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What starts with YOU, moves the world!

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talentedGlobal Digital Marketing & Analytics Specialist I-IIbased at our Greenville, NC location.

What you will do:

• Support the execution of global digital marketing strategies focused on lead generation and revenue growth, collaborating closely with international teams to align marketing efforts across diverse markets.

• Manage global digital marketing processes to generate new leads using tools such as SEO, SEM, social media, and display advertising, ensuring consistency and effectiveness across regions.

• Maintain and enhance the digital marketing technology stack, optimizing online visibility and customer engagement in both regional and global campaigns.

• Analyze user behavior across different markets through the customer journey, providing actionable insights to improve the effectiveness of global digital marketing efforts.

• Measure marketing performance on a global scale, making data-driven recommendations to enhance marketing ROI and support overarching business goals worldwide.

Level II Additions:

• Implement and manage global technology and processes to improve the efficiency of marketing teams across different regions.

• Develop and enhance global marketing processes for increased operational effectiveness, enabling seamless collaboration across the global marketing team.

Who you are:

• Analytical thinker who enjoys working with data to drive marketing strategies and provide actionable insights.

• Creative problem-solver with a passion for optimizing digital marketing efforts and finding innovative solutions to improve performance.

• Proactive and adaptable, able to manage multiple projects and thrive in a fast-paced environment while anticipating needs.

• Tech-savvy with a keen interest in staying updated on the latest digital marketing tools and trends.

• Strong communicator, able to clearly convey insights and collaborate effectively across teams.

• Cross-cultural communicator with the ability to engage effectively with individuals from diverse cultures and backgrounds.

What you will need:

Level I

• Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.

• 5 years of relevant experience.

Level II

• Bachelor of Arts or Bachelor of Science degree required, with a preference for Marketing or Data Analysis disciplines.

• 5+ years ofrelevant experience.

Skills, Experience & Abilities

• Expertise in data analysis and generating actionable insights.

• Experience in digital marketing, including SEO, SEM, social media, and display advertising.

• Analyze Google Analytics, Pay-Per-Click (PPC),and Search Engine Optimization (SEO) data to boost customer conversions.

• Ability to influence marketing strategies and adapt to evolving digital trends.

• Track marketing ROI and enhance the lead lifecycle by using tools like Google Data Studio and Power BI for vendor-specific reporting.

• Strong technical skills for managing and maintaining marketing technologies.

• Excellent verbal and written communication skills.