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UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)

Who We Are

At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.

This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.

What You’ll Be Doing

You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:

• Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)

• Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms

• Build a workflow for daily UGC output — up to 3,000 videos over 30 days

• Create and enforce simple creative guidelines, including:

  • Face-to-camera, VO, meme-style, or screen-recorded content

  • Text overlays, verbal or visual app mentions, strong CTA usage

  • Trackable links in bio or captions

• Oversee consistency, quality, and creative direction across all videos

• Implement a content review and tracking system using tools like Notion or Airtable

• Monitor and optimize creator performance based on engagement and virality

• Rotate talent as needed — testing new creators, phasing out low performers

• Deliver a final performance report with insights, learnings, and growth results

Who Your Creators Are

You’ll be sourcing and managing creators who meet this profile:

• Female-presenting, ideally 30+ years old

• Fluent English speakers (American accent preferred)

• Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts

• Capable of consistent content posting and following structured creative briefs

What Success Looks Like

• 2,000–3,000 short-form videos posted across platforms within 30 days

• 5–10+ daily videos reaching 100K+ views organically

• Clear uplift in app downloads and brand visibility

• A trackable, performance-backed case study on UGC-led mobile app growth

What You Bring

• 3+ years of experience in UGC marketing, creator program management, or short-form content operations

• Proven track record building or running high-volume TikTok/IG creator initiatives

• Ability to recruit, brief, and motivate creators at scale

• Deep understanding of short-form content trends, hooks, and platform algorithms

• Organized, data-minded, and ready to take ownership of an ambitious one-time initiative

• Bonus: experience driving app installs or brand growth through organic video content

Why Join Us (For This Project)

• Lead a high-impact, short-term UGC experiment with full ownership

• Collaborate with a fast-moving, creative team

• Build a scalable and trackable system that could evolve into a long-term model

• Work fully remotely on your own schedule

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

AMD together we advance_

THE ROLE:

In this highly collaborative role, you will work cross-functionally across business segments within the company to plan and develop online training modules and supporting materials for internal and external clients. This role will help coordinate, manage and execute all aspects of producing training materials including, but not limited to, researching, planning and designing content. Training content will extend to eLearning training, video, PPT, infographics, and printed materials.

THE PERSON:

The ideal candidate loves the details, has strong instructional design/digital literacy skills, and can work on multiple projects in a fast-paced environment. You are creative, collaborative and have a passion for developing adult-learning experiences that are engaging, effective, and efficient. You have strong time management and organizational skills, and a knack for project management. You’re an excellent communicator, writer, media developer, and designer. Attention to detail, flexibility, and problem-solving are also important.

KEY RESPONSIBILITIES:

• Plan, design, and build engaging, informative, and visually compelling learning materials: eLearning modules, curriculum plans, job aides and other materials.
• Define and document learning objectives and content in accordance with business objectives and needs in mind.
• Conduct research and collaborate with content owners (SMEs) to secure product messaging, demos, selling details, and features.
• Collaborate with cross-functional teams on the development of content for salespeople and partners to enable valuable customer conversations and aid in advancing the buying process.
• Develop and maintain project schedules including content creation SLA timelines, legal approvals, localization, and with creative teams.
• Build online learning modules and learning assessments using authoring tools such as Articulate 360, Adobe Creative Suite and Camtasia.

• Act as a learning consultant to understand the business’ needs around learning and help connect learning strategies.
• Continually work to ensure all training and job aid materials are consistent, up-to-date and in line with products and larger training goals and initiatives.
• Ensure that initiatives are measurable in terms of improving the capabilities of sellers and crafting learning experiences.
• Support the creation of standardized metrics and evaluation processes across training to ensure an analytical approach when evaluating and addressing learning needs.

PREFERRED EXPERIENCE:

• Previous experience in instructional design, curriculum/courseware development
• eLearning technologies: Articulate 360 suite and Microsoft Office software
• Adobe Creative Suite: Photoshop and InDesign preferred
• Expertise in needs assessment design for various delivery options, evaluation strategy, and implementation
• Proven understanding of adult learning and instructional design theory
• Knowledge of the semiconductor industry a plus
• Strong interpersonal skills and the ability to work cross-functionally
• Demonstrated messaging and editing skills
• Interest in continuous improvement and dedication to maintaining skills
• Audio and video editing skills preferred

ACADEMIC CREDENTIALS:

• Bachelor’s degree in business, marketing, communications, or related field preferred

LOCATION:

Austin, TX

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At AMD, your base pay is one part of your total rewards package.  Your base pay will depend on where your skills, qualifications, experience, and location fit into the hiring range for the position. You may be eligible for incentives based upon your role such as either an annual bonus or sales incentive. Many AMD employees have the opportunity to own shares of AMD stock, as well as a discount when purchasing AMD stock if voluntarily participating in AMD’s Employee Stock Purchase Plan. You’ll also be eligible for competitive benefits described in more detailhere.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.   We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.