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HomeGlobal Digital Marketing & Analytics Specialist I-II

Global Digital Marketing & Analytics Specialist I-II

Job Title

Global Digital Marketing & Analytics Specialist I-II

Job Category

Marketing

Job Description

What starts with YOU, moves the world!

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Global Digital Marketing & Analytics Specialist I-II based at our Greenville, NC location.

What you will do:

  • Support the execution of global digital marketing strategies focused on lead generation and revenue growth, collaborating closely with international teams to align marketing efforts across diverse markets.
  • Manage global digital marketing processes to generate new leads using tools such as SEO, SEM, social media, and display advertising, ensuring consistency and effectiveness across regions.
  • Maintain and enhance the digital marketing technology stack, optimizing online visibility and customer engagement in both regional and global campaigns.
  • Analyze user behavior across different markets through the customer journey, providing actionable insights to improve the effectiveness of global digital marketing efforts.
  • Measure marketing performance on a global scale, making data-driven recommendations to enhance marketing ROI and support overarching business goals worldwide.

Level II Additions:

  • Implement and manage global technology and processes to improve the efficiency of marketing teams across different regions.
  • Develop and enhance global marketing processes for increased operational effectiveness, enabling seamless collaboration across the global marketing team.

 

Who you are:

  • Analytical thinker who enjoys working with data to drive marketing strategies and provide actionable insights.
  • Creative problem-solver with a passion for optimizing digital marketing efforts and finding innovative solutions to improve performance.
  • Proactive and adaptable, able to manage multiple projects and thrive in a fast-paced environment while anticipating needs.
  • Tech-savvy with a keen interest in staying updated on the latest digital marketing tools and trends.
  • Strong communicator, able to clearly convey insights and collaborate effectively across teams.
  • Cross-cultural communicator with the ability to engage effectively with individuals from diverse cultures and backgrounds.

What you will need:

Level I

  • Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
  • 5 years of relevant experience.

Level II

  • Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.
  • 5+ years ofrelevant experience.

Skills, Experience & Abilities

  • Expertise in data analysis and generating actionable insights.
  • Experience in digital marketing, including SEO, SEM, social media, and display advertising.
  • Analyze Google Analytics, Pay-Per-Click (PPC),and Search Engine Optimization (SEO) data to boost customer conversions.
  • Ability to influence marketing strategies and adapt to evolving digital trends.
  • Track marketing ROI and enhance the lead lifecycle by using tools like Google Data Studio and Power BI for vendor-specific reporting.
  • Strong technical skills for managing and maintaining marketing technologies.
  • Excellent verbal and written communication skills.

Who we are:

Hyster-Yale Materials Handling, Inc, designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, Hyster-Yale Materials Handling, Inc, have been building relationships with our customers, suppliers, dealers, and employees for over 90 years.

What we offer:

Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).

#LI-ARD

#LI-HYBRID

Job Type

Permanent

Time Type

Full time

Work Hours

40

Travel Required

1-10%

Primary Location

HY US Greenville, NC (Headquarters)

Address

1400 Sullivan Drive

Zip Code

27834

Field-Based

No

Relocation Assistance Available

No

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled

Related jobs:

$$$

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

AMD together we advance_

THE ROLE:

In this highly collaborative role, you will work cross-functionally across business segments within the company to plan and develop online training modules and supporting materials for internal and external clients. This role will help coordinate, manage and execute all aspects of producing training materials including, but not limited to, researching, planning and designing content. Training content will extend to eLearning training, video, PPT, infographics, and printed materials.

THE PERSON:

The ideal candidate loves the details, has strong instructional design/digital literacy skills, and can work on multiple projects in a fast-paced environment. You are creative, collaborative and have a passion for developing adult-learning experiences that are engaging, effective, and efficient. You have strong time management and organizational skills, and a knack for project management. You’re an excellent communicator, writer, media developer, and designer. Attention to detail, flexibility, and problem-solving are also important.

KEY RESPONSIBILITIES:

  • Plan, design, and build engaging, informative, and visually compelling learning materials: eLearning modules, curriculum plans, job aides and other materials.
  • Define and document learning objectives and content in accordance with business objectives and needs in mind.
  • Conduct research and collaborate with content owners (SMEs) to secure product messaging, demos, selling details, and features.
  • Collaborate with cross-functional teams on the development of content for salespeople and partners to enable valuable customer conversations and aid in advancing the buying process.
  • Develop and maintain project schedules including content creation SLA timelines, legal approvals, localization, and with creative teams.
  • Build online learning modules and learning assessments using authoring tools such as Articulate 360, Adobe Creative Suite and Camtasia.
  • Act as a learning consultant to understand the business’ needs around learning and help connect learning strategies.
  • Continually work to ensure all training and job aid materials are consistent, up-to-date and in line with products and larger training goals and initiatives.
  • Ensure that initiatives are measurable in terms of improving the capabilities of sellers and crafting learning experiences.
  • Support the creation of standardized metrics and evaluation processes across training to ensure an analytical approach when evaluating and addressing learning needs.

PREFERRED EXPERIENCE:

  • Previous experience in instructional design, curriculum/courseware development
  • eLearning technologies: Articulate 360 suite and Microsoft Office software
  • Adobe Creative Suite: Photoshop and InDesign preferred
  • Expertise in needs assessment design for various delivery options, evaluation strategy, and implementation
  • Proven understanding of adult learning and instructional design theory
  • Knowledge of the semiconductor industry a plus
  • Strong interpersonal skills and the ability to work cross-functionally
  • Demonstrated messaging and editing skills
  • Interest in continuous improvement and dedication to maintaining skills
  • Audio and video editing skills preferred

ACADEMIC CREDENTIALS:

  • Bachelor’s degree in business, marketing, communications, or related field preferred

LOCATION:

Austin, TX

#LI-BS1

#LI-HYBRID

At AMD, your base pay is one part of your total rewards package.  Your base pay will depend on where your skills, qualifications, experience, and location fit into the hiring range for the position. You may be eligible for incentives based upon your role such as either an annual bonus or sales incentive. Many AMD employees have the opportunity to own shares of AMD stock, as well as a discount when purchasing AMD stock if voluntarily participating in AMD’s Employee Stock Purchase Plan. You’ll also be eligible for competitive benefits described in more detailhere.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.   We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.

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Expiration date:
11-18-2024

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