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Casting Call: Content Creators for Skincare Product Demonstration

Job Description:
We are looking for talented content creators to collaborate with us on showcasing an innovative skincare product. The ideal candidate will capture authentic footage that highlights the product’s features and benefits while engaging the audience through personal demonstrations and brand representation.

Job Responsibilities:

  • Raw Content Creation: Record authentic, high-quality footage of the product in use, emphasizing its features and benefits.
  • Brand Representation: Include a clip where you mention the brand name while showcasing the product and packaging.
  • Feature Demonstration: Highlight the different settings and attachments, focusing on how they enhance skincare routines.
  • In-Use Application: Demonstrate how the product settings are applied to the face, showcasing results such as deep cleansing, firming, and lifting.

Requirements:

  • Experience in creating video content for social media platforms or promotional use.
  • Strong on-camera presence and the ability to demonstrate product features naturally.
  • Knowledge or interest in skincare products and routines is a plus.
  • Ability to provide high-quality video recordings.

Compensation Details:

  • Compensation to be discussed based on project scope and deliverables.
  • Opportunity for future collaborations based on performance and results.
$$

Rush Booking: English-Speaking Male for UGC Project in Miami

Job Description:
MTM Agency is urgently seeking an English-speaking male for a quick-turnaround User-Generated Content (UGC) project in Miami. This project involves an 8-hour shoot capturing engaging, natural content for promotional purposes.

Job Responsibilities:

  • Perform in a UGC shoot, delivering lines naturally and engagingly.
  • Follow directions from the creative team to achieve the desired outcome.
  • Represent the project with professionalism and reliability.

Requirements:

  • Male, aged 18 or older.
  • Fluent in English.
  • Legally authorized to work in the U.S. (Social Security Number required).
  • Available for an 8-hour shoot on the specified day.

Compensation Details:

  • Flat rate: $200 for the 8-hour shoot.

Casting Male UGC Creator for Lyle & Scott’s Social Media Campaign

Job Description:
Lyle & Scott, a leading fashion brand, is looking for a talented UGC (User-Generated Content) creator to produce engaging TikTok content. The ideal candidate should have a passion for fashion, a sporty edge, and the ability to showcase the brand’s iconic clothing and accessories in a modern, authentic way.

Job Responsibilities:

  • Create five pieces of high-quality, short-form video content weekly for TikTok.
  • Showcase Lyle & Scott clothing and accessories with a stylish, sporty, and authentic approach.
  • Incorporate football, soccer, golf, or other athletic activities into content when applicable.
  • Collaborate with the brand team to align content with Lyle & Scott’s identity and audience.
  • Use a fashion-forward style and maintain a modern, engaging presence on social media.

Requirements:

  • Male, aged 25-35 years old, based in the UK (preferably London).
  • A fashion-forward individual with a sporty and athletic lifestyle.
  • Skilled in creating TikTok content, with knowledge of trends and short-form video editing.
  • Reliable, creative, and capable of producing consistent, high-quality content.

Compensation Details:

  • Competitive pay based on experience and deliverables (details provided upon selection).
$$

Casting Men, Women, Kids, and Babies for Digital Media Ads

Job Description:
A production company is seeking diverse talent for upcoming digital media ads. Roles are available for men of all ages, women aged 40-60+, kids (especially around age 7), and babies. Filming will take place in Los Angeles or remotely if you have experience with UGC (User-Generated Content). Adults should be comfortable delivering lines naturally to the camera, and kids/babies must have guardians available to manage shoot days.

Job Responsibilities:

  • Deliver authentic, camera-ready performances in digital ad campaigns.
  • Collaborate with the production team to bring the creative vision to life.
  • (Adults) Speak confidently and naturally while delivering scripted or unscripted content.
  • (Kids/Babies) Participate in scenes under the supervision of a guardian.

