followers and engagement across the social media channels
- Strong skills in
o problem-solving to troubleshoot issues and provide effective solutions
o leadership and project management to run multiple projects concurrently
o organisational and time-management
o effective communications
o data analysis to interpret data and statistics
· A pre-existing list of:
o influencers and brands to partner with but be willing and proactive to source more according to the IE7 brand strategy’s
o networking events, relationships, and associations
- A passion for keeping up with the latest trends, influencers, and innovations
Ability to:
- Take a leading role in the IE7 brands social media strategy and pushing creative boundaries whilst adhering to the IE7 brands guidelines
- Deliver, compelling, creative, engaging brand content and social media strategies with the appropriate tone of voice across multiple channels, and use to articulate these to audiences
- Build strong relationships with key influencers
- Articulate ideas to others, and use both data and intuition to inform decisions and recommendations
- Come up with creative ideas and communicate them effectively
- Use data to drive campaigns and influence decision making and improvements
- Prioritise and manage multiple projects in a fast-changing environment and follow through on meeting deadlines with consistency, amidst competing IE7 brands demands and deadlines
- React with appropriate urgency to situations and events that require a quick response or turnaround
- Consider a range of problems and use own judgement to apply effective, time critical solutions, and refer issues upwards where needed
- Work within a team and well as autonomously, with a natural ability to build strong relationships internally and externally and can negotiate and influence people at all levels to get things done
- Flexibility in approach, a can-do attitude, shows initiative and takes an interest to undertake ad-hoc tasks as and when required
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