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Job Title
Global Digital Marketing & Analytics Specialist I-II
Job Category
Marketing
Job Description
What starts with YOU, moves the world!
Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Global Digital Marketing & Analytics Specialist I-II based at our Greenville, NC location.
What you will do:
- Support the execution of global digital marketing strategies focused on lead generation and revenue growth, collaborating closely with international teams to align marketing efforts across diverse markets.
- Manage global digital marketing processes to generate new leads using tools such as SEO, SEM, social media, and display advertising, ensuring consistency and effectiveness across regions.
- Maintain and enhance the digital marketing technology stack, optimizing online visibility and customer engagement in both regional and global campaigns.
- Analyze user behavior across different markets through the customer journey, providing actionable insights to improve the effectiveness of global digital marketing efforts.
- Measure marketing performance on a global scale, making data-driven recommendations to enhance marketing ROI and support overarching business goals worldwide.
Level II Additions:
- Implement and manage global technology and processes to improve the efficiency of marketing teams across different regions.
- Develop and enhance global marketing processes for increased operational effectiveness, enabling seamless collaboration across the global marketing team.
Who you are:
- Analytical thinker who enjoys working with data to drive marketing strategies and provide actionable insights.
- Creative problem-solver with a passion for optimizing digital marketing efforts and finding innovative solutions to improve performance.
- Proactive and adaptable, able to manage multiple projects and thrive in a fast-paced environment while anticipating needs.
- Tech-savvy with a keen interest in staying updated on the latest digital marketing tools and trends.
- Strong communicator, able to clearly convey insights and collaborate effectively across teams.
- Cross-cultural communicator with the ability to engage effectively with individuals from diverse cultures and backgrounds.
What you will need:
Level I
- Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
- 5 years of relevant experience.
Level II
- Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
- 5+ years ofrelevant experience.
Skills, Experience & Abilities
- Expertise in data analysis and generating actionable insights.
- Experience in digital marketing, including SEO, SEM, social media, and display advertising.
- Analyze Google Analytics, Pay-Per-Click (PPC),and Search Engine Optimization (SEO) data to boost customer conversions.
- Ability to influence marketing strategies and adapt to evolving digital trends.
- Track marketing ROI and enhance the lead lifecycle by using tools like Google Data Studio and Power BI for vendor-specific reporting.
- Strong technical skills for managing and maintaining marketing technologies.
- Excellent verbal and written communication skills.
Who we are:
Hyster-Yale Materials Handling, Inc, designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, Hyster-Yale Materials Handling, Inc, have been building relationships with our customers, suppliers, dealers, and employees for over 90 years.
What we offer:
Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).
#LI-ARD
#LI-HYBRID
Job Type
Permanent
Time Type
Full time
Work Hours
40
Travel Required
1-10%
Primary Location
HY US Greenville, NC (Headquarters)
Address
1400 Sullivan Drive
Zip Code
27834
Field-Based
No
Relocation Assistance Available
No
We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.
EOE/Minorities/Females/Veterans/Disabled
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.Â
Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime.
- Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees)
- An Inc. 5000 fastest growing private company in America every year since 2007!
Description:
The Editor and Content Strategist, Sr Manager plays a critical role in shaping and executing the Enterprise’s global content strategy. This position collaborates closely with marketing and solutions leaders to develop content that drives lead generation, brand awareness and audience engagement across multiple channels. This role drives content production, editing, and optimization of a wide range of assets while ensuring consistency in tone, messaging and adherence to search engine optimization (SEO) best practices.
Essential Job Functions:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
Duties and Responsibilities:
- Collaborates with marketing and business leaders to create comprehensive content strategies that support lead generation, brand positioning, and user engagement goals
- Provides editorial direction to content contributors (SMEs, freelancers, etc.) to deliver quality content on time, ensuring alignment with business objectives and audience needs
- Drives the production and editing of content assets, including research reports, thought leadership pieces, articles, white papers, blogs, web pages, case studies, newsletters, videos, webinars, and campaign materials; may include writing first drafts
- In partnership with the digital team, measures and analyzes content performance, particularly on websites and blogs and adjusts strategies to improve rankings, traffic, and keyword targeting
- Works with designers, the digital marketing team, marketing business partners, and others to optimize user experiences and deliver content that resonates with target audiences.
