The Marketing Coordinator will implement a strategic communications plan, which includes social, digital, email and direct mail communication initiatives to SBAM’s 30,000 members as well as legislators, media and prospective members.
Responsibilities
- Coordinate multiple weekly e-newsletters and promotional emails using Persona based targeting and web tracking capabilities
- Photography and short-form videography creation support
- Graphic support
- Social media posts
- Event marketing
- Membership promotions
- Marketing materials for SBAM products and services
- Editing a variety of internal forms and documents
- Daily social media updates
- Coordinating paid digital marketing campaigns
- Website edits and some design element updates
Qualifications
- Three years’ experience or a bachelor’s degree in marketing, digital marketing, graphic design, advertising, communications or a related field.
- Proficient in Microsoft Word, Excel, and PowerPoint
- Proficient user of Illustrator, InDesign, Photoshop, Canva and Adobe PremierePro
- Proficient knowledge of social media tools, including Facebook, Twitter, Instagram and LinkedIn
- Excellent written and oral communication skills
- Adept in Google ads and search engine optimization
- Photography and videography skills a plus
- WordPress or other web editing skills a plus
- Detail oriented
Small Business Association of Michigan
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