A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR’s entire analytics function.
The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.
Essential Duties & Responsibilities:
- Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
- Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
- Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
- Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
- Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
- Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
- Prepare insights that drive decision making and support strategic planning
- Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
- Understand when people buy, what they buy, and where they buy
- Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
- Work alongside Sponsorship sales leaders to continually develop and update rate cards
- Assist in the valuation of broadcast rights and OTT opportunities
Knowledge, Skills & Abilities:
- 5+ years experience in data analytics, value measurement, and audience profiling
- Sports or live entertainment experience is a must
- Strong knowledge in statistics for data interpretation and modeling
- Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
- Exceptional verbal and written communication skills
- Team player with ability to work across divisions
- Ability to work effectively across functions, with minimal direction (self-starter)
- Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
- Comfortable within a high-paced, competitive environment
- Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth
Education & Formal Training:
- B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)
Working Conditions:
- Normal office hours Monday-Friday, with some evening and weekend work
- Travel to events and meetings up to 15% of the time
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Endeavor
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