SENIOR CONTENT MARKETING MANAGER – GLOBAL DIGITAL & PR AGENCY
Who We Are Looking For
Our client has a lot going on that they’re excited about and as Senior Content Marketing Manager, you will work closely with the SVP Marketing and the global executive team. Your smart and strategic efforts will create content that will make the agency shine and enable them to attract new talent and clients. This is an excellent opportunity for someone who is equal parts marketer, writer and project manager; a natural entrepreneur with journalistic curiosity, creativity and a passion to influence. We strive to make every conversation count and this pivotal role should do just that!
Responsibilities
- Develop, lead and deliver against multi-channel marketing plans that build the agency’s reputation and presence as a leader across North America including digital/social, learning and events, original and partner content, media and audience development
- Content and editorial lead, working alongside multiple internal stakeholders to bring the agency story to life
- Original content creator/contributor; excellent writing and communication skills required
- Project owner for new website launch, overseeing execution to launch and ongoing content refresh
- Brand governance lead; establish and champion processes to oversee brand strategy governance and compliance across the North American business
- Manage relevant speaking/conference/podcast/panel/award opportunities for leadership and subject-matter-experts
- Internal brand champion/ambassador – share all marketing efforts across the organization and larger partner group with enthusiasm and positivity
- Manage and develop relationships with key journalists from the marketing/PR trade, developing, nurturing and actioning earned and paid media opportunities
- Leverage market intelligence and insight to help manage the agency’s narrative, its product-centric approach and its position in the competitive landscape
Basic Qualifications
- Post-secondary education in communications / marketing and minimum 6 years full-time experience in agency or marketing/corporate communications setting
- Advanced knowledge of marketing tools and
- technologies (HootSuite, Google Analytics, Facebook Ads Manager)
- Ability to measure and report on campaign performance
- Thrive in managing multiple projects simultaneously
- Passion for content, brand strategy and positioning
- Confident, self-assured working style; ability to proactively reach out
- and connect with stakeholders inside and outside the organization
- with ease
- Self-starter known for their positive energy, initiative and ideas
- Highly organized with an eye for detail
- Exceptional interpersonal skills with the ability to build strong
- working relationships
- Intuitive; ability to proactively anticipate hurdles and propose
- solutions
- Standout writing and speaking skills
- Curiosity for finding new ways of communicating information to our
- audiences
- Proficiency in Google Suite (docs, sheets, slides, forms) or Word,
- Excel & Powerpoint
- Experience managing budgets and timelines
- Preferences
- Previous experience in journalism or PR or relationships with journalists in a PR/marketing trade
- Able to identify and implement improvements to streamline and make activities and processes more efficient
- Experience working with an agency brand
- Experience working alongside a creative team
- Experience with CRM systems
Missiles+Moguls
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