Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks Account Director to lead the day-to-day marketing and advertising strategy for some of our high profile Broadway clients. This role will report to the Account Group Director, and will serve as the face of the agency to the clients they oversee and drive the strategic operation of our advertising campaigns, collaborate extensively with internal teams across social media, paid media and creative and be the shepherd of account health for the clients they oversee, including budget management and client communications. The selected candidate will demonstrate a strong aptitude for paid, owned and earned media, embody a leadership mindset and be a top notch collaborator while also being able to manage their time effectively and efficiently to drive top-in-class services for our clients.
What You’ll Do
The Account Director is the face of the agency to the client and the face of the client to the agency. This role will be seen as the Account Lead on their portfolio of clients and will be responsible for leading and driving strong, bespoke and innovative strategies to help their clients succeed. This person will also work very closely with their counterparts across our social, media and creative teams to lead a diverse and talented group of experts in those departments. This role will also be responsible for overseeing the financial health of the client, including budget management and will be a pivotal asset to driving financial growth and new business. The Account Director will also be expected to nurture strong relationships with our clients and with others in the industry and develop new relationships that could ultimately help lead to new business or partnerships. The Account Director will also be included in agency leadership meetings and will be expected to champion and embody Situation’s core values of innovation, collaboration and commitment.
Our office is located in midtown Manhattan and we are currently working in-office three days per week.
Sample Day-to-Day Responsibilities
- Manage the day to day campaigns, alongside an account coordinator, of several high profile Broadway and National Tour clients.
- Prepare and run client and internal meetings – including presenting creative campaigns, media ideas and data to clients.
- Execute and develop strong strategic campaigns across paid, owned and earned placements in collaboration with internal and external teams.
- Communicate on a very regular basis with internal teams and external stakeholders, such as Producers, General and Company Managers and vendors, including other agency partners.
- Manage the budget for clients they oversee – including pacing and making sure budgets are spent in full and we are not overspending our budgets.
- Identify opportunities for client growth and innovation.
- Act as “marketing director” and identify clients needs; assertively push where a need is present and our services can provide a solution
- Act with autonomy for most day-to-day decision making and managing of accounts. Know when decisions and issues need to be managed up for more senior level buy-in and support
Requirements
- 6-8 years in an advertising role, with prior agency experience
- Strong understanding of the Broadway and Live Entertainment landscape in New York and around the country
- Masterful organization and budget maintenance skills
- Digital advertising expertise and knowledge of programmatic platforms like The Trade Desk and paid social
- Strong communication and presentation skills, including crafting meeting decks that tell a strong narrative story
- Ability to think 6 steps ahead and proactively plan and ideate for campaign optimizations or updates
- Collaboration-first mindset with a strong ability to inspire team members to excel in their areas of expertise
- Strong understanding of data and analytics and the tools used to aggregate them while also have the ability to synthesize and turn data into action points
- Understanding of key social platforms and their impact on audience growth
- Past experience managing junior team members, including working on developing their skills and professional capabilities
Benefits
We offer a competitive base salary and a range of benefits and perks:
- Salary range: $110K – $130K
- Health care plan (medical, dental and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.
Our Company
We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like NFL, WICKED on Broadway, The Metropolitan Opera, and Cirque du Soleil.
Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.
Situation
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