Creative Branding Director

 

GBC JOB PROFILE

Please email a cover letter and resume to [email protected]. Applications without a cover letter will not be considered.

Position                                  Creative Branding Director

Organization                          Greater Baltimore Committee (GBC)

Location                                 Baltimore, MD

Reporting Relationship          Vice President of Communications  

Website                                  https://gbc.org/

ABOUT THE GBC

The Greater Baltimore Committee (GBC) is the leading voice for the private sector in the Baltimore region on equitable economic growth and civic issues. With the merger of the GBC and the Economic Alliance of Greater Baltimore, the organization is advancing a vibrant, future-ready Greater Baltimore region. The GBC Team—composed of experts in public policy, research, economic development, and communications— supports more than 400 members to align the region’s resources to equitably increase opportunity and deliver a thriving economic environment for the region’s diverse communities.

ORGANIZATION

The GBC’s staff structure includes five teams, with staff leads who report directly to the CEO.

Operations:

●    Fiscal, operational, and HR leadership for organization.

●    Support CEO, Board to establish corporate governance and execution of mission.

 

Policy and Research:

●    Shape and publish public policy, data-driven research, and bold strategies to support the region’s vitality and economic growth.

●    Proactively engage and advocate with elected officials, partners, stakeholders to advance GBC’s agenda.

Communications:

●    Shape GBC’s message and communications strategy. Grow and modernize our audience, improving how we interact with members, stakeholders, and amplify civic progress in Baltimore.

●    Execute the regional marketing and balance perspective on Greater Baltimore as a place to invest and expand.

●    Manage and solidify support for GBC’s events and engagement.

Partnerships

●    Develop and establish GBC’s new membership and engagement model.

●    Develop and orient GBC’s committee and member collaborations toward high-value impact.

●    Establish and manage partnerships with local, state, and national peers to advance the Greater Baltimore region.

 

Business Investment & Marketing

●    Strategy and scope to be defined in the Regional Economic Development Plan.

POSITION DESCRIPTION

The primary role of the Creative Branding Director is to increase awareness of the Baltimore region’s assets for businesses (from startups to established companies) and talent with target audiences globally. They are responsible for securing new opportunities to collaborate with partners in the private, public and non-profit sectors to create impactful marketing opportunities that raise the profile of the region with target audiences, reflecting the area’s dynamic economic opportunities. This position will be a critical member of a high-profile, multi-year effort, and will be integral to moving the transformative work of elevating awareness of the Baltimore region forward. The GBC is also spearheading the application process for a landmark opportunity to position the Baltimore region for up to $70 million in federal funding as part of the Economic Development Administration’s Tech Hubs program. The Creative Branding Director would work closely with the organization’s Chief Economic Officer to tell the story of the Baltimore region’s dynamic tech ecosystem in marketing and brand positioning.

 

POSITION DUTIES

 

Brand Management

· Manages the development of the Baltimore regional brand, building the framework to share the region’s message through integrated marketing communications. Drives the success of digital marketing efforts across channels – increasing awareness, engagement, and conversion – through innovation, enthusiasm, and expertise.

· Provides strategic direction on the branding selection process and engages in the development of content across GBC channels including websites, blogs, bulk email, social media, paid media, programs and events, and earned media.

· Manages the branding partners involved in messaging development, visual identity, website development, bulk email, blogs, collateral, presentations, reports, and social posts.

· Brings industry best practices in the establishment of metrics, and reports regularly on progress.

Partnership Management

· Works in close partnership with area economic development organizations and brand partners to develop marketing campaigns and strategies to reach decision makers in target sectors and geographies, with the goal of distilling a clear and overarching brand positioning for the region.

· Collaborates with media relations partners and economic development offices to oversee PR strategies and pitches, with a focus on securing coverage of the Baltimore region’s business assets in top-tier outlets.

· Actively seeks opportunities to collaborate with partners in the private, public, and non-profit sectors as well as academia to create impactful marketing opportunities that raise the profile of the Baltimore region.

· Cultivates agency and vendor relationships for the benefits of GBC.

· Maintains relevancy in regard to trends and innovations in economic development marketing and place-based branding, to apprise the larger GBC team of ways to weave their work into larger media conversations.

Organizational Development

· Clearly stewards the Baltimore region brand and ensures compliance with writing, graphic, and brand standards across organizational materials.

· Contributes to the efficiency of the GBC by bringing expertise and excitement in performing other duties and participating in special projects.

· Develop an integrated approach to Tech Hubs marketing and branding for the region as well as nationally, with an eye towards incorporating that work in the regional branding initiative.

REQUIREMENTS & QUALIFICATIONS

• Bachelor’s degree in marketing, design, or communications required; MBA preferred.
• Expertise in marketing and communications, with a particular passion for collaboration across the private, public, and non-profit sectors demonstrated through an impressive portfolio of work.
• Creative and tactical ability to implement strong digital/social media marketing with brand integrity and innovation.
• Ability to successfully manage multiple projects and vendors, prioritize and adjust quickly.
• Self-motivated ability to move communications forward with urgency and relevancy.
• Savvy for leading and fostering innovative process and product improvements; ability to recognize trends and evaluate the impact of approaches.
• Superior interpersonal skills and personality management ability, an understanding of how to build consensus and work collaboratively, demonstrated through strong oral and written communications skills with the ability to write clearly and concisely.
• 10 years of relevant experience in marketing, communications, and PR required.

Greater Baltimore Committee