Position Overview:
As the Marketing Content Manager, you will play a pivotal role in shaping and executing our content marketing initiatives. You will develop, implement, and optimize content strategies that align with our mission and engage our audiences. Your expertise in content creation, distribution, and performance metrics will be crucial in enhancing brand awareness, establishing thought leadership, and driving lead generation efforts.
Responsibilities:
- Develop and execute a comprehensive content marketing strategy that aligns with the company’s overall marketing goals and B2B positioning.
- Create high-quality, engaging, and relevant content pieces, including but not limited to articles, blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
- Conduct thorough market and competitor research to identify content gaps, industry trends, and opportunities for differentiation.
- Collaborate with subject matter experts, product managers, and sales teams to gather insights and technical information for accurate and compelling content creation.
- Manage and maintain the content calendar, ensuring a consistent flow of content releases across various channels.
- Optimize content for search engines (SEO) to increase organic traffic and improve search rankings.
- Leverage data-driven insights to refine content strategies, measure performance, and make informed recommendations for continuous improvement.
- Oversee the distribution of content through appropriate channels, including the company website, social media platforms, email campaigns, and third-party platforms.
- Cultivate and nurture relationships with industry influencers, partners, and media outlets to enhance brand credibility and expand content reach.
- Monitor content trends and emerging technologies in the B2B marketing landscape to stay ahead of industry changes and adapt strategies accordingly.
- Collaborate with design, video production, and other creative teams to ensure visually appealing and engaging content assets.
- Manage a team of content creators and coordinate freelance writers, designers, and videographers when necessary.
Qualifications:
- Bachelor’s degree in Marketing, Communications or related field .
- Proven experience in content marketing, preferably in a B2B setting.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
- Strong understanding of B2B marketing strategies and lead generation tactics.
- Proficiency in SEO best practices and content management systems.
- Experience with content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
- Ability to analyze data, draw actionable insights, and make data-driven decisions.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Team leadership experience with a collaborative and empowering management style.
- Creative thinker with the ability to conceptualize and develop innovative content ideas.
- Strong interpersonal skills, capable of building relationships and working across departments.
If you are a strategic thinker with a passion for crafting compelling content that resonates with B2B
audiences, we invite you to join our team and contribute to our mission of achieving sustainable outcomes. Please submit your resume, cover letter, and any relevant portfolio examples.
CheckSammy
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