Digital Marketing Manager

Nēmah + Happily Grey – Digital Marketing Manager

Job Description

We are searching for a highly-creative digital marketing manager to lead our marketing team. You will be responsible for all aspects of our digital marketing operations in this position and report to our Co-Founder and Brand Director. Your central goal is to help grow our brands’ influence while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in digital marketing, copywriting, and social media programming. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Job Responsibilities

• Work with our cross-functional team to plan, execute, and report on all marketing and content aspects of Happily Grey & Nēmah.
• Maintain and co-manage marketing calendar encompassing social media, blog, CRM, sales, paid marketing as well as occasional shoots/events and external initiatives.
• Write copy for Social Media, Blog, Email, & SMS campaigns.
• Design and oversee all aspects of our digital marketing department, including our marketing database, email, SMS, and display advertising campaigns.
• Leverage an omnichannel approach to drive on-brand growth across channels (brand media, conversion ads, social, email, events, mail, etc).
• Plan and co-manage our social media platforms, ensuring continuity and schedule across platform management: Includes programming, task creation, and editing of assets and workflow organization.
• Prepare accurate reports on our marketing campaign’s overall performance with automated email optimization. Measure and report on program sales and marketing KPI’s, presenting key learnings.
• Create, plan and collaborate with team on product and lifestyle shoots
• Work alongside all external agencies including paid media to improve marketing results.
• Identify and implement the latest trends and technologies affecting our industry.
• Oversee and co-manage all promotions, contests, giveaways, and other digital projects.
• Maintain organization and update work in team information systems including Asana, DropBox, GSuite, Social Media management software, & Calendars
• Drive brand creative growth with the team and brainstorm new and innovative growth strategies.

Job Requirements

• Bachelor’s degree in marketing or relevant field.
• A minimum of 5 years of experience in a digital or marketing position.
• Seasoned copywriter – samples would be requested
• In-depth knowledge of marketing automation tools (Klaviyo)
• In-depth understanding of various social media platforms, best practices, and website
• analytics
• Comfortable in a dynamic team environment
• Proficient in graphic design software & basic photo editing software
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Nēmah