ROLE:
The Creative Director will own the creative vision and execution to elevate the Vimergy brand. This individual will be responsible for the overall visual representation of the brand across all channels, ensuring the consistency of brand imagery and design language. The Creative Director will lead an internal creative team and agency partners in strategically developing visual messages and design deliverables, and manage all creative efforts for Vimergy. This role will prioritize creative projects and resources based on short-term and long-term objectives, establishing production schedules and ensuring the fulfillment of internal stakeholder needs. The Creative Director will review and approve designs and visual concepts developed by the team, ensuring deliverables effectively address marketing goals and challenges. The ideal candidate will be a storyteller who thrives in a fast-paced, dynamic environment and can balance creative, strategic, and revenue goals.
SUPERVISORY RESPONSIBILITIES:
- Budgeting, hiring, training, and staffing for creative roles
- Organizing and overseeing schedules and work assignments
- Hands-on management with a heavy emphasis on creative collaboration
- Coaching, mentoring, and developing creative team members
- Monitoring performance and initiating action to strengthen results
- Translating corporate goals into functional and individual creative goals
- Conducting performance evaluations that are timely and constructive
ESSENTIAL FUNCTIONS:
- Creative that Inspires: Develop an inspiring creative vision for the brand that builds off the brand foundation/purpose.
- Creative Strategy: Drive the creative strategy and content development, creating visual concepts and developing and executing content for key audiences across various channels including web, marketplace, and in-store. This involves producing visually compelling and innovative designs and ensuring that the content, whether written, video, or other forms, aligns with these designs and effectively communicates the brand’s message.
- Editorial Management: Ensure all written content is consistent and on brand.
- Creative Leadership: Lead and inspire a team of designers, copywriters, and other creative professionals to produce high-quality, innovative content that effectively communicates the benefits of our health supplements.
- Campaign Development: Produce fresh, innovative work that translates complex ideas into compelling digital experiences for visually sophisticated audiences including but not limited to videos, infographics, blogs, social posts, and emails.
- Product Launches and Packaging Design: Collaborate with research and develop team to create engaging packaging designs and marketing strategies for new product launches.
- Consistent Creative Oversight: Ensure brand message, imagery, and design language are consistent across all consumer touchpoints.
- Partner Management: Lead briefing and management of external partners and agencies.
- Cross-functional Collaboration: Work closely with sales, marketing, and research and development teams to ensure creative concepts and strategies meet business objectives and market needs.
- Budget Management: Manage the creative department’s budget, ensuring efficient allocation of resources and maximization of return on investment.
- Project Management: Oversee and manage multiple creative projects from inception to completion, ensuring they are delivered on time, within budget, and meet high-quality standards.
- Quickly adapt to changing priorities and timelines with flexibility and a solutions-driven approach.
- Performs other related duties as assigned.
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
- Bachelor’s Degree in Design, Fine Arts, or related field required (Master’s degree preferred).
- At least 7 years of experience in a creative leadership role, preferably in the health supplement, wellness, or related industry. (Creative agency experience preferred).
- 3+ years of experience managing a creative team
- Strong portfolio demonstrating expertise in visual design, branding, and creative campaign development
- Proven experience creating marketing/advertising campaigns and content from developing vision and the message platform to overseeing production on time and budget
- Proven experience creating integrated content across all marketing channels from digital, social media, paid media, and mobile, but also understand offline and print
- Proven experience with concept development
- Proven experience with project management and process improvements
- Highly skilled in leading a team of creative talent
- Strong creative vision with an understanding of business objectives
- Proficiency in Adobe Creative Suite and other design software.
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