Requirements:

  • Men: All ages.
  • Women: Aged 40-60+.
  • Kids: Focus on those around age 7.
  • Babies: Must have a guardian available for shoot days.
  • For UGC remote opportunities, candidates must have experience creating user-generated content and the ability to film high-quality material independently.

Compensation Details:

  • Starting at $100/hour for all roles.
$$$
Job Type:
Content Creator
Skills:

Job Description

We are looking for experienced, driven, bilingual Social Media Content Specialists that are available to work a combination of shifts, including days – 8AM – 4PM North American Central Standard Time, evenings – 4PM -12AM North American Central Standard Time, and overnights 12AM – 8AM North American Central Time throughout the week AND on weekends, to join our growing team.

What awaits you?

  • Review, monitor, moderate, and respond to comments posted to our clients’ social channels (Facebook, Instagram, etc.) on behalf of our clients using their unique brand voice.
  • Craft creative written content to encourage participation and increase engagement across our clients’ social channels.
  • Provide our clients’ audience with an excellent experience through the clients’ social channels.
  • Escalate issues, observations, opportunities, and insights through the relevant channels.
  • Understand our clients’ social media strategy, tone-of-voice, and brand guidelines, to communicate with their audience efficiently.
  • Ensure the online community’s safety policies and brand guidelines are being followed by all members.

Qualifications

  • Exceptional written communication (spelling, grammar, syntax, etc.) in English AND one of the following languages: German, Spanish, Swedish, Finnish, Norwegian, Dutch, or Thai. Native fluency (C2 proficiency level) in both languages required.
  • US permanent residency.
  • Open and flexible availability to work a combination of the eight-hour shifts noted above throughout the week and weekends. Unfortunately, we are unable to accommodate any limitations in availability.
  • Professional experience moderating and engaging across all social media platforms.
  • Experience writing, editing, and creating engaging content in the social media space using brand voice while following established guidelines.
  • The ability to tailor your written tone and voice to match each customer.
  • Exceptional customer service skills.
  • Knowledge of, experience with, and a genuine interest in content being moderated in multiple industries.
  • Reliable high-speed internet with no data restrictions.
  • An active Facebook account.

NOTE: Full-time (32-40 hours per week) and part-time (24-32 hours per week) opportunities are available. All shifts are 8 hours in length with the expectation to be available to work a combination of the shifts/days outlined above.

#LI-LG1

Additional Information

The hourly pay range for this position is $14.75 to $15.00 USD. Actual hourly pay within the hourly range will be based on a variety of factors including relevant experience, knowledge, and skills.

We know through experience that different ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

ICUC thanks all applicants, however only those who qualify for next steps will be contacted.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Job Location

$$$
Job Type:
Copywriter
Skills:

The Content Strategist / Web Writer role is responsible for helping to shape and craft simple, approachable, and straightforward language and hierarchy, while levering our brand voice & tone for our marketing websites. In partnership with marketers, web strategists, designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

  • Plan, write and present content for existing and emerging web experiences.

  • Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach marketing goals and TIAA’s external audiences.

  • Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

  • Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that site-specific objectives and timetables are met.

  • Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs, consulting competitive when appropriate.

  • Collaborate with UX design and writing teams to build consistency and clarity across experiences.

  • Research and analyze audience need, preferences, objectives, and methods. Study and understand how audiences consume content to make decisions about retirement.

  • Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.

  • Writes and/or edits all web content optimizing for user experience (UX),including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.

  • Provides input to and enforces editorial style sheets, policies and procedures for web-specific content to ensure consistency in style, tone and quality of websites, in adherence with best practices.

  • Assess, catalog and organize website content based on navigational flow models and high-level navigation standards.

  • Partner with integrated search to create search engine optimization (SEO) plan for content, including keyword research, assessing current landscape, developing a plan and measuring results based on ongoing changes to the content.

  • Speak and present to clients on content strategy, page design and user experience standards; collaborate with colleagues on content strategies and best practices.

  • Works with Client Marketing and Brand teams to ensure all content components meet established standards.

  • Updates older content to meet new content standards.

