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Global Digital Marketing & Analytics Specialist I-II

Job Title

Global Digital Marketing & Analytics Specialist I-II

Job Category

Marketing

Job Description

What starts with YOU, moves the world!

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Global Digital Marketing & Analytics Specialist I-II based at our Greenville, NC location.

What you will do:

  • Support the execution of global digital marketing strategies focused on lead generation and revenue growth, collaborating closely with international teams to align marketing efforts across diverse markets.
  • Manage global digital marketing processes to generate new leads using tools such as SEO, SEM, social media, and display advertising, ensuring consistency and effectiveness across regions.
  • Maintain and enhance the digital marketing technology stack, optimizing online visibility and customer engagement in both regional and global campaigns.
  • Analyze user behavior across different markets through the customer journey, providing actionable insights to improve the effectiveness of global digital marketing efforts.
  • Measure marketing performance on a global scale, making data-driven recommendations to enhance marketing ROI and support overarching business goals worldwide.

Level II Additions:

  • Implement and manage global technology and processes to improve the efficiency of marketing teams across different regions.
  • Develop and enhance global marketing processes for increased operational effectiveness, enabling seamless collaboration across the global marketing team.

 

Who you are:

  • Analytical thinker who enjoys working with data to drive marketing strategies and provide actionable insights.
  • Creative problem-solver with a passion for optimizing digital marketing efforts and finding innovative solutions to improve performance.
  • Proactive and adaptable, able to manage multiple projects and thrive in a fast-paced environment while anticipating needs.
  • Tech-savvy with a keen interest in staying updated on the latest digital marketing tools and trends.
  • Strong communicator, able to clearly convey insights and collaborate effectively across teams.
  • Cross-cultural communicator with the ability to engage effectively with individuals from diverse cultures and backgrounds.

What you will need:

Level I

  • Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
  • 5 years of relevant experience.

Level II

  • Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
  • 5+ years ofrelevant experience.

Skills, Experience & Abilities

  • Expertise in data analysis and generating actionable insights.
  • Experience in digital marketing, including SEO, SEM, social media, and display advertising.
  • Analyze Google Analytics, Pay-Per-Click (PPC),and Search Engine Optimization (SEO) data to boost customer conversions.
  • Ability to influence marketing strategies and adapt to evolving digital trends.
  • Track marketing ROI and enhance the lead lifecycle by using tools like Google Data Studio and Power BI for vendor-specific reporting.
  • Strong technical skills for managing and maintaining marketing technologies.
  • Excellent verbal and written communication skills.

Who we are:

Hyster-Yale Materials Handling, Inc, designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, Hyster-Yale Materials Handling, Inc, have been building relationships with our customers, suppliers, dealers, and employees for over 90 years.

What we offer:

Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).

#LI-ARD

#LI-HYBRID

Job Type

Permanent

Time Type

Full time

Work Hours

40

Travel Required

1-10%

Primary Location

HY US Greenville, NC (Headquarters)

Address

1400 Sullivan Drive

Zip Code

27834

Field-Based

No

Relocation Assistance Available

No

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled

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Expiration date:
11-18-2024

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