- Maintains and curates a global content library, ensuring all materials are up-to-date, relevant, and accessible for internal and external use
- Ensures all content adheres to brand guidelines, style guides, and quality standards while contributing to the overall elevation of the Enterprise
The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Desired Competencies:
- Accountable- Holds self and others accountable to meet commitments
- Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Business Insight- Applies knowledge of business and the marketplace to advance the organization’s goals
- Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
- Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding
- Customer Focus- Builds strong relationships and delivers customer-centric solutions
- Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
Education and Experience:
- Bachelor’s Degree in Marketing, Journalism, Communications, or related field required
- At least 7 years’ experience writing and editing, with recent leadership in content strategy, content management, and/or editorial required
- Strong portfolio demonstrating versatility in content creation across formats and platforms required
- Familiarity with content management tools and performance metrics required
- Deep knowledge of content marketing best practices, user experience, and audience engagement strategies required
- Experience at a global and/or professional services organization preferred
Location:Â In office.
Hybrid/Remote option may be considered with Management approval.
Travel Requirements: 10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)
Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:
Frequent:Â Â Â Â Â Â Â Â Â Â Â Â Â Sitting, walking, eye/hand/foot coordination and repetitive motion.
Occasional: Â Â Â Â Â Â Â Standing and bending.
Infrequent: Â Â Â Â Â Â Â Â Â Lifting up to 10 pounds.
Â
- Manage and execute projects as designated by the Marketing Manager, ensuring timely and successful completion.
- Collaborate with the Marketing Manager and Manager of Sales Operations to integrate PR campaigns with customer promotions.
- Stay informed about industry and competitive trends and regularly update sales and marketing teams on noteworthy news items and opportunities.
- Work with other departments as needed to promote the company’s brand, products, and services.
- Assist the Marketing Manager in developing and refining measurement strategies for PR campaigns.
- Excellent analytical and presentation skills, with the ability to handle multiple assignments simultaneously.
- Ability to balance strategic thinking and execution in a fast-paced environment.
- Creativity and resourcefulness in developing PR campaigns and initiatives.
- Self-confident and outgoing personality, with strong interpersonal skills.
- Organized and detail-oriented, with a keen attention to accuracy.
- Excellent communication skills, both verbal and written.
- Entrepreneurial attitude and ability to think outside the box.
- Opportunity to work in a collaborative and dynamic environment.
- Exposure to diverse projects and opportunities for professional growth.
- Competitive compensation and benefits package.
Join a prominent firm specializing in providing marketing, advertising, and consulting services. We’re seeking a Public Relations and Communications Assistant to collaborate directly with marketing specialists, utilizing innovative advertising methods to generate new revenue streams for our campaigns.
Responsibilities:
- Contribute to developing and executing innovative communication techniques within the team.
- Manage internal teams and programs while ensuring effective internal communication.
- Establish and maintain information channels to support product/service promotion.
- Take charge of branding, publicity, business gatherings, and advertising materials.
- Prepare comprehensive reports for senior management.
Desired Skills:
- Exceptional written and verbal communication abilities.
- Strong interpersonal skills to thrive in a dynamic environment.
- Initiative and adept problem-solving capabilities.
- Driven for rapid career advancement.
Qualifications:
- Strong understanding of public relations and communication strategies.
- Proficiency in marketing, advertising, and promotional methodologies.
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
This role is perfect for individuals eager to drive innovative communication strategies and contribute to revenue growth in a fast-paced environment.
- Motivated to drive their business day to day and achieve daily, weekly, monthly sales goals.
