Global Digital Marketing & Analytics Specialist I-II
Job Title
Global Digital Marketing & Analytics Specialist I-II
Job Category
Marketing
Job Description
What starts with YOU, moves the world!
Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Global Digital Marketing & Analytics Specialist I-II based at our Greenville, NC location.
What you will do:
- Support the execution of global digital marketing strategies focused on lead generation and revenue growth, collaborating closely with international teams to align marketing efforts across diverse markets.
- Manage global digital marketing processes to generate new leads using tools such as SEO, SEM, social media, and display advertising, ensuring consistency and effectiveness across regions.
- Maintain and enhance the digital marketing technology stack, optimizing online visibility and customer engagement in both regional and global campaigns.
- Analyze user behavior across different markets through the customer journey, providing actionable insights to improve the effectiveness of global digital marketing efforts.
- Measure marketing performance on a global scale, making data-driven recommendations to enhance marketing ROI and support overarching business goals worldwide.
Level II Additions:
- Implement and manage global technology and processes to improve the efficiency of marketing teams across different regions.
- Develop and enhance global marketing processes for increased operational effectiveness, enabling seamless collaboration across the global marketing team.
Who you are:
- Analytical thinker who enjoys working with data to drive marketing strategies and provide actionable insights.
- Creative problem-solver with a passion for optimizing digital marketing efforts and finding innovative solutions to improve performance.
- Proactive and adaptable, able to manage multiple projects and thrive in a fast-paced environment while anticipating needs.
- Tech-savvy with a keen interest in staying updated on the latest digital marketing tools and trends.
- Strong communicator, able to clearly convey insights and collaborate effectively across teams.
- Cross-cultural communicator with the ability to engage effectively with individuals from diverse cultures and backgrounds.
What you will need:
Level I
- Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
- 5 years of relevant experience.
Level II
- Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
- 5+ years ofrelevant experience.
Skills, Experience & Abilities
- Expertise in data analysis and generating actionable insights.
- Experience in digital marketing, including SEO, SEM, social media, and display advertising.
- Analyze Google Analytics, Pay-Per-Click (PPC),and Search Engine Optimization (SEO) data to boost customer conversions.
- Ability to influence marketing strategies and adapt to evolving digital trends.
- Track marketing ROI and enhance the lead lifecycle by using tools like Google Data Studio and Power BI for vendor-specific reporting.
- Strong technical skills for managing and maintaining marketing technologies.
- Excellent verbal and written communication skills.
Who we are:
Hyster-Yale Materials Handling, Inc, designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, Hyster-Yale Materials Handling, Inc, have been building relationships with our customers, suppliers, dealers, and employees for over 90 years.
What we offer:
Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).
#LI-ARD
#LI-HYBRID
Job Type
Permanent
Time Type
Full time
Work Hours
40
Travel Required
1-10%
Primary Location
HY US Greenville, NC (Headquarters)
Address
1400 Sullivan Drive
Zip Code
27834
Field-Based
No
Relocation Assistance Available
No
We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.
EOE/Minorities/Females/Veterans/Disabled
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