GBC JOB PROFILE
Please email a cover letter and resume to [email protected]. Applications without a cover letter will not be considered.
Position Creative Branding Director
Organization Greater Baltimore Committee (GBC)
Location Baltimore, MD
Reporting Relationship Vice President of Communications
Website https://gbc.org/
ABOUT THE GBC
The Greater Baltimore Committee (GBC) is the leading voice for the private sector in the Baltimore region on equitable economic growth and civic issues. With the merger of the GBC and the Economic Alliance of Greater Baltimore, the organization is advancing a vibrant, future-ready Greater Baltimore region. The GBC Team—composed of experts in public policy, research, economic development, and communications— supports more than 400 members to align the region’s resources to equitably increase opportunity and deliver a thriving economic environment for the region’s diverse communities.
ORGANIZATION
The GBC’s staff structure includes five teams, with staff leads who report directly to the CEO.
Operations:
● Fiscal, operational, and HR leadership for organization.
● Support CEO, Board to establish corporate governance and execution of mission.
Policy and Research:
● Shape and publish public policy, data-driven research, and bold strategies to support the region’s vitality and economic growth.
● Proactively engage and advocate with elected officials, partners, stakeholders to advance GBC’s agenda.
Communications:
● Shape GBC’s message and communications strategy. Grow and modernize our audience, improving how we interact with members, stakeholders, and amplify civic progress in Baltimore.
● Execute the regional marketing and balance perspective on Greater Baltimore as a place to invest and expand.
● Manage and solidify support for GBC’s events and engagement.
Partnerships
● Develop and establish GBC’s new membership and engagement model.
● Develop and orient GBC’s committee and member collaborations toward high-value impact.
● Establish and manage partnerships with local, state, and national peers to advance the Greater Baltimore region.
Business Investment & Marketing
● Strategy and scope to be defined in the Regional Economic Development Plan.
POSITION DESCRIPTION
The primary role of the Creative Branding Director is to increase awareness of the Baltimore region’s assets for businesses (from startups to established companies) and talent with target audiences globally. They are responsible for securing new opportunities to collaborate with partners in the private, public and non-profit sectors to create impactful marketing opportunities that raise the profile of the region with target audiences, reflecting the area’s dynamic economic opportunities. This position will be a critical member of a high-profile, multi-year effort, and will be integral to moving the transformative work of elevating awareness of the Baltimore region forward. The GBC is also spearheading the application process for a landmark opportunity to position the Baltimore region for up to $70 million in federal funding as part of the Economic Development Administration’s Tech Hubs program. The Creative Branding Director would work closely with the organization’s Chief Economic Officer to tell the story of the Baltimore region’s dynamic tech ecosystem in marketing and brand positioning.
POSITION DUTIES
Brand Management
· Manages the development of the Baltimore regional brand, building the framework to share the region’s message through integrated marketing communications. Drives the success of digital marketing efforts across channels – increasing awareness, engagement, and conversion – through innovation, enthusiasm, and expertise.
· Provides strategic direction on the branding selection process and engages in the development of content across GBC channels including websites, blogs, bulk email, social media, paid media, programs and events, and earned media.
· Manages the branding partners involved in messaging development, visual identity, website development, bulk email, blogs, collateral, presentations, reports, and social posts.
· Brings industry best practices in the establishment of metrics, and reports regularly on progress.
Partnership Management
· Works in close partnership with area economic development organizations and brand partners to develop marketing campaigns and strategies to reach decision makers in target sectors and geographies, with the goal of distilling a clear and overarching brand positioning for the region.
· Collaborates with media relations partners and economic development offices to oversee PR strategies and pitches, with a focus on securing coverage of the Baltimore region’s business assets in top-tier outlets.
· Actively seeks opportunities to collaborate with partners in the private, public, and non-profit sectors as well as academia to create impactful marketing opportunities that raise the profile of the Baltimore region.
· Cultivates agency and vendor relationships for the benefits of GBC.
· Maintains relevancy in regard to trends and innovations in economic development marketing and place-based branding, to apprise the larger GBC team of ways to weave their work into larger media conversations.
Organizational Development
· Clearly stewards the Baltimore region brand and ensures compliance with writing, graphic, and brand standards across organizational materials.
· Contributes to the efficiency of the GBC by bringing expertise and excitement in performing other duties and participating in special projects.