- Proactively drives business through focusing on the customer at the core of all decisions
- Supports company initiatives
- Participates in team training to execute business results
- Utilizes “More Ways to Shop” to drive business results and supports use of new technology
- Represents the customer experience expectations in store
- Delivers a consistent experience aligned to RL Brand expectations by supporting the company and store vision
- Champion of RL core values
- Supports a collaborative environment with the customer at its core
- Engages in networking to start to build a clientele
- Provides on going feedback to Management on successes and opportunities
- Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes – Gladly, Click to Zoom, JRNI, Ship to Home.
- Broaden customer accessibility to product discovery – QR codes, digital catalogs, virtual stores.
- Provides necessary feedback to Management on category opportunities or needs.
- Ensures sales floor and all store standards are met at all time.
We have an immediate need for a Public Relations Assistant to join a rapidly growing team. Our rapidly-growing promotional marketing company, applies a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of proven success and expertise, new clientele is continuously added as we dramatically increase clients’ product exposure, sales and brand recognition.
Responsibilities Include:
- Managing and executing projects as assigned by the Marketing Manager
- Working with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions
- Coordinating in-store service events and maintaining successful operation
- Building relationships with customers and communicating promotional services
- Working with the Marketing Manager to develop and refine measurement strategies for PR campaigns
- Development of promotional marketing materials and visual merchandising
- Developing and maintaining relationships with suppliers and retail event personnel
- Keeping accurate and timely record of event traffic, production, and inventory
- Identifying new opportunities and efficiency innovations
- Position will be considered for senior campaign management roles based on performance
We Are Looking For
Talented and hardworking individuals who are looking to start their career with a growing company. The ideal candidate will be a self-starter with strong organizational and leadership abilities.
Not sure if you’re qualified? Relax! No experience is necessary for the Public Relations and Communications Assistant – Entry Level. Comprehensive training and development is provided to ensure every team member can be successful in a career path with the company. College graduates, interns, and candidates looking for a career change are welcome!
Requirements:
- College degree or in the process of completion preferred.
- 0-2 years’ experience in public relations, communications, marketing, sales OR internship in related field an asset.
- Outstanding communication skills, both verbal & written.
- Ability to prioritize and work independently with minimal supervision.
- Level headed problem solver with a professional, service-oriented attitude
- Superb organizational and tracking skills with great attention to detail.
- Adaptable, dependable and responsible.
- Basic understanding of public relations, communications, and marketing concepts and sales strategy.
- Motivated to drive their business day to day and achieve daily, weekly, monthly sales goals.
- Proactively drives business through focusing on the customer at the core of all decisions
- Supports company initiatives
- Participates in team training to execute business results
- Utilizes “More Ways to Shop” to drive business results and supports use of new technology
- Represents the customer experience expectations in store
- Delivers a consistent experience aligned to RL Brand expectations by supporting the company and store vision
- Champion of RL core values
- Supports a collaborative environment with the customer at its core
- Engages in networking to start to build a clientele
- Provides on going feedback to Management on successes and opportunities
- Strengthen customer connectivity with alternative paths to purchase by supporting alternative purchasing processes – Gladly, Click to Zoom, JRNI, Ship to Home.
- Broaden customer accessibility to product discovery – QR codes, digital catalogs, virtual stores.
- Provides necessary feedback to Management on category opportunities or needs.
- Ensures sales floor and all store standards are met at all time.
We have an immediate need for a Public Relations Assistant to join a rapidly growing team. Our rapidly-growing promotional marketing company, applies a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of proven success and expertise, new clientele is continuously added as we dramatically increase clients’ product exposure, sales and brand recognition.
Responsibilities Include:
- Managing and executing projects as assigned by the Marketing Manager
- Working with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions
- Coordinating in-store service events and maintaining successful operation
- Building relationships with customers and communicating promotional services
- Working with the Marketing Manager to develop and refine measurement strategies for PR campaigns
- Development of promotional marketing materials and visual merchandising
- Developing and maintaining relationships with suppliers and retail event personnel
- Keeping accurate and timely record of event traffic, production, and inventory
- Identifying new opportunities and efficiency innovations
- Position will be considered for senior campaign management roles based on performance
We Are Looking For
Talented and hardworking individuals who are looking to start their career with a growing company. The ideal candidate will be a self-starter with strong organizational and leadership abilities.