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 3+ Years Required; 5+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level
7IC

Preferred Experience & Qualifications

  • 5+ years of content strategy and / or content management experience

  • Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model

  • Strong and demonstrated background in:  Figma, InVision, and Miro

  • Eager to be innovative and possess a strong ‘test and learn’ mentality

#LI-KG1

Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-10-18

Base Pay Range: $85,000/yr. – $115,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

_____________________________________________________________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California),click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

$$$
Job Type:
Copywriter
Skills:

The Content Strategist / Web Writer role is responsible for helping to shape and craft simple, approachable, and straightforward language and hierarchy, while levering our brand voice & tone for our marketing websites. In partnership with marketers, web strategists, designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

  • Plan, write and present content for existing and emerging web experiences.

  • Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach marketing goals and TIAA’s external audiences.

  • Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

  • Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that site-specific objectives and timetables are met.

  • Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs, consulting competitive when appropriate.

  • Collaborate with UX design and writing teams to build consistency and clarity across experiences.

  • Research and analyze audience need, preferences, objectives, and methods. Study and understand how audiences consume content to make decisions about retirement.

  • Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.

  • Writes and/or edits all web content optimizing for user experience (UX),including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.

  • Provides input to and enforces editorial style sheets, policies and procedures for web-specific content to ensure consistency in style, tone and quality of websites, in adherence with best practices.

  • Assess, catalog and organize website content based on navigational flow models and high-level navigation standards.

  • Partner with integrated search to create search engine optimization (SEO) plan for content, including keyword research, assessing current landscape, developing a plan and measuring results based on ongoing changes to the content.

  • Speak and present to clients on content strategy, page design and user experience standards; collaborate with colleagues on content strategies and best practices.

  • Works with Client Marketing and Brand teams to ensure all content components meet established standards.

  • Updates older content to meet new content standards.

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 3+ Years Required; 5+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level
7IC

Preferred Experience & Qualifications

  • 5+ years of content strategy and / or content management experience

  • Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model

  • Strong and demonstrated background in:  Figma, InVision, and Miro

  • Eager to be innovative and possess a strong ‘test and learn’ mentality

#LI-KG1

Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-10-18

Base Pay Range: $85,000/yr. – $115,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

_____________________________________________________________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California),click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

$$$
Job Type:
Copywriter
Skills:

Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.  

Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime. 

 

  • Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees) 
  • An Inc. 5000 fastest growing private company in America every year since 2007! 

 

Description:

The Editor and Content Strategist, Sr Manager plays a critical role in shaping and executing the Enterprise’s global content strategy. This position collaborates closely with marketing and solutions leaders to develop content that drives lead generation, brand awareness and audience engagement across multiple channels. This role drives content production, editing, and optimization of a wide range of assets while ensuring consistency in tone, messaging and adherence to search engine optimization (SEO) best practices.

 

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

 

Duties and Responsibilities:

  • Collaborates with marketing and business leaders to create comprehensive content strategies that support lead generation, brand positioning, and user engagement goals
  • Provides editorial direction to content contributors (SMEs, freelancers, etc.) to deliver quality content on time, ensuring alignment with business objectives and audience needs
  • Drives the production and editing of content assets, including research reports, thought leadership pieces, articles, white papers, blogs, web pages, case studies, newsletters, videos, webinars, and campaign materials; may include writing first drafts
  • In partnership with the digital team, measures and analyzes content performance, particularly on websites and blogs and adjusts strategies to improve rankings, traffic, and keyword targeting
  • Works with designers, the digital marketing team, marketing business partners, and others to optimize user experiences and deliver content that resonates with target audiences.
  • Maintains and curates a global content library, ensuring all materials are up-to-date, relevant, and accessible for internal and external use
  • Ensures all content adheres to brand guidelines, style guides, and quality standards while contributing to the overall elevation of the Enterprise

 

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

 

Desired Competencies: 

