Gallery Media Group is a modern day media company. The company’s overall mission is to ‘Make Positivity Louder’. GMG focuses efforts on where consumer attention currently lies and continues to shift.
Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators, and cultural moments at scale—and a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
Gallery Media Group is seeking a New-York based, in-the-know, entrepreneurial and seasoned content creator to make innovative video and social content for @ballplayers: the source for off-court and off-field culture and commentary that brings a new dimension and access to basketball and football superfans.
This role will execute on and grow the brand’s content landscape and positioning through connection-fueled content creation spanning Instagram, TikTok, YouTube, and experiential.
Roles & Responsibilities:
- Autonomously create daily social video content for @ballplayers social platforms, meeting both ideation and content quotas, as well as driving consumer engagement.
- Work with Executive Producer, Sports Content Lead, and the Social Strategy Team to create and refine innovative methodologies to support channel growth.
- Creating quick-turn social content at scale as a producer/creator
- Ideate a myriad of content verticals across multiple media platforms and tools, with informed guidance from Executive Producer and Senior Director of Social Strategy
- Adapt content ideas and execution through analysis/best practice feedback and learnings
- Collaborate with cross-functional departments at GMG on rapid fire requests and tight timelines
- Implement and share new ideas/formats, work with Executive Producer and Sports Content Lead to continue cadence of franchises, integrate brands into franchises when necessary
Skills & Experience:
- 5+ years working in content/creative for a sports brand, ideally in the digital media space
- An authority on the teams, leagues, players, lifestyle and culture around football and basketball
- Immersed in the NBA/NFL culture – access and relationships with a range of connections from agents and top players to emerging players and key people behind the players (coaches, trainers, brands, agencies, etc)
- Experienced creative that has both creative development expertise and storytelling skills
- Distinct creative and brand vision that sets @Ballplayers apart in the media landscape
- Deep experience managing and creating social content, especially on TikTok and Instagram
Location: New York (hybrid)
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What You’ll Do:
We’re looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a keen eye for framing and prop design. The ideal candidate will be adept at shooting high-quality content using both iPhone and DSLR cameras, with a mastery of lighting techniques. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.
You’ll work alongside social strategists and creatives to ensure quality and consistency with brand personality and ambitions. You will be the primary owner and creator of social content while also applying your expertise to incorporate the latest trends, filters, sounds, and formats into your approach. The work will range in application across organic social, paid campaigns, media activations, and beyond.
Who You Are
- You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities.
- You’re excited and inspired by the world of social media – the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok.
- You’re a creative and clever content creator with experience in photography, video production and editing for social media.
- You’re a storyteller who can make captivating content across all platforms that ranges from educational to emotional and everything in between.
- Hands on, get it done, make cool sh*t mentality.
- Collaborative and a team player
- You bring a sense of humor and charm to the work you create.
- You have experience translating big ideas and brand campaigns into social content and/or leveraging social trends and insights to inform both.
- You’re interested in and understand Gen-Z culture.
Responsibilities
- Stay on top of ever-changing social media trends, pop culture references or other relevant conversations in the social space.
- Conceptualize, film, edit and otherwise create engaging content for various social platforms, including TikTok, Instagram, Facebook, Pinterest and more.
- Shoot high-quality video and stills using both iPhone and DSLR cameras, ensuring exceptional composition, lighting, and clarity.
- Collaborate closely with the creative team to develop content ideas and execute content pieces that are not only relevant, native to platform, but align with brand objectives and standards.
- Execute video editing and photo retouching.
- Manage and organize digital assets, including raw footage, photos, and edited files, to ensure efficient workflow and accessibility.
Qualifications
- 5-7 years of experience in video content creation for social media at a consumer-facing brand or agency or similar experience.
- Strong understanding of opportunities and limitations of all popular social platforms.
- A passion for staying updated on emerging trends in social media and digital content creation.
- Keen eye for design/art direction/leveraging props and styling.
- Collaborative work ethic.
- Experience creating various types of content from product shots to storytelling.
- Mid-level Experience shooting and lighting video content and still photography.
- Proficiency with photography and editing programs both in app and external (e.g., Photoshop, Premier Pro, After Effects, Lightroom, Capture One etc)
- Nice to have: Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
- Comfortable in a fast-paced team environment, coordinating multiple projects simultaneously with hard deadlines.
- Demonstrated ability in adapting brand voices and visual identities to videos.
- Ability to manage projects from ideation to production, through post-production and delivery.
- Good presentation skills.
- Excellent communication and collaboration skills.
- Strong attention to detail.
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
“Compensation Range: $102,500 – $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 7/25/2024.