Social Creative Director

Pavone Group, home to multiple full-service advertising agencies, is looking for a Social Creative Director who can elevate our social work by exploring new ways to leverage social media and reinventing old ones to make people stop scrolling and start engaging.

This position will be working across all of our brands from Atlanta, GA. We offer a hybrid work environment, i.e., 3 days in the office and 2 days remotely.

Summary

The focus of this role is to lead the team towards big ideas, innovative executions and new social opportunities for social organic content, social activations, and paid campaigns. The expectation is that we’ll help our clients think beyond monthly content needs to embrace earned media moments or ongoing series ideas. This leader will balance client strategy and ideation with the mentorship and management of the team- encouraging them to challenge themselves and our teams to expand their social ideas and maintain an inspired outlook amidst a high volume of content creation.

Responsibilities

• Identifies insights & opportunities to elevate social content.
• Concepts and contributes the big ideas to exceed client expectations.
• Works hand-in-hand with the Social Strategists, Sr. Director of Integrated Communications and Creative Directors to ensure connection between campaign and social work / efforts.
• Owns and drives social content production forward keeping team on track based on Project Manager’s timelines.
• Provides feedback to content makers that help them elevate individual pieces of content while learning long term best practices of social creative.
• Provides feedback and inspiration to Social Strategy team members that will help ensure strong creative executions.
• Utilizes your social landscape knowledge combined with client/brand awareness to develop larger social programs or activations that go beyond individual social posts.
• Leads & develops the overarching idea presentation in collaboration with other team members.
• Leads development of structure and creative approach to client presentations and pitches. Translate technical approach and process to clients & production partners.
• Supports Account Strategists and Social Strategists with client communications and creative POVs as necessary.
• Provides active mentorship for staff and support development of social creative team.
• Maintains a forward-thinking approach to industry trends that may impact client needs.

Requirements & Skills/Abilities

• Bachelor’s Degree in Graphic Design, Communications, Marketing, or similar
• 8+ years in a social content role within an Agency environment
• Experience concepting and executing large-scale earned social media stunts, platforms, campaigns
• Understanding of design principles for type, shape, color, and photography
• Extensive experience in Adobe Creative Cloud (AI, ID, PS)
• Experience with Social in-platform editing tools
• Working knowledge of video editing programs
• Expert of presentation editor programs (Slides, PPT, etc.)

** If you’re up to the challenge, submit your resume, salary requirements and a link to your work. **

Pavone Group