  • Accountable- Holds self and others accountable to meet commitments
  • Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
  • Business Insight- Applies knowledge of business and the marketplace to advance the organization’s goals
  • Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
  • Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding 
  • Customer Focus- Builds strong relationships and delivers customer-centric solutions
  • Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects

 

Education and Experience: 

  • Bachelor’s Degree in Marketing, Journalism, Communications, or related field required
  • At least 7 years’ experience writing and editing, with recent leadership in content strategy, content management, and/or editorial required
  • Strong portfolio demonstrating versatility in content creation across formats and platforms required
  • Familiarity with content management tools and performance metrics required
  • Deep knowledge of content marketing best practices, user experience, and audience engagement strategies required
  • Experience at a global and/or professional services organization preferred

Location:  In office.

Hybrid/Remote option may be considered with Management approval.

 

Travel Requirements: 10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)

 

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

 

Frequent:              Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional:         Standing and bending.

Infrequent:           Lifting up to 10 pounds.

 

 

$$$
The AppleCare Procedures team is searching for a Procedures Content Strategist to lead the planning and creation of content driven experiences within Collaborative Procedures and Bullet News. This is an excellent opportunity for a strategist who can adjust to new content approaches and above all look for ways to innovate our content.This role improves the Advisor experience by mapping business procedural intents to targeted content that is optimized for an Advisor audience. Your results will provide creative solutions that ensure an extraordinary experience with our products. Acting as the authority, you will build content strategy and plans using analytically derived ideas along with a deep understanding of Apple Business procedures, contact center strategies and Apple products and how Advisors find, consume, and digest procedural content.You will be directly responsible for the overall quality of procedures content, which can include but not limited to, article writing quality, tone, and structure. You will identify content gaps and low performing areas and prioritize those for improvements. This includes providing business intelligence to help identify business impacts and provide solutions for those impacts. This candidate will move fluidly from the big picture to the smallest detail while utilizing your analytical skills to ensure the content is tightly aligned with the Advisor and cross functional team needs. Your ability to collaborate will ensure success when you engage content writers, design/UX teams, other content strategists, and product owners with creative, research-based content plans that shape content structure, visuals, and tone.As a successful content strategist, you will focus on serving the needs of AppleCare Contact Center Advisors by making procedural content easier to find, use and understand. Specifically, in this role you will:Create when necessary and plan(aways) Collaborative Procedure and Bullet News content for use on AppleCare tools and systems.Synthesize requests and inputs from a variety of sources into a cohesive content plan.Use a combination of data analysis and creative thinking to develop the best approach for content optimization.Use data to prioritize when we create/update content and recommend strategies to make our content more effective.Review data and content plans with marketing, writing and engineering teams.Lead conversations with content partners to find consensus and create timelines for content change and creation.Track key critical metrics to measure content effectiveness and develop improvement plans as needed.Build and maintain positive relationships with marketing, legal, engineering, production/writing/editorial, and retail teams.Communicate project status regularly to cross-functional teams and senior leadership.Attend all alignment and business intelligence meetings representing Procedure and Bullet News Content strategy.Facilitate roundtables, data research, and surveys to support a cohesive procedural content strategy.
$$

Casting Call for Fitness Enthusiasts – Branded Content Shoot

Job Description:

Gotham Casting is seeking fitness enthusiasts to participate in an upcoming branded content shoot in New Jersey. This is a paid opportunity for individuals who embody an active and healthy lifestyle, showcasing their passion for fitness in a dynamic production.

Job Responsibilities:

  • Portray fitness-focused individuals in various branded content scenes.
  • Perform light fitness-related activities, such as stretching, jogging, or workout routines, as directed.
  • Collaborate with the production team to deliver high-energy, engaging performances.

Requirements:

  • Must have a fit, athletic appearance.
  • Comfortable performing light physical activities on camera.
  • Open to all genders and ethnicities.
  • Must be local to New Jersey or able to travel to the shoot location.

Compensation:

  • Rate: Paid, details provided upon selection.
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