Job Summary:
As a Creative Director at Catchy, you will serve as the foremost visionary and strategic leader, focused on conceptualizing and executing end-to-end campaigns targeted at gamers who build their computers with state-of-the-art hardware. This role blends deep industry knowledge, a passion for gaming culture, and experience in digital and brick-and-mortar retail to create compelling campaigns that resonate with gamers.
Key Responsibilities:
- Conceptualize, develop, and pitch industry-leading creative ideas that reach key audiences across various touchpoints, with a focus on experience-led storytelling.
- Partner closely with client services, strategy, and production teams to translate client briefs into compelling creative solutions that drive results.
- Ability to provide strategic vision while providing hands-on execution
- Direct lifestyle and product photoshoots, blending digital art and photography to create compelling graphics that resonate with gamers, showcasing gaming as a lifestyle and experience.
- Create and activate brand materials to uphold Catchy high-creative standards.
- Participate in new business activities, including initial discovery, scope, proposal, and pitch development
- Evaluate and monitor the quality of creative deliverables from adherence to strategic vision, brand guidelines, and team productivity.
- Monitor consistency of brand and visual identity alignment of creative deliverables
- Lead and grow a deep network of creative freelancers, forging new collaborations, and leveraging external talents with an eye for high-quality creative deliverables.
- Have a constant pulse on creative and design trends to continually push the boundaries of our creative deliverables.
- Lead and inspire a team of creatives fostering a collaborative and innovative work environment through mentorship, resources, and training.
What You Will Bring:
- Gaming Industry Expertise: You have extensive knowledge of the gaming industry, particularly in the hardware space, understanding gamers’ preferences, trends, and aspirations.
- Extensive Creative Experience: You have 10+ years of experience in a senior creative role within an agency, with a significant focus on creative strategies in the gaming and developer industry.
- Strategic Vision: A visionary thinker with the ability to conceptualize and execute creative strategies that elevate brands and drive business goals.
- Leadership Excellence: Exceptional leadership skills with the ability to inspire, motivate, and grow creative talent, fostering a culture of innovation and excellence.
- Communication and Engagement: Outstanding communication skills to articulate a clear vision, engage with technical teams, clients, and stakeholders, fostering collaboration and commitment
- Industry Leadership: A reputation for impeccable taste in design, industry-leading ideas, and a portfolio showcasing a breadth of successful, innovative campaigns and projects.
Requirements:
- Bachelor’s degree in design or a related field.
- 10+ years of experience in a senior creative role, art director, or creative director experience at an agency, or consulting firm, preferably within the gaming or tech industry.
- Proven experience leading and growing a talented creative bench delivering impactful work.
- Proficiency in industry-standard design tools such as Adobe Creative Suite, Figma, etc.
- Strong portfolio showcasing a range of successful, innovative campaigns across various channels.
- An extensive network of creative freelancers and creative collaborators.
- Exceptional visual and verbal presentation skills.
- Strong leadership and communication skills.
- Flexibility and adaptability to work in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while maintaining a high level of quality
- Experience working in the tech sector with B2B experience is preferred.Â
- Video production experience is a plus
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