A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR’s entire analytics function.
The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.
Essential Duties & Responsibilities:
- Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
- Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
- Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
- Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
- Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
- Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
- Prepare insights that drive decision making and support strategic planning
- Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
- Understand when people buy, what they buy, and where they buy
- Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
- Work alongside Sponsorship sales leaders to continually develop and update rate cards
- Assist in the valuation of broadcast rights and OTT opportunities
Knowledge, Skills & Abilities:
- 5+ years experience in data analytics, value measurement, and audience profiling
- Sports or live entertainment experience is a must
- Strong knowledge in statistics for data interpretation and modeling
- Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
- Exceptional verbal and written communication skills
- Team player with ability to work across divisions
- Ability to work effectively across functions, with minimal direction (self-starter)
- Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
- Comfortable within a high-paced, competitive environment
- Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth
Education & Formal Training:
- B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)
Working Conditions:
- Normal office hours Monday-Friday, with some evening and weekend work
- Travel to events and meetings up to 15% of the time
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Endeavor
Related jobs:
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.