Not sure if you’re qualified? Relax! No experience is necessary for the Public Relations and Communications Assistant – Entry Level. Comprehensive training and development is provided to ensure every team member can be successful in a career path with the company. College graduates, interns, and candidates looking for a career change are welcome!
Requirements:
- College degree or in the process of completion preferred.
- 0-2 years’ experience in public relations, communications, marketing, sales OR internship in related field an asset.
- Outstanding communication skills, both verbal & written.
- Ability to prioritize and work independently with minimal supervision.
- Level headed problem solver with a professional, service-oriented attitude
- Superb organizational and tracking skills with great attention to detail.
- Adaptable, dependable and responsible.
- Basic understanding of public relations, communications, and marketing concepts and sales strategy.
We are looking for a Public Relations Assistant to join our rapidly expanding team. Our rapidly expanding promotional marketing firm approaches marketing research and sales with a customer-friendly, direct, and results-driven approach. As a result of our proven success and expertise, we are constantly adding new clients as we significantly increase our clients’ product exposure, sales, and brand recognition.
Responsibilities Include:
- Managing and executing projects as assigned by the Marketing Manager
- Working with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions
- Coordinating in-store service events and maintaining successful operation
- Building relationships with customers and communicating promotional services
- Working with the Marketing Manager to develop and refine measurement strategies for PR campaigns
- Development of promotional marketing materials and visual merchandising
- Developing and maintaining relationships with suppliers and retail event personnel
- Keeping accurate and timely record of event traffic, production, and inventory
- Identifying new opportunities and efficiency innovations
- Position will be considered for senior campaign management roles based on performance
We Are Looking For
Talented and hardworking individuals who are looking to start their career with a growing company. The ideal candidate will be a self-starter with strong organizational and leadership abilities.
Not sure if you’re qualified? Relax! No experience is necessary for the Public Relations and Communications Assistant – Entry Level. Comprehensive training and development is provided to ensure every team member can be successful in a career path with the company. College graduates, interns, and candidates looking for a career change are welcome!
Requirements:
- College degree or in the process of completion preferred.
- 0-2 years’ experience in public relations, communications, marketing, sales OR internship in related field an asset.
- Outstanding communication skills, both verbal & written.
- Ability to prioritize and work independently with minimal supervision.
- Level headed problem solver with a professional, service-oriented attitude
- Superb organizational and tracking skills with great attention to detail.
- Adaptable, dependable and responsible.
- Basic understanding of public relations, communications, and marketing concepts and sales strategy.
We have an immediate need for a Public Relations and Communications Assistant to join a growing team! The Public Relations and Communications Assistant is a proactive and detail-oriented individual who coordinates the firm’s public relations efforts, promotes programs and special events, plans and produces events, and provides departmental support.
Responsibilities
- Assist the Marketing Manager in creating a marketing strategy with business partners
- Assist in the development and execution of strategic plans
- Serve as the day-to-day client contact, acting as a brand ambassador with proactive, timely communication
- Brainstorm creative, out-of-the-box ideas to generate publicity and influencer mentions
- Assist event team in planning and executing on- and offsite events
- Stay abreast of industry news, communicating this information internally and externally with actionable recommendations
Qualifications
- Bachelor degree in journalism, PR, marketing or related field preferred.
- Excellent written and verbal communication skills.
- An ability to work on big strategy plans as well as day-to-day tasks.
- Ability to think both creatively and strategically.
- Ability to run PR campaigns that deliver measurable results and meet objectives.
- Deadline-oriented, inquisitive, with great follow-up and reporting skills.
- Responds well under pressure
- Quick and enthusiastic learner.