· Develop an integrated approach to Tech Hubs marketing and branding for the region as well as nationally, with an eye towards incorporating that work in the regional branding initiative.
REQUIREMENTS & QUALIFICATIONS
- Bachelor’s degree in marketing, design, or communications required; MBA preferred.
- Expertise in marketing and communications, with a particular passion for collaboration across the private, public, and non-profit sectors demonstrated through an impressive portfolio of work.
- Creative and tactical ability to implement strong digital/social media marketing with brand integrity and innovation.
- Ability to successfully manage multiple projects and vendors, prioritize and adjust quickly.
- Self-motivated ability to move communications forward with urgency and relevancy.
- Savvy for leading and fostering innovative process and product improvements; ability to recognize trends and evaluate the impact of approaches.
- Superior interpersonal skills and personality management ability, an understanding of how to build consensus and work collaboratively, demonstrated through strong oral and written communications skills with the ability to write clearly and concisely.
- 10 years of relevant experience in marketing, communications, and PR required.
Greater Baltimore Committee
Related jobs:
Studio Assistant for Creative Projects
Looking for a detail-oriented and organized Studio Assistant to support a dynamic creative team. This is an excellent opportunity to be part of exciting, high-profile projects and gain valuable industry experience.
Responsibilities
- Assist in day-to-day studio operations, including scheduling and organization.
- Maintain studio equipment and ensure all tools are ready for use.
- Support team members during creative sessions and project execution.
- Handle administrative tasks such as coordinating meetings and maintaining files.
- Foster a positive and efficient work environment.
Requirements
- Strong organizational skills and attention to detail.
- Ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Familiarity with creative processes and studio operations is a plus.
Compensation
- Competitive pay and potential growth opportunities within the team.
- Chance to work closely with industry professionals on innovative projects.
Designers for Creative Projects
Seeking innovative and skilled Designers to join a dynamic team working on cutting-edge creative projects. This is your chance to bring bold ideas to life and shape unique visual narratives in a collaborative environment.
Responsibilities
- Develop creative concepts and designs for a variety of high-profile projects.
- Collaborate with architects, engineers, and project leads to execute cohesive visions.
- Produce sketches, layouts, and final designs that align with project goals.
- Stay up-to-date on industry trends and integrate fresh ideas into projects.
Requirements
- Proven experience in design with a strong, diverse portfolio.
- Expertise in design software such as Adobe Creative Suite or equivalent tools.
- Ability to think creatively and deliver visually stunning results.
- Strong attention to detail and excellent communication skills.
Compensation
- Competitive pay based on skills and project contributions.
- Opportunity to work on influential, creative projects with a collaborative team.
Architects for Innovative Design Team
Seeking talented and visionary Architects to join a groundbreaking team working on high-profile creative projects. This is an opportunity to bring bold ideas to life in a collaborative and forward-thinking environment.
Responsibilities
- Design and develop architectural concepts for innovative projects.
- Collaborate with designers and project leads to execute creative visions.
- Prepare detailed drawings, plans, and models using industry-standard tools.
- Ensure designs align with project requirements, timelines, and regulations.
Requirements
- Proven experience in architecture with a strong portfolio of creative work.
- Proficiency in CAD software and architectural design tools.
- Strong understanding of design principles and construction processes.
- Ability to think critically and bring unique solutions to complex challenges.
Compensation
- Competitive pay based on experience and project contributions.
- Opportunity to work on impactful, innovative projects.
AI Engineers Wanted for Innovative Creative Projects
Join an elite creative team as an AI Engineer, contributing to cutting-edge projects across art, technology, and design. This role is perfect for AI specialists passionate about merging innovation with creativity.
Job Responsibilities
- Design and implement AI-driven solutions for creative and technical challenges.
- Collaborate with a multidisciplinary team, including designers, architects, and editors.
- Optimize algorithms for efficiency and scalability across various platforms.
- Stay updated on AI trends to implement innovative technologies into projects.
Requirements
- Strong background in AI development, machine learning, and programming.
- Experience in developing AI systems for creative applications is a plus.
- Excellent problem-solving and teamwork skills.
- Must provide a portfolio and CV showcasing past projects and achievements.
Compensation
- Competitive salary and opportunities to work on groundbreaking projects.
- Collaborate with industry leaders in an inspiring environment.
- Potential for long-term career growth in an innovative team.
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.